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Books > Language & Literature > Literature: texts > Essays, journals, letters & other prose works > From 1900

The Changing South of Gene Patterson - Journalism and Civil Rights, 1960-1968 (Paperback): Roy Peter Clark, Raymond Arsenault The Changing South of Gene Patterson - Journalism and Civil Rights, 1960-1968 (Paperback)
Roy Peter Clark, Raymond Arsenault
R526 R495 Discovery Miles 4 950 Save R31 (6%) Ships in 18 - 22 working days

The Changing South of Gene Patterson celebrates the work of one of America's most influential journalists who wrote in a time and place of dramatic social and political upheaval. The editor of the Atlanta Constitution from 1960 through 1968, Patterson wrote directly to his fellow white southerners every day, working to persuade them to change their ways. His words were so inspirational that he was asked by Walter Cronkite to read his most famous column, about the Birmingham church bombing, live on the CBS Evening News. This volume includes over 120 of Patterson's best pieces, selected from some 3,200 columns. These columns offer probing commentary on the crucial issues of race, civil rights, social justice, and desegregation; some reveal examples of political and moral leadership, drawn from every corner of southern culture. Introductory essays, framing Patterson's work as journalism and literature, place it in the context of southern history and the evolution of white southern liberalism. Patterson himself contributes a new essay, reflecting on his life, work, and times. At a time when protest, violence, and confrontation defined race relations and even the South itself, Patterson's wise, sane, humorous, passionate column appeared daily on the Constitution's editorial page, urging white southerners to become "better than we are." Speaking as one who "grew up hard" in small-town Georgia, Patterson could urge change with a conviction and credibility matched by few others. With enlightened leadership and adherence to the rule of law, the sky would not fall, Patterson assured his readers. While black leaders led America toward civil rights and social justice, writers such as Patterson had the courage to appeal to the white southern conscience. Unmistakably engaged with his time and place, Patterson's columns provide a compelling day-to-day look at the civil rights era as it unfolded.

Four Hundred Souls - A Community History of African America 1619-2019 (Paperback): Ibram X. Kendi, Keisha N. Blain Four Hundred Souls - A Community History of African America 1619-2019 (Paperback)
Ibram X. Kendi, Keisha N. Blain
R382 R350 Discovery Miles 3 500 Save R32 (8%) Ships in 9 - 17 working days

*THE #1 NEW YORK TIMES BESTSELLER* Four Hundred Souls is an epoch-defining history of African America, the first to appear in a generation, told by ninety leading Black voices -- co-curated by Ibram X. Kendi, author of the million-copy bestseller How To Be an Antiracist, and Keisha N. Blain, author of Set the World on Fire. In chronological chapters, each by a different author and spanning five years, the book charts the four-hundred-year journey of African Americans to the present - a journey defined by inhuman oppression, visionary struggles and stunning achievements. Contributors include some of today's leading writers, historians, journalists, lawyers, poets and activists. Together - through essays and short stories, personal vignettes and fiery polemics - they redefine America and the way its history can be told. 'A vital addition to the curriculum on race in America... Compelling' Washington Post 'A resounding history...that challenges the myths of America's past... Fresh and engaging' Colin Grant, Guardian

A Dictionary of Journalism (Paperback): Tony Harcup A Dictionary of Journalism (Paperback)
Tony Harcup
R447 Discovery Miles 4 470 Ships in 10 - 15 working days

A Dictionary of Journalism is an accessible and authoritative quick reference dictionary. It covers over 1,400 wide-ranging entries on the terms that are likely to be encountered by students of the subject, and aims to offer a broad, accessible point of reference on an ever-topical and constantly-changing field that affects everyone's knowledge and perception of the world. Assuming little or no prior knowledge of the subject, it covers terminology relating to the practice, business, and technology of journalism, as well as its concepts and theories, organizations and institutions, publications, and key events. Related topic areas are covered where they impact on or offer explanations of journalism: for example in law, where legislation affects journalistic activity; and where sociological studies seek to aid the understanding of journalism. Appendices include a timeline of journalistic developments, contextualising the ever-evolving nature of journalism, as well as an index of significant individuals in the field. It is an essential companion to all students taking courses in Journalism and Journalism Studies, as well as related subjects such as Communications Studies, Media Studies, and Television and Radio Production.

The Rub of Time - Bellow, Nabokov, Hitchens, Travolta, Trump. Essays and Reportage, 1994-2016 (Paperback): Martin Amis The Rub of Time - Bellow, Nabokov, Hitchens, Travolta, Trump. Essays and Reportage, 1994-2016 (Paperback)
Martin Amis 1
R372 R338 Discovery Miles 3 380 Save R34 (9%) Ships in 9 - 17 working days

Of all the great novelists writing today, none shows the same gift as Martin Amis for writing non-fiction - his essays, literary criticism and journalism are justly acclaimed. The Rub of Time comprises superb critical pieces on Amis's heroes Nabokov, Bellow and Larkin to brilliantly funny ruminations on sport, Las Vegas, John Travolta and the pornography industry. The collection includes his essay on Princess Diana and a tribute to his great friend Christopher Hitchens, but at the centre of the book, perhaps inevitably, are essays on politics, and in particular the American election campaigns of 2012 and 2016. One of the very few consolations of Donald Trump's rise to power is that Martin Amis is there to write about him.

97,196 Words - Essays (Paperback): Emmanuel Carrere 97,196 Words - Essays (Paperback)
Emmanuel Carrere
R289 R263 Discovery Miles 2 630 Save R26 (9%) Ships in 9 - 17 working days

Read the definitive essay collection from the Sunday Times bestselling author of The Adversary, dubbed 'France's greatest writer of non-fiction' (New York Times) 'The most exciting living writer' Karl Ove Knausgaard Over the course of his career, Emmanuel Carrere has reinvented non-fiction writing. In a search for truth in all its guises, he dispenses with the rules of genre. For him, no form is out of reach: theology, historiography, reportage and memoir - among many others - are fused under the pressure of an inimitable combination of passion, curiosity and intellect that has made Carrere one of our most distinctive and important literary voices today. 97,196 Words introduces Carrere's shorter work to an English-language audience. Featuring more than thirty extraordinary texts written over an illustrious twenty-five-year period of Carrere's creative life, the book shows a remarkable mind at work. Spanning continents, histories, and personal relationships, 97,196 Words considers the divides between truth, reality and our shared humanity, exploring remarkable events and eccentric lives, including Carrere's own. * A New York Times Notable Book *

Letter from America - 1946-2004 (Paperback): Alistair Cooke Letter from America - 1946-2004 (Paperback)
Alistair Cooke
R434 R396 Discovery Miles 3 960 Save R38 (9%) Ships in 9 - 17 working days

A defining collection from Alistair Cooke's legendary BBC Radio broadcasts, guiding us through nearly sixty years of changing life in the United States 'No one else succeeded in explaining to the English-speaking world ... the idiosyncrasies of a country at once so familiar, and yet so utterly foreign' Independent When Alistair Cooke retired in February 2004 he was acclaimed as one of the greatest broadcasters of all time. His Letter from America radio series, which began in 1946 and continued every week for fifty-eight years until his retirement, kept the world in touch with what was happening in America. Cooke's wry, humane and liberal style both informed and entertained his audience. The selection here, made largely by Cooke himself and supplemented by his literary executor, gives us the very best of these legendary broadcasts. It covers key moments from the assassination of Kennedy through to the Vietnam War and Watergate to 9/11, the Iraq War and anticipates the 2004 elections. It includes portraits of the great and the good from Charlie Chaplin to Martin Luther King, Jr, and topics as varied as civil rights, golf, jazz and the changing colours of a New England fall. Each Letter contributes to a captivating portrait of a nation - and of a man.

Left Out - The Inside Story of Labour Under Corbyn (Paperback): Gabriel Pogrund, Patrick Maguire Left Out - The Inside Story of Labour Under Corbyn (Paperback)
Gabriel Pogrund, Patrick Maguire
R372 R338 Discovery Miles 3 380 Save R34 (9%) Ships in 9 - 17 working days

'THE POLITICAL BOOK OF THE YEAR' Tim Shipman A blistering narrative expose of infighting, skulduggery and chaos in Corbyn's Labour party, now revised and updated. * A Times, Guardian, Daily Telegraph, Sunday Times and i Newspaper Book of the Year * Left Out tells, for the first time, the astonishing full story of Labour's recent transformation and historic defeat. Drawing on unrivalled access, this blistering expose moves from the peak of Jeremy Corbyn's popularity and the shock hung parliament of 2017 to Labour's humbling in 2019 and the election of Keir Starmer. It reveals a party at war with itself, and puts the reader in the room as tensions boil over, sworn enemies forge unlikely alliances and lifelong friendships are tested to breaking point. This is the ultimate account of the greatest experiment seen in British politics for a generation. 'Gripping... Every bit as good as people say' Guardian 'Reads like a thriller...told with panache and pace' Financial Times 'The definitive post-mortem of the Corbyn project' Sunday Times

Lunch with the FT - 52 Classic Interviews (Paperback): Lionel Barber Lunch with the FT - 52 Classic Interviews (Paperback)
Lionel Barber 1
R450 R415 Discovery Miles 4 150 Save R35 (8%) Ships in 9 - 17 working days

From the very first mouthful, 'Lunch with the FT' was destined to become a permanent fixture in the Financial Times. One thousand lunches later, the FT's weekly interview has become an institution. From film stars to politicians, tycoons to writers, dissidents to lifestyle gurus, the list reads like an international Who's Who of our times. Lunch with the FT is a selection of the best: 52 classic interviews conducted in the unforgiving proximity of a restaurant table. From Angela Merkel to Sean 'P. Diddy' Combs, Martin Amis to one of the Arab world's most notorious sons, this book brings you right to the table to decide what you think of or world's most powerful players.

Ukraine - A Spring for the Thirsty - Conversations about publishing Ukrainian literature in translation (Paperback): Arthur... Ukraine - A Spring for the Thirsty - Conversations about publishing Ukrainian literature in translation (Paperback)
Arthur Thompson
R303 R285 Discovery Miles 2 850 Save R18 (6%) Ships in 18 - 22 working days
Alt-America - The Rise of the Radical Right in the Age of Trump (Paperback): David Neiwert Alt-America - The Rise of the Radical Right in the Age of Trump (Paperback)
David Neiwert 1
R401 Discovery Miles 4 010 Ships in 10 - 15 working days

Just as Donald Trump's victorious campaign for the US presidency shocked liberal Americans, the seemingly sudden national prominence of white supremacists, xenophobes, militia leaders, and mysterious "Alt-Right" leaders mystifies many. But the extreme Right has been growing steadily in the US since the 1990s, with the rise of Patriot militias; following 9/11, when conspiracy theorists found fresh life; and in virulent reaction to the first black president of the country. Nurtured by a powerful right-wing media sector in radio, TV, and online, the Far Right, Tea Party movement conservatives, and Republican activists found common ground in "Producerist" ideology and "constitutionalist" interpretations of US law-an alternative America that is resurgent, even as it has been ignored by the political establishment and mainstream media. Investigative reporter David Neiwert has been tracking extremists for more than two decades, and here he provides a deeply reported and authoritative report on the background, mindset, and growth on the ground of Far Right movements across the country. The product of years of reportage, and including the most in-depth investigation of Trump's ties to Far Right figures, this is a crucial book about one of the most disturbing sides of the US.

These Are Not Gentle People - A tense and pacy true-crime thriller (Paperback): Andrew Harding These Are Not Gentle People - A tense and pacy true-crime thriller (Paperback)
Andrew Harding
R303 R280 Discovery Miles 2 800 Save R23 (8%) Ships in 9 - 17 working days

THE STORY BEHIND NEW BBC RADIO SERIES AND PODCAST BLOOD LANDS Utterly gripping, timely and shocking PHILIPPE SANDS Compelling and disturbing . . . quietly devastating DAMON GALGUT This is a book of profound importance . . . A masterpiece ALEXANDER McCALL SMITH A vintage crime story . . . an extraordinary tale . . . It is written as a drama, part thriller, part tragedy ALEC RUSSELL, Financial Times A smartly paced true-crime thriller with a vivid cast of characters . . . as tense as it is disturbing JOHN CARLIN, author of Playing the Enemy: Nelson Mandela and the Game That Made a Nation Two dead men. Forty suspects. The trial that broke a small South African town Look what the fucking dogs did to them, someone muttered. No-one mentioned the rope, or the monkey-wrench, or the gun, or the knife, or the stick, or the whip, or the blood-stained boots. In fact, no-one said much at all. It seemed simpler that way. There was no sense in pointing fingers.' At dusk, on a warm evening in 2016, a group of forty men gathered in the corner of a dusty field on a farm outside Parys in the Free State. Some were in fury. Others treated the whole thing as a joke - a game. The events of the next two hours would come to haunt them all. They would rip families apart, prompt suicide attempts, breakdowns, divorce, bankruptcy, threats of violent revenge and acts of unforgivable treachery. These Are Not Gentle People is the story of that night, and of what happened next. It's a courtroom drama, a profound exploration of collective guilt and individual justice, and a fast-paced literary thriller. Award-winning foreign correspondent and author Andrew Harding traces the impact of one moment of collective barbarism on a fragile community - exploding lies, cover-ups, political meddling and betrayals, and revealing the inner lives of those involved with extraordinary clarity. The book is also a mesmerising examination of a small town trying to cope with a trauma that threatens to tear it in two - as such, it is as much a journey into the heart of modern South Africa as it is a gripping tale of crime, punishment and redemption. When a whole community is on trial, who pays the price?

Reputationsmanagement - Stiftungen, Verbande und Vereine (German, Paperback, 1. Aufl. 2016): Anabel Ternes, Christopher Runge Reputationsmanagement - Stiftungen, Verbande und Vereine (German, Paperback, 1. Aufl. 2016)
Anabel Ternes, Christopher Runge
R503 Discovery Miles 5 030 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel von Stiftungen, Verbanden und Vereinen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen uber soziale Netzwerke und Internetforen - mit unabsehbaren Folgen. Gerade fur Stiftungen, Verbande und Vereine, die Spendern, Mitgliedern und Mazenen Rechenschaft schuldig sind, wie sie mit den anvertrauten Geldern verfahren, ist es wichtig, stets den UEberblick zu behalten, was "das Netz" uber die eigene Organisation sagt. Negative Meldungen und schlechte Presse koennen zu Mitgliederschwund und Spendenruckgang fuhren sowie den Ruf nachhaltig schadigen.

The Happy Reader - Issue 13 (Paperback): The Happy Reader - Issue 13 (Paperback)
1
R120 R111 Discovery Miles 1 110 Save R9 (7%) Ships in 9 - 17 working days

For avid readers and the uninitiated alike, this is a chance to reengage with classic literature and to stay inspired and entertained. The concept of the magazine is simple: the first half is a long-form interview with a notable book fanatic and the second half explores one classic work of literature from an array of surprising and invigorating angles.

Going with the Boys - Six Extraordinary Women Writing from the Front Line (Paperback): Judith Mackrell Going with the Boys - Six Extraordinary Women Writing from the Front Line (Paperback)
Judith Mackrell
R323 R295 Discovery Miles 2 950 Save R28 (9%) Ships in 9 - 17 working days

'They were not just reporters; they were also pioneers, and Judith Mackrell has done them proud.' -Spectator Going with the Boys follows six intrepid women as their lives and careers intertwined on the front lines of the Second World War. Martha Gellhorn got the scoop on D-Day by traveling to Normandy as a stowaway on a Red Cross ship; Lee Miller went from being a Vogue cover model to the magazine's official war correspondent; Sigrid Schultz hid her Jewish identity and risked her life by reporting on the Nazi regime; Virginia Cowles, transformed herself from 'society girl columnist' to combat reporter; Clare Hollingworth was the first English journalist to break the news of the war, while Helen Kirkpatrick was the first woman to report from an Allied war zone to be granted equal privileges to her male colleagues. Barred from official briefings and from combat zones, their lives made deliberately difficult by entrenched prejudice, all six set up their own informal contacts and found their own pockets of war action. In this gripping, intimate and nuanced account, Judith Mackrell celebrates these extraordinary women and reveals how they wrote history as it was being made, changing the face of war reporting forever. 'This is a book that manages to be thoughtful and edge-of-your-seat thrilling.' - Mail on Sunday 'Like the copy filed by her subjects, it is an essential read.' - BBC History Magazine

Reputationsmanagement - Banken (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Banken (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R504 Discovery Miles 5 040 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen koennen hoehere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter fur sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfur ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewahrleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt erganzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.

Reputationsmanagement - Medical Care (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Medical Care (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R505 Discovery Miles 5 050 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel Medical Care, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen koennen hoehere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter fur sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfur ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewahrleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt erganzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.

Twenty Years A-Growing (Paperback, Reissue): Maurice O'Sullivan Twenty Years A-Growing (Paperback, Reissue)
Maurice O'Sullivan; Translated by Moya Llewellyn Davies, George Thomson; Introduction by E.M. Forster
R288 R261 Discovery Miles 2 610 Save R27 (9%) Ships in 9 - 17 working days

Maurice O'Sullivan was born on the Great Blasket in 1904, and 'Twenty Years A-Growing' tells the story of his youth and of a way of life which belonged to the Middle Ages. He wrote for his own pleasure and for the entertainment of his friends, without any thought of a wider public; his style is derived from folk-tales which he heard from his grandfather and sharpened by his own lively imagination. The Blasket Islands are three miles off Irelands Dingle Peninsula. Until their evacuation just after the Second World War, the lives of the 150 or so Blasket Islanders had remained unchanged for centuries. A rich oral tradition of story-telling, poetry, and folktales kept alive the legends and history of the islands, and has made their literature famous throughout the world. The 7 Blasket Island books published by OUP contain memoirs and reminiscences from within this literary tradition, evoking a way of life which has now vanished.

Reputationsmanagement - Politik (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Politik (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R504 Discovery Miles 5 040 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der oeffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und Online-Medien aufgegriffen und in Windeseile verbreitet werden. Klassische Medien wie Tageszeitungen, Magazine und auch TV-Sendungen verbreiten die Nachricht zusatzlich weiter, und im Nu ist ein Skandal entstanden, dessen Folgen unabsehbar sind und oftmals das Ende der Karriere bedeuten. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schutzen - mit einem professionellen Partner an der Seite.

Brief Lives (Paperback): Paul Johnson Brief Lives (Paperback)
Paul Johnson 1
R448 R404 Discovery Miles 4 040 Save R44 (10%) Ships in 9 - 17 working days

In the course of a long and successful career as a journalist and author, Paul Johnson has known popes, presidents, prime ministers, painters, poets, playwrights, even the foul-mouthed publican Muriel Belcher, who ran the legendary Colony Club. Harking back to the scandalously anecdotal 17th century book by John Aubrey on the celebrities of his times, Brief Lives is the distilled essence of Johnson's experience of a complex variety of people who have contributed to our political, spiritual and cultural life. He advised Margaret Thatcher, counselled Princess Diana, had a drawing of him done by Ernest Hemingway and enjoyed the company of John Osborne, Arnold Wesker and Harold Pinter at Buckingham Palace. He has been an insider, outside observer and universal commentator on the individuals who have changed history, formed public taste or simply lightened our lives by their presence.

Reputationsmanagement - Versicherungen (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Versicherungen (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R502 Discovery Miles 5 020 Ships in 18 - 22 working days
Boulevardisierung von Fernsehnachrichten - Eine Inhaltsanalyse deutscher und franzoesischer Hauptnachrichtensendungen (German,... Boulevardisierung von Fernsehnachrichten - Eine Inhaltsanalyse deutscher und franzoesischer Hauptnachrichtensendungen (German, Paperback, 2015 ed.)
Jacob Leidenberger
R1,639 Discovery Miles 16 390 Ships in 18 - 22 working days

Jacob Leidenberger setzt sich mit dem Begriff der "Boulevardisierung" auseinander und untersucht, ob sich deutsche und franzoesische Fernsehnachrichten zwischen 1992 und 2010 hinsichtlich der behandelten Themen, des journalistischen Stils sowie im Hinblick auf die Prasentationsformen dem Boulevardformat angenahert haben. Mittels einer quantitativen Inhaltsanalyse von 125 Nachrichtensendungen und anhand mehrerer Experteninterviews mit Nachrichtenredakteuren pruft der Autor, ob in deutschen und franzoesischen Abendnachrichten eine Boulevardisierung stattgefunden und diese im Lauf der Zeit an Bedeutung gewonnen hat. Gerade wegen der geringen Anzahl einschlagiger Studien in beiden Landern tragt er dazu bei, ein wenig Licht ins "Boulevardisierungs-Dunkel" zu bringen.

Nachrichten - klassisch und multimedial - Ein Handbuch fur Ausbildung und Praxis (German, Paperback, 1. Aufl. 2016): Dietz... Nachrichten - klassisch und multimedial - Ein Handbuch fur Ausbildung und Praxis (German, Paperback, 1. Aufl. 2016)
Dietz Schwiesau, Josef Ohler
R1,068 Discovery Miles 10 680 Ships in 18 - 22 working days

Der Band vermittelt umfassend und systematisch alle Regeln des Nachrichtenhandwerks und geht gleichermassen auf die Nachrichten in allen Medien ein: Presse, Radio, Fernsehen, Nachrichtenagentur und Internet. Er basiert auf dem Titel "Die Nachricht" aus der Reihe "Journalistische Praxis", wurde aber in weiten Teilen neu konzipiert und aktualisiert.

Die professionelle Pressemitteilung - Ein Leitfaden fur Unternehmen, Institutionen, Verbande und Vereine (German, Paperback,... Die professionelle Pressemitteilung - Ein Leitfaden fur Unternehmen, Institutionen, Verbande und Vereine (German, Paperback, 2., akt. u. erw. Aufl. 2015)
Katrin Bischl
R1,181 Discovery Miles 11 810 Ships in 18 - 22 working days

Die Pressemitteilung ist nach wie vor das haufigste PR-Instrument. Sie zu beherrschen ist unerlasslich fur all jene, die in der Unternehmenskommunikation von kleineren und mittleren Unternehmen sowie Konzernen tatig sind oder mit der PR fur Institutionen, Verbande oder Vereine betraut sind. Das erforderliche Handwerkszeug vermittelt dieses Buch: Themenfindung und Textaufbau entsprechend journalistischer Vorgaben und PR-strategischer UEberlegungen, Textsorten und ihre Regeln, der richtige Texteinstieg und die zielgruppenadaquate UEberschrift, stilistische Anregungen sowie Tipps fur Bildmaterial und Versand. Die Pressemitteilung im Internet und in Zeiten sozialer Netzwerke - auch zu diesen Themen gibt es wertvolle Hinweise. Dr. Katrin Bischl greift stets auf sprach- und medienwissenschaftliche Theorien zuruck, die sie verstandlich und anhand zahlreicher Beispiele erlautert. Dies zeigt: "Die professionelle Pressemitteilung" ist ein Buch fur Praktiker.

Weblogs und Sprache - Untersuchung von linguistischen Charakteristika in Blog-Texten (German, Paperback, 2015 ed.): Christoph... Weblogs und Sprache - Untersuchung von linguistischen Charakteristika in Blog-Texten (German, Paperback, 2015 ed.)
Christoph Moss, Jill-Catrin Heurich
R504 Discovery Miles 5 040 Ships in 18 - 22 working days

Christoph Moss und Jill-Catrin Heurich betrachten das Phanomen, dass die Verfasser von Blogs eine eigene Sprache mit spezifischen Darstellungsformen entwickeln, in einer empirischen Untersuchung. Dazu werden Weblog-Texte, journalistische Kommentare in Onlinemedien sowie Corporate Blogs auf ihre sprachlichen Charakteristika untersucht. Weblogs haben ihren Platz im Kommunikationskanon gefunden. Sie sind aufgrund ihrer einfach strukturierten Programmierweise von Suchmaschinen leicht zu erfassen. Das macht sie inhaltlich sowie kommerziell attraktiv.

Akzidentielle Medienhypes - Entstehung, Dynamik Und Mediale Verbreitung (German, Paperback, 2015 ed.): Vivian Buttner Akzidentielle Medienhypes - Entstehung, Dynamik Und Mediale Verbreitung (German, Paperback, 2015 ed.)
Vivian Buttner
R1,646 Discovery Miles 16 460 Ships in 18 - 22 working days
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