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Books > Language & Literature > Literature: texts > Essays, journals, letters & other prose works > From 1900

The Granta Book of Reportage (Paperback, 2nd Revised edition): Ian Jack The Granta Book of Reportage (Paperback, 2nd Revised edition)
Ian Jack; Introduction by Ian Jack
R430 R391 Discovery Miles 3 910 Save R39 (9%) Ships in 9 - 17 working days

Since its relaunch in 1979, "Granta" magazine has championed the art and craft of reportage - journalism marked by vivid description, a novelist's eye to form and eyewitness reporting that reveals hidden truths about people and events that have shaped the world we know. This updated edition of "The Granta Book of Reportage" collects a dozen of the finest and most lasting pieces Granta has published. Featuring distinguished writers and reporters: John Simpson, James Fenton, Martha Gellhorn, Germaine Greer, Ryszard Kapuscinski, John le Carre, as well as new talents Elana Lappin, Suketu Mehta and Wendell Steavenson, the book covers some of the signal events of our time: the fall of Saigon, the end of apartheid in South Africa, the massacre in Tiananmen Square, and the aftermath of the American invasion of Iraq.

Not Far From The Junction (Paperback): Will Ashon Not Far From The Junction (Paperback)
Will Ashon
R150 Discovery Miles 1 500 Ships in 10 - 15 working days

Will Ashon spent the day of Tuesday May 21st 2019 hitching around the motorways and 'A' roads of England, chatting to whoever picked him up about their lives, dreams, aspirations, fears and favourite foods. The resulting transcripts, presented here edited and cross-cut through one another into a collage of voices, form a work in which generosity plays a far greater role than hate, reminding us of our nation's better self. Sitting somewhere between Svetlana Alexievich and Rachel Cusk, NOT FAR FROM THE JUNCTION is a fresh, funny, moving and quietly radical work of non-fiction, exploring who we are and how we see the world.

Left Out - The Inside Story of Labour Under Corbyn (Paperback): Gabriel Pogrund, Patrick Maguire Left Out - The Inside Story of Labour Under Corbyn (Paperback)
Gabriel Pogrund, Patrick Maguire
R291 R265 Discovery Miles 2 650 Save R26 (9%) Ships in 9 - 17 working days

'THE POLITICAL BOOK OF THE YEAR' Tim Shipman A blistering narrative expose of infighting, skulduggery and chaos in Corbyn's Labour party, now revised and updated. * A Times, Guardian, Daily Telegraph, Sunday Times and i Newspaper Book of the Year * Left Out tells, for the first time, the astonishing full story of Labour's recent transformation and historic defeat. Drawing on unrivalled access, this blistering expose moves from the peak of Jeremy Corbyn's popularity and the shock hung parliament of 2017 to Labour's humbling in 2019 and the election of Keir Starmer. It reveals a party at war with itself, and puts the reader in the room as tensions boil over, sworn enemies forge unlikely alliances and lifelong friendships are tested to breaking point. This is the ultimate account of the greatest experiment seen in British politics for a generation. 'Gripping... Every bit as good as people say' Guardian 'Reads like a thriller...told with panache and pace' Financial Times 'The definitive post-mortem of the Corbyn project' Sunday Times

Reporting for China - How Chinese Correspondents Work with the World (Paperback): P al Ny iri Reporting for China - How Chinese Correspondents Work with the World (Paperback)
P al Ny iri
R855 Discovery Miles 8 550 Ships in 18 - 22 working days

While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history, are rapidly expanding worldwide. The Chinese government is financing most of this growth, hoping to strengthen its influence and improve its public image. But do these reporters willingly serve formulated agendas or do they follow their own interests? And are they changing Chinese citizens' views of the world? Based on interviews and informal conversations with over seventy current and former correspondents, Reporting for China documents a diverse group of professionals who hold political views from nationalist to liberal, but are constrained in their ability to report on the world by China's media control, audience tastes, and the declining market for traditional media.

Joan Didion: The 1980s & 90s (LOA #341) - Salvador / Democracy / Miami / After Henry / The Last Thing He Wanted (Hardcover):... Joan Didion: The 1980s & 90s (LOA #341) - Salvador / Democracy / Miami / After Henry / The Last Thing He Wanted (Hardcover)
Joan Didion; Edited by David L Ulin
R935 R813 Discovery Miles 8 130 Save R122 (13%) Ships in 18 - 22 working days
Jorge Pardo & Jan Tumlir: Conversations (Paperback): Jorge Pardo Jorge Pardo & Jan Tumlir: Conversations (Paperback)
Jorge Pardo
R646 Discovery Miles 6 460 Ships in 10 - 15 working days
A Dictionary of Journalism (Paperback): Tony Harcup A Dictionary of Journalism (Paperback)
Tony Harcup
R447 Discovery Miles 4 470 Ships in 10 - 15 working days

A Dictionary of Journalism is an accessible and authoritative quick reference dictionary. It covers over 1,400 wide-ranging entries on the terms that are likely to be encountered by students of the subject, and aims to offer a broad, accessible point of reference on an ever-topical and constantly-changing field that affects everyone's knowledge and perception of the world. Assuming little or no prior knowledge of the subject, it covers terminology relating to the practice, business, and technology of journalism, as well as its concepts and theories, organizations and institutions, publications, and key events. Related topic areas are covered where they impact on or offer explanations of journalism: for example in law, where legislation affects journalistic activity; and where sociological studies seek to aid the understanding of journalism. Appendices include a timeline of journalistic developments, contextualising the ever-evolving nature of journalism, as well as an index of significant individuals in the field. It is an essential companion to all students taking courses in Journalism and Journalism Studies, as well as related subjects such as Communications Studies, Media Studies, and Television and Radio Production.

Rough - How violence has found its way into the bedroom and what we can do about it (Paperback): Rachel Thompson Rough - How violence has found its way into the bedroom and what we can do about it (Paperback)
Rachel Thompson
R380 R205 Discovery Miles 2 050 Save R175 (46%) Ships in 5 - 7 working days

'2021's most important book about sex.' Stylist 'You need to read this.' Mashable A bad sexual experience. A grey area. Not rape but... A violation - these are the terms we use to describe the experiences we don't have words for. The way we talk about topics such as sex, consent, assault aren't fit for purpose. Rough is a revolutionary non-fiction work exploring the narratives of sexual violence that we don't talk about. Through powerful testimony from 50 women and non-binary people, this book shines a light on the sexual violence that takes place in our bedrooms and beyond, sometimes at the hands of people we know, trust, or even love. Rough investigates violations such as 'stealthing,' non-consensual choking, and non-consensual rough sex acts that our culture is only starting to recognise as sexual violence. The book explores the ways in which systems of oppression manifest in our sexual culture - from racist microaggressions, to fatphobic acts of aggression, and ableist dehumanising behaviour. An intersectional, sex-positive, kink-positive work, the book also examines how white supremacy, transphobia, biphobia, homophobia, and misogyny are driving forces behind sexual violence. Rough is an urgent, timely call for change to the systems that oppress us all. It's time for a societal shift. As individuals with agency within our sexual culture we have the power to remodel our behaviour and this book shows us how. Praise for Rough 'An incredible investigation into a frighteningly common part of our sexual experience; determined to give ownership back to those who have had their agency stolen from them.' Dr Fern Riddell 'Unflinching. Important, thought-provoking read.' Nataliya Deleva 'Rough speaks to how many women often feel after sexual encounters - violated but unsure of exactly why, and whether our feelings are valid. This book is excellent and demonstrating just how valid those feelings are, and how the cultures of violence within sex that have been normalised intersect with wider systems of patriarchy, racism and misogyny.' Adele Walton, founder of Humanitarian Hotgirl

The Scandal of the Century - and Other Writings (Paperback): Gabriel Garcia Marquez The Scandal of the Century - and Other Writings (Paperback)
Gabriel Garcia Marquez 1
R315 R286 Discovery Miles 2 860 Save R29 (9%) Ships in 9 - 17 working days

A new collection of journalism from one of the great titans of 20th century literature "I don't want to be remembered for One Hundred Years of Solitude or for the Nobel Prize but rather for my journalism," Gabriel Garcia Marquez said in the final years of his life. And while some of his journalistic writings have been made available over the years, this is the first volume to gather a representative selection from across the first four decades of his career--years during which he worked as a full-time, often muckraking, and controversial journalist, even as he penned the fiction that would bring him the Nobel Prize in 1982. Here are the first pieces he wrote while working for newspapers in the coastal Colombian cities of Cartagena and Barranquilla . . . his longer, more fictionlike reportage from Paris and Rome . . . his monthly columns for Spain's El Pais. And while all the work points in style, wit, depth, and passion to his fiction, these fifty pieces are, more than anything, a revelation of the writer working at the profession he believed to be "the best in the world." 'Garcia Marquez always thought of himself as a journalist first and foremost and this brilliant collection goes a long way towards justifying that belief.' Salman Rushdie

In Wartime - Stories from Ukraine (Paperback): Tim Judah In Wartime - Stories from Ukraine (Paperback)
Tim Judah 1
R313 R284 Discovery Miles 2 840 Save R29 (9%) Ships in 9 - 17 working days

An urgent, insightful account of the human side of the ongoing conflict in Ukraine by seasoned war reporter Tim Judah Making his way from the Polish border in the west, through the capital city and the heart of the 2014 revolution, to the eastern frontline near the Russian border, Tim Judah brings a rare glimpse of the reality behind the headlines. Along the way he talks to the people living through the conflict - mothers, soldiers, businessmen, poets, politicians - whose memories of a contested past shape their attitudes, allegiances and hopes for the future. Together, their stories paint a vivid picture of what the second largest country in Europe feels like in wartime: a nation trapped between powerful forces, both political and historical. 'Visceral, gripping, heartbreaking' Simon Sebag Montefiore 'Haunting . . . timely . . . Interviewing a wide range of people who have been caught up in the recent conflict, Judah concentrates skilfully and affectingly on the human cost' Alexander Larman, Observer 'Comes close to the master, Ryszard Kapuscinski' Roger Boyes, The Times 'A kaleidoscopic portrait . . . Judah looks at the present - what Ukraine looks and feels like now' Marcus Tanner, Independent

In the Land of the Cyclops - Essays (Paperback): Karl Ove Knausgaard In the Land of the Cyclops - Essays (Paperback)
Karl Ove Knausgaard
R316 R288 Discovery Miles 2 880 Save R28 (9%) Ships in 9 - 17 working days

A brilliantly wide-ranging essay collection from the author of My Struggle, spanning literature, philosophy, art and how our daily and creative lives intertwine. In the Land of the Cyclops is Karl Ove Knausgaard's first collection of essays to be published in English, and these brilliant and wide-ranging pieces meditate on themes familiar from his groundbreaking fiction. Here, Knausgaard discusses Madame Bovary, the Northern Lights, Ingmar Bergman, and the work of an array of writers and visual artists, including Knut Hamsun, Michel Houellebecq, Anselm Kiefer and Cindy Sherman. These essays beautifully capture Knausgaard's ability to mediate between the deeply personal and the universal, demonstrating his trademark self-scrutiny and his deep longing to authentically see, understand, and experience the world. 'Knausgaard is among the finest writers alive' New York Times

Alt-America - The Rise of the Radical Right in the Age of Trump (Paperback): David Neiwert Alt-America - The Rise of the Radical Right in the Age of Trump (Paperback)
David Neiwert 1
R401 Discovery Miles 4 010 Ships in 10 - 15 working days

Just as Donald Trump's victorious campaign for the US presidency shocked liberal Americans, the seemingly sudden national prominence of white supremacists, xenophobes, militia leaders, and mysterious "Alt-Right" leaders mystifies many. But the extreme Right has been growing steadily in the US since the 1990s, with the rise of Patriot militias; following 9/11, when conspiracy theorists found fresh life; and in virulent reaction to the first black president of the country. Nurtured by a powerful right-wing media sector in radio, TV, and online, the Far Right, Tea Party movement conservatives, and Republican activists found common ground in "Producerist" ideology and "constitutionalist" interpretations of US law-an alternative America that is resurgent, even as it has been ignored by the political establishment and mainstream media. Investigative reporter David Neiwert has been tracking extremists for more than two decades, and here he provides a deeply reported and authoritative report on the background, mindset, and growth on the ground of Far Right movements across the country. The product of years of reportage, and including the most in-depth investigation of Trump's ties to Far Right figures, this is a crucial book about one of the most disturbing sides of the US.

These Are Not Gentle People - A tense and pacy true-crime thriller (Paperback): Andrew Harding These Are Not Gentle People - A tense and pacy true-crime thriller (Paperback)
Andrew Harding
R303 R280 Discovery Miles 2 800 Save R23 (8%) Ships in 9 - 17 working days

THE STORY BEHIND NEW BBC RADIO SERIES AND PODCAST BLOOD LANDS Utterly gripping, timely and shocking PHILIPPE SANDS Compelling and disturbing . . . quietly devastating DAMON GALGUT This is a book of profound importance . . . A masterpiece ALEXANDER McCALL SMITH A vintage crime story . . . an extraordinary tale . . . It is written as a drama, part thriller, part tragedy ALEC RUSSELL, Financial Times A smartly paced true-crime thriller with a vivid cast of characters . . . as tense as it is disturbing JOHN CARLIN, author of Playing the Enemy: Nelson Mandela and the Game That Made a Nation Two dead men. Forty suspects. The trial that broke a small South African town Look what the fucking dogs did to them, someone muttered. No-one mentioned the rope, or the monkey-wrench, or the gun, or the knife, or the stick, or the whip, or the blood-stained boots. In fact, no-one said much at all. It seemed simpler that way. There was no sense in pointing fingers.' At dusk, on a warm evening in 2016, a group of forty men gathered in the corner of a dusty field on a farm outside Parys in the Free State. Some were in fury. Others treated the whole thing as a joke - a game. The events of the next two hours would come to haunt them all. They would rip families apart, prompt suicide attempts, breakdowns, divorce, bankruptcy, threats of violent revenge and acts of unforgivable treachery. These Are Not Gentle People is the story of that night, and of what happened next. It's a courtroom drama, a profound exploration of collective guilt and individual justice, and a fast-paced literary thriller. Award-winning foreign correspondent and author Andrew Harding traces the impact of one moment of collective barbarism on a fragile community - exploding lies, cover-ups, political meddling and betrayals, and revealing the inner lives of those involved with extraordinary clarity. The book is also a mesmerising examination of a small town trying to cope with a trauma that threatens to tear it in two - as such, it is as much a journey into the heart of modern South Africa as it is a gripping tale of crime, punishment and redemption. When a whole community is on trial, who pays the price?

Ukraine - A Spring for the Thirsty - Conversations about publishing Ukrainian literature in translation (Paperback): Arthur... Ukraine - A Spring for the Thirsty - Conversations about publishing Ukrainian literature in translation (Paperback)
Arthur Thompson
R303 R285 Discovery Miles 2 850 Save R18 (6%) Ships in 18 - 22 working days
Reputationsmanagement - Stiftungen, Verbande und Vereine (German, Paperback, 1. Aufl. 2016): Anabel Ternes, Christopher Runge Reputationsmanagement - Stiftungen, Verbande und Vereine (German, Paperback, 1. Aufl. 2016)
Anabel Ternes, Christopher Runge
R503 Discovery Miles 5 030 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel von Stiftungen, Verbanden und Vereinen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen uber soziale Netzwerke und Internetforen - mit unabsehbaren Folgen. Gerade fur Stiftungen, Verbande und Vereine, die Spendern, Mitgliedern und Mazenen Rechenschaft schuldig sind, wie sie mit den anvertrauten Geldern verfahren, ist es wichtig, stets den UEberblick zu behalten, was "das Netz" uber die eigene Organisation sagt. Negative Meldungen und schlechte Presse koennen zu Mitgliederschwund und Spendenruckgang fuhren sowie den Ruf nachhaltig schadigen.

Hara Hotel - A Tale of Syrian Refugees in Greece (Hardcover): Teresa Thornhill Hara Hotel - A Tale of Syrian Refugees in Greece (Hardcover)
Teresa Thornhill 1
R579 Discovery Miles 5 790 Ships in 10 - 15 working days

Hara Hotel chronicles everyday life in a makeshift refugee camp on the forecourt of a petrol station in northern Greece. In the first two months of 2016, more than 100,000 refugees arrived in Greece. Half of them were fleeing war-torn Syria, seeking a safe haven in Europe. As the numbers seeking refuge soared, many were stranded in temporary camps, staffed by volunteers. Hara Hotel tells some of their stories. Teresa Thornhill arrived in Greece in April 2016 as a volunteer. She met one refugee, a young Syrian Kurd called Juwan, who left his home and family in November 2011 to avoid being summoned for military service by the Assad regime. Interweaving memoir with Juwan's story, and with the recent history of the failed revolution in Syria, and the horror of the ensuing civil war, Hara Hotel paints a vivid picture of the lives of the people trapped between civil war and Europe's borders.

Reputationsmanagement - Banken (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Banken (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R504 Discovery Miles 5 040 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen koennen hoehere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter fur sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfur ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewahrleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt erganzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.

Reputationsmanagement - Medical Care (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Medical Care (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R505 Discovery Miles 5 050 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel Medical Care, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen koennen hoehere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter fur sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfur ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewahrleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt erganzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.

Reputationsmanagement - Politik (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Politik (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R504 Discovery Miles 5 040 Ships in 18 - 22 working days

Anabel Ternes und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der oeffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und Online-Medien aufgegriffen und in Windeseile verbreitet werden. Klassische Medien wie Tageszeitungen, Magazine und auch TV-Sendungen verbreiten die Nachricht zusatzlich weiter, und im Nu ist ein Skandal entstanden, dessen Folgen unabsehbar sind und oftmals das Ende der Karriere bedeuten. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schutzen - mit einem professionellen Partner an der Seite.

Brief Lives (Paperback): Paul Johnson Brief Lives (Paperback)
Paul Johnson 1
R448 R404 Discovery Miles 4 040 Save R44 (10%) Ships in 9 - 17 working days

In the course of a long and successful career as a journalist and author, Paul Johnson has known popes, presidents, prime ministers, painters, poets, playwrights, even the foul-mouthed publican Muriel Belcher, who ran the legendary Colony Club. Harking back to the scandalously anecdotal 17th century book by John Aubrey on the celebrities of his times, Brief Lives is the distilled essence of Johnson's experience of a complex variety of people who have contributed to our political, spiritual and cultural life. He advised Margaret Thatcher, counselled Princess Diana, had a drawing of him done by Ernest Hemingway and enjoyed the company of John Osborne, Arnold Wesker and Harold Pinter at Buckingham Palace. He has been an insider, outside observer and universal commentator on the individuals who have changed history, formed public taste or simply lightened our lives by their presence.

Gareth Cliff On Everything (Paperback): Gareth Cliff Gareth Cliff On Everything (Paperback)
Gareth Cliff 1
R234 Discovery Miles 2 340 Ships in 4 - 6 working days

“Some people think it a very bad thing to have an opinion about anything. Blend in, don’t make too much noise, just be happy with what you know and do. I can’t do that.” — Gareth Cliff

Gareth Cliff likes to shoot from the hip. Whether on air or judging a trembling Idols contestant, he’s always quick with a point of view. In Gareth Cliff on Everything, Gareth throws caution to the wind and writes about all those subjects that make him glad, sad or simply mad.

Cliff takes on all comers with his brash, iconoclastic and pointed musings. It’ll engage, enrage and derange you all at once.

Reputationsmanagement - Versicherungen (German, Paperback, 2015 ed.): Anabel Ternes, Christopher Runge Reputationsmanagement - Versicherungen (German, Paperback, 2015 ed.)
Anabel Ternes, Christopher Runge
R502 Discovery Miles 5 020 Ships in 18 - 22 working days
Pulitzer's Post Dipatch (Hardcover): Julian S. Rammelkamp Pulitzer's Post Dipatch (Hardcover)
Julian S. Rammelkamp
R4,213 Discovery Miles 42 130 Ships in 18 - 22 working days

Professor Rammelkamp examines the St. Louis Post-Dispatch during its formative years, seeing it as the foundation of the highly successful World and of Pulitzer's career itself. Originally published in 1967. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Boulevardisierung von Fernsehnachrichten - Eine Inhaltsanalyse deutscher und franzoesischer Hauptnachrichtensendungen (German,... Boulevardisierung von Fernsehnachrichten - Eine Inhaltsanalyse deutscher und franzoesischer Hauptnachrichtensendungen (German, Paperback, 2015 ed.)
Jacob Leidenberger
R1,639 Discovery Miles 16 390 Ships in 18 - 22 working days

Jacob Leidenberger setzt sich mit dem Begriff der "Boulevardisierung" auseinander und untersucht, ob sich deutsche und franzoesische Fernsehnachrichten zwischen 1992 und 2010 hinsichtlich der behandelten Themen, des journalistischen Stils sowie im Hinblick auf die Prasentationsformen dem Boulevardformat angenahert haben. Mittels einer quantitativen Inhaltsanalyse von 125 Nachrichtensendungen und anhand mehrerer Experteninterviews mit Nachrichtenredakteuren pruft der Autor, ob in deutschen und franzoesischen Abendnachrichten eine Boulevardisierung stattgefunden und diese im Lauf der Zeit an Bedeutung gewonnen hat. Gerade wegen der geringen Anzahl einschlagiger Studien in beiden Landern tragt er dazu bei, ein wenig Licht ins "Boulevardisierungs-Dunkel" zu bringen.

Die professionelle Pressemitteilung - Ein Leitfaden fur Unternehmen, Institutionen, Verbande und Vereine (German, Paperback,... Die professionelle Pressemitteilung - Ein Leitfaden fur Unternehmen, Institutionen, Verbande und Vereine (German, Paperback, 2., akt. u. erw. Aufl. 2015)
Katrin Bischl
R1,181 Discovery Miles 11 810 Ships in 18 - 22 working days

Die Pressemitteilung ist nach wie vor das haufigste PR-Instrument. Sie zu beherrschen ist unerlasslich fur all jene, die in der Unternehmenskommunikation von kleineren und mittleren Unternehmen sowie Konzernen tatig sind oder mit der PR fur Institutionen, Verbande oder Vereine betraut sind. Das erforderliche Handwerkszeug vermittelt dieses Buch: Themenfindung und Textaufbau entsprechend journalistischer Vorgaben und PR-strategischer UEberlegungen, Textsorten und ihre Regeln, der richtige Texteinstieg und die zielgruppenadaquate UEberschrift, stilistische Anregungen sowie Tipps fur Bildmaterial und Versand. Die Pressemitteilung im Internet und in Zeiten sozialer Netzwerke - auch zu diesen Themen gibt es wertvolle Hinweise. Dr. Katrin Bischl greift stets auf sprach- und medienwissenschaftliche Theorien zuruck, die sie verstandlich und anhand zahlreicher Beispiele erlautert. Dies zeigt: "Die professionelle Pressemitteilung" ist ein Buch fur Praktiker.

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