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Books > Social sciences > Psychology > General

The Vulnerable Therapist - Practicing Psychotherapy in an Age of Anxiety (Paperback): Helen W Coale The Vulnerable Therapist - Practicing Psychotherapy in an Age of Anxiety (Paperback)
Helen W Coale
R1,180 Discovery Miles 11 800 Ships in 12 - 17 working days

A passionate, proactive stance on the present state of psychotherapy, The Vulnerable Therapist: Practicing Psychotherapy in an Age of Anxiety picks the brains of contemporary mental health professionals and finds a common symptom--fear. You?ll see why litigation, market forces, and ethical confusion have raised a dark umbrella of angst over psychotherapy practices and discover what therapists can do to restore the profession to its former good self.The Vulnerable Therapist will capture your interest with its broad systemic approach, contextual analysis, fascinating case studies, and anecdotal material. You?ll see the need for improvement at the institutional and individual levels of the psychotherapy professions. Specifically, you?ll read about: social, cultural, and contextual aspects of the crisis of meaning in psychotherapy professional responses to the crisis of meaning which create ethical dilemmas for individual practitioners the power of language to construct and control mental health beliefs psychotherapy's core constructs and ethical "buzzwords" psychological and legal risks in practicing psychotherapy today specific problems with licensing boards and other complaint channels problems with rule-based ethics alternative models for creating ethical therapist-client relationships Today, more and more, excessive litigation and market-driven forces are imposing standard ethics decisions on psychotherapists, forcing them to see their clients through the clouded lenses of risk management and liability instead of through the lens of therapeutic need. Much like the symptomatic children whose dysfunctional family stops blaming them and starts shouldering part of the "problem," distraught therapists need the psychotherapy profession to address its own psychopathology at the institutional level. The Vulnerable Therapist shows how you can contribute to a total revamping of the mental health professions in a way that facilitates rather than impedes ethical functioning.

Being Married, Doing Gender - A Critical Analysis of Gender Relationships in Marriage (Paperback): Caroline Dryden Being Married, Doing Gender - A Critical Analysis of Gender Relationships in Marriage (Paperback)
Caroline Dryden
R1,192 Discovery Miles 11 920 Ships in 12 - 17 working days


In one of the first psychological studies of women in heterosexual relationships, Caroline Dryden examines the social context of their experiences and emotional struggles. Unlike the developmental literature in which women are studied only as mothers, or the clinical literature which has little theoretical basis, Gender Relations, Power and Identity places case study material in the context of the power balance between women and men. Caroline Dryden finds that there are contradications between stereotypical gender roles and the maintenance of an equal partnership that can cause problems for both women and men.

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Portraits of Pioneers in Psychology - Volume III (Hardcover): Michael Wertheimer, Gregory A. Kimble Portraits of Pioneers in Psychology - Volume III (Hardcover)
Michael Wertheimer, Gregory A. Kimble
R1,238 Discovery Miles 12 380 Ships in 12 - 17 working days

This third volume in a series devoted to luminaries in the history of psychology--features chapter authors who are themselves highly visible and eminent scholars. They provide glimpses of the giants who shaped modern cognitive and behavioral science, and shed new light on their contributions and personalities, often with a touch of humor or whimsy and with fresh personal insights. The animated style, carefully selected details, and lively perspective make the people, ideas, and controversies in the history of psychology come alive.
The fields touched on in this and other volumes cover all of the subfields of psychology. As such, all volumes of "Portraits of Pioneers in Psychology" will be of interest to psychologists, as well as scholars in related fields. The resourceful teacher could use a selection of chapters as supplementary readings to enhance almost any course in the discipline. The major purpose of these books is to provide source materials for students and their teachers in undergraduate and graduate courses in the history of psychology. Each of the five volumes in this series contains different profiles thereby bringing more than 100 of the pioneers in psychology more vividly to life.

Knots: Selected Works of RD Laing: Vol 7 (Hardcover, New edition): R.D. Laing Knots: Selected Works of RD Laing: Vol 7 (Hardcover, New edition)
R.D. Laing
R6,368 Discovery Miles 63 680 Ships in 12 - 17 working days

Originally published in 1970, Knots consists of a series of dialogue-scenarios that can be read as poems or brief plays, each complete in itself. Each chapter describes a different kind of relationship: the "knots" of the title: bonds of love, dependency, uncertainty, jealousy. The dialogues could be those between lovers, between parents and children, between analysts and patients or all of these merged together. Each brilliantly demonstrates Laing's insights into the intricacies of human relationships.

Advances in Psychological Science, Volume 2 - Biological and Cognitive Aspects (Hardcover): Fergus Craik, Michele Robert,... Advances in Psychological Science, Volume 2 - Biological and Cognitive Aspects (Hardcover)
Fergus Craik, Michele Robert, Michel Sabourin
R917 Discovery Miles 9 170 Ships in 12 - 17 working days

The chapters in this volume are the edited versions of invited addresses to the XXVI International Congress of Psychology held in Montreal in August 1996. As one major goal of the Congress was to promote communication among specializations in scientific psychology, the speakers were asked to survey their research area and present their own work in a way that would be accessible to their colleagues in other areas. Another purpose of the meeting was to bring researchers together from different parts of the world, reflecting their different approaches to the scientific study of mind, brain, and behavior. Consequently, the eminent researchers who have written the twenty-six chapters included in the present volume were drawn from universities and research institutes in North America, Europe, Japan, Russia, Israel, and New Zealand. The chapters cover a range of topics in human and animal experimental psychology. The first section deals with psychobiological processes - the interplay of body and mind in determining intelligence, stress, and pain. The next five chapters address current issues in neuropsychology and neuroscience, including the neural correlates of attention and vision. A third section looks at learning processes in humans and animals, and a fourth deals with a range of topics in perception and cognition. The final five chapters take a developmental perspective, presenting theoretical and empirical analyses of the acquisition of perceptual and cognitive abilities. Overall, the collection illustrates the growing trend to break down traditional barriers between areas of experimental psychology; there are many instances of profitable interactions between researchers studying aspects of behavior and those studying the biological bases of these behaviors. The twenty-six chapters give an excellent overview of current research in scientific psychology.

Uppers, Downers, and All Arounders (Paperback, 8th ed.): Inaba, Darryl Inaba Uppers, Downers, and All Arounders (Paperback, 8th ed.)
Inaba, Darryl Inaba
R3,729 Discovery Miles 37 290 Ships in 10 - 15 working days
Psychosocial Intervention in Long-Term Care - An Advanced Guide (Hardcover): Gary W. Hartz, D. Michael Splain Psychosocial Intervention in Long-Term Care - An Advanced Guide (Hardcover)
Gary W. Hartz, D. Michael Splain
R3,248 Discovery Miles 32 480 Ships in 12 - 17 working days

The responsibility of providing mental health evaluations and treatment to nursing home patients is increasingly falling on the shoulders of social services and nursing staff. Psychosocial Intervention in Long-Term Care provides the advanced techniques you, as a caregiver, need for assessing and intervening with psychosocial and behavioral problems in LTC. Targeted to students and staff who are familiar with the basic needs and problems of LTC residents, this book also describes effective ways of documenting assessments and interventions to help you integrate results into the medical record and prepare for state surveys. Psychosocial Intervention in Long-Term Care presents you with information about common mental disorders in LTC, basic counseling techniques, and the three major types of psychiatric medication. You'll also read about legal issues in the psychosocial arena and learn how to avoid burnout while working in LTC. Best of all, this book shows you how to: use the Geriatric Depression Scale and the Mini Mental Status Exam to screen for depression and dementia design thorough behavioral assessments through use of a tracking grid use results of assessments to set up effective behavioral interventions intervene with specific psychosocial problems, such as aggression document the results of assessments develop effective Resident Assessment Inventories prepare for state surveys and develop plans of correction in response to surveysWhether you're a graduate student or new practitioner in social work, nursing, or health care administration, you'll appreciate this book's practical, hands-on approach to problem solving and its focus on the biopsychosocial model. Only through a thorough assessment of residents'physical, psychological, and social needs can we design effective intervention and provide the care they deserve.

Urgings of the Heart - A Spirituality of Integration (Paperback, New): Wilkie Au, Noreen Cannon Urgings of the Heart - A Spirituality of Integration (Paperback, New)
Wilkie Au, Noreen Cannon
R586 R485 Discovery Miles 4 850 Save R101 (17%) Ships in 10 - 15 working days

Using stories and images, the authors blend the best of spirituality and psychology to help the reader live in peace with self, others and God.

Measuring Advertising Effectiveness (Hardcover): William D. Wells Measuring Advertising Effectiveness (Hardcover)
William D. Wells
R4,023 Discovery Miles 40 230 Ships in 12 - 17 working days

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising.
Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

The Gratitude Journal for Women - Find Happiness and Peace in 5 Minutes a Day (Paperback): Katherine Furman The Gratitude Journal for Women - Find Happiness and Peace in 5 Minutes a Day (Paperback)
Katherine Furman; Illustrated by Katie Vernon
R382 R302 Discovery Miles 3 020 Save R80 (21%) Ships in 10 - 15 working days
Psychosocial Intervention in Long-Term Care - An Advanced Guide (Paperback): Gary W. Hartz, D. Michael Splain Psychosocial Intervention in Long-Term Care - An Advanced Guide (Paperback)
Gary W. Hartz, D. Michael Splain
R1,202 Discovery Miles 12 020 Ships in 12 - 17 working days

The responsibility of providing mental health evaluations and treatment to nursing home patients is increasingly falling on the shoulders of social services and nursing staff. Psychosocial Intervention in Long-Term Care provides the advanced techniques you, as a caregiver, need for assessing and intervening with psychosocial and behavioral problems in LTC. Targeted to students and staff who are familiar with the basic needs and problems of LTC residents, this book also describes effective ways of documenting assessments and interventions to help you integrate results into the medical record and prepare for state surveys. Psychosocial Intervention in Long-Term Care presents you with information about common mental disorders in LTC, basic counseling techniques, and the three major types of psychiatric medication. You ll also read about legal issues in the psychosocial arena and learn how to avoid burnout while working in LTC. Best of all, this book shows you how to: use the Geriatric Depression Scale and the Mini Mental Status Exam to screen for depression and dementia design thorough behavioral assessments through use of a tracking grid use results of assessments to set up effective behavioral interventions intervene with specific psychosocial problems, such as aggression document the results of assessments develop effective Resident Assessment Inventories prepare for state surveys and develop plans of correction in response to surveysWhether you re a graduate student or new practitioner in social work, nursing, or health care administration, you ll appreciate this book 's practical, hands-on approach to problem solving and its focus on the biopsychosocial model. Only through a thorough assessment of residents'physical, psychological, and social needs can we design effective intervention and provide the care they deserve.

Bereavement - Client Adaptation and Hospice Services (Paperback): Donna Infeld, Nadine R. Penner Bereavement - Client Adaptation and Hospice Services (Paperback)
Donna Infeld, Nadine R. Penner
R1,153 Discovery Miles 11 530 Ships in 12 - 17 working days

Helping a mother transcend the death of her only child, helping a young child understand and cope with the death of a loved one, and helping survivors of the AIDS epidemic cope with the loss of numerous loved ones and the loss of community are among the greatest challenges facing today's bereavement counselors. Bereavement explores these sensitive issues and ways bereavement counselors can help these individuals construct new identities and new worldviews that are self-affirming. Using this book as a guide, you can improve your understanding of the various resources and options that can be employed to achieve the healthy resolution of grief with individuals, families, and communities. Recognizing that the experience of grieving is unique for all individuals, Bereavement addresses a wide range of issues facing bereavement professionals. Its authors offer a multitude of effective therapeutic interventions and techniques. You will learn to encourage grievers to incorporate important aspects of their lost relationship(s) into their present lives to gain greater personal integration and wholeness; see how to use music, dance, art, and play therapy with clients to help them explore their grief and move through the various stages of grieving; acquire helpful hints and practical advice for offering extended bereavement care to both hospice and non-hospice families; and see how a highly successful interdisciplinary bereavement team approach has been employed in one of the largest bereavement programs in the U.S. You will also learn about other crucial topics and issues faced by bereavement counselors, including: uniting survivors of different types of death in a support group teaching your community about death/dying developing rural hospice bereavement services emotional, behavioral, physical, social, and cognitive symptoms of grief healthy coping mechanisms pre-death bereavement interventions Post-Traumatic Stress Disorder multiple trauma survivor guilt bereavement counseling as a supplement to normal support networksBereavement will help you enhance your knowledge and skills in the delivery of effective bereavement services. Whether you are a beginner or a counselor with several years of experience, you will find this book an invaluable guide as it walks you through the different stages of mourning, through different human reactions to death and dying, and through different therapeutic approaches.

Your Psychology Dissertation (Paperback): Emily Harrison, Panagiotis Rentzelas Your Psychology Dissertation (Paperback)
Emily Harrison, Panagiotis Rentzelas
R679 Discovery Miles 6 790 Ships in 12 - 17 working days

Feeling overwhelmed by your dissertation? Stuck and not sure where to start? Your Psychology Dissertation has been specifically created to guide you through your dissertation to help you feel confident at every stage of your independent psychology research project. This book will take you through the entire process of designing, conducting and then writing up your research, providing invaluable tips and support along the way, as well as answering all those frequently asked questions. Whether you need to know more about quantitative or qualitative research methodology, need help in choosing a topic, and/or are struggling to review and understand the literature, this book covers it all. Your Psychology Dissertation is suitable for all psychology students looking for dissertation success. Check out the online resources to get lots of useful templates and guidance to help you with every step of the way.

Straight Science? Homosexuality, Evolution and Adaptation (Paperback): Jim McKnight Straight Science? Homosexuality, Evolution and Adaptation (Paperback)
Jim McKnight
R597 Discovery Miles 5 970 Ships in 12 - 17 working days


A genetic basis for homosexuality has been all but proved, yet Darwinism, the most widely accepted evolutionary theory, emphasises successful reproduction. How do we explain a lifetime preference for non-reproductive sex?
Whilst social constructionism offers explanations in terms of social learning and cultural preferences, the body of evidence for a genetic predisposition to homosexuality grows. Social learning argues that homosexual sex is merely misdirected and therefore futile, but far from dying out it continues through the ages and is found in different cultures.
What if there was an evolutionary advantage to homosexuality? Straight Science? Homosexuality, Evolution and Adaptation dares to ask such questions.

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Get it Done - Surprising Lessons from the Science of Motivation (Hardcover): Ayelet Fishbach Get it Done - Surprising Lessons from the Science of Motivation (Hardcover)
Ayelet Fishbach
R628 R514 Discovery Miles 5 140 Save R114 (18%) Ships in 9 - 15 working days

'A compelling and revelatory new framework for setting and achieving your goals, from a psychologist on the cutting edge of motivational science' - Carol Dweck, PhD, author of Mindset 'I don't know anyone who knows more than Ayelet Fishbach about the psychology of goals . . . I love this book and know you will, too' - Angela Duckworth, author of Grit A great deal of ink has been spilled on the subject of motivating and influencing others, but what happens when the person you most want to influence is you? Setting and achieving goals for yourself - at work, at home, and in relationships - is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you're faced with more responsibilities, needs and desires than you can keep track of? In Get it Done, psychologist and behavioural scientist Ayelet Fishbach presents a new theoretical framework for self-motivated action, explaining how to identify the right goals, attack the 'middle problem', battle temptations, use the help of others around you and so much more. With fascinating research from the field of motivation science and compelling stories of people who learned to motivate themselves, Get it Done illuminates invaluable strategies for pulling yourself in whatever direction you want to go - so you can achieve your goals while staying healthy, clearheaded and happy.

Psychology, Discourse And Social Practice - From Regulation To Resistance (Hardcover): Gill Aitken, Pam Alldred, Robin Allwood,... Psychology, Discourse And Social Practice - From Regulation To Resistance (Hardcover)
Gill Aitken, Pam Alldred, Robin Allwood, Tom Billington, Erica Burman, …
R5,337 Discovery Miles 53 370 Ships in 12 - 17 working days

Written by expert practitioner-researchers, this co-authoured book explores how psychology legislates on normality and then uses its "expert" knowledge to turn social marginalism into pathology. Chapters address a range of cultural and institutional arenas in which inequalities structured around categories of gender, race, class and sexuality are reproduced by psychological practices: from self-help books to special hospitals, from school exclusions to Gender Identity Clinics, from mothering magazines to mental health services. Far from documenting just the damage, this book identifies the ways in which both professionals and users of sevices can act to counter psychology's abuses. A practical intervention as well as theortical critique, the text offers examples of how change can be effected.

Mending the Torn Fabric - For Those Who Grieve and Those Who Want to Help Them (Hardcover): Sarah Brabant Mending the Torn Fabric - For Those Who Grieve and Those Who Want to Help Them (Hardcover)
Sarah Brabant
R5,182 Discovery Miles 51 820 Ships in 12 - 17 working days

The analogy of the torn fabric was first used by the author in response to a bereaved mother's cry: "I know what grief feels like; I don't know what it looks like." In "Mending the Torn Fabric: For Those Who Grieve and Those Who Want to Help Them", the author expands the metaphor to include earlier and future or potential losses as well as losses associated with the death that may be unrecognized or minimized. This book includes chapters that examine complications that may be present or may arise, suggestions for mending even the most torn fabric, and a chapter dedicated to friends who want to help. Stories bereaved persons have shared with the author through the years are interspersed throughout the book to provide examples of loss and mending.

The Complete Companions for WJEC and Eduqas Year 2 A Level Psychology Student Book (Paperback): Cara Flanagan, Katherine Cox,... The Complete Companions for WJEC and Eduqas Year 2 A Level Psychology Student Book (Paperback)
Cara Flanagan, Katherine Cox, Rhiannon Murray, Jenny Hill, Rob Liddle
R1,410 Discovery Miles 14 100 Ships in 9 - 15 working days

Please note this title is suitable for any student studying: Exam Board: Eduqas Level: A Level and AS Subject: Psychology First teaching: September 2015 First exams: June 2017 The Complete Companions for Eduqas/WJEC A Level Psychology Year 2 has been written by experienced Psychology authors and examiners working with market-leading author Cara Flanagan. Packed with essential study and exam preparation features, these student books have been fully revised to address the requirements of this new specification from WJEC Eduqas, including new studies and topics, such as positive Psychology, and extended evaluation of studies. The engaging, accessible and comprehensive exam-focused Complete Companions approach, now available for the Eduqas specification. Matched to the new specification, ensuring students achieve their full potential. Designed for co-teaching AS and full A Level courses.

Understanding Customers (Paperback, 2nd edition): Chris Rice Understanding Customers (Paperback, 2nd edition)
Chris Rice
R1,693 Discovery Miles 16 930 Ships in 12 - 17 working days

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

Good Morning, Monster - A Therapist Shares Five Heroic Stories of Emotional Recovery (Hardcover): Catherine Gildiner Good Morning, Monster - A Therapist Shares Five Heroic Stories of Emotional Recovery (Hardcover)
Catherine Gildiner
R831 R640 Discovery Miles 6 400 Save R191 (23%) Ships in 10 - 15 working days
Portraits of Pioneers in Psychology - Volume II (Hardcover): Gregory A. Kimble, C. Alan Boneau, Michael Wertheimer Portraits of Pioneers in Psychology - Volume II (Hardcover)
Gregory A. Kimble, C. Alan Boneau, Michael Wertheimer
R4,016 Discovery Miles 40 160 Ships in 12 - 17 working days

A major aim of the books in this series is to promote psychology's appreciation of the neglected giants in its history. The chapters document the significance of these early contributions, many of them made more than a century ago.
Most of the chapters are revisions of invited addresses delivered at psychological conventions. Several of the authors are students, colleagues, or offspring of their pioneers and all of them are intrigued by the life and work of the psychologists about whom they have written. All of the portraits are informal; on occasion, even humorous. Some are "impersonations"--telling stories in what were or might have been the pioneer's own words.
This book provides source materials for teachers of undergraduate courses in psychology--particularly the history of psychology--who want to add a personal view in their lectures and offer interesting readings for their students. Each of the five volumes in this series contains different profiles thereby bringing morethan 100 of the pioneers in psychology more vividly to life.

Find Your Strength, Volume 2 - A Workbook for the Highly Sensitive Person (Paperback): April Snow Find Your Strength, Volume 2 - A Workbook for the Highly Sensitive Person (Paperback)
April Snow
R355 R320 Discovery Miles 3 200 Save R35 (10%) Ships in 12 - 17 working days

This elegantly designed workbook by psychotherapist April Snow, LMFT, offers you a series of exercises that will help you overcome the obstacles and harness the benefits of your empathetic gifts. If you often feel anxious, burned out, and overstimulated, you're not alone. Some people are born highly sensitive to the emotions of others and to their surroundings, but this can be a source of great strength if you learn simple methods to care for yourself and to enable yourself to thrive. With this workbook, you can find strength and healing as you: Explore and honor your innate sensitivity Create a lifestyle that supports your needs Learn how to navigate relationships and create healthy boundaries Discover methods to help you thrive at work Turn your sensitive nature into a force for good in your life and in the world Journaling and writing prompts will deepen your awareness of your unique needs and experiences, while stories and metaphors will help you understand how HSP characteristics show up in real life. Exercises include helpful scripts to kickstart conversations to easily explain your sensitivity in your personal and professional life. This supportive, enjoyable workbook is an insightful, educational guide that's straightforward and easily accessible for anyone coping with overwhelm and anxiety. The Wellness Workbooks series from Wellfleet Press offers guidance on a wide range of self-help and mental health topics. Each book presents a thoughtful, evidence-based collection of straightforward exercises in an accessible, enjoyable format that will keep you engaged and inspired. With a distinctive design and full-color illustrations throughout, these workbooks deliver a practical path to personal growth in a beautiful package.

New Developments in Home Care Services for the Elderly - Innovations in Policy, Program, and Practice (Hardcover): Lenard W Kaye New Developments in Home Care Services for the Elderly - Innovations in Policy, Program, and Practice (Hardcover)
Lenard W Kaye
R3,258 Discovery Miles 32 580 Ships in 12 - 17 working days

This anthology responds to the recurring call for quality in home care service provision. It presents to agency administrators, managers, supervisors, and front line service providers a set of the most up-to-date policy, program, and practice developments in the field. Each contributor to New Developments in Home Care Services for the Elderly explores issues of client/staff diversity and the challenges associated with working with clients grappling with disabling conditions.Contributors in New Developments in Home Care Services for the Elderly explore issues of client/staff diversity and the challenges associated with working with clients grappling with various disabling conditions. Topics addressed include: alternative organizational models in home care the importation of high technology services into the home legal and ethical issues in home health care counseling homebound clients and their families clinical assessment tools and packages case management and the home care client home care entitlements and benefits evaluating and monitoring the effectiveness of in-home care marketing home health care services home care service experiences in other countriesNew Developments in Home Care Services for the elderly covers a continuum of care ranging from housekeeping services to self-care education, teaching, and training services to nursing and medically related services. Consequently, the information contained within this volume is of immediate relevance to a multidisciplinary audience having both direct (field) and indirect (office) service responsibilities in the home care organization. Social workers, nurses, business administrators, and public health professionals will find this an invaluable guide for providing effective home care services.

Integrated Communication - Synergy of Persuasive Voices (Hardcover): Esther Thorson, Jeri Moore Integrated Communication - Synergy of Persuasive Voices (Hardcover)
Esther Thorson, Jeri Moore
R4,019 Discovery Miles 40 190 Ships in 12 - 17 working days

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Self-Defeating Behaviors (Paperback, 1st pbk. ed): Milton R. Cudney Self-Defeating Behaviors (Paperback, 1st pbk. ed)
Milton R. Cudney
R396 R328 Discovery Miles 3 280 Save R68 (17%) Ships in 10 - 15 working days

A guide to freeing ourselves from the inappropriate and crippling behaviors that sabotage our success.

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