When it comes to mapping the Milky Way, scientists know one thing for sure. They know that there is still a lot that they do not know! Discover how they study the Milky Way, and learn about the galaxy that we call home. Created in collaboration with the Smithsonian Institution, this Smithsonian Informational Text builds students' reading skills while engaging their curiosity about STEAM topics through real-world examples. It features a hands-on STEAM challenge that guides students through every step of the engineering design process and is perfect for makerspace activities. It makes STEAM career connections by providing a glimpse into the lives of real-life Smithsonian employees currently working in STEAM fields. Discover engineering innovations that solve real-world problems with this book that touches on all aspects of STEAM: Science, Technology, Engineering, the Arts, and Math!

An illustrated celebration of human error - covering 19 of the most significantly life-changing or random discoveries: from the invention of firework, potato chips, coffee, post-It notes, or X-Rays.

Set your child on the path to reading success with this exciting collection of little books on favorite science topics: sea turtles, ladybugs, chicks, ice cream, sea turtles, and many more. These level D books feature engaging photos paired with simple text and are just right for readers who can sound out some words. Includes a mini-activity book, motivating stickers, and parent tips. A great way to help children step up to the next reading level with ease. For use with Grades PreK-1.

This fascinating series brings some tricky science topics right down to the basics, setting curious kids up for a lifetime of learning about the forces at work all around us.

How big is a blue whale? Were the dinosaurs really that big? From atoms to planets, and tardigrades to T. rex, come with us as we take you on a journey from the teeny-tiny to the truly gigantic!

Explore how volcanoes are formed and what causes an eruption in this engaging and fascinating nonfiction reader. Featuring bright, vivid photos, explanatory diagrams, informational text, and stimulating facts, this fascinating title engages readers in the scientific and natural causes behind volcanoes and their eruptions.

Take a look outside, what can you see? Is the sky beautiful and bright, or are there drops of water bouncing onto the ground? Are the trees blowing to one side, or are they covered in something white? Learn about different types of wonderful weather in this exciting series!

Exploring plant genetic resources is crucial in a time when food security has been a critical topic worldwide due to crop shortages and the impact of climate change. This new book, Plant Genetic Resources for the 21st Century: The OMICS Era, presents the practical advancements in genomics, epigenetics, metabolomics, and phenomics from the point of view of researchers and scientists working in the field of genebanks, genetics resources, and germplasm for enabling plant breeding and adaptation to a changing climate. The book highlights the importance of genebanks as centers of innovation for crop and forage improvement and discusses database solutions for genebanks and germplasm collections. The book first looks at plant genetic resources and their values and goes on to investigate several genomic technologies for plant improvement, conservation, and better adaptation to changing climates. Major crops such as wheat and barley are discussed with genomic approaches for diversity and resilience to drought and other adverse conditions. Other omics techniques discussed include phenomics for the improvement of crop adaptation, metabolomics research for germplasm improvement and adaptation, and more. This volume will be valuable for researchers who are presently working in or with genebanks and genetic resources, primarily for trait or allele discovery and germplasm improvement. Most chapters in the book can also be used as teaching material at the undergraduate and postgraduate levels.

Take a look at a burger, peer at a pizza and sniff at your sandwich. Do you what know what's inside? Do you know what your food is made of and where it comes from? Let's deconstruct dishes, break them down and slice them up to find out what they're made of and if they're good for us!

We all do it... Use the big, white telephone. Drop anchor. A number two. The Big Plop. But instead of flushing it out of sight and out of mind, you should be proud of your brown masterpiece because it has the power to create a bright new future. That's right - your poo can help save the world! Discover how people have used dung all through history, what happens to poo after you've flushed it away, and how it contributes to global warming. Explore how we can use poo to power our cars, homes and even rockets, and how scientists are using other ingenious sources of renewable energy. Featuring plenty of fun, 'yuck' poo facts and engaging illustrations, this book brings hope that cutting-edge scientific research into biofuels and sustainable technology could be the breath of fresh air we need to save us from climate disaster.

Science is a serious business. Important scientific people in important white coats doing important things, answering important, serious questions. ...Right? WRONG! Sometimes, you just need to know what animal poops cubes, how to run across a swimming pool filled with custard or how loud the world's loudest burp is. And when your questions are silly, you don't need a serious scientist. You need... SILLY SCIENCE! Let's get silly!

Science topics are explored through illustrated scenes showing science in action in everyday life. Explore scenes from everyday life that reveal the science that's happening all around you, then find out about the science in more detail. In this book, discover a world of forces and magnets - their properties, friction, resistance, gravity and magnets around the house. Fun interactive features invite you to find further examples for yourselves in the artwork. Part of the I See Science series, aimed at readers upwards of age five, which includes titles on Living Things, Materials, Light, Forces and Magnets, States of Matter and Sound.

This series explores the four key elements of our Solar System: The Sun, The Moon, The Planets and The Stars. With each title including fascinating facts and photographic images, young readers will enjoy what lies in the darkness beyond.

This work features science with the squishy bits left in! How do plants suck out the insides of dead insects? Why do stinging nettles like skeletons? Which fungi can make your toes drop off? Get the awful answers in "Vicious Veg"!

Explore the history and physical details of our planet--including the atmospheric layers, the plates underground, and the solar system--in this engaging nonfiction reader that introduces early elementary readers to scientific ideas and concepts. Featuring bright images, supportive charts and diagrams, and lively text, children will be intrigued from cover to cover!

A quirky, colourful guide to the horrible, shocking and disgusting aspects of the science of forces and a fantastic way to inspire children in science learning. Learn about all the disgusting and dreadful aspects of gravity. From blackouts caused by g-forces to toilet-troubles in space, this book is full of yucky, painful and fascinating facts. It is part of the Disgusting and Dreadful Science series, which features a look at the weird, revolting and shocking aspects of science for children at KS2. It feature child-friendly text and amazing photographs and diagrams. From plants and life cycles to the human body and animal adaptations, the books offer Wow! fascinating facts, fun examples and true-life stories to provide ways in to understanding solid scientific principles.

Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful-and failed-marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company's brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges-both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive-and even grow-during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.

The volume provides a wealth of up-to-date information on developments and applications of deep learning in healthcare and medicine, providing deep insight and understanding of novel applications that address the tough questions of disease diagnosis, prevention, and immunization. The volume looks at applications of deep learning for major medical challenges such as cancer detection and identification, birth asphyxia among neonates, kidney abnormalities, white blood cell segmentation, diabetic retinopathy detection, and Covid-19 diagnosis, prevention, and immunization. The volume discusses applications of deep learning in detection, diagnosis, intensive examination and evaluation, genomic sequencing, convolutional neural networks for image recognition and processing, and more for health issues such as kidney problems, brain tumors, lung damage, and breast cancer. The authors look at ML for brain tumor segmentation, in lung CT scans, in digital X-ray devices, and for logistic and transport systems for effective delivery of healthcare.