With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.

A gloriously illustrated celebration of trailblazing women. Women in Science highlights the contributions of fifty notable women to the STEM fields of science, technology, engineering and mathematics, from both the ancient and modern worlds. The book also contains fascinating infographics and an illustrated scientific glossary. The extraordinary women profiled include well-known figures like the physicist and chemist Marie Curie, as well as lesser-known pioneers such as Katherine Johnson, the African-American mathematician who calculated the trajectory of the Apollo 11 mission to the moon. Women in Science celebrates the achievements of the intrepid women who have paved the way for the next generation of female engineers, biologists, mathematicians, doctors, astronauts, physicists and beyond ...

180 Days of Science is a fun and effective daily practice workbook designed to help students explore the three strands of science: life, physical, and earth and space. This easy-to-use sixth grade workbook is great for at-home learning or in the classroom. The engaging standards-based activities cover grade-level skills with easy to follow instructions and an answer key to quickly assess student understanding. Students will explore a new topic each week building content knowledge, analyzing data, developing questions, planning solutions, and communicating results. Watch as students are motivated to learn scientific practices with these quick independent learning activities.Parents appreciate the teacher-approved activity books that keep their child engaged and learning. Great for homeschooling, to reinforce learning at school, or prevent learning loss over summer.Teachers rely on the daily practice workbooks to save them valuable time. The ready to implement activities are perfect for daily morning review or homework. The activities can also be used for intervention skill building to address learning gaps. Aligns to Next Generation Science Standards (NGSS).

Tiny Science - giving MINI-scientists MAXIMUM understanding of the MICROscopic! A fun and visual series exploring the science of things we cannot see with the naked eye, zooming right in on the itty-bitty creatures, objects and machines that have an enormous impact on us and the world around us. Perfect for children keen to get up-close to the building blocks of our world. Tiny Science: Cells places remarkable cells UNDER THE MICROSCOPE to find answers to exCELLent questions, such as ... - How many cells are there in an apple? - What is the biggest cell in the world? - How do cells live and multiply? Fun cartoon-style illustrations interact with real-life pictures of many amazing microscopic features, making this series ideal for engaging readers aged 8 and up. It's time to explore the infinitesimal! Other Tiny Science books in the series: Germs Genes and DNA Microscopic Creatures Atoms and Molecules Nanotechnology

It's never too early to start exploring big ideas. This companion volume to 'My First Book of Quantum Physics' introduces complex science to children through bright illustrations and amusing text. Einstein's theory of relativity is one of the cornerstones of modern physics but it requires a total rethink of our notions of time and space. Strange things happen in a relative universe: length and time are not fixed and depend upon your frame of reference. If you move at high speed, time slows down, space contracts and weight increases. So a period of time for someone on Earth that lasts for hundreds of years may only be a couple of hours for someone travelling in a rocket close to the speed of light. It's mind-boggling stuff, but the theory of relativity has a real impact on our world today. A car's GPS navigation system, for example, uses information received from orbiting satellites and is designed to account for the fact that time ticks at a different rate on these satellites than it does on the ground. Without allowing for relativity's effects, after just a day, your whereabouts according to GPS could be up to 5 miles (8km) from your actual location. So to find out more about how our universe works and how space and time are connected, look no further than this fascinating, illustrated guide to relativity.

Cambridge Checkpoint Lower Secondary Science Stage 7 is endorsed by Cambridge Assessment International Education. Practise and consolidate knowledge gained from the Student's Book with this, write-in workbook full of corresponding learning activities. - Save time when planning with ready-made homework or extension exercises. -Reinforce student's understanding of key scientific concepts with varied question types, quizzes and the use of ICT. - Challenge learners with extra practice activities to encourage regular self-assessment.

The key to checking and developing students understanding of the Grade 9-1 AQA GCSE Combined Science Foundation course is by using this fantastic CGP Workbook. It's packed with hundreds of indispensable questions covering every key topic (including practical questions) - ideal for honing the vital skills throughout the course. There are also tips and hints for some of the trickiest questions, and a generous dash of CGP fun to help keep students motivated. Answers to every question are available in a separate book (9781789082524). Don't miss matching study notes in CGP's AQA GCSE Combined Science Foundation Level Revision Guide (9781782945604).

This title has been endorsed by Cambridge Assessment International Education Encourage reflection and self-assessment with write-in workbooks, designed to provide learner support for the of the new Primary Science Framework, complete with space to record results, create tables and draw diagrams. - Stretch learner's knowledge with varied activities perfect for extra practice both in the classroom and at home. - Provide opportunities for composing and recording both short answers and extended written responses. - Reinforce understanding of every unit by practicing skills covered in the Learner's book.

This title has been endorsed by Cambridge Assessment International Education Encourage reflection and self-assessment with write-in workbooks, designed to provide learner support for the of the new Primary Science Framework, complete with space to record results, create tables and draw diagrams. - Stretch learner's knowledge with varied activities perfect for extra practice both in the classroom and at home. - Provide opportunities for composing and recording both short answers and extended written responses. - Reinforce understanding of every unit by practicing skills covered in the Learner's book.

Meet the S.T.E.A.M. pioneers and discover their fascinating life story and inspirations. Jane Goodall tells the story of this key scientific figure, covering her childhood during which she discovered her love of wildlife and observing it through to her ground-breaking observations and discoveries about chimpanzee behaviour. She revolutionised our understanding of our closest relative in the animal kingdom Masterminds introduces some of the world's great scientists, inventors and artists, retelling their lives and explaining why their work is important. Clear photographic designs bring a real-life quality to these biographies and major S.T.E.A.M. discoveries. Provides an understanding of scientific discoveries and presents inspirational lives from a variety of diverse backgrounds. Includes a timeline of the person's life and shows the ongoing legacy that we can see around us today. Perfect for readers aged 7 and up.

Ocean ties into current trend for amazing underwater animals, with facts and a fantastic 3D scene to build

Sail a toy ship across the ocean... Build an igloo... Ollie and Harry Ferguson did it-and you can too! Starting with a list of 500 "adventures", the Scottish brothers set out to live life to its fullest. They've photographed the sea floor, launched a plastic toy into space, mummified fish and tracked wild animals; they've gone magnet fishing and camping, sailed aboard a deep-sea diving vessel, caught lobsters, made a bathtub in the woods, crossed the ocean in a toy boat, gone on a meteorite hunt, made a megapult, raised chickens, built an outdoor shelter, sailed a kite boat, built a wildlife reserve, went on a mountain hike and have flown trained falcons. With striking colour photographs and featuring step-by-step directions for some of the boys' best adventures, this book provides guidance that will inspire families to marvellous adventures of their own.