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Books > Children's & Educational > Science > General
With businesses becoming ever more competitive, marketing
strategies need to be more precise and performance oriented.
Companies are investing considerably in analytical infrastructure
for marketing. This new volume, Marketing Analytics: A Machine
Learning Approach, enlightens readers on the application of
analytics in marketing and the process of analytics, providing a
foundation on the concepts and algorithms of machine learning and
statistics. The book simplifies analytics for businesses and
explains its uses in different aspects of marketing in a way that
even marketers with no prior analytics experience will find it easy
to follow, giving them to tools to make better business decisions.
This volume gives a comprehensive overview of marketing analytics,
incorporating machine learning methods of data analysis that
automates analytical model building. The volume covers the
important aspects of marketing analytics, including segmentation
and targeting analysis, statistics for marketing, marketing
metrics, consumer buying behavior, neuromarketing techniques for
consumer analytics, new product development, forecasting sales and
price, web and social media analytics, and much more. This
well-organized and straight-forward volume will be valuable for
marketers, managers, decision makers, and research scholars, and
faculty in business marketing and information technology and would
also be suitable for classroom use.
A gloriously illustrated celebration of trailblazing women. Women
in Science highlights the contributions of fifty notable women to
the STEM fields of science, technology, engineering and
mathematics, from both the ancient and modern worlds. The book also
contains fascinating infographics and an illustrated scientific
glossary. The extraordinary women profiled include well-known
figures like the physicist and chemist Marie Curie, as well as
lesser-known pioneers such as Katherine Johnson, the
African-American mathematician who calculated the trajectory of the
Apollo 11 mission to the moon. Women in Science celebrates the
achievements of the intrepid women who have paved the way for the
next generation of female engineers, biologists, mathematicians,
doctors, astronauts, physicists and beyond ...
180 Days of Science is a fun and effective daily practice workbook
designed to help students explore the three strands of science:
life, physical, and earth and space. This easy-to-use sixth grade
workbook is great for at-home learning or in the classroom. The
engaging standards-based activities cover grade-level skills with
easy to follow instructions and an answer key to quickly assess
student understanding. Students will explore a new topic each week
building content knowledge, analyzing data, developing questions,
planning solutions, and communicating results. Watch as students
are motivated to learn scientific practices with these quick
independent learning activities.Parents appreciate the
teacher-approved activity books that keep their child engaged and
learning. Great for homeschooling, to reinforce learning at school,
or prevent learning loss over summer.Teachers rely on the daily
practice workbooks to save them valuable time. The ready to
implement activities are perfect for daily morning review or
homework. The activities can also be used for intervention skill
building to address learning gaps. Aligns to Next Generation
Science Standards (NGSS).
Tiny Science - giving MINI-scientists MAXIMUM understanding of the
MICROscopic! A fun and visual series exploring the science of
things we cannot see with the naked eye, zooming right in on the
itty-bitty creatures, objects and machines that have an enormous
impact on us and the world around us. Perfect for children keen to
get up-close to the building blocks of our world. Tiny Science:
Cells places remarkable cells UNDER THE MICROSCOPE to find answers
to exCELLent questions, such as ... - How many cells are there in
an apple? - What is the biggest cell in the world? - How do cells
live and multiply? Fun cartoon-style illustrations interact with
real-life pictures of many amazing microscopic features, making
this series ideal for engaging readers aged 8 and up. It's time to
explore the infinitesimal! Other Tiny Science books in the series:
Germs Genes and DNA Microscopic Creatures Atoms and Molecules
Nanotechnology
It's never too early to start exploring big ideas. This companion
volume to 'My First Book of Quantum Physics' introduces complex
science to children through bright illustrations and amusing text.
Einstein's theory of relativity is one of the cornerstones of
modern physics but it requires a total rethink of our notions of
time and space. Strange things happen in a relative universe:
length and time are not fixed and depend upon your frame of
reference. If you move at high speed, time slows down, space
contracts and weight increases. So a period of time for someone on
Earth that lasts for hundreds of years may only be a couple of
hours for someone travelling in a rocket close to the speed of
light. It's mind-boggling stuff, but the theory of relativity has a
real impact on our world today. A car's GPS navigation system, for
example, uses information received from orbiting satellites and is
designed to account for the fact that time ticks at a different
rate on these satellites than it does on the ground. Without
allowing for relativity's effects, after just a day, your
whereabouts according to GPS could be up to 5 miles (8km) from your
actual location. So to find out more about how our universe works
and how space and time are connected, look no further than this
fascinating, illustrated guide to relativity.
Cambridge Checkpoint Lower Secondary Science Stage 7 is endorsed by
Cambridge Assessment International Education. Practise and
consolidate knowledge gained from the Student's Book with this,
write-in workbook full of corresponding learning activities. - Save
time when planning with ready-made homework or extension exercises.
-Reinforce student's understanding of key scientific concepts with
varied question types, quizzes and the use of ICT. - Challenge
learners with extra practice activities to encourage regular
self-assessment.
The key to checking and developing students understanding of the
Grade 9-1 AQA GCSE Combined Science Foundation course is by using
this fantastic CGP Workbook. It's packed with hundreds of
indispensable questions covering every key topic (including
practical questions) - ideal for honing the vital skills throughout
the course. There are also tips and hints for some of the trickiest
questions, and a generous dash of CGP fun to help keep students
motivated. Answers to every question are available in a separate
book (9781789082524). Don't miss matching study notes in CGP's AQA
GCSE Combined Science Foundation Level Revision Guide
(9781782945604).
This title has been endorsed by Cambridge Assessment International
Education Encourage reflection and self-assessment with write-in
workbooks, designed to provide learner support for the of the new
Primary Science Framework, complete with space to record results,
create tables and draw diagrams. - Stretch learner's knowledge with
varied activities perfect for extra practice both in the classroom
and at home. - Provide opportunities for composing and recording
both short answers and extended written responses. - Reinforce
understanding of every unit by practicing skills covered in the
Learner's book.
This title has been endorsed by Cambridge Assessment International
Education Encourage reflection and self-assessment with write-in
workbooks, designed to provide learner support for the of the new
Primary Science Framework, complete with space to record results,
create tables and draw diagrams. - Stretch learner's knowledge with
varied activities perfect for extra practice both in the classroom
and at home. - Provide opportunities for composing and recording
both short answers and extended written responses. - Reinforce
understanding of every unit by practicing skills covered in the
Learner's book.
Meet the S.T.E.A.M. pioneers and discover their fascinating life
story and inspirations. Jane Goodall tells the story of this key
scientific figure, covering her childhood during which she
discovered her love of wildlife and observing it through to her
ground-breaking observations and discoveries about chimpanzee
behaviour. She revolutionised our understanding of our closest
relative in the animal kingdom Masterminds introduces some of the
world's great scientists, inventors and artists, retelling their
lives and explaining why their work is important. Clear
photographic designs bring a real-life quality to these biographies
and major S.T.E.A.M. discoveries. Provides an understanding of
scientific discoveries and presents inspirational lives from a
variety of diverse backgrounds. Includes a timeline of the person's
life and shows the ongoing legacy that we can see around us today.
Perfect for readers aged 7 and up.
Ocean ties into current trend for amazing underwater animals, with
facts and a fantastic 3D scene to build
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Capybaras
(Paperback)
Martha E. H Rustad
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R198
R170
Discovery Miles 1 700
Save R28 (14%)
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Ships in 18 - 22 working days
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Sail a toy ship across the ocean... Build an igloo... Ollie and
Harry Ferguson did it-and you can too! Starting with a list of 500
"adventures", the Scottish brothers set out to live life to its
fullest. They've photographed the sea floor, launched a plastic toy
into space, mummified fish and tracked wild animals; they've gone
magnet fishing and camping, sailed aboard a deep-sea diving vessel,
caught lobsters, made a bathtub in the woods, crossed the ocean in
a toy boat, gone on a meteorite hunt, made a megapult, raised
chickens, built an outdoor shelter, sailed a kite boat, built a
wildlife reserve, went on a mountain hike and have flown trained
falcons. With striking colour photographs and featuring
step-by-step directions for some of the boys' best adventures, this
book provides guidance that will inspire families to marvellous
adventures of their own.
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