Blogging: How Our Private Thoughts Went Public examines self-representational writing from its historical roots in personal diaries through to its current form in personal blogs. Widely available on the Internet, personal blogs are the latest form of an ever more public writing style of self-reflection. Utilizing Hannah Arendt's philosophy of public, private, and social, this book delves deeper into the question of public versus private and provides an entrance for Arendt's work into today's mediated world. Arendt's understanding of public, private, and social allows us to better understand the need for boundaries and for both public and private spaces in our lives. Several interpersonal communication theories, including Boundary Management and Parasocial Framework theory, are examined to better understand how people navigate public and private boundaries in communication. These theories help to provide a philosophical view of our over-shared and over-mediated world, and, specifically, how it affects our communication styles and practices.

The last decades have witnessed a renewed interest in near-synonymy. In particular, recent distributional corpus-based approaches used for semantic analysis have successfully uncovered subtle distinctions in meaning between near-synonyms. However, most studies have dealt with the semantic structure of sets of near-synonyms from a synchronic perspective, while their diachronic evolution generally has been neglected. Against this backdrop, the aim of this book is to examine five adjectival near-synonyms in the history of American English from the understudied semantic domain of SMELL: fragrant, perfumed, scented, sweet-scented, and sweet-smelling. Their distribution is analyzed across a wide range of contexts, including semantic, morphosyntactic, and stylistic ones, since distributional patterns of this type serve as a proxy for semantic (dis)similarity. The data is submitted to various univariate and multivariate statistical techniques, making it possible to uncover fine-grained (dis)similarities among the near-synonyms, as well as possible changes in their prototypical structures. The book sheds valuable light on the diachronic development of lexical near-synonyms, a dimension that has up to now been relatively disregarded.

This open access book introduces a general framework that allows natural language researchers to enhance existing competence theories with fully specified performance and processing components. Gradually developing increasingly complex and cognitively realistic competence-performance models, it provides running code for these models and shows how to fit them to real-time experimental data. This computational cognitive modeling approach opens up exciting new directions for research in formal semantics, and linguistics more generally, and offers new ways of (re)connecting semantics and the broader field of cognitive science. The approach of this book is novel in more ways than one. Assuming the mental architecture and procedural modalities of Anderson's ACT-R framework, it presents fine-grained computational models of human language processing tasks which make detailed quantitative predictions that can be checked against the results of self-paced reading and other psycho-linguistic experiments. All models are presented as computer programs that readers can run on their own computer and on inputs of their choice, thereby learning to design, program and run their own models. But even for readers who won't do all that, the book will show how such detailed, quantitatively predicting modeling of linguistic processes is possible. A methodological breakthrough and a must for anyone concerned about the future of linguistics! (Hans Kamp) This book constitutes a major step forward in linguistics and psycholinguistics. It constitutes a unique synthesis of several different research traditions: computational models of psycholinguistic processes, and formal models of semantics and discourse processing. The work also introduces a sophisticated python-based software environment for modeling linguistic processes. This book has the potential to revolutionize not only formal models of linguistics, but also models of language processing more generally. (Shravan Vasishth)

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions-acclaims, attacks, and defenses-and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

Theodore Parker, a great orator of the mid-19th century, was a Unitarian clergyman who directed much of his oratory towards ecclesiastical and social reform. Parker challenged slavery and other social ills. As a volume in the Great American Orators series, the focus is on Parker's oratory and its effect on theology and the social structures of the mid-19th century. Biographical information pertains to those aspects of Parker's life that influenced and shaped his elocution and ideas. Parker's rhetoric and rhetorical techniques are examined. Three of Parker's important speeches are included, each with an introduction that places it in its proper context.

This study will appeal to students of rhetoric, theology, and mid-nineteenth-century American religious history. The book is divided into two sections. The first concentrates on Parker's life, his role as an abolitionist, social reformer, and public order. Part Two scrutinizes three of Parker's most famous discourses. The author establishes Parker's place among mid-19th-century preachers.

This book focuses on the game-theoretical semantics and epistemic logic of Jaakko Hintikka. Hintikka was a prodigious and esteemed philosopher and logician, and his death in August 2015 was a huge loss to the philosophical community. This book, whose chapters have been in preparation for several years, is dedicated to the work of Jaako Hintikka, and to his memory. This edited volume consists of 23 contributions from leading logicians and philosophers, who discuss themes that span across the entire range of Hintikka's career. Semantic Representationalism, Logical Dialogues, Knowledge and Epistemic logic are among some of the topics covered in this book's chapters. The book should appeal to students, scholars and teachers who wish to explore the philosophy of Jaako Hintikka.

This book analyses the public discourse of Elizabeth Dole. It explores the way in which this trail-blazing public figure navigated the double binds that confront women who obtain and exercise political power. The text argues that Dole crafted a conservative, feminine persona in which she depicted herself as a selfless public servant. This sense of servant was defined through Dole's appeal to the transcendent moral purposes of Christianity. She used this image to great effect in her most noteworthy public addresses, especially her 1996 Republican National Convention speech in support of her husband's presidential campaign. In her 2008 unsuccessful North Carolina U.S. Senate reelection campaign Elizabeth Dole's political style unraveled in the face of a series of effective attacks by her opponent, Kay Hagan, and her own desperate rhetorical appeals to stave off defeat.

The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Authorship; English literature; English language; English philology; Language Arts

This book explores the results of language contact in Michif, an endangered Canadian language that is traditionally claimed to combine a French noun phrase with a Cree verb phrase, and is hence usually considered a 'mixed' language. Carrie Gillon and Nicole Rosen provide a detailed account of the Michif noun phrase in which they examine issues such as the mass/count distinction, plurality, gender, articles, and demonstratives. Their analysis reveals that while parts of the Michif noun phrase have French lexical sources, and the language has certain features that are borrowed from French, its syntax in fact looks very much like that found in other Algonquian languages. The final chapter of the book discusses the wider implications of these findings: the authors argue that contact does not create a whole new language category and that Michif should instead be considered an Algonquian language with French contact influence; they also extend their analysis to other mixed languages and creoles. The book will be of interest to Algonquian scholars, formal linguists in the fields of syntax, morphology, and semantics, and to all those working on issues of language contact.

Joe Bray’s careful analysis of Jane Austen’s stylistic techniques reveals that the genius of her writing is far from effortless; rather he makes the case for her as a meticulous craftswoman and a radical stylistic pioneer. Countering those who have detected in her novels a dominant, authoritative perspective, Bray begins by highlighting the complex, ever-shifting and ambiguous nature of the point of view through which her narratives are presented. This argument is then advanced through an exploration of the subtle representation of speech, thought and writing in Austen’s novels. Subsequent chapters investigate and challenge the common critical associations of Austen’s style with moral prescriptivism, ideas of balance and harmony, and literal as opposed to figurative expression. The book demonstrates that the wit and humour of her fiction is derived instead from a complex and subtle interplay between different styles. This compelling reassessment of Austen’s language will offer a valuable resource for students and scholars of stylistics, English literature and language and linguistics.

The purpose of this cutting-edge collection of essays is threefold: first, it presents the principles of data collection and interpretation or the methodological distinctions of a particular method appropriate to technical communication research. Second, it discusses the foundational principles of the methodologies given the primary discipline in which they were created and applied. Finally, it reflects upon the process of importing and employing these methodologies into the research field of technical communication, and on how technical communication research has contributed to the development and application of these methodologies.

Written by many noted scholars in the field and presenting a wide range of research methods, "Research in Technical Communication" combines theory and practice. Both technical communicators and industry researchers who want to learn more about workplace research and methodologies will find it invaluable, as will beginning and advanced scholars, who will find much that is useful in its variety of subjects.

This book presents a theory of long humorous texts based on a revision and an upgrade of the General Theory of Verbal Humour (GTVH), a decade after its first proposal. The theory is informed by current research in psycholinguistics and cognitive science. It is predicated on the fact that there are humorous mechanisms in long texts that have no counterpart in jokes. The book includes a number of case studies, among them Oscar Wilde's Lord Arthur Savile's Crime and Allais' story Han Rybeck. A ground-breaking discussion of the quantitative distribution of humor in select texts is presented.

In the sixteenth century the modern meaning of courtship - 'wooing someone' - developed from an older sense - 'being at court'. The Rhetoric of Courtship takes this semantic shift as the starting point for an incisive account of the practice and meanings of courtship at the court of Elizabeth I, where 'being at court' pre-eminently came to mean the same as 'wooing' the Queen. Exploring the wider context of social anthropology, philology, cultural and literary history, Catherine Bates presents courtship as a judicious, sensitive and rhetorically conscious understanding of public and private relations. Gascoigne, Lyly, Sidney, Leicester, Essex, and Spenser are shown to reflect in the fictional courtships of their poetry and prose the vulnerabilities of court life that were created by the system of patronage. The Rhetoric of Courtship thus makes an important contribution to Renaissance cultural history, using the court of Elizabeth I as a test case for representations of the courtier's role and power in the literature of the period.In the sixteenth century the modern meaning of courtship - 'wooing someone' - developed from an older sense - 'being at court'. The Rhetoric of Courtship takes this semantic shift as the starting point for an incisive account of the practice and meanings of courtship at the court of Elizabeth I, where 'being at court' pre-eminently came to mean the same as 'wooing' the Queen. Exploring the wider context of social anthropology, philology, cultural and literary history, Catherine Bates presents courtship as a judicious, sensitive and rhetorically conscious understanding of public and private relations. Gascoigne, Lyly, Sidney, Leicester, Essex, and Spenser are shown to reflect in the fictional courtships of their poetry and prose the vulnerabilities of court life that were created by the system of patronage. The Rhetoric of Courtship thus makes an important contribution to Renaissance cultural history, using the court of Elizabeth I as a test case for representations of the courtier's role and power in the literature of the period.

The concept of polarization has become an important topic of interest in politics, society, and discourse around the world today. In the European Union (EU), polarizing rhetoric has driven politics into divided camps on issues ranging from immigration to economic integration. In the United States, polarization has become a universal buzzword, and significant research has been done on it as a political and sociological phenomenon. But there has been little scholarly work on polarization as a communicative phenomenon since the late 1970s. At the same time, holes remain in contemporary rhetorical theory regarding the concept of the orator. In short, the discipline lacks a clearly defined category to deal with strategic communication by collective entities such as social and political movements. This work fills both gaps at once. It focuses on polarization as a rhetorical strategy that seeks to create division and solidarity in audiences. In doing so, it establishes and develops new theoretical categories for contemporary rhetoric, updates and refines existing work on polarization as a communicative phenomenon, and illustrates the utility of new concepts by providing a case study involving the tea party network in the United States.

"Susan Crossman has created one of the most comprehensive books on writing ever written. Whether you're writing a business report, an essay or a full-length novel, Crossman offers invaluable advice on making the process move more smoothly and efficiently. She also provides insightful tips on avoiding writer's block. If you want to be a truly effective and successful writer, this is the book you need."
- Michael B. Davie, author "Winning Ways "
Solid, expert advice from a professional writer and author of several critically acclaimed books. From tips on overcoming writer's block and engaging your audience to focusing on specific markets, Susan Crossman, also author of " Shades of Teale " and "Passages to Epiphany," delivers insightful commentary that will help anyone become a more efficient, effective and successful writer. Of tremendous benefit to business writers - and to anyone crafting works of fiction and non-fiction - a must-read
- Manor House Publishing Inc.
Susan Crossman on "The Write Way": "We all recognize that writing is a creative process but we also tend to think of the physical process of writing as a mechanical skill that takes good grammar and a decent vocabulary and somehow blends them all together to create clear communication. That's not a bad start but decades of experience have taught me that writing with impact is much more complex. This book provides tips on: - How to structure your written work - How to write with style and - How to engage an audience - Avoiding and overcoming writer's block - Writing for key markets and marketing your writing in a highly effective manner I hope The Write Way will help you write with more clarity and conviction and I also hope that it will make the task of writing that much more enjoyable."

Languages across the world differ from each other in a number of respects, and one such difference is in terms of how their lexicons are categorized. Compared to most European languages with distinct, functionally dedicated word classes in the traditional sense, quite a few languages are observed to possess lexical items that can fulfill the functions typically associated with more than one traditional word class such as 'noun' and 'verb'. According to Rijkhoff and van Lier (2013), these lexemes exhibit what is called 'flexibility'. Classical Chinese is observed to feature word-class flexibility, in the sense that there are lexemes that can be used to serve the functions of two or more traditional word classes, without the functional change being marked by any derivational means. For instance, a lexical item like xin can either function as a verb meaning 'to be trustworthy [intr.]' or 'to believe, to trust [tr.]' or serve as a noun meaning 'trust, oath of alliance'. Similarly, a human-denoting lexeme such as you FRIEND cannot only mean 'a friend' but also 'to be a friend, to behave friendly [intr.]', 'to make friends with [tr.]' or 'to consider as a friend [tr.]'; an instrument word like bian WHIP cannot only mean 'a whip' but also 'to whip'. This situation is often thought to be related to the fact that Classical Chinese does not have any kind of productive morphology in the traditional sense (e.g. Zadrapa 2011). This is reflected in the lack of markedness distinctions across Croft's (2000, 2001) conceptual space for parts of speech. This study ascribes flexibility of parts of speech in Classical Chinese to precategoriality, in line with Bisang (2008 a, b). Precategoriality can roughly be defined as the absence of the noun-verb distinction in the lexicon; instead, the linking of individual words to the syntactic position of N or V as well as their text frequency in these positions are subject to pragmatics. Precategorial lexical items are those that are not preclassified into parts of speech in the lexicon; rather, their word-class specification is ultimately determined at the syntactic level, according to their position/function in a given word-class indicating construction. From a diachronic viewpoint, this study assumes that precategoriality and categoriality of individual lexical items are not static, but that they are potentialities and tendencies that may change over time. Specifically, (full) precategoriality and (full) categoriality are assumed to constitute a continuum in the lexicon of Chinese throughout its history. In any given historical period, lexical items of the language are distributed between the two extremes on the continuum, according to the intensity of the association between their lexical meaning and the syntactic position/function of e.g. N or V. Generally, along the continuum at a given historical stage, lexemes with a strong association between meaning and function (i.e. lexemes that are normally associated only with one word-class specification for a particular syntactic role) tend to be located close to the extreme of (full) categoriality. In contrast, lexemes that are not necessarily related to one specific association between meaning and function, but can potentially occur in a variety of such associations, are assumed to be placed closer to (full) precategoriality instead. Roughly speaking, the group of lexemes that is located towards (full) precategoriality are flexible lexemes, though with varying degrees of flexibility, whose semantics licenses a syntactic variety and can thus be linked to more than one word-class specification through syntactic specification, a syntactically specified process of category assignment. Based on these considerations, this study aims to present the results of a corpus-based investigation into flexibility of parts of speech in Classical Chinese. The research focuses on two types of syntactic specifications of flexible lexemes, namely, those using action-denoting lexemes in nominal function (the V N type), and those using object-denoting lexemes in verbal function (the N V type). The two types of syntactic specifications are investigated for this study in the five Classical Chinese texts (Zuozhuan, Mengzi, Guoyu, Mozi, and Zhanguoce). Based on empirical facts, flexibility of parts of speech in Classical Chinese is addressed at three descriptive levels in this study: First, at the level of syntax, the discussion focuses on the most important syntactic configurations for the use of flexible lexemes and their relations to the basic word order of this language, with flexibility being observed in two positions of an argument structure construction: the V-position and the syntactic position of an argument. The findings of this study demonstrate that as far as the argument structure constructions formed with flexible lexemes are concerned, VO word order is much more frequent than OV. This strong preference for VO is, in connection with lexical flexibility, explained as follows: With the loss of derivational morphology in early stages of Old Chinese (e.g. Sagart 1999), word order became the most important indicator of word class and strongly supported the omission of strict verb-noun distinctions (co-existence of precategoriality and categoriality) in the lexicon of this language. Second, at the level of cognitive semantics (e.g. Lakoff 1987; Koevecses and Radden 1998; Schoenefeld 2005), the discussion concentrates on the metonymic relationships that constitute the cognitive-semantic foundation of the use of flexible lexemes in Classical Chinese. In a metonymic mapping of either the V N or the N V type, the original semantics of a lexical item (which may typically be associated with a certain syntactic role of N or V) is used as a reference point to provide mental access to the newly derived meaning of the item in another syntactic function. Given the typologically salient characteristics of Classical Chinese discussed in this book, the argument is that the flexible use of an existing word form as a metonymically related but syntactically distinct item is one of the most economic ways in this language to name a new concept or a newly construed situation in discourse. Third, at the level of argument structure constructions (Bisang 2008a, b), the discussion focuses on how the different metonymic relationships mentioned interact with a given argument structure construction (which carries its own meaning within itself), and how these are further concretized into rule-based or metaphorically motivated pragmatic implicatures. A closer examination of an argument structure construction with an object word in the V-position reveals that there are two underlying frameworks for deriving the concrete meaning of the construction. In the rule-based framework, the verbal function of a given object word can basically be derived through grammatical analysis of the whole construction. In the metaphorical framework, the composed semantics of the construction actively interacts with the outside world in our conceptual system, where metaphor (Lakoff 1987, 1993; Koevecses 2010) serves as an essential cognitive principle in establishing and (re-)interpreting relations in the construction. The two mechanisms, rule-based and metaphorical, complement each other and work together to account for flexibility in Classical Chinese. This study argues that flexibility of parts of speech in Classical Chinese can only be fully understood by integrating a wide range of aspects, both linguistic and non-linguistic. The components that are needed to account for it include constructions (form-meaning pairings), semantics (Croft's conceptual space), pragmatic implicatures, metonymies, metaphors, as well as world knowledge as reflected within a culture. In my view, it is reasonable to argue that these components need not be specific to the language investigated here; they are applicable to any language that shows flexibility in its parts-of-speech system.

In a series of cross-cultural investigations of word meaning, Cliff Goddard and Anna Wierzbicka examine key expressions from different domains of the lexicon - concrete, abstract, physical, sensory, emotional, and social. They focus on complex and culturally important words in a range of languages that includes English, Russian, Polish, French, Warlpiri and Malay. Some are basic like men, women, and children or abstract nouns like trauma and violence; others describe qualities such as hot, hard, and rough, emotions like happiness and sadness, or feelings like pain. This fascinating book is for everyone interested in the relations between meaning, culture, ideas, and words. They ground their discussions in real examples from different cultures and draw on work ranging from Leibniz, Locke, and Bentham, to popular works such as autobiographies and memoirs, and the Dalai Lama on happiness. The book opens with a review of the neglected status of lexical semantics in linguistics. The authors consider a range of analytical issues including lexical polysemy, semantic change, the relationship between lexical and grammatical semantics, and the concepts of semantic molecules and templates. Their fascinating book is for everyone interested in the relations between meaning, culture, ideas, and words.

In this book, Miriam Urgelles-Col examines the syntax and semantics of discourse markers. A discourse marker can loosely be defined as an item such as well or now, coming at the beginning of an utterance and marking a boundary between one part of spoken discourse and the next, signalling the start of a new section of the discourse. They perform important functions in conversation --but defining discourse markers is problematic in itself. The syntactic approach employed in this book to describe discourse markers is Head-Driven Phrase Structure Grammar (HPSG) which is relevant in a theory of discourse because it provides a framework in which all levels of grammar can be integrated. Since discourse markers operate at discourse level, a well developed discourse theory is required - in this case, Segmented Discourse Representation Theory (SDRT) is employed. During the course of the book, Minimal Recourse Semantics is explained as it provides an integration of HPSG and SDRT. The approach described is exemplified with an analysis of 'anyway'. This book offers a detailed overview of research on discourse markers covering different areas of linguistics: from a discourse analysis point of view, to a Relevance Theory perspective going through a computational linguistics approach. Moreover, the book contains a precise summary of HPSG and the recently developed SDRT. It will be of great interest to researchers in semantics, pragmatics, grammar and discourse analysis.

Based on approaches from discourse analysis and sociolinguistics, this study proposes an analytical model focusing on the linguistic and discursive means narrators use to construct a variety of identities in everyday stories. This model is further exploited in language teaching to cultivate students' cultural sensitivity and critical literacy.

This is the third in a series of conference papers on rhetorical criticism. Held in July 1995 in London, the conference included participants from the United Kingdom, the United States, Canada, Germany, Italy, Switzerland and the Republic of South Africa. Part I is concerned with the past, present and future of rhetorical analysis; Parts II, III and IV are concerned with rhetorical analysis of scriptural texts; and Part V provides a conclusion reflecting on a number of questions raised in Part I. Most of the participants would characterize themselves as advocates of rhetorical criticism; but there were others less convinced that rhetorical criticism is developing as it ought.>

This book provides a basic approach to the linguistic analysis of conversation, building toward a theory of the aesthetics of conversation by analyzing spontaneous talk among friends. It sheds light on such issues as pacing, turn-taking, storytelling, and humor, showing the effects on interaction when participants' conversational styles differ. Its readability makes it suitable for use as a text in discourse analysis at all levels.

This volume is a series of nine (9) contributions to our understanding of relativization strategies in eleven (11) languages of Cameroon spread into the seven (7) sub-branches of the Niger-Congo phylum: Ekoid, Mambiloid, Mamfe, Mbam, Narrow Bantu, Wide Grassfields, Yemne-Kimbi. As a productive strategy in the world's languages, and considering the evidence that the African language are either under-described, poorly described or not described at all, investigations into the forms, structures and functions of relative clauses and relativization start filling the gap of the absence of analytical descriptive works on the topic. The papers dwelt on the construction of relative clauses, their structure and constraints, their morphosyntactic properties, how they are used to give prominence to topics or participants that are thematic in a given discourse, and to mark the boundaries of units of text, and the formal characteristics of restrictive relative clause constructions. The findings generated so far constitute an endless tank for many fields of hyphenated linguistics including general linguistics, cognitive linguist, applied psycholinguistics, psycholinguistics, neurolinguistics, cognitive psychology, linguistics and pragmatics.

Culture and Technology in the New Europe presents the insights of an international group of academic researchers and media practitioners who examine the impact of technology on East Central Europe, South-Eastern Europe, the Newly Independent States and the Russian Federation. Drawing from the expertise of authors from and working in the region, the book addresses concerns that the New Europe faces at the eve of the Third Millennium and a decade after the fall of communist rule. Such concerns include access to information and communication technology and the culturally-specific discourses articulated through media and technology. While the book focuses on information and communication reforms, and the development of a participatory democracy are examined. The book is distinguished by diverse studies ranging from the problems of Cyber Hate from and about the New Europe, to online activism in war-torn Kosovo, Bosnia, Croatia and Yugoslavia, to how digital media art articulates new cultural and creative freedoms once silenced by the Soviet regime. Finally, the book looks to the future of media, technology and communication in the New Europe, particularly the gaps between post-socialist nations and those more technologically advantaged, and how these gaps can be narrowed or eradicated in the Third Millennium.

This book brings together the perspectives of eminent and emerging scholars on contemporary issues relevant to the practice, pedagogy and institutionalization of the humanities in the three Chinese contexts of Hong Kong, Taiwan, and mainland China. It addresses the need to investigate how humanities discussions, often exclusively drawn from, and grounded in, western contexts, are today being played out in these three places. The humanities in contemporary Chinese contexts may have different social and pedagogical roles, and a consideration of them will enable people to moderate, and perhaps even refute, claims made in the recent (re)readings of the humanities. As Asian universities rise in the global rankings and as east-west university collaborations and partnerships become more common, it is important that the nature, practice and institutionalization of the humanities in Hong Kong, Taiwan, and mainland China are explored and described for English readers. Exploring new perspectives arising from an examination of the humanities in these places, this volume aims neither to establish a position of polarity, which would pit western sites against Chinese ones, nor to argue for universal sameness. Rather, the goal is to find nuanced correspondences and differences between these various backgrounds, so that there is a greater understanding of the specificities of Chinese contexts. This will help shed light not only on the contexts in question, but also potentially on how to rearticulate the importance of the humanities in general, creating an intercultural dialogue focused on the humanities. As the global university strives to move the different traditions of learning closer together through international rankings, rubrics, and shared research agendas, it is important that we explore these locations of potential cultural exchange.