What is semiotics? This term is applied in a wide range of disciplines from literary theory and film to law, architecture and communication studies. But what does it actually mean and how can we use it? "Key Terms in Semiotics "provides exactly the information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth readings.

Is it the greatest fear of all? Numerous surveys attest to the now well-known fact--the vast majority of people are more afraid of public speaking than any other experience, even death. With its unique approach, Scared Speechless turns your fear around by providing a step-by-step guide to successful speech making. To help prepare you for your next speech, some of the topics Rebecca McDaniel explores are nervousness and fears; persuasive, informative, impromptu, and extemporaneous speaking; topic choice; and learning the library. She also covers speech preparation; supporting your thesis; introductions and conclusions; delivery techniques; visual aids; choosing a topic; and organizing, supporting, and delivering your speech. Each chapter explains the process, illustrates with examples, and provides exercises to try out your new-found skills. Whether you are a student or a professional, the logical chapter sequence and the clear guidelines provided will ease you through the process. Scared Speechless is the perfect text for beginning speech classes and the essential guide for any professional who needs to improve his or her public speaking skills. With her extensive experience as a teacher of public speaking, McDaniel leaves no area uncovered and helps you go far beyond your fear of public speaking to become an accomplished presenter.

While neither Kate Chopin nor Edith Wharton can be called feminist writers, each did produce "female moral art," writings that focus relentlessly on the dialectics of social relations and the position of women therein. Mary Papke analyzes their disintegrative visions through detailed readings of virtually all of their novels and several of their shorter works. Unlike comparable writers of their time, theirs was a nonpolemical but nonetheless political art in which disruption of the rules of masculine/feminine discourse and the hegemonic world view are deeply but obviously embedded within character, plot, and theme. Papke begins with a brief examination of the ideology of true womanhood, which, she argues, permeates Chopin's and Wharton's fiction and world views. The remainder of her work offers an ideological reading of their social fiction in which their characters search for states of liminality, where they might achieve, however momentarily, autonomy. Repeatedly, Papke argues, these states of liminality are literally encoded into images of characters positioned on the edge of an abyss that then becomes a repository of multiple meanings. The author presents Chopin's and Wharton's female discourse as radical art because it dares to defy that which is both alienating and destructive. Papke's provocative analysis will be of interest not only to Wharton and Chopin scholars, but also to those working in the fields of feminist and women's studies. It will also interest scholars and students of American studies, particularly those working on late nineteenth and early twentieth century literature.

As a student, and in any profession based on your studies, good oral communication skills are essential. It is therefore extremely important to develop your ability to converse, to discuss, to argue persuasively, and to speak in public. This is one reason why, whatever subject you study, you will be encouraged to discuss your work in seminars and you will have opportunities to give short talks or presentations.
Most people probably take for granted their ability to speak; not thinking much about it until the have to address an audience, or attend an important interview. However, just as your first impressions of other people are based on how they look and how they speak - so are their impressions of you. In every conversation, as well as when you give a talk or presentation, or are interviewed, you are not only conveying information about the subject being discussed but also presenting yourself.
"Speaking for Yourself" provides clear, straightforward advice that will help you:
Be a good listener
Express yourself clearly and persuasively
Contribute effectively to discussions
Prepare talks or presentations
Prepare effective visual aids
Deliver effective presentations
Perform well in interviews
In short, it will help you to express your thoughts clearly and persuasively - and so to achieve your short and medium-term goals as a student, and your career goals.

This book examines mathematical discourse from the perspective of Michael Halliday's social semiotic theory. In this approach, mathematics is conceptualized as a multisemiotic discourse involving language, visual images and symbolism. The book discusses the evolution of the semiotics of mathematical discourse, and then, proceeds to examine the grammar of mathematical symbolism, the grammar of mathematical visual images, intersemiosis between language, visual images and symbolism and the subsequent ways in which mathematics orders reality. The focus of this investigation is written mathematical texts. The aims of the book are to understand the semantic realm of mathematics and to appreciate the metaphorical expansions and simultaneous limitations of meaning in mathematical discourse. The book is intended for linguists, semioticians, social scientists and those interested in mathematics and science education. In addition, the close study of the multisemiotic mature of mathematics has implications for other studies adopting a social semiotic approach to multimodality.

This work is an in-depth analysis of the full breadth of Sojourner Truth's public discourse that places it in its proper historical context and explores the use of humor and narratives as primary rhetorical strategies used by this illiterate ex-slave to create a powerful public persona. The book provides a comprehensive survey of the life of Sojourner Truth, and includes a unique and authoritative compilation of primary rhetorical documents, such as speeches, songs, and public letters.

This is the only major work to date that analyzes the breadth of Sojourner Truth's public discourse. The volume includes a complete and authoritative compilation of her extant rhetoric, including several versions of the same speech, reports of her speaking appearances, public letters published by Truth in newspapers, and songs written and performed by her as part of her public lectures. Three chapters address the rhetorical dimensions of Truth's public persona. First, an historical survey contextualizes her life and speaking from slave to reformer, placing into perspective the variety of experiences that comprised her background. Second, an analysis of Truth's use of humor focuses upon how she employed the strategies of superiority and incongruity in her refutation of opponents and the establishment of her own credibility. Third, a critique of Truth's use of narratives in her discourse reveals how both her speeches and songs rely upon three fundamental stories for their persuasive impact: her slave life and religious conversion, her use of the black jeremiad to portray race differences, and her tales of woman's strength and moral conviction. The volume concludes with a consideration of Truth's status as a folk legend and how she wished to be remembered.

Languages across the world differ from each other in a number of respects, and one such difference is in terms of how their lexicons are categorized. Compared to most European languages with distinct, functionally dedicated word classes in the traditional sense, quite a few languages are observed to possess lexical items that can fulfill the functions typically associated with more than one traditional word class such as 'noun' and 'verb'. According to Rijkhoff and van Lier (2013), these lexemes exhibit what is called 'flexibility'. Classical Chinese is observed to feature word-class flexibility, in the sense that there are lexemes that can be used to serve the functions of two or more traditional word classes, without the functional change being marked by any derivational means. For instance, a lexical item like xin can either function as a verb meaning 'to be trustworthy [intr.]' or 'to believe, to trust [tr.]' or serve as a noun meaning 'trust, oath of alliance'. Similarly, a human-denoting lexeme such as you FRIEND cannot only mean 'a friend' but also 'to be a friend, to behave friendly [intr.]', 'to make friends with [tr.]' or 'to consider as a friend [tr.]'; an instrument word like bian WHIP cannot only mean 'a whip' but also 'to whip'. This situation is often thought to be related to the fact that Classical Chinese does not have any kind of productive morphology in the traditional sense (e.g. Zadrapa 2011). This is reflected in the lack of markedness distinctions across Croft's (2000, 2001) conceptual space for parts of speech. This study ascribes flexibility of parts of speech in Classical Chinese to precategoriality, in line with Bisang (2008 a, b). Precategoriality can roughly be defined as the absence of the noun-verb distinction in the lexicon; instead, the linking of individual words to the syntactic position of N or V as well as their text frequency in these positions are subject to pragmatics. Precategorial lexical items are those that are not preclassified into parts of speech in the lexicon; rather, their word-class specification is ultimately determined at the syntactic level, according to their position/function in a given word-class indicating construction. From a diachronic viewpoint, this study assumes that precategoriality and categoriality of individual lexical items are not static, but that they are potentialities and tendencies that may change over time. Specifically, (full) precategoriality and (full) categoriality are assumed to constitute a continuum in the lexicon of Chinese throughout its history. In any given historical period, lexical items of the language are distributed between the two extremes on the continuum, according to the intensity of the association between their lexical meaning and the syntactic position/function of e.g. N or V. Generally, along the continuum at a given historical stage, lexemes with a strong association between meaning and function (i.e. lexemes that are normally associated only with one word-class specification for a particular syntactic role) tend to be located close to the extreme of (full) categoriality. In contrast, lexemes that are not necessarily related to one specific association between meaning and function, but can potentially occur in a variety of such associations, are assumed to be placed closer to (full) precategoriality instead. Roughly speaking, the group of lexemes that is located towards (full) precategoriality are flexible lexemes, though with varying degrees of flexibility, whose semantics licenses a syntactic variety and can thus be linked to more than one word-class specification through syntactic specification, a syntactically specified process of category assignment. Based on these considerations, this study aims to present the results of a corpus-based investigation into flexibility of parts of speech in Classical Chinese. The research focuses on two types of syntactic specifications of flexible lexemes, namely, those using action-denoting lexemes in nominal function (the V N type), and those using object-denoting lexemes in verbal function (the N V type). The two types of syntactic specifications are investigated for this study in the five Classical Chinese texts (Zuozhuan, Mengzi, Guoyu, Mozi, and Zhanguoce). Based on empirical facts, flexibility of parts of speech in Classical Chinese is addressed at three descriptive levels in this study: First, at the level of syntax, the discussion focuses on the most important syntactic configurations for the use of flexible lexemes and their relations to the basic word order of this language, with flexibility being observed in two positions of an argument structure construction: the V-position and the syntactic position of an argument. The findings of this study demonstrate that as far as the argument structure constructions formed with flexible lexemes are concerned, VO word order is much more frequent than OV. This strong preference for VO is, in connection with lexical flexibility, explained as follows: With the loss of derivational morphology in early stages of Old Chinese (e.g. Sagart 1999), word order became the most important indicator of word class and strongly supported the omission of strict verb-noun distinctions (co-existence of precategoriality and categoriality) in the lexicon of this language. Second, at the level of cognitive semantics (e.g. Lakoff 1987; Koevecses and Radden 1998; Schoenefeld 2005), the discussion concentrates on the metonymic relationships that constitute the cognitive-semantic foundation of the use of flexible lexemes in Classical Chinese. In a metonymic mapping of either the V N or the N V type, the original semantics of a lexical item (which may typically be associated with a certain syntactic role of N or V) is used as a reference point to provide mental access to the newly derived meaning of the item in another syntactic function. Given the typologically salient characteristics of Classical Chinese discussed in this book, the argument is that the flexible use of an existing word form as a metonymically related but syntactically distinct item is one of the most economic ways in this language to name a new concept or a newly construed situation in discourse. Third, at the level of argument structure constructions (Bisang 2008a, b), the discussion focuses on how the different metonymic relationships mentioned interact with a given argument structure construction (which carries its own meaning within itself), and how these are further concretized into rule-based or metaphorically motivated pragmatic implicatures. A closer examination of an argument structure construction with an object word in the V-position reveals that there are two underlying frameworks for deriving the concrete meaning of the construction. In the rule-based framework, the verbal function of a given object word can basically be derived through grammatical analysis of the whole construction. In the metaphorical framework, the composed semantics of the construction actively interacts with the outside world in our conceptual system, where metaphor (Lakoff 1987, 1993; Koevecses 2010) serves as an essential cognitive principle in establishing and (re-)interpreting relations in the construction. The two mechanisms, rule-based and metaphorical, complement each other and work together to account for flexibility in Classical Chinese. This study argues that flexibility of parts of speech in Classical Chinese can only be fully understood by integrating a wide range of aspects, both linguistic and non-linguistic. The components that are needed to account for it include constructions (form-meaning pairings), semantics (Croft's conceptual space), pragmatic implicatures, metonymies, metaphors, as well as world knowledge as reflected within a culture. In my view, it is reasonable to argue that these components need not be specific to the language investigated here; they are applicable to any language that shows flexibility in its parts-of-speech system.

Quantification has been at the heart of research in the syntax and semantics of natural language since Aristotle. The last few decades have seen an explosion of detailed studies of the syntax and semantics of quantification and its relation to the rest of the theory of grammar, resulting in a highly sophisticated understanding of the mechanisms of quantification. This book considers the ways natural languages vary with respect to their realisation of quantificational notions. Drawing on data from English, German, Japanese, Korean, Mandarin, Hausa and others, the authors also link the variation in the expression of quantification to the notions of polarity sensitivity, free-choice and indefiniteness.

This volume brings together some of the most recent developments in the field of experimental pragmatics, specifically empirical approaches to theoretical issues in presupposition theory. It includes studies of the online processing of presupposed content; investigations of the interpretive properties of presuppositions in various linguistic contexts; comparative perspectives relative to other aspects of meaning, such as asserted content and implicatures; cross-linguistic comparisons of presupposition triggers; and perspectives from language acquisition. Taken together, these novel contributions provide a snapshot of state-of-the art developments in this area and will serve as a point of reference for numerous emerging avenues of future work. It makes for an ideal set of readings for advanced university courses on experimental studies of meaning and is a must-read for anyone interested in experimental research on meaning in natural language.

This volume is a series of nine (9) contributions to our understanding of relativization strategies in eleven (11) languages of Cameroon spread into the seven (7) sub-branches of the Niger-Congo phylum: Ekoid, Mambiloid, Mamfe, Mbam, Narrow Bantu, Wide Grassfields, Yemne-Kimbi. As a productive strategy in the world's languages, and considering the evidence that the African language are either under-described, poorly described or not described at all, investigations into the forms, structures and functions of relative clauses and relativization start filling the gap of the absence of analytical descriptive works on the topic. The papers dwelt on the construction of relative clauses, their structure and constraints, their morphosyntactic properties, how they are used to give prominence to topics or participants that are thematic in a given discourse, and to mark the boundaries of units of text, and the formal characteristics of restrictive relative clause constructions. The findings generated so far constitute an endless tank for many fields of hyphenated linguistics including general linguistics, cognitive linguist, applied psycholinguistics, psycholinguistics, neurolinguistics, cognitive psychology, linguistics and pragmatics.

The concept of polarization has become an important topic of interest in politics, society, and discourse around the world today. In the European Union (EU), polarizing rhetoric has driven politics into divided camps on issues ranging from immigration to economic integration. In the United States, polarization has become a universal buzzword, and significant research has been done on it as a political and sociological phenomenon. But there has been little scholarly work on polarization as a communicative phenomenon since the late 1970s. At the same time, holes remain in contemporary rhetorical theory regarding the concept of the orator. In short, the discipline lacks a clearly defined category to deal with strategic communication by collective entities such as social and political movements. This work fills both gaps at once. It focuses on polarization as a rhetorical strategy that seeks to create division and solidarity in audiences. In doing so, it establishes and develops new theoretical categories for contemporary rhetoric, updates and refines existing work on polarization as a communicative phenomenon, and illustrates the utility of new concepts by providing a case study involving the tea party network in the United States.

This book offers a metaphysical development of the notion of perspective. By explaining the functional nature of point of view, and by providing a concrete definition of point of view as a window through which to see the world, it offers a scientific realist theory that explains that points of view are real structures that ground properties and objects as well as perspectives. The notion of point of view has been of key importance in the history of philosophy, and different philosophical schools have used this notion to conduct analyses from the external reality to the inner phenomenal status, or even to construct an entire philosophical system. However, there has been a lack of systematic analysis of what a point of view is and what its structure is; this book fills the gap in the literature and makes the transition between semantics and epistemology, and the philosophy of science.

Logical form has always been a prime concern for philosophers belonging to the analytic tradition. For at least one century, the study of logical form has been widely adopted as a method of investigation, relying on its capacity to reveal the structure of thoughts or the constitution of facts. This book focuses on the very idea of logical form, which is directly relevant to any principled reflection on that method. Its central thesis is that there is no such thing as a correct answer to the question of what is logical form: two significantly different notions of logical form are needed to fulfill two major theoretical roles that pertain respectively to logic and to semantics. This thesis has a negative and a positive side. The negative side is that a deeply rooted presumption about logical form turns out to be overly optimistic: there is no unique notion of logical form that can play both roles. The positive side is that the distinction between two notions of logical form, once properly spelled out, sheds light on some fundamental issues concerning the relation between logic and language.

Hedging is an essential part of everyday communication. It is a discourse strategy which is used to reduce commitment to the force or truth of an utterance to achieve an appropriate pragmatic effect. In recent years hedges have therefore attracted increased attention in Pragmatics and Applied Linguistics, with studies approaching the concept of hedging from various perspectives, such as speech act - and politeness theory, genre-specific investigations, interactional pragmatics, and studies of vague language. The present volume provides an up-to-date overview of current research on the topic by bringing together studies from a variety of fields. The contributions span a range of different languages, investigate the use of hedges in different communicative settings and text types, and consider all levels of linguistic analysis from prosody to morphology, syntax and semantics. What unites the different studies in this volume is a corpus-based approach, in which various theoretical concepts and categories are applied to, and tested against, actual language data. This allows for patterns of use to be uncovered which have previously gone unnoticed and provides valuable insights for the adjustment and fine-tuning of existing categories. The usage-based approach of the investigations therefore offers new theoretical and descriptive perspectives on the context-dependent nature and multifunctionality of hedges.

This book investigates how digital youth engage in computer-mediated communication (CMC) in the era of social media. Particularly focused on their uses of emoji, their motivations, attitudes and interpretations of emoji use, Emoji Speak provides the first book-level discussion looking at youth-to-youth Social Network Service (SNS) communication and emoji use. Where previous research on SNS communication has tended to focus on the English language, in this book Jieun Kiaer explores SNS as a global phenomenon. Presenting the results of empirical investigation through large-scale surveys, SNS corpora, and interviews with a wide pool of Chinese, Japanese, Korean, and British youth participants, Kiaer compares SNS communication across languages to provide insight in understanding youth language and their emojing behaviours. Arguing that the future of our modern languages lies within the multi-modal and multi-lingual linguistic behaviours found in SNS, Emoji Speak suggests that emoji use among young people is leading to the emergence of a new, 'social' grammar.

Challenging the tendency to disparage Nashe's writing as the product of an eccentric sensibility and to explain his texts in journalistic terms more appropriate to modern commercial publishing, this work provides an entirely new interpretation of the economic context of sixteenth-century literature. Lorna Hutson reveals hitherto overlooked links between humanist approaches to the literary text and the transformation of the English economy through humanist-inspired policies of ethical and social reform; from this context, Nashe's textual prodigality emerges as an assault upon the contemporary impoverishment of literary activity caused by the political over-valuing of the printed word. Generic precedents turn out to be festive; each of Nashe's apparently unstructured pamphlets derives shaping energy from traditions of popular-festive mockery. The pamphlets bring an older conception of seasonal prosperity into subversive dialogue with the newer discourse of provident individualism. For Nashe, stylistic experiment is shown to mean more than a choice of style; it is, rather, the expression of an intricate, socially engaged imagination.

In the past two decades there has been considerable interest in the ways in which subjects are positioned in discursive practice. This interest has entailed a focus on the role of language and discourse in the processes in and through which subjects are constituted in discourse. However, questions of agency and how it relates to consciousness have received less attention. This book explores the ways in which agency and consciousness are created through transactions between self and other. The book argues that it is necessary to regard body-brain interactions in the context of the social and discursive practices which act upon human bodies. These issues of agency and individuation are explored in relation to infant semiosis, as well as in relation to children's symbolic play. Thibault looks at the importance of the self-referential moral conscience in relation to the interpersonal dimension of all acts of meaning-making. This conscience is also connected to the development of a self-referential viewpoint which the book argues is connected to the ecosocial semiotic systems of thinking about consciousness as a complex system operating on many different levels. The author discusses and evaluates the work of linguists, psychologists, biologists, semioticians, and sociologists such as Basil Bernstein, Mikhail Bakhtin, J. J. Gibson, M. A. K. Halliday, Walter Kauffman, Lakoff & Johnson, Jay Lemke, Jean Piaget and Stanley Salthe, to develop a new theory of agency and consciousness.

The volume is a collection of papers reporting the results of investigations on the interaction of discourse and sentence structure in the languages of Europe. The subjects discussed in the book include: morphosyntactic characteristics of spontaneous spoken texts; different patterns of word order in a pragmatic perspective; the coding of the pragmatic functions topic and focus in sentences with non-canonical word orders (e.g. dislocations, clefts); the range of functions of verb-subject order in declarative clauses and the notion of theticity; prosodic patterns of de-accenting of given information; deixis and anaphora; coding of definiteness and article systems. The book provides the empirical basis for the comparative survey of major phenomena found in the languages of Europe which have pragmatic relevance. Beside traditional areas of investigation at the interface between syntax and pragmatics such as dislocations, new areas are explored, such as the prosody of given information. Data are considered within a functional-typological approach.

This book is a guide to discourse, discourse analysis and genre, aimed at upper level undergraduates as well as graduate students. It has a student-friendly, inductive approach, leading readers from examples to principles. Using a clear and progressive framework together with genuine discourse examples, students are given a clearly structured understanding of how each dimension of discourse is linked together.

• Offers a clear, authoritative and systematic approach to analyzing real-world texts
• Includes analysis of a wide range of authentic texts
• Provides practical guidance on how to carry out a discourse analysis project

With an explicit focus on genre and genres, it draws on contexts which are highly appealing to students such as forensic and linguistic discourse, and the discourse of texting, internet chat and television. It also offers clear guidance as to how to carry out a discourse analysis project.

Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

The selected speeches of Senator Margaret Chase Smith of Maine made throughout her 32 year career in the U.S. Congress are critically analyzed in this rhetorical study. The inquiry focuses on the factors of her political persona that garnered her the support of her constituents and the respect of her colleagues. The chapters are each titled with a segment of her political identity-an American, a Republican, and a women. Thus this work will be of interest to students and scholars of U.S. politics, communications, and women's studies. In addition, this popular political figure should be of interest to readers who want to learn more about the first female U.S. Senator.

This second edition of the best-selling textbook "Working with Discourse" has been revised and updated throughout. The book builds an accessible set of analytic tools that can be used to explore how speakers and writers construe meaning through discourse. These techniques are introduced in clear steps, through analyses of spoken, written and visual texts that focus on truth and reconciliation in post-apartheid South Africa. The new edition includes a chapter on Negotiation, clear definitions of key terms, chapter summaries and revised suggestions for further reading. Accessibly written and presupposing no prior knowledge of discourse or functional linguistics, this is the ideal textbook for students encountering discourse analysis for the first time at advanced undergraduate or postgraduate level.

This volume presents the results of the international symposium Chunks in Corpus Linguistics and Cognitive Linguistics, held at the University of Erlangen-Nuremberg to honour John Sinclair's contribution to the development of linguistics in the second half of the twentieth century. The main theme of the book, highlighting important aspects of Sinclair's work, is the idiomatic character of language with a focus on chunks (in the sense of prefabricated items) as extended units of meaning. To pay tribute to Sinclair's enormous impact on research in this field, the volume contains two contributions which deal explicitly with his work, including material from unpublished manuscripts. Beyond that, the articles cover different aspects of chunks ranging from more theoretically-oriented to more applied papers, in which foreign language teaching and the computational application of the insights about the nature of language provided by corpus research play an important role. The volume demonstrates the wide applicability and relevance of the notion of chunks by bringing together research from different fields of linguistics such as theoretical linguistics, psycholinguistics, computational linguistics and foreign language teaching, and thus provides an interdisciplinary view on the impact of idiomaticity in language.