This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.

Phi-features, such as person, number, and gender, present a rare opportunity for syntacticians, morphologists and semanticists to collaborate on a research enterprise in which they all have an equal stake and which they all approach with data and insights from their own fields. This volume is the first to attempt to bring together these different strands and styles of research. It presents the core questions, major results, and new directions of this emergent area of linguistic theory and shows how Phi Theory casts light on the nature of interfaces and the structure of the grammar. The book will interest scholars and students of all aspects of linguistic theory at graduate level and above.

The volume contains contributions by many of the major discourse analysts of the New Testament, including E.A. Nida, W. Schenk, J.P. Louw and J. Callow. Some of these essays deal with methodology, raising necessary questions about what it means to analyse discourse. Others demonstrate an already committed approach by reading specific texts. A 'state-of-the-art' volume for all scholars interested in this increasingly important area of New Testament research.

G. E. Moore famously observed that to assert, 'I went to the pictures last Tuesday but I don't believe that I did' would be 'absurd'. Moore calls it a 'paradox' that this absurdity persists despite the fact that what I say about myself might be true. Over half a century later, such sayings continue to perplex philosophers and other students of language, logic, and cognition. Ludwig Wittgenstein was fascinated by Moore's example, and the absurdity of Moore's saying was intensively discussed in the mid-20th century. Yet the source of the absurdity has remained elusive, and its recalcitrance has led researchers in recent decades to address it with greater care. In this definitive treatment of the problem of Moorean absurdity Green and Williams survey the history and relevance of the paradox and leading approaches to resolving it, and present new essays by leading thinkers in the area. Contributors Jonathan Adler, Bradley Armour-Garb, Jay D. Atlas, Thomas Baldwin, Claudio de Almeida, Andre Gallois, Robert Gordon, Mitchell Green, Alan Hajek, Roy Sorensen, John Williams

This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.

This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.

In this methodologically innovative study, Eskin construes Levinas's ethical philosophy in conjunction with Bakhtin's philosophy of the act and metalinguistics, as an interpretative framework for making sense of Celan's dialogue with Mandel'shtam. In so doing, he develops a sophisticated mode of reading poetry--poethics--which takes into account both the ethical significance of poetry and the poetic significance of ethical philosophy, and opens new vistas on to the workings of European modernist and post-World War II poetry.

Rhetoric and rhetorical theory have been gaining in prominence throughout the 20th century. As leaders in all fields give careful attention to issues in communication, rhetoric becomes increasingly central to a range of disciplines. Many of these leaders have shaped rhetorical theory through their work in other fields, and rhetoric becomes more and more difficult to define and delimit. This reference is a guide to major trends and developments in rhetoric and rhetorical theory during the last 100 years.

Included are alphabetically arranged entries for major and minor rhetoricians, such as Mikhail Bakhtin, Roland Barthes, Wayne Booth, Paul de Man, Jacques Derrida, Peter Elbow, and Linda Flower. Each entry is written by an expert contributor and includes a brief biography, an analysis of the figure's rhetorical theory, and a current bibliography of primary and secondary sources. The figures included represent a range of rhetorical schools. An extensive introduction discusses these schools, and the volume concludes with extensive bibliographical material.

An analysis of the rhetoric of science in the evolution of American ornithological discourse. It covers: the emergence of American ornithological discourse; discourse models for natural history and experimental science; diachronic changes; and more.

This book combines studies on referential as well as relational coherence and includes approaches to written and to spoken language, to production and to comprehension, to language specific and to cross-linguistic issues, to monolingual, bilingual and L2-acquisition. The theoretical issues and empirical findings discussed are of importance not only for theoretical linguistics, but also have a broad potential of practical implication.

This book attempts to bring in the perspective of situational variation in analyzing linguistic politeness, and looks at politeness in the larger framework of social context. It outlines the way into the problem of politeness in Chinese culture and the steps taken in the application of politeness strategies in verbal interaction.

'Coffin's functional linguistics perspective provides a rigorous and comprehensive analysis of the texts of secondary school history, both those that students read and those they need to learn to write. This is an original and welcome contribution to debates about how to develop students' historical understanding' - Professor Mary Schleppegrell, University of Michigan. 'This book makes a major contribution to the study of historical discourse and while it will be of interest to teachers of history, it will in addition be of considerable interest to those who work in discourse studies generally- linguists, applied linguists and educational linguists.' - Frances Christie, Emeritus Professor, University of Melbourne and Honorary Professor, University of Sydney. "Historical Discourse" analyses the importance of the language of time, cause and evaluation in both texts which students at secondary school are required to read, and their own writing for assessment. In contrast to studies which have denied that history has a specialised language, Caroline Coffin demonstrates through a detailed study of historical texts, that writing about the past requires different genres, lexical and grammatical structures. In this analysis, language emerges as a powerful tool for making meaning in historical writing. Presupposing no prior knowledge of systemic functional linguistics, this insightful book will be of interest to researchers in applied linguistics and discourse analysis, as well as history educators.

Embodiment in Cross-Linguistic Studies: The 'Head' edited by Iwona Kraska-Szlenk adds to linguistic studies on embodied cognition and conceptualization while focusing on one body part term from a comparative perspective. The 'head' is investigated as a source domain for extending multiple concepts in various target domains accessed via metaphor or metonymy. The contributions in the volume provide comparative and case studies based on analyses of the first-hand data from languages representing all continents and diversified linguistic groups, including endangered languages of Africa, Australia and Americas. The book offers new reflections on the relationship between embodiment, cultural situatedness and universal tendencies of semantic change. The findings contribute to general research on metaphor, metonymy, and polysemy within a paradigm of cognitive linguistics.

Constructed opposition has proved as viable an area of research as traditional antonymy, and a useful tool in looking at ideologically orientated texts. This book investigates how binary oppositions are constructed discursively and the potential ideological repercussions of their usage in news reports in the British press. The focus is particularly on the positive presentation of groups and individuals subsumed under the first person plural pronouns 'us' and 'we', and the simultaneous marginalization of groups designated as 'they' or 'them'. Exploring the dynamic relations between the linguistic system and language in context this is a key publication for those involved in discourse analysis and stylistics.

This book traces the pedagogical evolution of technical communication in America as it grew out of Engineering English requirements from roughly the turn of the century to 1950. This study examines specific curricular patterns, texts, and writers on the subject of technical communication, while also tracing engineering educational patterns as they emerge from the proceedings of the society for the promotion of engineering education. Unique to the second edition of the book is a new preface by the recent past ATTW series editor, Jimmie Killingsworth, a new introduction by Elizabeth Tebeaux, and an epilogue by Katherine Staples. Writing in a Milieu of Utility concludes that technical writing, as we teach it today, likely found its roots in engineering composition pedagogy, when, at approximately the turn of the century, engineering educators recognized that writing about science and technology not only made sense in an academic milieu that emphasized utility, but that such writing could also contribute to the professional success of engineering students. Existing somewhat tenuously as engineering itself sought academic status, technical communication emerged ultimately as a re-conceptualized composition course, after early to mid twentieth century calls for English and engineering cooperation made traditional composition offerings less relevant. Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication scholars with public deliberation. Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making. The editors encourage us to accept the challenge of contributing to environmentally conscious decision making by integrating technical knowledge and human values. For technical communicators who accept the challenge of working toward solutions by opening access to crucial information and by engaging in critical thinking on ecological issues, the research and theory offered in this volume provide a strong foundation for future practice.

This book presents cutting-edge research on various ways to bridge the semantic gap in image and video analysis. The respective chapters address different stages of image processing, revealing that the first step is a future extraction, the second is a segmentation process, the third is object recognition, and the fourth and last involve the semantic interpretation of the image. The semantic gap is a challenging area of research, and describes the difference between low-level features extracted from the image and the high-level semantic meanings that people can derive from the image. The result greatly depends on lower level vision techniques, such as feature selection, segmentation, object recognition, and so on. The use of deep models has freed humans from manually selecting and extracting the set of features. Deep learning does this automatically, developing more abstract features at the successive levels. The book offers a valuable resource for researchers, practitioners, students and professors in Computer Engineering, Computer Science and related fields whose work involves images, video analysis, image interpretation and so on.

Metaphor has long provided a rich way to speak about the unspeakable, to refer to delicate issues. Sex is one such area. This book follows a cognitive-linguistic and relevance-theoretic approach to the language of sex, considering metaphor as a bridge that brings together mind and language. It does this through the analysis of the antithetical mechanisms of verbal mitigation and offence. These two mechanisms are (more commonly know as) euphemism and (its lesser known companion term) dysphemism. The volume reflects on the social and communicative functions that sexual metaphors perform in a sample of almost two hundred postings taken from internet forums. How do people think about sex? How do people avoid talking about sex? How do people paraphrase sexual topics? It offers an account of how real language users understand sexual taboo in present-day English and also a great grounding in manual corpus work on a qualitative level.

In this provocative book, Edward Schiappa argues that rhetorical theory did not originate with the Sophists in the fifth century B.C.E, as is commonly believed, but came into being a century later. Schiappa examines closely the terminology of the Sophists-such as Gorgias and Protagoras-and of their reporters and opponents-especially Plato and Aristotle-and contends that the terms and problems that make up what we think of as rhetorical theory had not yet formed in the era of the early Sophists. His revision of rhetoric's early history enables him to change the way we read both the Sophists and Aristotle and Plato. Schiappa contends, for example, that Plato probably coined the Greek word for rhetoric; that Gorgias is a "prose rhapsode" whose style does not deserve the criticism it has received; that Isocrates deliberately never uses the Greek work for "rhetoric" and that our habit of pitting him versus Plato as "rhetoric versus philosophy" is problematic; and that Aristotle "disciplined" the genre of epideictic in a way that robs the genre of its political importance. His book will be of great interest to students of classics, communications, philosophy, and rhetoric.

Corpus linguistics is often regarded as a methodology in its own right, but little attention has been given to the theoretical perspectives from which the subject can be approached. The present book contributes to filling this gap. Bringing together original contributions by internationally renowned authors, the chapters include coverage of the lexical priming theory, parole-linguistics, a four-part model of language system and language use, and the concept of local textual functions. The theoretical arguments are illustrated and complemented by case studies using data from large corpora such as the BNC, smaller purpose-built corpora, and Google searches. By presenting theoretical positions in corpus linguistics, "Text, Discourse, and Corpora" provides an essential overview for advanced undergraduate, postgraduate and academic readers. "Corpus and Discourse Series" editors are: Wolfgang Teubert, University of Birmingham, and Michaela Mahlberg, Liverpool Hope University College. Editorial Board: Frantisek Cermak (Prague), Susan Conrad (Portland), Geoffrey Leech (Lancaster), Elena Tognini-Bonelli (Lecce and TWC), Ruth Wodak (Lancaster and Vienna), and Feng Zhiwei (Beijing). Corpus linguistics provides the methodology to extract meaning from texts. Taking as its starting point the fact that language is not a mirror of reality but lets us share what we know, believe and think about reality, it focuses on language as a social phenomenon, and makes visible the attitudes and beliefs expressed by the members of a discourse community. Consisting of both spoken and written language, discourse always has historical, social, functional, and regional dimensions. Discourse can be monolingual or multilingual, interconnected by translations. Discourse is where language and social studies meet. "The Corpus and Discourse" series consists of two strands. The first, "Research in Corpus and Discourse", features innovative contributions to various aspects of corpus linguistics and a wide range of applications, from language technology via the teaching of a second language to a history of mentalities. The second strand, "Studies in Corpus and Discourse", is comprised of key texts bridging the gap between social studies and linguistics. Although equally academically rigorous, this strand will be aimed at a wider audience of academics and postgraduate students working in both disciplines.

This book offers an easily accessible specific methodology for describing the nuances of spoken and written texts, of any length, in meaning and manageable ways. "Phasal Analysis" is a book that offers an approach to discourse analysis for both linguists and non-linguistics. If offers an easily accessible specific methodology for describing the nuances of spoken and written texts, of any length, in meaning and manageable ways. It demonstrates, in eight clearly structured chapters, how to compile, contextualize and communicate the intricacies of a language analysis. Based around the communication linguistics framework developed with Michael Gregory, Karen Malcolm's book functions as an introduction to the description process that has come to be known as phasal analysis. The process is a method of capturing the way meanings are made and communicated, relationships are established and maintained and ideologies are supported and challenged. Featuring a wealth of student exercises and sample texts, this book is firmly pedagogic. "Phasal Analysis" reveals the innate structuring principles encoded in language, and will enable students from a range of disciplines, from linguistics to language studies to creative writing, to communicate on the message and purpose of the discourse under analysis.

"While feminist critics have re-invented the canon, studies of male authors have remained oddly ungendered. The authors in Peter Murphy's enlightening collection hold male authors up to a gender lens' to explore how in their lives and in their texts, these writers were working out issues of masculinity and sexuality. The refreshing results cross all boundaries cultural, sexual, even disciplinary."
--Michael S. Kimmel, SUNY, Stony Brook, Editor, "Men's Lives" and "Men Confront Pornography"

We are just beginning to understand masculinity as a fiction or a localizable, historical, and therefore unstable construct. This book points the way to a much-needed interrogation of the many modes of masculinity, as represented in literature. Both women and men who are engaged in critical thinking about genders and sexualities will find these essays always thoughtful and often provocative.
--Thas E. Morgan, Associate Professor of English, Arizona State University

Peter Murphy has assembled an innovative, challenging, and important set of contributions to a growing field of inquiry into constructions of masculinities in literature, inspired principally by feminist and gay studies. Illuminatingly crossing lines of genders, sexualities, cultures, and methodologies, "Fictions of Masculinity" greatly advances our understanding of representations of men, masculinities, misandry, and misogyny in a wide range of literary works and genres, and helps us to imagine (and thereby ultimately bring about) alternative constructions.
--Harry Brod, Editor, "The Making of Masculinities: The New Men's Studies," "A Mensch Among Men: Explorations in Jewish Masculinity, and Theorizing Masculinities,"

Women writing about women dominates contemporary work on sexuality. Men have been far more willing to discuss female sexuality than male sexuality, while the most radical and insightful analyses of male sexuality have come from women. When men consider the issue of female sexuality they often speak from assumptions of security about their own unexamined sexuality. This book maintains that men have to interrogate their own sexuality if there is to be a revision of phallocentric discourse; and, that this revision of masculinity must be done in dialogue with women.

The essays included in this collection examine the deep structure of masculine codes. They ask the question Who are the men in modern literature? Examining the force of the dominant values of Western masculinity, they synthesize insights from feminism, psychoanalysis, post-structuralism, and new historicism. These perspectives help explain how male sexuality has been structured by fictional representations.

By examining the images of masculinity in modern literature, the essays explore traditional and non-traditional roles of men in society and in personal relationships. They look at how men are represented in literature, the fiction of manhood. They attempt to unravel the assumptions behind these representations by looking at the implications of this imagination. And they speculate on possibilities for creating a new imaginary of masculinity by identifying what literature has to say about that change.

With analyses of a range of genres (novels, poetry, plays and autobiography), Western and Third World literatures, and theoretical perspectives, "Fictions of Masculinity" provides a significant contribution to thisrapidly growing field of study.
Contributors are: David Bergman (Towson State University), Miriam Cooke (Duke University), Martin Danahy (Emory University), Richard Dellamora (Trent University, Ontario), Leonard Duroche (University of Minnesota), Jim Elledge (Illinois State University), Alfred Habegger (University of Kansas), Suzanne Kehde (California Polytechnic University, San Luis Obispo), David Leverenz (University of Florida), Christopher Metress (Wake Forest University), Peter F. Murphy (SUNY, Empire State College), Rafael Prez-Torres (University of Pennsylvania), David Radavich (Eastern Illinois University), and Peter Schwenger (St. Vincent University, Nova Scotia).