Rhetoric and rhetorical theory have been gaining in prominence throughout the 20th century. As leaders in all fields give careful attention to issues in communication, rhetoric becomes increasingly central to a range of disciplines. Many of these leaders have shaped rhetorical theory through their work in other fields, and rhetoric becomes more and more difficult to define and delimit. This reference is a guide to major trends and developments in rhetoric and rhetorical theory during the last 100 years.

Included are alphabetically arranged entries for major and minor rhetoricians, such as Mikhail Bakhtin, Roland Barthes, Wayne Booth, Paul de Man, Jacques Derrida, Peter Elbow, and Linda Flower. Each entry is written by an expert contributor and includes a brief biography, an analysis of the figure's rhetorical theory, and a current bibliography of primary and secondary sources. The figures included represent a range of rhetorical schools. An extensive introduction discusses these schools, and the volume concludes with extensive bibliographical material.

This book attempts to bring in the perspective of situational variation in analyzing linguistic politeness, and looks at politeness in the larger framework of social context. It outlines the way into the problem of politeness in Chinese culture and the steps taken in the application of politeness strategies in verbal interaction.

An analysis of the rhetoric of science in the evolution of American ornithological discourse. It covers: the emergence of American ornithological discourse; discourse models for natural history and experimental science; diachronic changes; and more.

Constructed opposition has proved as viable an area of research as traditional antonymy, and a useful tool in looking at ideologically orientated texts. This book investigates how binary oppositions are constructed discursively and the potential ideological repercussions of their usage in news reports in the British press. The focus is particularly on the positive presentation of groups and individuals subsumed under the first person plural pronouns 'us' and 'we', and the simultaneous marginalization of groups designated as 'they' or 'them'. Exploring the dynamic relations between the linguistic system and language in context this is a key publication for those involved in discourse analysis and stylistics.

This book presents cutting-edge research on various ways to bridge the semantic gap in image and video analysis. The respective chapters address different stages of image processing, revealing that the first step is a future extraction, the second is a segmentation process, the third is object recognition, and the fourth and last involve the semantic interpretation of the image. The semantic gap is a challenging area of research, and describes the difference between low-level features extracted from the image and the high-level semantic meanings that people can derive from the image. The result greatly depends on lower level vision techniques, such as feature selection, segmentation, object recognition, and so on. The use of deep models has freed humans from manually selecting and extracting the set of features. Deep learning does this automatically, developing more abstract features at the successive levels. The book offers a valuable resource for researchers, practitioners, students and professors in Computer Engineering, Computer Science and related fields whose work involves images, video analysis, image interpretation and so on.

An innovative introduction to writing poetry designed for students of creative writing and budding poets alike.
Challenges the reader's sense of what is possible in a poem.
Traces the history and highlights the potential of poetry.
Focuses on the fundamental principles of poetic construction, such as: Who is speaking? Who are they speaking to? Why does their speaking take this form?
Considers both experimental and mainstream approaches to contemporary poetry.
Consists of fourteen chapters, making it suitable for use over one semester.
Encourages readers to experiment with their poetry.

This book traces the pedagogical evolution of technical communication in America as it grew out of Engineering English requirements from roughly the turn of the century to 1950. This study examines specific curricular patterns, texts, and writers on the subject of technical communication, while also tracing engineering educational patterns as they emerge from the proceedings of the society for the promotion of engineering education. Unique to the second edition of the book is a new preface by the recent past ATTW series editor, Jimmie Killingsworth, a new introduction by Elizabeth Tebeaux, and an epilogue by Katherine Staples. Writing in a Milieu of Utility concludes that technical writing, as we teach it today, likely found its roots in engineering composition pedagogy, when, at approximately the turn of the century, engineering educators recognized that writing about science and technology not only made sense in an academic milieu that emphasized utility, but that such writing could also contribute to the professional success of engineering students. Existing somewhat tenuously as engineering itself sought academic status, technical communication emerged ultimately as a re-conceptualized composition course, after early to mid twentieth century calls for English and engineering cooperation made traditional composition offerings less relevant. Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication scholars with public deliberation. Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making. The editors encourage us to accept the challenge of contributing to environmentally conscious decision making by integrating technical knowledge and human values. For technical communicators who accept the challenge of working toward solutions by opening access to crucial information and by engaging in critical thinking on ecological issues, the research and theory offered in this volume provide a strong foundation for future practice.

In this provocative book, Edward Schiappa argues that rhetorical theory did not originate with the Sophists in the fifth century B.C.E, as is commonly believed, but came into being a century later. Schiappa examines closely the terminology of the Sophists-such as Gorgias and Protagoras-and of their reporters and opponents-especially Plato and Aristotle-and contends that the terms and problems that make up what we think of as rhetorical theory had not yet formed in the era of the early Sophists. His revision of rhetoric's early history enables him to change the way we read both the Sophists and Aristotle and Plato. Schiappa contends, for example, that Plato probably coined the Greek word for rhetoric; that Gorgias is a "prose rhapsode" whose style does not deserve the criticism it has received; that Isocrates deliberately never uses the Greek work for "rhetoric" and that our habit of pitting him versus Plato as "rhetoric versus philosophy" is problematic; and that Aristotle "disciplined" the genre of epideictic in a way that robs the genre of its political importance. His book will be of great interest to students of classics, communications, philosophy, and rhetoric.

Metaphor has long provided a rich way to speak about the unspeakable, to refer to delicate issues. Sex is one such area. This book follows a cognitive-linguistic and relevance-theoretic approach to the language of sex, considering metaphor as a bridge that brings together mind and language. It does this through the analysis of the antithetical mechanisms of verbal mitigation and offence. These two mechanisms are (more commonly know as) euphemism and (its lesser known companion term) dysphemism. The volume reflects on the social and communicative functions that sexual metaphors perform in a sample of almost two hundred postings taken from internet forums. How do people think about sex? How do people avoid talking about sex? How do people paraphrase sexual topics? It offers an account of how real language users understand sexual taboo in present-day English and also a great grounding in manual corpus work on a qualitative level.

Embodiment in Cross-Linguistic Studies: The 'Head' edited by Iwona Kraska-Szlenk adds to linguistic studies on embodied cognition and conceptualization while focusing on one body part term from a comparative perspective. The 'head' is investigated as a source domain for extending multiple concepts in various target domains accessed via metaphor or metonymy. The contributions in the volume provide comparative and case studies based on analyses of the first-hand data from languages representing all continents and diversified linguistic groups, including endangered languages of Africa, Australia and Americas. The book offers new reflections on the relationship between embodiment, cultural situatedness and universal tendencies of semantic change. The findings contribute to general research on metaphor, metonymy, and polysemy within a paradigm of cognitive linguistics.

"While feminist critics have re-invented the canon, studies of male authors have remained oddly ungendered. The authors in Peter Murphy's enlightening collection hold male authors up to a gender lens' to explore how in their lives and in their texts, these writers were working out issues of masculinity and sexuality. The refreshing results cross all boundaries cultural, sexual, even disciplinary."
--Michael S. Kimmel, SUNY, Stony Brook, Editor, "Men's Lives" and "Men Confront Pornography"

We are just beginning to understand masculinity as a fiction or a localizable, historical, and therefore unstable construct. This book points the way to a much-needed interrogation of the many modes of masculinity, as represented in literature. Both women and men who are engaged in critical thinking about genders and sexualities will find these essays always thoughtful and often provocative.
--Thas E. Morgan, Associate Professor of English, Arizona State University

Peter Murphy has assembled an innovative, challenging, and important set of contributions to a growing field of inquiry into constructions of masculinities in literature, inspired principally by feminist and gay studies. Illuminatingly crossing lines of genders, sexualities, cultures, and methodologies, "Fictions of Masculinity" greatly advances our understanding of representations of men, masculinities, misandry, and misogyny in a wide range of literary works and genres, and helps us to imagine (and thereby ultimately bring about) alternative constructions.
--Harry Brod, Editor, "The Making of Masculinities: The New Men's Studies," "A Mensch Among Men: Explorations in Jewish Masculinity, and Theorizing Masculinities,"

Women writing about women dominates contemporary work on sexuality. Men have been far more willing to discuss female sexuality than male sexuality, while the most radical and insightful analyses of male sexuality have come from women. When men consider the issue of female sexuality they often speak from assumptions of security about their own unexamined sexuality. This book maintains that men have to interrogate their own sexuality if there is to be a revision of phallocentric discourse; and, that this revision of masculinity must be done in dialogue with women.

The essays included in this collection examine the deep structure of masculine codes. They ask the question Who are the men in modern literature? Examining the force of the dominant values of Western masculinity, they synthesize insights from feminism, psychoanalysis, post-structuralism, and new historicism. These perspectives help explain how male sexuality has been structured by fictional representations.

By examining the images of masculinity in modern literature, the essays explore traditional and non-traditional roles of men in society and in personal relationships. They look at how men are represented in literature, the fiction of manhood. They attempt to unravel the assumptions behind these representations by looking at the implications of this imagination. And they speculate on possibilities for creating a new imaginary of masculinity by identifying what literature has to say about that change.

With analyses of a range of genres (novels, poetry, plays and autobiography), Western and Third World literatures, and theoretical perspectives, "Fictions of Masculinity" provides a significant contribution to thisrapidly growing field of study.
Contributors are: David Bergman (Towson State University), Miriam Cooke (Duke University), Martin Danahy (Emory University), Richard Dellamora (Trent University, Ontario), Leonard Duroche (University of Minnesota), Jim Elledge (Illinois State University), Alfred Habegger (University of Kansas), Suzanne Kehde (California Polytechnic University, San Luis Obispo), David Leverenz (University of Florida), Christopher Metress (Wake Forest University), Peter F. Murphy (SUNY, Empire State College), Rafael Prez-Torres (University of Pennsylvania), David Radavich (Eastern Illinois University), and Peter Schwenger (St. Vincent University, Nova Scotia).

This book offers an easily accessible specific methodology for describing the nuances of spoken and written texts, of any length, in meaning and manageable ways. "Phasal Analysis" is a book that offers an approach to discourse analysis for both linguists and non-linguistics. If offers an easily accessible specific methodology for describing the nuances of spoken and written texts, of any length, in meaning and manageable ways. It demonstrates, in eight clearly structured chapters, how to compile, contextualize and communicate the intricacies of a language analysis. Based around the communication linguistics framework developed with Michael Gregory, Karen Malcolm's book functions as an introduction to the description process that has come to be known as phasal analysis. The process is a method of capturing the way meanings are made and communicated, relationships are established and maintained and ideologies are supported and challenged. Featuring a wealth of student exercises and sample texts, this book is firmly pedagogic. "Phasal Analysis" reveals the innate structuring principles encoded in language, and will enable students from a range of disciplines, from linguistics to language studies to creative writing, to communicate on the message and purpose of the discourse under analysis.

Corpus linguistics is often regarded as a methodology in its own right, but little attention has been given to the theoretical perspectives from which the subject can be approached. The present book contributes to filling this gap. Bringing together original contributions by internationally renowned authors, the chapters include coverage of the lexical priming theory, parole-linguistics, a four-part model of language system and language use, and the concept of local textual functions. The theoretical arguments are illustrated and complemented by case studies using data from large corpora such as the BNC, smaller purpose-built corpora, and Google searches. By presenting theoretical positions in corpus linguistics, "Text, Discourse, and Corpora" provides an essential overview for advanced undergraduate, postgraduate and academic readers. "Corpus and Discourse Series" editors are: Wolfgang Teubert, University of Birmingham, and Michaela Mahlberg, Liverpool Hope University College. Editorial Board: Frantisek Cermak (Prague), Susan Conrad (Portland), Geoffrey Leech (Lancaster), Elena Tognini-Bonelli (Lecce and TWC), Ruth Wodak (Lancaster and Vienna), and Feng Zhiwei (Beijing). Corpus linguistics provides the methodology to extract meaning from texts. Taking as its starting point the fact that language is not a mirror of reality but lets us share what we know, believe and think about reality, it focuses on language as a social phenomenon, and makes visible the attitudes and beliefs expressed by the members of a discourse community. Consisting of both spoken and written language, discourse always has historical, social, functional, and regional dimensions. Discourse can be monolingual or multilingual, interconnected by translations. Discourse is where language and social studies meet. "The Corpus and Discourse" series consists of two strands. The first, "Research in Corpus and Discourse", features innovative contributions to various aspects of corpus linguistics and a wide range of applications, from language technology via the teaching of a second language to a history of mentalities. The second strand, "Studies in Corpus and Discourse", is comprised of key texts bridging the gap between social studies and linguistics. Although equally academically rigorous, this strand will be aimed at a wider audience of academics and postgraduate students working in both disciplines.

Uncovering the structures and functions of conversational narratives uttered within natural social networks, Laine Berman shows how working-class Javanese women discursively construct identity and meaning within the rigid constraints of an hierarchical social order. She does this by identifying the silences, the "unsaid," and by revealing both the structure and function of silence in terms of its indexical reference to local meaning. It is here that the force of the Javanese language as used in everyday interaction shows itself to be an extremely potent philosophical entity as well as a means of social control. Thus, at least in regard to the urban poor, the book boldly questions the difference between traditional definitions of Javanese elegance and oppression. This study will contribute to our understanding of the social consequences of language use, to the linguistic knowledge of Indonesia and Java, and to such basic linguistic issues as narrative structure and function, speech levels and styles, and indexicality features.

Computer-assisted language learning (CALL) has greatly enhanced the realm of online social interaction and behavior. In language classrooms, it allows the opportunity for students to enhance their learning experiences. Exploration of Textual Interactions in CALL Learning Communities: Emerging Research and Opportunities is an ideal source of academic research on the pedagogical implications of online communication in language learning environments. Highlighting perspectives on topics such as reduced forms, ellipsis, and learner autonomy, this book is ideally designed for educators, researchers, graduate students, and professionals interested in the role of computer-mediated communication in language learning.

This work seeks to provide insight into the role that discourse and rhetorical analysis plays in the crucial area of international conflict resolution and diplomatic process. Using analyses of situations that have come into play in the United Nations as the backdrop to their study, Donahue and Prosser first develop the concept of discourse analysis and the various approaches to it, including the role of genre and culture. They then turn their attention to rhetorical analysis, from its classical beginnings through to contemporary Western perspectives. The final part of the work applies the tools of discourse and rhetorical analysis to an understanding of various modern historical conflicts (including the Middle East conflict) and issues of current and future interest (such as human and women's rights).

Postcolonial discourse is fast becoming an area of rich academic debate. At the heart of coloniality and postcoloniality is the contested authority of empire and its impact upon previously colonized peoples and their indigenous cultures. This book examines various theories of colonization and decolonization, and how the ideas of a British empire create networks of discourses in contemporary postcolonial cultures. The various essays in this book address the question of empire by exploring such constructs as nation and modernity, third-world feminisms, identity politics, the status and roles of exiles, exilic subjectivities, border intellectuals, and the presence of a postcolonial body in today's classrooms. Topics discussed include African-American literature, the nature of postcolonial texts in first-world contexts, jazz, films, and TV as examples of postcolonial discourse, and the debates surrounding biculturalism and multiculturalism in New Zealand and Australia.

The concept of framing has been pivotal in research on social interaction among anthropologists, sociologists, psychologists, and linguists. This collection shows how the discourse analysis of frames can be applied to a range of social contexts. Tannen provides a seminal theoretical framework for conceptualizing the relationship between frames and schemas as well as a methodology for the discourse analysis of framing in interaction. Each chapter makes a unique theoretical contribution to frames theory while showing how discourse analysis can elucidate the linguistic means by which framing is accomplished in a particular interactional setting. Applied to such a wide range of contexts as a medical examination, psychotic discourse, gender differences in sermon performance, boys' "sportscasting" their own play, teasing among friends, a comparison of Japanese and American discussion groups, and sociolinguistic interviews, the discourse analysis of framing emerges here as a fruitful new avenue for interaction analysis.

This book provides useful strategies for language learning, researching and the understanding of social factors that influence human behavior. It offers an account of how we use human, animal and plant fixed expressions every day and the cultural aspects hidden behind them. These fixed expressions include various linguistic vehicles, such as fruit, jokes and taboos that are related to speakers' use in the real world. The linguistic research in Mandarin Chinese, Hakka, German and English furthers our understanding of the cultural value and model of cognition embedded in life-form embodiment languages.

This introduction to the art of rhetoric analyzes rhetorical concepts, problems, and methods and teaches practical inquiry through a series of classic rhetorical texts.
An introduction to the art of rhetoric for those who are unacquainted with it and an argument about invention and tradition suitable for specialists
Texts range from Cicero's "De oratore ""and Augustine's On Christian Doctrine"" to Jane Austen's Persuasion"" and Stephen Greenblatt's Marvellous Possessions"
Texts serve simultaneously as works of persuasion and considerations of how rhetoric works
Engages readers in using rhetoric to deliberate about challenging issues.

Rhetoric is the art of persuasion, whether spoken or written. In the first chapter of Rhetoric: Readings in French Literature, Michael Hawcroft sets out its principles comprehensively and lucidly, providing an easily-consulted outline of key terms and a wide range of illustrative examples. Subsequent chapters explore rhetoric at work in different genres, via close reading of texts which range from the drama of Moliere, Racine, and Beckett; Montaigne, Sevigne, and Gide on the self; the prose fiction of Laclos, Zola, and Sarraute; poetry by D'Aubigne, Baudelaire, and Cesaire; and the oratory of de Gaulle and Yourcenar. Rhetorical analysis uncovers subtleties and complexities in texts which emerge as exciting dramas of communication. This is at once a handbook of rhetoric and a guide to its application to French texts from the sixteenth century to the present.