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Books > Reference & Interdisciplinary > Communication studies > Decision theory > General
Prospect Theory: For Risk and Ambiguity provides the first
comprehensive and accessible textbook treatment of the way
decisions are made both when we have the statistical probabilities
associated with uncertain future events (risk) and when we lack
them (ambiguity). The book presents models, primarily prospect
theory, that are both tractable and psychologically realistic. A
method of presentation is chosen that makes the empirical meaning
of each theoretical model completely transparent. Prospect theory
has many applications in a wide variety of disciplines. The
material in the book has been carefully organized to allow readers
to select pathways through the book relevant to their own
interests. With numerous exercises and worked examples, the book is
ideally suited to the needs of students taking courses in decision
theory in economics, mathematics, finance, psychology, management
science, health, computer science, Bayesian statistics, and
engineering.
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