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Books > Social sciences > Psychology > Philosophy & theory of psychology > General

Francis Huxley and the Human Condition - Anthropology, Ancestry and Knowledge (Paperback): Ron Roberts, Theodor Itten Francis Huxley and the Human Condition - Anthropology, Ancestry and Knowledge (Paperback)
Ron Roberts, Theodor Itten
R1,294 Discovery Miles 12 940 Ships in 12 - 17 working days

Focused on the life and work of Francis Huxley (1923-2016), this book offers an exploration of the search to understand the human condition, one which is simultaneously biographical, philosophical, cultural, historical, political and epistemological. A member of the illustrious Huxley dynasty, Francis Huxley forged an unusual and innovative career, making key contributions to social anthropology, mental health care and the protection of indigenous peoples. His story reveals how the production and dissemination of ideas can be understood in an intergenerational context which is familial and sociological. The book reflects on the contemporary relevance of Huxley's work, forging links between the central philosophical, cultural, scientific and political themes that dominate the turbulent early 21st century and the enduring questions that have driven human beings in the search to understand themselves and their place in the world. It will be of interest to scholars from across the social sciences and humanities.

Playing with Reality - Denying, Manipulating, Converting, and Enhancing What Is There (Hardcover): Sidney Homan Playing with Reality - Denying, Manipulating, Converting, and Enhancing What Is There (Hardcover)
Sidney Homan
R4,146 Discovery Miles 41 460 Ships in 12 - 17 working days

This is a timely and relevant volume, considering the many manipulations and enhancements upon our ideas of reality in the 21st century The book explores how and why we deny, manipulate, convert, or enhance reality The book argues that examining the many ways in which we manipulate, deny, convert or enhance our realities can give us an idea of how to deal with reality, which in turn can provide us with a blueprint for how to live responsibly The book brings together an international team of contributors to discuss contemporary issues such as fake news, propaganda, virtual reality, theatre as real life and reality TV This book draws on examples from vast fields such as film studies, sociology, the social sciences and medicine This volume will appeal to scholars and upper-level students in the areas of communication and media studies, comparative literature, film studies, economics, English, international affairs, journalism, philosophy, psychology, sociology, and theatre

Persuasion - Social Influence and Compliance Gaining (Hardcover, 7th edition): Robert H. Gass, John S. Seiter Persuasion - Social Influence and Compliance Gaining (Hardcover, 7th edition)
Robert H. Gass, John S. Seiter
R8,520 Discovery Miles 85 200 Ships in 12 - 17 working days

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

Validity and Reliability in Built Environment Research - A Selection of Case Studies (Hardcover): Vian Ahmed, Alex Opoku,... Validity and Reliability in Built Environment Research - A Selection of Case Studies (Hardcover)
Vian Ahmed, Alex Opoku, Ayokunle Olanipekun, Monty Sutrisna
R3,386 Discovery Miles 33 860 Ships in 12 - 17 working days

The only book to examine reliability and validity of research in social science AND built environment setting Essential reading for global researchers at undergraduate and postgraduate level using all major methods of research Real case studies by recognised experts covering hot topics like BIM, Lean, Housing and Sustainability show the importance of validity and how to ensure research is reliable

Cognitive Illusions - Intriguing Phenomena in Thinking, Judgment, and Memory (Hardcover, 3rd edition): Rudiger F. Pohl Cognitive Illusions - Intriguing Phenomena in Thinking, Judgment, and Memory (Hardcover, 3rd edition)
Rudiger F. Pohl
R4,175 Discovery Miles 41 750 Ships in 12 - 17 working days

Cognitive Illusions explores a wide range of fascinating psychological effects in the way we think, judge and remember in our everyday lives. In this volume, Rudiger F. Pohl brings together leading international researchers to define what cognitive illusions are and discuss their theoretical status: are such illusions proof of a faulty human information-processing system, or do they only represent by-products of otherwise adaptive cognitive mechanisms? The book describes and discusses 26 different cognitive illusions, with each chapter giving a profound overview of the respective empirical research including potential explanations, individual differences, and relevant applied perspectives. This edition has been thoroughly updated throughout, featuring new chapters on negativity bias, metacognition, and how we respond to fake news, along with detailed descriptions of experiments that can be used as classroom demonstration in every chapter. Demonstrating just how diverse cognitive illusions can be, it is a must read for all students and researchers of cognitive illusions, specifically, those focusing on thinking, reasoning, decision-making, and memory.

Examining and Mitigating Sexual Misconduct in Sport (Hardcover): Tanya Prewitt-White, Leslee Fisher Examining and Mitigating Sexual Misconduct in Sport (Hardcover)
Tanya Prewitt-White, Leslee Fisher
R4,146 Discovery Miles 41 460 Ships in 12 - 17 working days

* Addresses the sexual misconduct occurring in institutions, organizations, communities and cultures affiliated with sport. * Attends to sexual misconduct at every level of sport. * Would be the first of its kind to elevate sport survivor narratives that humanize issues related to sexual misconduct; and thus, this text may have the power to evoke emotive discussion and reactions necessary for change. * Provides tangible guidelines and next steps for sport administrators and stakeholders who are floundering to address the needs of their institutions, especially following the #metoo movement.

The Selective Mutism Workbook for Parents and Professionals - Small Steps, Big Changes (Hardcover): Maggie Johnson, Junhua... The Selective Mutism Workbook for Parents and Professionals - Small Steps, Big Changes (Hardcover)
Maggie Johnson, Junhua Reitman
R3,864 Discovery Miles 38 640 Ships in 12 - 17 working days

This workbook provides hands-on activities, strategies, planning sheets and progress trackers for use with children with selective mutism at home, at school and in the wider community. Written by selective mutism expert Maggie Johnson and parent coach Junhua Reitman, the workbook includes first-hand accounts of how children can overcome SM successfully using the activities and strategies described in this book. Activities are organised around the daily routines of school and family life, and each activity is broken into a progression of small steps with appropriate strategies and an accompanying record sheet to track progress. Activities include: Using the toilet at school Attending social gatherings Organising a successful playdate Initiating conversation Talking in the classroom Eating with peers. This workbook is essential reading for parents, professionals and anyone who is looking for a toolkit for selective mutism. It also provides a useful extension to The Selective Mutism Resource Manual, second edition, focusing on the 'how' to compliment the manual's 'what' and 'why'. Small steps really do lead to big changes but taking the first step can be the most difficult. This book helps you make that first step.

Seeing is Deceiving - The Psychology of Visual Illusions (Paperback): Stanley Coren, Joan Girgus Seeing is Deceiving - The Psychology of Visual Illusions (Paperback)
Stanley Coren, Joan Girgus
R989 Discovery Miles 9 890 Ships in 12 - 17 working days

In this volume, originally published in 1978, the authors survey the historical and contemporary research literature pertaining to two-dimensional visual-geometric illusions. They bring together much of the known data, summarising and evaluating theories that have been offered to explain these phenomena. Coren and Girgus provide a new conceptual framework that suggest that visual illusions are not unitary phenomena. Within this framework, illusions do not represent a breakdown in normal perceptual processing. Rather, it is proposed that each illusion is produced by a number of mechanisms operating at different levels in the visual information processing system. The book contains an extensive collection of illusion figures. It will be essential reading for all of those concerned with vision and visual perception, since it integrates the study of illusions into the main body of psychological and perceptual theories at the time.

Schizophrenia - A Biopsychological Perspective (Paperback): Andrew Crider Schizophrenia - A Biopsychological Perspective (Paperback)
Andrew Crider
R989 Discovery Miles 9 890 Ships in 12 - 17 working days

Originally published in 1979, this introductory text approaches schizophrenia as a complex biopsychological condition. Drawing from the fields of descriptive psychiatry, psychopathology, neurochemistry, genetics, life history research, and institutional practice, the author details our increasing understanding of the nature and etiology of schizophrenia at the time. He organizes and evaluates current concepts and findings from these areas, with a view towards integration. This volume was intended to serve as an introduction for advanced undergraduate and graduate students in psychology, as well as for students in psychiatry, psychiatric nursing, and clinical social work. The author assumes that a comprehensive understanding of schizophrenia requires a synthesis of findings from diverse fields and emphasizes the compatibility of, and points of contact between, clinical psychological, and biological approaches. Here is a text that introduces the reader to this challenging subject and to contributions from a variety of allied disciplines. Today it can be read in its historical context.

Handbook of Psychology and Health, Volume IV - Social Psychological Aspects of Health (Paperback): Shelley E. Taylor, Jerome E.... Handbook of Psychology and Health, Volume IV - Social Psychological Aspects of Health (Paperback)
Shelley E. Taylor, Jerome E. Singer, Andrew Baum
R1,120 Discovery Miles 11 200 Ships in 12 - 17 working days

Originally published in 1984, the study of psychological aspects of health was a rapidly expanding enterprise. Most of the contributors to this volume were trained as social psychologists or by social psychologists. Some have been more applied in their focus or on the edge of several fields. All, however, share a common approach, focusing on the individual as he or she is buffeted about by social forces and copes with these forces. All consider situational and psychological factors in the determination of behavior, emotion, or cognition and all apply their expertise to the study of health-related issues. The grouping of the chapters in this volume by the authors' subspecialty, social psychology, is a somewhat unconventional method of clustering. Ordinarily, the materials presented here would be published in journals or texts concerned with behavior or psychosocial in health and medicine, or in specialty publications dealing with a particular disease or health issue. That clustering of articles is functional in providing information to those most likely to utilize it, but it diffuses the origin and background of the studies. These chapters speak to the diversity of health issues that are amenable to successful social psychological analysis.

The Cognitive Neuroscience of Attention - Current Debates and Research (Paperback): Joseph B. Hopfinger, Scott Slotnick The Cognitive Neuroscience of Attention - Current Debates and Research (Paperback)
Joseph B. Hopfinger, Scott Slotnick
R1,300 Discovery Miles 13 000 Ships in 12 - 17 working days

Attention refers to our ability to selectively process the vast array of stimuli impinging upon our senses at every moment. The mental processes of attention are critical for allowing us to maintain focus and complete tasks efficiently, even within distracting environments. The brain mechanisms of attention have been studied for decades, yet much still remains unknown, and consensus on core issues remains elusive. A unique aspect of this book are chapters that highlight recent debates on critical issues in attention research. Each of these chapters includes a comprehensive discussion paper that is followed by peer commentaries and an authors' responses. These debates include whether attention can modulate activity of even the earliest cortical processing region and whether changes in white matter are critical for plasticity-related effects of attention training. In addition to these discussion chapters, the book presents cutting-edge research on some of the newest theories of attentional control and selective attention, including the influence of practice, epigenetics, reward, social interaction, and distractor suppression. These studies employ advanced cognitive neuroscience methods such as neurostimulation, functional neuroimaging pattern analysis, and the evaluation of oscillatory brain activity to shed light on the brain mechanisms underlying attention. The chapters in this book were originally published as articles in various issues of the journal Cognitive Neuroscience.

Writing with Sweet Clarity (Hardcover): John E. Eck Writing with Sweet Clarity (Hardcover)
John E. Eck
R4,148 Discovery Miles 41 480 Ships in 12 - 17 working days

* Provides an organized analytical toolkit for mastering clear professional writing. * Ideal accompaniment to writing-intensive courses required at universities. * Addresses topics seldom addressed in writing books: ethics beyond plagiarism; writing with coauthors; organizing complex ideas; using analytics to improve writing; crafting strong beginnings and endings; using examples and metaphors; and integrating tables, charts, and diagrams.

Psychology in Diabetes Care and Practice (Hardcover): Val Wilson Psychology in Diabetes Care and Practice (Hardcover)
Val Wilson
R4,140 Discovery Miles 41 400 Ships in 12 - 17 working days

* Provides the reader with information and education, enabling the provision of support to reduce psychological distress and improve diabetes self-management. * A necessary guide to understanding mental health issues in those with diabetes. * Explores cultural differences in the experience of diabetes * Includes anonymous quotes from people with diabetes based on numerous independent studies concerning how people self-manage their condition to illustrate the patient's perspective of the issues highlighted in each chapter.

FINITUDE: The Psychology of Self and Time - The Psychology of Self and Time (Hardcover): Philippe Rochat FINITUDE: The Psychology of Self and Time - The Psychology of Self and Time (Hardcover)
Philippe Rochat
R4,155 Discovery Miles 41 550 Ships in 12 - 17 working days

-The topic of time psychology, although fundamental for an understanding of all other mental faculties, is still under-represented. This book offers an overarching understanding of concepts beyond methodological detail, uniquely offering a developmental psychology perspective. -From Philippe Rochat, outstanding expert in developmental aspects of the self, it considers key topics including our developing awareness of spatial and temporal vanishing, developmental origins of human subjectivity and sense of separation and guilt, and how we are all constrained to knowingly exist in finite time. -For all advanced students and scholars of the psychology of time, human development and self-consciousness from psychological, philosophical and social science backgrounds.

Innovation on Education and Social Sciences - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH... Innovation on Education and Social Sciences - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2021) October 2, 2021, Surabaya, Indonesia (Hardcover)
Irena Maureen, Elly Imah, Siti Savira, Syafi'ul Anam, Masilva Mael, …
R3,400 Discovery Miles 34 000 Ships in 12 - 17 working days

After a year of a global Covid-19 pandemic, still, we have more questions than answers to the future of education and our social life. It is more important than ever to follow the developments closely in the coming period, pay attention to critical concerns such as inequality, as well as positive signs of transformation and innovation in all aspects of the world of teaching and learning. Expectations on what the future brings will have to be based on solid research rather than short-term perceptions. The proceedings of IJCAH 2021 are an interdisciplinary platform for teachers, researchers, practitioners, and academicians to discuss the latest research findings, concerns, and practical challenges encountered and solutions adopted in the fields of Arts and Humanities. The subject areas within the proceeding are education, language learning, arts, culture, social sciences.

Rethinking Work - Essays on Building a Better Workplace (Paperback): David L. Blustein, Lisa Y. Flores Rethinking Work - Essays on Building a Better Workplace (Paperback)
David L. Blustein, Lisa Y. Flores
R916 Discovery Miles 9 160 Ships in 9 - 15 working days

This collection of brief essays by thought-leaders, scholars, activists, psychologists, and social scientists imagines new workplace structures and policies that promote decent and fair work for all members of society, especially those who are most vulnerable. The world of work has been deteriorating for decades and the very institution of work needs to be systematically understood, critiqued, reimagined, and rebuilt. This book offers thoughtful suggestions for new work arrangements, individual strategies for enhancing one's work life, and recommendations for innovative systemic and institutional reforms. The collection offers critical analyses in conjunction with constructive solutions on rebuilding work, providing direction and context for ongoing debates and policy discussions about work. The book will be of interest to activists, policy makers, management and leaders, scholars, professionals, students, and general readers interested work-based reform efforts and social change.

Data, Methods and Theory in the Organizational Sciences - A New Synthesis (Hardcover): Kevin R. Murphy Data, Methods and Theory in the Organizational Sciences - A New Synthesis (Hardcover)
Kevin R. Murphy
R4,166 Discovery Miles 41 660 Ships in 12 - 17 working days

This volume brings together the latest thinking from experts in a wide range of fields on the evolving relationships between data, methods and theory.

Developmental Play Assessment for Practitioners (DPA-P) Guidebook and Training Website - Project Play (Paperback): Karin... Developmental Play Assessment for Practitioners (DPA-P) Guidebook and Training Website - Project Play (Paperback)
Karin Lifter, Emanuel J. Mason, Amanda M. Cannarella, Ashley D. Cameron
R6,528 Discovery Miles 65 280 Ships in 12 - 17 working days

-Based on a comprehensive and exhaustive empirically-based analysis of children's play: the research observed and analyzed the play activities of 289 children who are developing typically, and 203 children who are developing with delays. -Use children's naturally occurring play activities for evaluation, as opposed to eliciting responses to contrived tasks or questions for the child or caregiver -Geared specifically for personnel who serve young children - from late infancy through the preschool period who are developing with delays: no other system covers the age span of late infancy through the preschool period. - The assessment is "language free" - does not require children to answer questions, thereby extending its use to children from various cultural backgrounds, children who are developing with language delays, and those with relevant disabilities. -Ideal where parents or caregivers may not be fully aware of what their child knows or can do. -The online training program for practitioners is designed for exclusive online use, rendering it appealing for wide-spread use.

Towards a Jungian Theory of the Ego (Paperback): Karen Evers-Fahey Towards a Jungian Theory of the Ego (Paperback)
Karen Evers-Fahey
R1,416 Discovery Miles 14 160 Ships in 9 - 15 working days

Despite their prevalence and weight in many of his collected works and letters, Jung did not articulate a general theory of the ego and consciousness. Towards a Jungian Theory of the Ego examines the development of Jung's concept of the ego as he expanded and revised this concept, from his earliest formulations about consciousness while a student, to his mature thoughts at the end of his life. Drawing on Ego Psychology as a theoretical framework, Evers-Fahey proposes that Jung uses the concept of ego in four distinct ways and that he developed and used his ego concept based on two discrete paradigms. These distinctions explain the confusion and ambiguity found when examining the development of Jung's analytical psychology over his lifetime. This book provides an examination of ego development and ego defenses based on a unique Jungian standpoint, as well as discussion of the relationship between the ego and the Self and the ego and 'the individuum'. Furthermore, the inclusion of a historical framework helps to place the development of these concepts in context. This book proposes a theory of ego psychology based on Jungian theory rather than traditional psychoanalytic theory, thereby filling a gap in the knowledge of Jungian theory. The book will be essential reading for academics and postgraduate students engaged in the study of Jungian psychology and psychoanalytic theory and will also be valued by those interested in Jung and ego psychology more generally.

Global Perspectives on Interventions in Forensic Therapeutic Communities - A Practitioner's Guide (Paperback): Geraldine... Global Perspectives on Interventions in Forensic Therapeutic Communities - A Practitioner's Guide (Paperback)
Geraldine Akerman, Richard Shuker
R1,094 Discovery Miles 10 940 Ships in 12 - 17 working days

* It explores the validity and effectiveness of secure settings as therapeutic communities (TCs). * Rooted in practice, this book examines the transferability of approaches within international TCs to other forensic settings. * It considers how the environment contributes to effectiveness. * The authors bring together leading clinicians from across the world to offer insight into the impact of gang membership on therapeutic process and the community. * How core creative therapies are integrated. * How the model is applied in international settings and across varied contexts. * Leading clinicians draw on rare reports and papers to explain the therapeutic community model while keeping the diverse contexts within which it is practiced in mind. * The book provides a much-needed global perspective on the diverse role TCs have across forensic services. * This ground-breaking book is valuable reading for forensic and clinical psychologists, counsellors, social workers, and psychiatrists working in secure prison or rehabilitation settings, as well as students in these fields.

Global Perspectives on Interventions in Forensic Therapeutic Communities - A Practitioner's Guide (Hardcover): Geraldine... Global Perspectives on Interventions in Forensic Therapeutic Communities - A Practitioner's Guide (Hardcover)
Geraldine Akerman, Richard Shuker
R4,157 Discovery Miles 41 570 Ships in 12 - 17 working days

* It explores the validity and effectiveness of secure settings as therapeutic communities (TCs). * Rooted in practice, this book examines the transferability of approaches within international TCs to other forensic settings. * It considers how the environment contributes to effectiveness. * The authors bring together leading clinicians from across the world to offer insight into the impact of gang membership on therapeutic process and the community. * How core creative therapies are integrated. * How the model is applied in international settings and across varied contexts. * Leading clinicians draw on rare reports and papers to explain the therapeutic community model while keeping the diverse contexts within which it is practiced in mind. * The book provides a much-needed global perspective on the diverse role TCs have across forensic services. * This ground-breaking book is valuable reading for forensic and clinical psychologists, counsellors, social workers, and psychiatrists working in secure prison or rehabilitation settings, as well as students in these fields.

Conducting Interviews with Child Victims of Abuse and Witnesses of Crime - A Practical Guide (Hardcover): Mireille Cyr Conducting Interviews with Child Victims of Abuse and Witnesses of Crime - A Practical Guide (Hardcover)
Mireille Cyr
R4,140 Discovery Miles 41 400 Ships in 12 - 17 working days

This book is a practical and thoughtful guide for the forensic interview of children, presenting a synthesis of the empirical and theoretical knowledge necessary to understand the account of child victims of abuse or witnesses of crime. It is a complex task to interview children who are suspected of being abused in order to gather their stories, requiring the mastery of many skills and knowledge. This book is a practical one in that constant links are made between the results of the research and their relevance for the interventions made when interviewing child victims of abuse or witnesses of crime and in understanding their accounts. This book also presents in a detailed and concrete way the revised version of the National Institute of Child Health and Human Development (NICHD-R) Protocol, a forensic structured interview guide empirically supported by numerous studies carried out in different countries. The step-by-step explanations are illustrated with a verbatim interview with a child, as well as other tools to help the interviewer to prepare and handle an efficient and supportive interview. Conducting Interviews with Child Victims of Abuse and Witnesses of Crime is essential reading for stakeholders in the justice, social and health systems as well as anyone likely to receive allegations from children such as educators or daycare staff. Although the NICHD-R Protocol is intended for forensic interviewers, the science behind its development and application is relevant to all professionals working with children.

Understanding Research Methods - An Overview of the Essentials (Paperback, 11th edition): Michelle Newhart, Mildred L Patten Understanding Research Methods - An Overview of the Essentials (Paperback, 11th edition)
Michelle Newhart, Mildred L Patten
R2,647 Discovery Miles 26 470 Ships in 9 - 15 working days

In the eleventh edition of Understanding Research Methods: An Overview of the Essentials, Newhart and Patten leverage the principles of learning and content design to present the fundamentals students need to get started in research. Basics of quantitative and qualitative research are covered in short, independent topics and grouped into meaningful sections. A perennial bestseller for over ten editions, Understanding Research Methods focuses concisely on key concepts, and lessons in topics that are "chunked" to suit today's students. Each topic ends with suggestions for planning a research project by answering topic-specific prompts in a research planning journal. Topic Review exercises encourage active learning. Finally, Topics for Discussion suggest open-ended prompts that could serve as conversation starters in the classroom or online. The final Part of the book offers guidance and activities specific to writing a research report. This section can be used to support the development of project-based assignments for courses, or it can be used independently to support senior thesis projects, master's theses, dissertations, or articles for publication. Instructors, will appreciate the organization of Understanding Research Methods because it allows a great deal of customization and choice in which topics to cover and in what order to cover them, making it suitable for methodological training in a variety of courses and fields of study. Online digital materials support course development. New to this edition: Part introductions now include a part table of contents and list of keywords Newly expanded coverage of qualitative research New coverage on designing quantitative research Expanded material on sampling More simple graphs, charts, and illustrations emphasize and visualize Topic key points

Survey Development - A Theory-Driven Mixed Methods Approach (Hardcover): Tony C.M. Lam, Kathy E. Green Survey Development - A Theory-Driven Mixed Methods Approach (Hardcover)
Tony C.M. Lam, Kathy E. Green
R3,848 Discovery Miles 38 480 Ships in 12 - 17 working days

Survey Development: A Theory-Driven Mixed Methods Approach provides both an overview of standard methods and tools for developing and validating surveys and a conceptual basis for survey development. It advocates logical reasoning that combines theory related to construct validity with theory regarding design, and theory regarding survey response, item review, and identification of misfitting responses. The book has 14 chapters which are divided into four parts. Part A includes six chapters that deal with theory and methodology. Part B has five chapters and it gets into the process of constructing the survey. Part C comprises two chapters devoted to assessing the quality or psychometric properties (reliability and validity) of survey responses. Finally, the one chapter in Part D is an attempt to present a synopsis of what was covered in the previous chapters in regard to developing a survey with the Theory-Driven-Mixed-Methods (TDMM) framework for developing survey and conducting survey research. This provides a full process for survey development intended to yield results that can support validity. A mixed methods approach integrates both qualitative and quantitative data outcomes. Including detailed online resources, this book is suitable for graduate students who use or are responsible for interpretation of survey research and survey data as well as survey methodologists and practitioners who use surveys in their field.

Social Media Analytics in Predicting Consumer Behavior (Hardcover): Selay Ilgaz Sumer, Nurettin Parilti Social Media Analytics in Predicting Consumer Behavior (Hardcover)
Selay Ilgaz Sumer, Nurettin Parilti
R4,124 Discovery Miles 41 240 Ships in 12 - 17 working days

Today, information is very important for businesses. Businesses that use information correctly are successful while those that don't, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.

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