Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: * The growing importance of social marketing * How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels * The role of brand communities, peer-to-peer marketing and social influencers * Both a Managerial and Consumer approach to marketing Key features: * Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. * Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. * Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. * End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies' marketing strategies. Each case study has dedicated questions to encourage critical thinking. * Connect (R) resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this Handbook is a comprehensive theory of distribution channels for scholars presented in enlightened surveys of the literature to tightly reasoned investigations. Channel management topics include value creation, interorganizational knowledge transfer, contract design, governance and control, and relationship management. Channel design topics encompass coordination, supply-chain management, price vs. quantity competition, channel breadth, franchising, resale price maintenance, and bricks-and-mortar vs. online retailer competition. The book concludes with a sketch of a ''Comprehensive Theory of Distribution Channels'' meant to incorporate and extend current thinking. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution. Contributors include: K.D. Antia, B.L. Baker, P. Bicen, C.P. Blocker, J.R. Brown, G. Cai, N.N. Chau, S.C. Choi, J.L. Crosno, T.H. Cui, Y. Dai, R.P. Dant, R. Desiraju, K. Eshghi, D.J. Flint, K.M. Frias, M. Ghosh, S. Gilbert, G.T. Gundlach, C.M. Harmeling, J.D. Hibbard, M.B. Houston, C.A. Ingene, K. Jerath, G. John, J. Johnson, M. Kacker, G. Lai, Z. Li, R.F. Lusch, P. Mallucci, A.J. Malter, S. Mani, A.L. Matthews, R.W. Palmatier, S.-J. Park, R.E. Paul, J. Raju, S. Ray, F. Sadeh, R.S. Sohi, J.M. Song, R. Staelin, A.S. Vinhas, M. Viswanathan, K.H. Wathne, S.K. Weaven, X. Xu, W. Zhang, Z.J. Zhang, Y. Zhao

Watching online videos, buying courses, attending conferences, or using the latest app may give you a short-term business boost, but these aren't the answers to unlocking extraordinary and lasting results.

The missing supplement to increasing sales and profits is not more personal development. It's simpler, and without it, you won't smash any of the sales goals you set-nor grow your business to the level of success you want.

Simon Chan reveals that Consistency is the ultimate business-development strategy to power up your productivity, increase your sales, and make more money. Featuring a unique seven-step system and insights from entrepreneurs and successful small-business owners, this guide shares the secrets you need to support your goals and create the mastery that will change your business-and your life.

You'll discover:

• Seven components of the Consistency System to help you overcome procrastination, battle your fear of rejection, and reach maximum professional and business achievement.
• The three C's to create influence and get customers to buy from you, no matter what you're selling.
• Smarter social media habits and content-marketing tips to grow your brand across every platform.
• A simple way to prevent unfavorable events from hijacking your emotions and your consistency.
• How to get more done every day in less time-and tips to get back on track if your consistency slips.

Willpower isn't enough, no matter how high your ambition. Take The Consistency Pillv to transform your business and achieve the success you desire.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals. Chapters span a range of important themes in contemporary place branding and are organised into sections covering place branding governance, contexts, experience and creativity. Drawing on contributions from key international scholars across a variety of academic disciplines, the book showcases an interplay of oppositional perspectives - ranging from those who see place branding as a potential means of improving the economic vitality of places, to others who consider much existing place branding activity exclusionary to certain sectors of society. Providing a wealth of creative and innovative suggestions on how place branding can be done, thought about and researched differently in the future, this Research Agenda will be a key resource for research-oriented academics and students in marketing, geography, planning and tourism.

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.

Sometimes you have to die in order to live.

Big Brother Night. A fraternity pledge. Hazing. Alcohol overindulgence. Blacking out. A traumatic head injury.

These are all the things that led up to Bryan Dulaney being dropped off on the sidewalk at the emergency room, and left for dead by strangers from the fraternity house when he was a minor.

At .40 you are dead. Bryan's blood alcohol level that night was .39.

The doctors knew Bryan should have been dead, but God had much bigger plans and a purpose for Bryan Dulaney.

When you're in the darkness, keep walking and you will get to the light.

The author went through the darkest period of his life and transformed it into a brand new life filled with more meaning and a bigger purpose than even he could see at the time.

When Bryan Dulaney left the hospital that miraculous day in 2003, he serendipitously saw a sign on the road that read: "God has a plan and purpose for your life."

That was the sign he needed to completely change his life and start his joinery of total transformation, starting with his mind, body, and spirit.

Not only did Bryan's physical body die that night, but many areas of his life as he knew it had to die in order for him to be reborn and become what he was created to be and reach his full potential.

What had to die?

• His relationships
• His community
• His geography
• The unforgiveness he was holding against his father and himself
• His business
• His school
• His lifestyle

As everything was dying, Bryan Dulaney was learning how to live anew.

Bryan Dulaney changed the direction of his life and began to share his personal story with others as well as help others share their own stories. He did that through his business, The Perfect Funnel System(TM), and became "the Top 1% of all marketers and funnels experts in the world" according to Tony Robbins, the world's #1 motivational coach on helping people unlock their full potential in seconds instead of years.

Bryan didn't do it alone. He turned to God every step of the way so he could stay focused and on purpose. Since then he's been on a mission to help people share their own stories and wisdom so they can increase their impact, influence, and income through is proprietary systems.

If you're ready to die to the old and transform your life, to stop living in the safe zone, to let go of what isn't serving you so you can live your God-given purpose instead of one of regret and fear, then click the BUY NOW button and let's take this journey together.

Would you like to know how to get new customers every day?

Raising the Digital Bar is a must-read for business owners looking to properly set up their businesses online. The book provides a blueprint for tactics that help local and service-based businesses generate new customers every day. It's packed with useful information, broken down into easy-to-follow, actionable steps.

You'll learn how to:

• Get your business shown more often on Google search and map results.
• Efficiently advertise on Google Ads without overspending and under-performing.
• Boost your online presence with affordable SEO tactics.

But that's not all - Raising the Digital Bar also offers advice on effective social media marketing, website design, conversion tracking, reporting, and much more.

Whether you're just getting started in digital marketing or you're looking for ways to improve your current strategy, this book has something for you. Get ready to take your small business to the next level in 2023!

Technology, which affects all aspects of our lives, has brought some innovations and changes in experiential design and experiential products and services. In the postmodern era, digitalization acts as a framework for various services, media and communication, mobile games, and physical spaces. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Digital and experience orientation did not emerge in just one area. Human-digital-experience interaction prevails in many areas of modern society. To evaluate this interaction, a more balanced understanding of digital and experience processes is required. Therefore, the research done in this book gains creativity with interdisciplinary diversity and cooperation. The chapters cover key subject areas such as ""tourism and tourist experience"", ""gastronomy experience and wine experience"", ""theme park experience, digital transformation and customer relationship experience in tourism"", ""airline and airport experience"", and ""brand experience"". This book is designed as a tool to benefit future research in disciplines such as management, marketing, consumer behavior, gastronomy, and civil aviation. Therefore, this book serves as an up-to-date and dynamic resource for academics, students, marketers, application developers, tourism, and destination managers, planning and project managers.

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. This Handbook's main objective is to provide a roadmap through the complicated terrain of gender as it pertains to marketing and consumer behavior. The author also highlights that the study of gender is not restricted to certain theories, methods, or approaches. The unifying conclusion is that the study of gender is an important topic that has not received the attention it deserves within the marketing discipline; and attention to gender is crucial now more than ever. This book will give marketing scholars the guidance they need to incorporate the topic of gender into their research by highlighting the current conversations that are taking place in the field of marketing, and more importantly by illuminating the gap in which more scholarship is necessary to increase our understanding of gender complexities. Contributors include: J. Brace-Govan, J. Coffin, C. Coleman, S. Dobscha, J. Drenten, S. Dunnett, C.A. Eichert, S. Ferguson, L. Gurrieri, R.L. Harrison, W. Hein, G.H. Knudsen, J. Littlefield, P. Maclaran, A.-I. Nolke, S. O'Donohoe, J. Ostberg, N.J. Pendarvis, A.S. Rome, M. Sanghvi, K.C. Sredl, L. Steinfield, L. Stevens, L. Walther, M. Zawisza, L.T. Zayer

This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of one B2B problem area both from an academic and a managerial perspective, a state-of-art review and summary, a research agenda for the domain, and implications for practitioners. Published in conjunction with Penn State's Institute for the Study of Business Markets, this extensive Handbook will expand research and teaching on B2B marketing and will improve the practice of B2B marketing for firms in the industry. It summarizes current knowledge about the realm of B2B marketing and addresses the most important unanswered questions there. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the B2B marketing domain. It will also prove an invaluable resource for forward-thinking B2B practitioners who want to be aware of the current state of knowledge in their domains.

Sell your photos again and again! Live anywhere. Pick your hours. Be your own boss. Earn more money. See your pictures in print. Discover the freedom of a profitable photo business by learning the secrets behind making and selling editorial stock photography. For more than three decades, industry classic Sell & Re-Sell Your Photos has been giving new and veteran photographers the tools to sell their pictures consistently to markets they enjoy. Rohn Engh's master text, with updates from independent photographer Mikael Karlsson, outlines the time-tested formula for successfully marketing your work to publishers world-wide. This completely revised and expanded 6th edition features up-to-date advice, brand new photos and charts and tables to help you achieve your goals. Learn how to: Create enduring images--the ones photo buyers always need Price your photos like a professional Find your niche and corner that market Take and market your work with modern technology Confidently submit to agencies and publishers Digitally store your archive Protect yourself and your photos with basic copyright laws and regulations Includes a detailed five-week action plan to get you organized and selling Master the stock photography market: Take pictures today that you can sell for many tomorrows to come!

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer ?- even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future. This book?'s future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers. Contributors include: A. Alptekinoglu, Z. Bei, R. Bolton, E. Breugelmans, B.J. Bronnenberg, K. Campo, A. Chernev, M. Dekimpe, E. Fox, A. Garrido-Morgado, D.K. Gauri, K. Gedenk, I. Geyskens, K. Gielens, E. Gijsbrechts, O. Gonzalez-Benito, D. Grewal, R. Hamilton, R. Janakiraman, O. Kamran-Disfani, A.R. Koschmann, P. Linzbach, M.K. Mantrala, M. Martos-Parta, J. Parker, J.A. Petersen, B. Ratchford, W. Reinartz, R. Rishika, A. Roggeveen, R. Sethuraman, V. Shankar, J.B. Steenkamp, M. Vanhuele

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.

Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Broken into six parts, the book begins with the theory behind food and design. The following five sections include several case studies highlighting the different forms and applications of food design, including the use of food design in production and distribution, in food and restaurant businesses, in territory-identity, in social food design, and with regard to post-consumption. Using a case study approach to meet the needs of both academics and practitioners, Transdisciplinary Case Studies on Design for Food and Sustainability includes practical examples to illustrate food system challenges, to explain phenomena, and to build theory.