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Books > Business & Economics > Business & management > Sales & marketing > General

Understanding Sustainability Performance in Business Organizations - Implications for the Sustainability Service Industry... Understanding Sustainability Performance in Business Organizations - Implications for the Sustainability Service Industry (Hardcover)
Jean-Pierre Imbrogiano
R3,767 Discovery Miles 37 670 Ships in 12 - 17 working days

This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions. Jean-Pierre Imbrogiano introduces and empirically investigates the concept of sustainability performance in businesses, which reveals how achieving social and environmental objectives is experienced within business organizations. He focuses on supply chain management as a key part in this process and looks at how this has evolved to become a vital sector in the global business landscape. He further considers the current practices of governance actors which aim to enable sustainability performance in businesses. Labelled as a 'sustainability service industry', these actors include international, national, and industry sustainability initiatives, sustainability standard setters, business consultancies and rating agencies, as well as sustainable supply chain managers in corporations. Overall, this book calls for a conceptual reorientation in business sustainability scholarship, and points towards a challenging agenda for change in the sustainability service industry. Understanding Sustainability Performance in Business Organizations will be of great interest to students and scholars of sustainable business, business ethics, corporate social responsibility, sustainable supply chain management, and sustainability governance.

Markets without Limits - Moral Virtues and Commercial Interests (Hardcover, 2nd edition): Peter Jaworski, Jason F Brennan Markets without Limits - Moral Virtues and Commercial Interests (Hardcover, 2nd edition)
Peter Jaworski, Jason F Brennan
R3,790 Discovery Miles 37 900 Ships in 12 - 17 working days

May you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural disasters? May spouses pay each other to do the dishes, watch the kids, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? May you ever sell your vote? Most people-and many philosophers-shudder at these questions. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. In this expanded second edition of Markets without Limits, Jason Brennan and Peter M. Jaworski say it is now past time to give markets a fair hearing. The market does not, the authors claim, introduce wrongness where there was not any previously. Thus, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, Brennan and Jaworski claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell. Key Updates and Revisions to the Second Edition: Includes revised introductory chapters to further clarify what's at stake in the commodification debate. Provides easier-to-follow chapters on semiotic objections, stronger analyses of these objections, and more evidence of these objections' widespread pervasiveness. Offers cogent responses to several recent papers that have raised counterexamples to the authors' thesis. Includes new empirical evidence on the ways markets sometimes crowd in virtue and altruism. Analyzes the topics of blackmail and "associative" objections to markets. Includes new material on issues surrounding exploitation and coercion, selling citizenship, residency rights, and arguments about "dignity" as objections to markets.

Behavioral Ethics in Practice - Why We Sometimes Make the Wrong Decisions (Paperback): Cara Biasucci, Robert Prentice Behavioral Ethics in Practice - Why We Sometimes Make the Wrong Decisions (Paperback)
Cara Biasucci, Robert Prentice
R1,045 Discovery Miles 10 450 Ships in 9 - 15 working days

This book is an accessible, research-based introduction to behavioral ethics. Often ethics education is incomplete because it ignores how and why people make moral decisions. But using exciting new research from fields such as behavioural psychology, cognitive science, and evolutionary biology, the study of behavioural ethics uncovers the common reasons why good people often screw up. Scientists have long studied the ways human beings make decisions, but only recently have researchers begun to focus specifically on ethical decision making. Unlike philosophy and religion, which aim to tell people how to think and act about various moral issues, behavioral ethics research reveals the factors that influence how people really make moral decisions. Most people get into ethical trouble for doing obviously wrong things. Aristotle cannot help, but learning about behavioral ethics can. By supplementing traditional approaches to teaching ethics with a clear, detailed, research-based introduction to behavioral ethics, beginners can quickly become familiar with the important elements of this new field. This book includes the bonus of being coordinated with Ethics Unwrapped - a free, online, educational resource featuring award-winning videos and teaching materials on a variety of behavioral ethics (and general ethics) topics. This book is a useful supplement for virtually every ethics course, and important in any course where incorporating practical ethics in an engaging manner is paramount. The content applies to every discipline -business ethics, journalism, medicine, legal ethics, and others - because its chief subject is the nature of moral decision making. The book is also highly relevant to practitioners across all sectors.

Humanizing LIS Education and Practice - Diversity by Design (Paperback): Keren Dali, Nadia Caidi Humanizing LIS Education and Practice - Diversity by Design (Paperback)
Keren Dali, Nadia Caidi
R1,154 Discovery Miles 11 540 Ships in 9 - 15 working days

Humanizing LIS Education and Practice: Diversity by Design demonstrates that diversity concerns are relevant to all and need to be approached in a systematic way. Developing the Diversity by Design concept articulated by Dali and Caidi in 2017, the book promotes the notion of the diversity mindset. Grouped into three parts, the chapters within this volume have been written by an international team of seasoned academics and practitioners who make diversity integral to their professional and scholarly activities. Building on the Diversity by Design approach, the book presents case studies with practice models for two primary audiences: LIS educators and LIS practitioners. Chapters cover a range of issues, including, but not limited to, academic promotion and tenure; the decolonization of LIS education; engaging Indigenous and multicultural communities; librarians' professional development in diversity and social justice; and the decolonization of library access practices and policies. As a collection, the book illustrates a systems-thinking approach to fostering diversity and inclusion in LIS, integrating it by design into the LIS curriculum and professional practice. Calling on individuals, organizations, policymakers, and LIS educators to make diversity integral to their daily activities and curriculum, Humanizing LIS Education and Practice: Diversity by Design will be of interest to anyone engaged in research and professional practice in Library and Information Science.

The Aging Consumer - Perspectives from Psychology and Marketing (Paperback, 2nd edition): Aimee Drolet, Carolyn Yoon The Aging Consumer - Perspectives from Psychology and Marketing (Paperback, 2nd edition)
Aimee Drolet, Carolyn Yoon
R1,423 Discovery Miles 14 230 Ships in 9 - 15 working days

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

The Gender Pay Gap - Understanding the Numbers (Paperback): Fatma Abdel-Raouf, Patricia M. Buhler The Gender Pay Gap - Understanding the Numbers (Paperback)
Fatma Abdel-Raouf, Patricia M. Buhler
R1,176 Discovery Miles 11 760 Ships in 9 - 15 working days

Closing the gender pay gap begins with awareness and understanding of the state of the gap. This hybrid book that serves as a resource for both the academic and corporate communities, builds the reader's awareness of the gender pay gap, its magnitude and ramifications, and provides action plans to address the challenge. Much of the existing literature on the gender pay gap provides an excellent foundation in stating facts and inferences; yet, the reader is often left wondering "now what?" This book tells the story of the state of the gap by the numbers and then offers specific actions that can be taken to achieve equity. The authors combine backgrounds in statistics and management/HR to provide a unique perspective in painting a broader overview of the issue, examining the history of the gender pay gap, its global impact, and how nations are addressing the issue. The book shines a light on the wide-ranging effects of the gap, including women's poverty rates, student loans, economic growth, childhood poverty, and corporate profits, and offers insights to help close it with best practices of select organizations. Upper-level undergraduate, postgraduate, and executive education students will appreciate the clarity and conciseness of this guide to understanding and solving an important human resources issue. The inclusion of a brief instructor's manual and PowerPoint slides for each chapter differentiates this book and adds to the ease of adoption in both the academic and corporate setting.

Partnership and Transformation - The Promise of Multi-stakeholder Collaboration in Context (Hardcover): Leda Stott Partnership and Transformation - The Promise of Multi-stakeholder Collaboration in Context (Hardcover)
Leda Stott
R3,768 Discovery Miles 37 680 Ships in 12 - 17 working days

Over the last 30 years, partnership has received growing attention across a range of sectors and disciplines. Widely used to describe a relationship in which different actors pool their resources, knowledge and skills to address common problems, partnership is currently presented as central to the achievement of more inclusive and sustainable development. Rejecting "one size fits all" approaches, and mindful of different understandings of the term, Partnership and Transformation: The Promise of Multi-stakeholder Collaboration in Context, which is designed to appeal to both academics and practitioners alike, argues that partnership must be understood in relation to specific contexts and the added value it may offer for individuals, organisations and wider society. It is further suggested that the transformational potential of partnership rests critically upon a move away from purely instrumental considerations of its worth to a deeper appreciation of its intrinsic value as a process based on interpersonal relationships. A stronger balance between pragmatic and reflective dimensions of partnership can, the author claims, enhance opportunities for meaningful deliberation and productive conflict and contribute to the systems change needed for a global citizenship that embraces human well-being and stewardship of the planet.

Diversity Without Dogma - A Collaborative Approach to Leading DEI Education and Action (Paperback): Gilmore Crosby Diversity Without Dogma - A Collaborative Approach to Leading DEI Education and Action (Paperback)
Gilmore Crosby
R899 Discovery Miles 8 990 Ships in 12 - 17 working days

Social Scientist Kurt Lewin said, "No research without action, and no action without research." Too much of the current DEI (diversity, equity, and inclusion) approach is insight-based instead of action-based. Even though institutional racism is identified as the root problem, the change effort is focused on looking inward for bias instead of taking action to eliminate institutional racism and other isms. A Lewinian approach, in contrast, is balanced. What people think is important, but no more important than what people do. If you bring people together to change things, this will change what people think! We don't need therapy nearly as much as we need action based on dialogue! Instead of spending your energy soul-searching for evidence in your thoughts and behaviors that you have unconscious biases, this book helps put your energy into doing something practical about racism. To get there, this book uses Lewin's social science to build a framework for sorting through the many approaches to and positions held on race, racism, diversity, and related topics. While the framework is and must be applicable to any prejudice, systemic or individual, the bulk of this exploration is focused on racism, which to a large degree has become the primary social justice focus of our times. Painfully aware that conversations about race can easily deteriorate into polarization, the author lays a path toward finding common ground.

Fearless Leadership - Managing Fear, Leading with Courage and Strengthening Authenticity (Paperback): Thomas Lundby, Morten... Fearless Leadership - Managing Fear, Leading with Courage and Strengthening Authenticity (Paperback)
Thomas Lundby, Morten Henriksen
R600 Discovery Miles 6 000 Ships in 12 - 17 working days

All management starts with self-management - handle fear and become an authentic leader. Often, the problem with management is not theoretical, but practical. Managers know enough about leadership, but a lot of them do not act accordingly. They know what should be done in a given situation but fear the discomfort and uncertainty that comes with it. The fear keeps many managers from stepping up to their responsibility. Therefore, the fear in leadership is playing a decisive role in the life and effectiveness of organizations. Based on research on the theoretical knowledge and the practical behavior of managers, combined with a long-time experience as consultants, the authors argue for the importance of practical judgment and emotional courage in management. This is essential in acting as an authentic leader, who does not feel paralyzed and trapped in paradoxes. Management books typically address the question of "what is good management," whereas this book is concerned with how to practice good management by exercising fearless leadership and emotional courage. It is a practical book that aims at inspiring the reader to act by providing specific tools and methods and will be of value to researchers, academics, practitioners, and students in the fields of leadership, strategic management, organizational studies and behavior, management development, and industrial and organizational psychology.

Marketing Graffiti - The Writing on the Wall (Paperback, 2nd edition): Mike Saren Marketing Graffiti - The Writing on the Wall (Paperback, 2nd edition)
Mike Saren
R1,267 Discovery Miles 12 670 Ships in 9 - 15 working days

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process. Most marketing textbooks tackle the subject as a business function - i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions

Artificial Intelligence for Marketing Management (Hardcover): Park Thaichon, Sara Quach Artificial Intelligence for Marketing Management (Hardcover)
Park Thaichon, Sara Quach
R3,769 Discovery Miles 37 690 Ships in 12 - 17 working days

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

Selling & Sales Management - Developing Skills for Success (Paperback): Lisa Spiller Selling & Sales Management - Developing Skills for Success (Paperback)
Lisa Spiller
R1,408 Discovery Miles 14 080 Ships in 12 - 17 working days

Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field. Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter overviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors. Suitable for courses on selling and sales management at all college and university levels.

Household Demand for Consumer Goods in Developing Countries - A Comparative Perspective with Developed Countries (Hardcover):... Household Demand for Consumer Goods in Developing Countries - A Comparative Perspective with Developed Countries (Hardcover)
Eliyathamby A. Selvanathan, Saroja Selvanathan, Maneka Jayasinghe
R3,785 Discovery Miles 37 850 Ships in 12 - 17 working days

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic changes due to rapid economic growth, increasing household income and changing demographics. Using the most recent data available and the latest econometric techniques, the authors model demand for 12 different commodities such as food, alcohol and tobacco, housing, health, transport, health communication, and recreation and provide insightful comparisons of consumption patterns in developed and developing countries. The analysis presented in this book highlights valuable policy insights for planning government budgetary allocations and implementing policies towards an enhanced standard of living for people. The book also provides some important guidance for researchers interested in the theory and empirical application of the analysis of consumer demand.

Inclusive and Sustainable Finance - Leadership, Ethics and Culture (Hardcover): Atul K Shah Inclusive and Sustainable Finance - Leadership, Ethics and Culture (Hardcover)
Atul K Shah
R3,767 Discovery Miles 37 670 Ships in 12 - 17 working days

Original, prescient and very different from most finance books which are highly technical and inaccessible, and also impersonal and exclusive/neoliberal. The book is informed by academic research and thinking, but not written in academic jargon and language. This research has significant global potential in reviving business education to embrace different cultural approaches to finance, long ignored by the mainstream. It helps retain timeless wisdoms and cultural values and reinvigorate social enterprise and sustainable business practices. This is a unique book, it is plural and inclusive, and at the same time, shows a solid understanding of the theory and practice of finance.

Diversity and Inclusion in Japan - Issues in Business and Higher Education (Hardcover): Lailani Alcantara, Yoshiki Shinohara Diversity and Inclusion in Japan - Issues in Business and Higher Education (Hardcover)
Lailani Alcantara, Yoshiki Shinohara
R3,773 Discovery Miles 37 730 Ships in 12 - 17 working days

Alcantara, Shinohara, and their contributors evaluate the current state of diversity and inclusion (D&I) within business and higher education in Japan, and the importance of D&I to the growth of Japan's economy and the enrichment of its society. Japan is widely understood to be a homogenous and patriarchal society, and while this is changing and was never wholly accurate, it certainly faces challenges in becoming more diverse and inclusive, particularly in its business and higher educational cultures. Grounded in research and offering best practices, the chapters in this book analyze critical issues relating to D&I in Japan at the individual, organizational, and industry levels. They present both a longitudinal analysis of the evolution and performance outcomes of D&I policies in Japanese corporations across industries, and rich studies of different underrepresented groups in Japan. These groups include immigrants, women, and people with disabilities. The contributors prescribe policies for promoting D&I in higher education, within businesses and at the governmental level. This book is an essential contribution to D&I discourse in the Japanese context that will be of great value to scholars of Japanese society and business, and an important extended case study for those looking at D&I more widely. CC BY NC ND

The Lawyer's Guide to Business Ethics (Hardcover): Keith William Diener The Lawyer's Guide to Business Ethics (Hardcover)
Keith William Diener
R3,761 Discovery Miles 37 610 Ships in 12 - 17 working days

The first book to adapt business ethics theory to the practice of law to explore real-life ethical dilemmas faced by lawyers beyond legal ethics There has been a recent increase in law schools offering business ethics classes and this book is ideally suited for use in the classroom, as well as for legal practitioners Provides clear, real-life scenarios

A Fashion Retailer's Guide to Thriving in Turbulent Times (Paperback): Ghalia Boustani, Daniela Leonini A Fashion Retailer's Guide to Thriving in Turbulent Times (Paperback)
Ghalia Boustani, Daniela Leonini
R958 Discovery Miles 9 580 Ships in 12 - 17 working days

* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

Green Crimes and Dirty Money (Paperback): Toine Spapens, Rob White, Daan van Uhm, Wim Huisman Green Crimes and Dirty Money (Paperback)
Toine Spapens, Rob White, Daan van Uhm, Wim Huisman
R1,257 Discovery Miles 12 570 Ships in 9 - 15 working days

Environmental crimes are primarily driven by financial motives. The combined financial value of illicit trade in protected wildlife, illegal logging and waste trafficking is estimated to come directly after counterfeiting, the narcotic drugs trade and illegal gambling. Logically, the proceeds of these crimes must also be laundered. Goods, however, are not the only money maker for environmental criminals. Corporations may also try to 'save' costs by not complying with environmental regulations and thus commit crimes of omission rather than commission. From an enforcement and compliance perspective focusing on the proceeds of crime may therefore be an effective strategy. This book brings together different perspectives on the financial aspects of environmental crime and harm from a green criminological viewpoint. It addresses the role of economic systems, the value of environmental performance for corporations, money laundering in the context of environmental crime, financial investigation and questions of regulation and penalties. Discussing these topics from the view of green criminology, sociology and governance, this book will be of great interest to all those concerned about the financial dimensions of crime and the environment.

Open Internationalization Strategy (Paperback): Nadine Tournois, Philippe Very Open Internationalization Strategy (Paperback)
Nadine Tournois, Philippe Very
R1,474 Discovery Miles 14 740 Ships in 12 - 17 working days

Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies' expansion abroad. This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency. Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.

Strategic Stakeholder Engagement (Paperback): Chris Anastasi Strategic Stakeholder Engagement (Paperback)
Chris Anastasi
R1,043 Discovery Miles 10 430 Ships in 9 - 15 working days

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your career in Public Relations? Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact. Chris Anastasi, a recognised authority in Public Relations, has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world.

Digital Marketing - Communicating, Selling and Connecting (Paperback): Charles F. Hofacker Digital Marketing - Communicating, Selling and Connecting (Paperback)
Charles F. Hofacker
R1,057 Discovery Miles 10 570 Ships in 12 - 17 working days

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

Trust and Digital Business - Theory and Practice (Hardcover): Joanna Paliszkiewicz, Kuanchin Chen, Markus Launer Trust and Digital Business - Theory and Practice (Hardcover)
Joanna Paliszkiewicz, Kuanchin Chen, Markus Launer
R3,781 Discovery Miles 37 810 Ships in 12 - 17 working days

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the U.S.) ensures the diversity and quality of the content. The intended audiences of this book are professionals, scholars, and students.

How To Win Work - The architect's guide to business development and marketing (Paperback): Jan Knikker How To Win Work - The architect's guide to business development and marketing (Paperback)
Jan Knikker
R1,076 Discovery Miles 10 760 Ships in 12 - 17 working days

You are a great designer, but no one knows you. Now what? By directly confronting the burning question 'How do you win work?', this book addresses the key purpose of architects investing time and effort in public relations and marketing. Written by one of the most influential and perceptive voices in business development, Jan Knikker, Partner for Strategy and Development at MVRDV, the narrative simultaneously informs and excites, making marketing accessible and compelling for all architects regardless of sector and practice size. Knikker draws on over 20 years' experience at the forefront of global practice at MVRDV and OMA, shaping their public images and business strategies. Bridging the distance between architects and marketing, he provides practical tips and best practice guidance, ranging from strategic business plans to the nuts and bolts of writing press releases and fee proposals. Successful PR has to be more than skin deep. It needs to rest on strong and stable foundations. Knikker emphasises the importance of nurturing a creative and innovative practice culture, which also invests in core values, such as being a good employer and professional ethics. The result of extensive research, Knikker draws on fresh insights and approaches from a wide range of architects in the UK and internationally: * David Miller Architects * Coffey Architects * Studio MUTT * MgMaStudio * Feilden Fowles * Powerhouse Company * Shedkm.

Branded Lives - The Production and Consumption of Meaning at Work (Paperback): Matthew J. Brannan, Elizabeth Parsons, Vincenza... Branded Lives - The Production and Consumption of Meaning at Work (Paperback)
Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
R1,111 Discovery Miles 11 110 Ships in 12 - 17 working days

Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to brand workers lives actually enhances or diminishes the meaning and experience of work. Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating. Contributors include: S. Bennett, M. Buchanan-Oliver, J. Cushen, M. Edwards, S. Hurrell, E. Kelan, C. Land, S. Russell, D. Scolarios, M. Simms, V.V. Tarnovskaya, S. Taylor, H. Willmott

Branding That Means Business (Paperback): Matt Johnson, Tessa Misiaszek Branding That Means Business (Paperback)
Matt Johnson, Tessa Misiaszek
R268 Discovery Miles 2 680 Ships in 12 - 17 working days

Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.

Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.

Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

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