This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success.Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Finally, a book about sales that is not a how to. That's not to say that the book does not contain tips on how to succeed. There are lots of those and, in this case, realistically written and by someone whose success is unquestionable. But this book is different. It's a whole new way of looking at sales, as a profession. Question..Lee, why did you decide to write this book? Answer...For me, after all the years in the business of selling or, as I call it, peddling, it was time to ask the question..Why is it that one of the world's highest paid professions never seems to get the respect it deserves? Those of us who have had the courage to fight the battle (and, it is a definite battle) and have succeeded, live in the best neighborhoods, drive the nicest cars and send our children to the best schools. Yet, the doctors, lawyers, bank presidents who are our neighbors, seem to dismiss what we have done and look down their professional noses at us. To me, it was time to examine this phenomena and try and put some humorous light on it. Question.You say humorous light. Is it a funny book. Answer...Sales is a fun job if you keep it in its proper perspective. even I laugh at no matter how many times I have ready them. Question.Finally, Lee, What about the title? What do donuts have to do with sales? Answer...It all has to do with perception; the perception of whom a salesman is and who should be entitled to call himself or herself a salesman or salesperson. Bottom line, I resent the clerk at the local convenience store claiming that she (or he) SOLD two dozen glazed donuts that morning. And so, the title of the book This book is going to help those who have the talent and, yes, above all else, the courage to go out and make their living, to build their careers as sales professionals. At the same time, it is going to narrow the field by illustrating clearly why those of you who think sales is easy, are dead wrong.

Are you in sales? Want fast results selling more? Then this book is for you. The sales methods given in this book apply to salespeople of all kinds--from clerks selling in retail stores and servers in restaurants to sales representatives in high-end golf communities selling homes for millions of dollars. Veterans and beginners alike will benefit from this new approach to sales that gets fast results. Thousands have already gained the benefit of the methods given in this book. It is a great advantage to anyone wishing to improve their selling techniques and earn more money immediately.

Numerous golf course communities, new home and real estate companies, and manufacturers' representatives throughout the United States have been using these techniques for years, generating billions of dollars a year in new revenues.

Now you can apply these proven techniques to say less and sell more with fast results today.

There is no doubt that the pace of business has accelerated--products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. Whether your business is microprocessors or airplane manufacturing, it will live or die by the degree to which you can anticipate demand for your products and services. In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions--especially the market changes that will occur within the crucial 18-to-36-month innovation window. Or, to paraphrase hockey superstar Wayne Gretzky: "skate to where the puck is going to be, not to where it is." Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers in advance of entering the market, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniques--such as focus groups, polls, and surveys-- Katsaros and Christy demonstrate how "expert interviews" with potential early adopters can help identify your "killer app"--the function that customers most value--and avoid costly trial-and-error. In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation.

Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research. He sees them as alternatives to the scientific method and quantitative analysis -- complements but not surrogates. He describes examples of humanistic analysis that readers without special grounding in the humanities can grasp, a discussion of specific humanistic methods and how they relate to marketing research and management, a view of the intellectual roots that show scholars what these tools can accomplish (and their limitations as well), ending with a provocative appendix that distinguishes humanistic empiricism from other systems of thought and defines clearly its usefulness in marketing. Written in an entertaining, informal style, Walle's book is thought provoking, robust, and filled with insights that will give marketing and consumer researchers an unusual view of new strategies and techniques to do even the most familiar tasks better.

Walle reminds the reader that the humanities and qualitative social sciences offer a diverse and conflicting array of theories and methods, but he insists that their specific methods must not be embraced outside an appropriate context. Although marketers might prefer universally applicable methods that can be routinely plugged into any problem at hand, humanistic methods must be applied with an unusually subtle awareness of what they can and can not accomplish. He also shows how they are not merely analytical techniques, but embody a wide array of substantive knowledge as well, knowledge that must and can be recognized and considered. In his review and critique of the existing marketing research literature he shows that without guidance from the substantive thought derived from the humanities and qualitative social sciences, marketers can become trapped in counterproductive analysis and make significant errors in judgment. Well illustrated with stories, anecdotes, and his own research in the fields he is writing about, Walle's book is as useful as it is entertaining.

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created new barriers and divides. While it is now possible to connect almost instantly and seamlessly across the globe, collaboration comes at a cost; it requires new skills and hidden 'collaboration work', and the need to renegotiate the fair distribution of value in multi-stakeholder network arrangements. Presenting state-of-the-art research, case studies, and leading voices in the field, the book provides academics and professionals with insights into the diverse powers of collaboration in the digital age, spanning collaboration among professionals, organisations, and consumers. It brings together contributions from scholars interested in the collaboration of teams, cooperatives, projects, and new cooperative systems, covering a range of sectors from the sharing economy, health care, large project businesses to public sector collaboration.

"Sign Me Up " Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

• Sell more products and services
• Boost customer satisfaction and loyalty
• Attract new customers to your products and services

"Sign Me Up " delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.

Use email to your advantage in the new media landscape by learning how to

• Write and design great newsletters
• Build and maintain responsive and targeted lists
• Increase response to every email you send
• Test and measure the effectiveness of your email program
• Make sure your messages reach the inbox

Visit our website: www.returnpath.biz/signmeup
." the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance."-Kirkus Discoveries

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.

This book focuses on the applications of optimal control theory to operations strategy and supply chain management. It emphasizes the importance of optimal control theory as a tool to analyze and understand fundamental issues in the respective fields. Delving deeper, the book also elaborates on how optimal control theory provides managerial and economic insights, enabling readers to comprehend the dynamic activities and interactions in operations. Given that optimal control theory is not a dominant approach to studying operations management in the current literature, this book fills that gap by showing its effectiveness as a tool to supplement other methodologies in operations.

A Primer in Financial Data Management describes concepts and methods, considering financial data management, not as a technological challenge, but as a key asset that underpins effective business management. This broad survey of data management in financial services discusses the data and process needs from the business user, client and regulatory perspectives. Its non-technical descriptions and insights can be used by readers with diverse interests across the financial services industry. The need has never been greater for skills, systems, and methodologies to manage information in financial markets. The volume of data, the diversity of sources, and the power of the tools to process it massively increased. Demands from business, customers, and regulators on transparency, safety, and above all, timely availability of high quality information for decision-making and reporting have grown in tandem, making this book a must read for those working in, or interested in, financial management.

Praise for "SalesBURST "

""SalesBURST " is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today."
--Peter Handal, CEO, Dale Carnegie & Associates, Inc.

"Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. "SalesBURST " helps every salesperson shift into fifth gear without skipping first, second, third, or fourth. This makes three people happy: the manager, the salesperson, and the salesperson's banker."
--Jeffrey Gitomer, author of "Little Red Book of Selling"

"This is a great book that shows you how to make more sales, faster and easier than you ever thought possible."
--Brian Tracy, author of "The Psychology of Selling"

"Learn from Evans and "SalesBURST " how passion, determination, and an intelligence-based sales effort can make you successful."
--John Calamos, CEO, Calamos Investments

"I have utilized Evans's sales methods to successfully manage my sales accounts, my sales team, and my career for seventeen years. I look forward to using "SalesBURST " to train my salespeople firsthand."
--Joel Leetzow, Executive Vice President, North America and board member, Scancode

""SalesBURST " is filled with Evans's success stories that will both inspire you and provide helpful hints to help you meet your own quota."
--Susan Bulkeley Butler, CEO, SBB Institute for the Development of Women Leaders and first woman partner at Accenture

"Evans completely exceeded my expectations. Not only did his presentation provide tremendous insights on sales but even greater life lessons."
--Rick E. Ridnour, PhD, Department of Marketing, Northern Illinois University

""SalesBURST " teaches you to set goals and train for those goals so you win."
--Buddy Melges, America's Cup-winning skipper and Gold and Bronze Olympic Medalist

How can we engage in a market relationship when the quality of the goods we want to acquire is unknown, invisible, or uncertain? For market exchange to be possible, purchasers and suppliers of goods must be able to assess the quality of a product in relation to other products. Only by recognizing qualities and perceiving quality differences can purchasers make non-random choices, and price differences between goods be justified. "Quality" is not a natural given, but the outcome of a social process in which products become seen as possessing certain traits, and occupying a specific position in relation to other products in the product space. While we normally take the quality of goods for granted, quality at a closer look is the outcome of a highly complex process of construction involving producers, consumers, and market intermediaries engaged in judgment, evaluation, categorization, and measurement. The authors in this volume investigate the processes through which the quality of goods is established. They also investigate how product qualities are contested and how they change over time. The empirical cases discussed cover a broad range of markets in which quality is especially difficult to assess. The cases include: halal food, funeral markets, wine, labor, school choice, financial products, antiques, and counterfeit goods. The book contributes to the sociology of markets. At the same time it connects to the larger issue of the constitution of social order through cognitive processes of classification.

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market," "product," "brand" and "consumer."Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.

The lifeblood of any business is sales and marketing. Selling and marketing skills are essential for a business to succeed. A person's ability to market a product or service assists in the development of entrepreneurial flair, a much-needed attribute for people either seeking employment, or currently employed, in the southern African business environment. Fundamentals of sales and marketing - Discuss the development of sales and marketing skills in the southern African business environment; is unique as it presents the theory on both sales and marketing in one concise book; provides southern African examples and case studies; is written in simple, clear language which makes it easy to read an accessible to business; management students and practitioners in the sales and marketing fields.

Why do some managers succeed and why do others fail? Mediocre performance in management is born from a failure to understand that real leadership requires action and exceptional accomplishment in meeting goals and working well with others. Plain and simple-effective leadership is the key to building great companies.

David Reeves, a successful business leader who developed profitable agencies for a major life insurance company for more than twenty-seven years, shares principles that will help others identify the difference between management and leadership, learn how to effectively lead a group, and motivate others to accomplish goals. Through sharing his own personal experiences and the stories of successful leaders, Reeves teaches managers and future leaders how to: Develop personal integrity that is strong enough to make and keep commitments Find the courage to change the things that must be changed Listen and communicate effectively Recruit and hire only the best individuals Build a culture focused on excellence The Character of Leadership guides managers through an in-depth thinking process that will help them become the kind of leaders who inspire others to achieve greatness.