The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to an organisation's target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy. Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader's attention towards the most important points. Contemporary cases in Southern African marketing is aimed at undergraduate and postgraduate students of marketing.

Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn t mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate, value-added information. Using entity resolution methods and techniques, you can identify equivalent records from multiple sources corresponding to the same real-world person, place, or thing.

This emerging area of data management is clearly explained throughout the book. It teaches you the process of locating and linking information about the same entity - eliminating duplications - and making crucial business decisions based on the results. This book is an authoritative, vendor-independent technical reference for researchers, graduate students and practitioners, including architects, technical analysts, and solution developers. In short, Entity Resolution and Information Quality gives you the applied level know-how you need to aggregate data from disparate sources and form accurate customer and product profiles that support effective marketing and sales. It is an invaluable guide for succeeding in today s info-centric environment.
First authoritative reference explaining entity resolution and how to use it effectivelyProvides practical system design advice to help you get a competitive advantage Includes a companion site with synthetic customer data for applicatory exercises, and access to a Java-based Entity Resolution program. "

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

The problem is - most business owners don’t know how to get leads. I wrote this book to solve your LEADS problem.

Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.

Inside you will find…
…The easiest way to get another five customers tomorrow
…The hook-retain-reward system to transform content into leads
…The 6-part ad framework that gets more people - especially strangers - to want what you sell
…The one question that immediately turns any stranger (no matter how cold) into a hot lead
…The 7 direct referral methods responsible for 30% of my sales
…The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free
…The agency agreement that gets them to teach you their lead-getting secrets at no cost
…The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework
…and everything else that got our companies boatloads of leads…fast.

And the best part is…you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look…and the first place is inside.

If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.

Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. This title focuses on the essentials of marketing research, and does so in a comprehensive, practical and extremely accessible manner. Most readers of the text will be users of marketing research information. For this reason, the title introduces students to the basic aspects of marketing research.

How to Sell Anything! The American economy doesn't move because people buy, it moves because salespeople sell. Selling the American Dream will show you . Ways to determine who can buy and who can't . Techniques for initiating client conversations . What to do when clients challenge your price .How to read the customer before closing the sale . How to succeed in any market and any economy

"Sales Development & Category Management Practices For Enhancing Business Performance"
Sales Analytics Mission: "To provide insightful and fact based analysis to uncover business development opportunities and combat potential weaknesses. To give the supplier/distributor better management of their business"
-Practical guidelines and solutions for sales analysis & sales management
- A great reference guide for brand and category management practices
- This is a comprehensive analytics book, yet simply explained
- A teaching tool for sales analysis, which re-freshes vital skills and mind-sets
-A step-by-step manual to evaluate sales trends, pricing, promotion, distribution, merchandising, and consumer dynamics
-From the basics to digging deep into data, this book covers a lot of territory

As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.

This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.

This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy.

After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.

Innopreneur: 101 Chronicles on How Circumstance, Preparation and Brilliance Advance Innovation is a collection of short and inspirational views from multinational executives, political leaders, renowned professors and in-the-trenches professionals on what it takes to become a successful innovator in daily life. Whether an experienced entrepreneur, a seasoned marketing or R&D manager, or one small person with a big idea and the know-how to bring it to market, you'll gain insight into what it takes to create something sustainable with long-term demand. What does it really take to deliver new products and services? These 101 articles will inform and inspire the reflection, action and reassessment at the heart of effective innovation.

A spirit of entrepreneurship encompassed the conception and birth of this volume because it addresses a new, and critically important, subject area. The marketing discipline has until recently largely ignored entrepreneurship and new ventures. The growing entrepreneurship field has also devoted little attention to marketing. This is the first scholarly book to discuss and conceptualize the interface between marketing and entrepreneurship and to provide numerous research opportunities on truly important issues. At a time when the marketing discipline is increasingly criticized for too little attention to important topics, this book offers a path for the researcher who wants to make a major impact. This is a pioneering book and it is hoped that it will one day be viewed as a classic contribution to marketing and to entrepreneurship thought. Although there is considerable new knowledge in this volume, the primary focus is on questions, issues and variables that should stimulate added creativity. For the scholar, the sifting and sorting will be fruitful. The contents of this volume will be of value to the reader in search of ideas, concepts and research directions pertaining to marketing in new and/or growing ventures. The authors are leading scholars in the marketing and management disciplines.

The book begins with a rich collection of five articles on the nature of entrepreneurship and its relationship to marketing. This may be the single best array of definitional perspectives ever written, in part because leading contributors to the debate have returned to the task. The second section focuses on market opportunity, but rather than only looking at market analysis and idea screening, there is also ground breaking work regarding entrepreneurial opportunity identification and opportunity recognition. Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms. The final section of the book may be the most intriguing, with attention to entrepreneurship in international markets and lesser developed countries, as well as the role of new and smaller enterprises in job generation. The audiences for this book include marketing, management and entrepreneurship professors, PhD candidates, public policy makers, intellectually curious business owners and others.

The book introduces the concept of 'smart technologies', especially 'Internet of Things' (IoT), and elaborates upon various constituent technologies, their evolution and their applications to various challenging problems in society. It then presents research papers and case studies based upon inception, application and implementation of IoT-based smart technologies for various application areas from some of the most technologically conservative domains like agriculture and farming to the most advanced areas such as automobiles, financial transactions and industrial applications. The book contents is thus applicable not only to academic researcher, but also to interested readers from industries and corporates, and those involved in policy making. Excerpt from the Foreword (read the complete text on Springerlink): "This book contains besides the two introductory chapters, written by the project leaders from Indian Institute of Science (IISc) Bangalore, and TU Clausthal (TUC), Germany, the different areas of research work done within the INGPAR (Indo-German Partnership in Advanced Research, founded by DAAD in Germany and UGC in India) project so far by the Indian and German young researchers. It offers new perspectives and documents important progress in smart technologies. I can say without reservation that this book and, more specifically, the method it espouses will change fundamental ideas for cutting-edge innovation and disruption in the smart technology area." - Prof. Dr. Thomas Hanschke, President, TU Clausthal, Clausthal-Zellerfeld, Germany

The Complete Library of Entrepreneurial Wisdom covers business basics, including how to and how not to start your business; marketing; marketing design, which is a topic rarely covered; writing, which covers technical, practical, as well as, marketing aspects to writing; and life reflections, such as planning for emergencies and disasters-both natural and man-made. With over 150, power-packed, articles to choose from, the busy entrepreneur has at their fingertips, bite-sized training lessons to help them on their success journey. There is so much information packed into this book that it could well be the only book on core business issues that you will ever need.

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand's reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization's actions. Participation in social media is mandatory for a brand's success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors' contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
--JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. "Pitch Anything" reveals the next big thing in social dynamics: game for business."
--JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. "Pitch Anything" makes sure you get the nod (or wink) you deserve."
--RALPH CRAM, Investor

""Pitch Anything" offers a new method that will differentiate you from the rest of the pack."
--JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you want to pitch a product, raise money, or close a deal, read "Pitch Anything" and put its principles to work."
--STEVEN WALDMAN, Principal and Founder, Spectrum Capital

""Pitch Anything" opened my eyes to what I had been missing in my presentations and business interactions."
--LOUIE UCCIFERRI, President, Regent Capital Group

"I use Oren's unique strategies to sell deals, raise money, and handle tough situations."
--TAYLOR GARRETT, Vice President, White Cap

"A counter-intuitive method that works."
--JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

"Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.