Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: * A symbolic interactionist perspective on fashion brand personality and advertisement response.* Optimizing fashion branding strategies in a fluctuating market.* An analysis of fashion brand extensions by artificial neural networks.* Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers.* The impact of consumers' need for uniqueness on purchase perception.* How brand awareness relates to market outcome, brand equity and the marketing mix.A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.

If you want to be successful in professional sales, you need a winning formula to generate interest with potential customers, close more deals, and take client relationships to the next level. The Blue Print is a winning combination of powerful strategies and clever tactics to dominate the field of professional sales, advance your career, and vastly increase your earning power

Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn t mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate, value-added information. Using entity resolution methods and techniques, you can identify equivalent records from multiple sources corresponding to the same real-world person, place, or thing.

This emerging area of data management is clearly explained throughout the book. It teaches you the process of locating and linking information about the same entity - eliminating duplications - and making crucial business decisions based on the results. This book is an authoritative, vendor-independent technical reference for researchers, graduate students and practitioners, including architects, technical analysts, and solution developers. In short, Entity Resolution and Information Quality gives you the applied level know-how you need to aggregate data from disparate sources and form accurate customer and product profiles that support effective marketing and sales. It is an invaluable guide for succeeding in today s info-centric environment.
First authoritative reference explaining entity resolution and how to use it effectivelyProvides practical system design advice to help you get a competitive advantage Includes a companion site with synthetic customer data for applicatory exercises, and access to a Java-based Entity Resolution program. "

For enterprising business leaders and managers everywhere who strive to deliver consistently first-rate products and services for world markets, "Using Lead Management on Purpose" gives you the edge you need to succeed. Esteemed business consultant, corporate trainer, and psychologist Kenneth L. Pierce shows you how to break free of the traditional leadership style-the "boss-manager" who emphasizes power and ignores the needs and values of others-and to use the dynamic approach of lead management to achieve the ideal balance of support and challenge. By creating an environment of warmth, cooperation, and trust, you will revitalize your employees to contribute the kind of energy, creativity, and commitment that results in top-quality work. Filled with real-world examples and invaluable key-point summaries, this visionary guide shows you how to: Truly inspire workers to perform their best Build high-caliber relationships that honor, support, and empower employees Implement the seven behaviors of caring communication Avoid the seven deadly behaviors that sabotage relationships Enhance your skills for today's evolving leadership roles in organizational development With the secrets, tips, and tools in "Using Lead Management on Purpose," you'll excel in today's increasingly competitive global marketplace by tapping the genius of inspired, fulfilled employees.

Drawing on 25 years of experience as a salesman, sales manager, and training consultant, David Stumm provides a thoughtful analysis of the sales training process--where it succeeds, why it fails, and what is lacking in current practice--and presents field-tested techniques for creating an effective training program. The book is built around three concepts: reading what is happening in any sales situation; recognizing situational need areas as a common theme in all sale techniques development; and building sales strategies that blend selling techniques into an integrated effort. Each chapter explains the theory behind a different sales skill and translates it into specific sales applications.

"Sales Development & Category Management Practices For Enhancing Business Performance"
Sales Analytics Mission: "To provide insightful and fact based analysis to uncover business development opportunities and combat potential weaknesses. To give the supplier/distributor better management of their business"
-Practical guidelines and solutions for sales analysis & sales management
- A great reference guide for brand and category management practices
- This is a comprehensive analytics book, yet simply explained
- A teaching tool for sales analysis, which re-freshes vital skills and mind-sets
-A step-by-step manual to evaluate sales trends, pricing, promotion, distribution, merchandising, and consumer dynamics
-From the basics to digging deep into data, this book covers a lot of territory

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand's reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization's actions. Participation in social media is mandatory for a brand's success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.

The Complete Library of Entrepreneurial Wisdom covers business basics, including how to and how not to start your business; marketing; marketing design, which is a topic rarely covered; writing, which covers technical, practical, as well as, marketing aspects to writing; and life reflections, such as planning for emergencies and disasters-both natural and man-made. With over 150, power-packed, articles to choose from, the busy entrepreneur has at their fingertips, bite-sized training lessons to help them on their success journey. There is so much information packed into this book that it could well be the only book on core business issues that you will ever need.

How to Sell Anything! The American economy doesn't move because people buy, it moves because salespeople sell. Selling the American Dream will show you . Ways to determine who can buy and who can't . Techniques for initiating client conversations . What to do when clients challenge your price .How to read the customer before closing the sale . How to succeed in any market and any economy

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. * Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. * New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. * New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. * McGraw Hill's Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.

A spirit of entrepreneurship encompassed the conception and birth of this volume because it addresses a new, and critically important, subject area. The marketing discipline has until recently largely ignored entrepreneurship and new ventures. The growing entrepreneurship field has also devoted little attention to marketing. This is the first scholarly book to discuss and conceptualize the interface between marketing and entrepreneurship and to provide numerous research opportunities on truly important issues. At a time when the marketing discipline is increasingly criticized for too little attention to important topics, this book offers a path for the researcher who wants to make a major impact. This is a pioneering book and it is hoped that it will one day be viewed as a classic contribution to marketing and to entrepreneurship thought. Although there is considerable new knowledge in this volume, the primary focus is on questions, issues and variables that should stimulate added creativity. For the scholar, the sifting and sorting will be fruitful. The contents of this volume will be of value to the reader in search of ideas, concepts and research directions pertaining to marketing in new and/or growing ventures. The authors are leading scholars in the marketing and management disciplines.

The book begins with a rich collection of five articles on the nature of entrepreneurship and its relationship to marketing. This may be the single best array of definitional perspectives ever written, in part because leading contributors to the debate have returned to the task. The second section focuses on market opportunity, but rather than only looking at market analysis and idea screening, there is also ground breaking work regarding entrepreneurial opportunity identification and opportunity recognition. Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms. The final section of the book may be the most intriguing, with attention to entrepreneurship in international markets and lesser developed countries, as well as the role of new and smaller enterprises in job generation. The audiences for this book include marketing, management and entrepreneurship professors, PhD candidates, public policy makers, intellectually curious business owners and others.

The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy.

After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.

Medical Professionals: Conflicts and Quandaries in Medical Practice offers a fresh approach to understanding the role-related conflicts and quandaries that pervade contemporary medical practice. While a focus on professional conflicts is not new in the literature, what is missing is a volume that delves into medical professionals' own experience of the conflicts and quandaries they face, often as a result of inhabiting multiple roles. The volume explores the ways in which these conflicts and quandaries are exacerbated by broader societal forces, including changing scientific and technological paradigms, commercialization, and strengthened consumer movements, which simultaneously expand the scope of roles and responsibilities that medical professionals are expected to fulfill, and make it more difficult to do so. Several empirical chapters analyze data from qualitative interview studies with clinicians and other stakeholders. The studies highlight the burdens on clinicians who are expected to make informed and justified judgments and decisions in the midst of competing pressures; authors describe the methods that clinicians use to address the associated tensions within specific contexts. Two conceptual chapters follow and offer some innovative ways to think about the challenges facing medical professionals as they strive to make sense of the changing landscape within healthcare. The first reflects on the challenges to clinical practice in the midst of shifting and often competing definitions of disease and associated ideologies of care. The second reflects more broadly on the utility of value pluralism as a framework for conceptualizing and working through moral and professional quandaries. The book concludes with a chapter containing suggestions for how members of the medical profession might reframe their thinking about their roles, responsibilities, and decision-making in the midst of inevitable quandaries such as those presented here. This book will be of vital reading for academics, researchers, educators, postgraduate students, and interested health care practitioners and administrators.

Innopreneur: 101 Chronicles on How Circumstance, Preparation and Brilliance Advance Innovation is a collection of short and inspirational views from multinational executives, political leaders, renowned professors and in-the-trenches professionals on what it takes to become a successful innovator in daily life. Whether an experienced entrepreneur, a seasoned marketing or R&D manager, or one small person with a big idea and the know-how to bring it to market, you'll gain insight into what it takes to create something sustainable with long-term demand. What does it really take to deliver new products and services? These 101 articles will inform and inspire the reflection, action and reassessment at the heart of effective innovation.

The book introduces the concept of 'smart technologies', especially 'Internet of Things' (IoT), and elaborates upon various constituent technologies, their evolution and their applications to various challenging problems in society. It then presents research papers and case studies based upon inception, application and implementation of IoT-based smart technologies for various application areas from some of the most technologically conservative domains like agriculture and farming to the most advanced areas such as automobiles, financial transactions and industrial applications. The book contents is thus applicable not only to academic researcher, but also to interested readers from industries and corporates, and those involved in policy making. Excerpt from the Foreword (read the complete text on Springerlink): "This book contains besides the two introductory chapters, written by the project leaders from Indian Institute of Science (IISc) Bangalore, and TU Clausthal (TUC), Germany, the different areas of research work done within the INGPAR (Indo-German Partnership in Advanced Research, founded by DAAD in Germany and UGC in India) project so far by the Indian and German young researchers. It offers new perspectives and documents important progress in smart technologies. I can say without reservation that this book and, more specifically, the method it espouses will change fundamental ideas for cutting-edge innovation and disruption in the smart technology area." - Prof. Dr. Thomas Hanschke, President, TU Clausthal, Clausthal-Zellerfeld, Germany

"A pragmatic account that will ground your right brain sensibilities in tried, true, and new ways of bringing what you make to market." --Pamela Diamond, Director of Marketing & Communications, American Craft Council

• Pointers for getting started, selling, exhibiting at trade shows, pricing, and marketing to turn a hobby into a profitable business
• Updated for the digital age, with new sections on creating effective websites and blogs, marketing with social networks, selling online, and using smartphones and tablets for payments
• Previous editions sold more than 180,000 copies