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Books > Business & Economics > Business & management > Sales & marketing > General

The Art of Public Speaking (Hardcover): Dale Carnegie, J. Berg Esenwein The Art of Public Speaking (Hardcover)
Dale Carnegie, J. Berg Esenwein
R968 Discovery Miles 9 680 Ships in 10 - 15 working days
Samurai Sales - The Modern Warrior's Guide to Selling (Hardcover): Jason Griffiths Samurai Sales - The Modern Warrior's Guide to Selling (Hardcover)
Jason Griffiths
R728 R650 Discovery Miles 6 500 Save R78 (11%) Ships in 10 - 15 working days

Jin arrives in the land of opportunity, learning to master the art of sales while reflecting on martial arts philosophies of his youth. Join the founder of Europe's largest sales consulting agency, the European Health and Sports Community Association as he shares proven strategies on understanding and becoming the better salesperson. Learn how to: master key steps in the sales process; bring an intimate, personal touch to selling; and avoid the mistakes that prevent big sales. And do so while enjoying: Jin's tale (based on the experiences of the author while he travelled over a period of thirteen years throughout Europe to become an authority on the subject), as it takes on hilarious proportions - sometimes satirical, sometimes empirical, but always with an eye toward learning how to sell intuitively and instinctively. When not doing charity work for Cystic Fibrosis or the HERO projects in Alabama, Jason leads an authentically transparent life designed to inspire transformation in others. A native of North Vancouver, British Columbia, CEO of MG Holdings and Canadian-British citizen, Jason Griffiths has set the sales foundations for several multi-billion-dollar companies. After attending Red Deer College and the University of British Columbia, he moved to to Europe to help tens of thousands of individuals world wide learn how to sell professionally. Those teachings are available here - in Samurai Sales. ?There are a lot of books out there that teach sales in a mundane, dry step-by-step method. However, as human beings we lean from story telling and so it is that I wrote the story of blackbelt salesmanship - Jason Griffiths?

Global Branding - Breakthroughs in Research and Practice, VOL 1 (Hardcover): Information Reso Management Association Global Branding - Breakthroughs in Research and Practice, VOL 1 (Hardcover)
Information Reso Management Association
R12,289 Discovery Miles 122 890 Ships in 10 - 15 working days
The Ninja Marketing Toolkit (Hardcover): Susan Lintell The Ninja Marketing Toolkit (Hardcover)
Susan Lintell
R744 Discovery Miles 7 440 Ships in 12 - 19 working days

Whether you're in business, working in a marketing environment or just want to develop your skills, there's something in here to help you.

The Ninja Marketing Toolkit offers you powerful, simple tools for understanding, designing and implementing marketing plans.

The Ninja Marketing Toolkit is a practical, inspiring handbook, a companion you can use time and time again. You'll discover powerful techniques and marketing tools to design and implement your own marketing plan. Whether your business is large or small, you're looking for personal development or you just like marketing, you will thoroughly enjoy the journey

The Ninja Marketing Toolkit is an original approach to presenting information, using concise text and bullet points in an attractive, digestible format that's fun to use. There are templates for you to use to develop a powerful and practical marketing plan to help you get the results you want.

Discover
Discover the fascinating world of marketing and get the knowledge and tools you need to achieve your business, marketing and personal goals.

Flexibility
The flexible format means that you can choose from within the extensive toolkit to equip you to deal with any marketing situation. You don't need a marketing background to understand how to use the toolkit and become a Ninja Marketer, it's practical and fun.

Remember, even a journey of a thousand miles begins with one footstep, so you can start your journey with The Ninja Marketing Toolkit today

Enjoy and have fun

The Ninja Marketing Team

Market Me - How to Market Your Idea ... Your Brand ... and Yourself! (Hardcover): Paul Barchitta Market Me - How to Market Your Idea ... Your Brand ... and Yourself! (Hardcover)
Paul Barchitta
R881 R770 Discovery Miles 7 700 Save R111 (13%) Ships in 10 - 15 working days
Commercial Nationalism - Selling the Nation and Nationalizing the Sell (Hardcover, 1st ed. 2016): Zala Volcic, Mark Andrejevic Commercial Nationalism - Selling the Nation and Nationalizing the Sell (Hardcover, 1st ed. 2016)
Zala Volcic, Mark Andrejevic
R3,459 Discovery Miles 34 590 Ships in 12 - 19 working days

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Tourism's New Markets - Drivers, details and directions (Paperback): Philip Pearce, Antonia Correia Tourism's New Markets - Drivers, details and directions (Paperback)
Philip Pearce, Antonia Correia
R1,209 Discovery Miles 12 090 Ships in 12 - 19 working days

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

Strategic Perspectives in Destination Marketing (Hardcover): Mark Anthony Camilleri Strategic Perspectives in Destination Marketing (Hardcover)
Mark Anthony Camilleri
R5,809 Discovery Miles 58 090 Ships in 10 - 15 working days

The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Empowering the American Consumer - Corporate Responsiveness and Market Profitability (Hardcover): A.Coskun Samli Empowering the American Consumer - Corporate Responsiveness and Market Profitability (Hardcover)
A.Coskun Samli
R2,779 Discovery Miles 27 790 Ships in 10 - 15 working days

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value--things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that in today's free economy things are just fine. Not so, and corporations are actually suffering on their bottom lines. By creating true consumer value and by stopping their headlong rush to merge and thereby decrease competition, corporations can achieve their profit goals more easily, and even establish higher ones. The trick is to pay more attention to their customers, to be more responsive to their needs and wishes, and in Samli's words, to turn a kinder and gentler face to the world. His book is a challenging, provocative declaration for policy makers in the public and private sectors, and for academics, an important adjunct to their studies of how business, government, and society interact.

First, says Samli, merger mania must stop. Government must exercise its full power to protect, inform, and educate consumers--and take care that business, unchecked, does not prey upon them. He cites evidence that consumers are not equal, that many are frail and vulnerable, and that in many markets they are simply being ignored. Samli maintains that far from being hostile to business, he sees business as actually working against itself. If business thinks of, and works for, the benefit of the consumer, if it eschews strategies that simply cut costs and contribute to self-enlargement, consumers will become empowered. In fact, Samli calls for more regulation, not less, and for more competition. He also calls for consumers who are better educated, and for the nation to cultivate its resources--human and environmental--in ways that will enhance economic performance, not only for society that depends on corporations, but for corporations themselves that depend on society.

The Age of Ideas - Unlock Your Creative Potential (Hardcover): Alan Philips The Age of Ideas - Unlock Your Creative Potential (Hardcover)
Alan Philips
R606 Discovery Miles 6 060 Ships in 12 - 19 working days
The Equitable Cultural Tourism Handbook (Hardcover, New): The Equitable Cultural Tourism Handbook (Hardcover, New)
R2,771 Discovery Miles 27 710 Ships in 10 - 15 working days

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.

From Coal to Biotech - The Transformation of DSM with Business School Support (Hardcover): Jean-Pierre Jeannet, Hein Schreuder From Coal to Biotech - The Transformation of DSM with Business School Support (Hardcover)
Jean-Pierre Jeannet, Hein Schreuder
R2,535 Discovery Miles 25 350 Ships in 12 - 19 working days

This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the 'strategic learning cycles' that have driven this evolutionary transformation. It also discusses the company traits that have contributed to its ability to adapt, grow and prosper. Renowned business schools such as IMD and Babson have accompanied the second transformation of DSM through their executive education programs. The book documents this support and draws lessons for long-term collaboration between companies and the business school world.

Transcultural Marketing for Incremental and Radical Innovation (Hardcover): Bryan Christiansen, Salih Y LD Z, Emel Y LD Z Transcultural Marketing for Incremental and Radical Innovation (Hardcover)
Bryan Christiansen, Salih Y LD Z, Emel Y LD Z
R4,985 Discovery Miles 49 850 Ships in 10 - 15 working days

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Museum Branding - How to Create and Maintain Image, Loyalty, and Support (Hardcover, Second Edition): Margot Wallace Museum Branding - How to Create and Maintain Image, Loyalty, and Support (Hardcover, Second Edition)
Margot Wallace
R2,681 Discovery Miles 26 810 Ships in 12 - 19 working days

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: *Public Relations and Social Media *Theaters, Conservation Labs, and Visible Storage Spaces *Databases

Marketing Strategies for the Mature Market (Hardcover): George Moschis Marketing Strategies for the Mature Market (Hardcover)
George Moschis
R2,760 Discovery Miles 27 600 Ships in 10 - 15 working days

With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided in the form of information and recommendations for marketing action. Existing knowledge is summarized and additional information from a large-scale study is presented to fill gaps in existing knowledge. Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing process; key issues are raised and information is presented to address them. Intended for the busy marketer who needs access to state-of-the art knowledge and its implications for marketing strategy development, the book includes information on the mature market, market segmentation and market targeting, as well as analysis of older consumers' behavior with respect to areas of the strategic marketing process.

The book begins with information relevant to the analysis of the mature market, such as size and wealth, and how this market differs from younger consumer groups. Next, it presents information useful in analyzing opportunities that exist within this market in the form of unfilled needs, as well as information related to segmentation and target marketing. Analysis of market behavior is presented next, focusing on financial and consumption lifestyles. The bulk of the information presented in this book is on consumers' orientations toward business offerings and strategies, focusing on analyses of older consumer responses in all areas of the marketing mix--i.e., new product development, pricing, distribution and promotion, and recommending specific courses of action. Finally, an effort is made to summarize the information, using a strategic marketing framework, and to make recommendations on how to market to older consumers.

A Handbook of Marketing Mathematics - with Automatic Spreadsheets for Quantitative Marketing (Hardcover): Rowland Chidomere A Handbook of Marketing Mathematics - with Automatic Spreadsheets for Quantitative Marketing (Hardcover)
Rowland Chidomere
R939 Discovery Miles 9 390 Ships in 12 - 19 working days
Marketing With Seminars and Newsletters (Hardcover): Herman R Holtz Marketing With Seminars and Newsletters (Hardcover)
Herman R Holtz
R2,778 Discovery Miles 27 780 Ships in 10 - 15 working days

Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.

The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Hardcover, 2nd ed. 2016):... The Quintessence of Strategic Management - What You Really Need to Know to Survive in Business (Hardcover, 2nd ed. 2016)
Philip Kotler, Roland Berger, Nils Bickhoff
R1,128 R1,042 Discovery Miles 10 420 Save R86 (8%) Ships in 12 - 19 working days

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

The Prosperous Coach - Increase Income and Impact for You and Your Clients (Hardcover): Steve Chandler, Rich Litvin The Prosperous Coach - Increase Income and Impact for You and Your Clients (Hardcover)
Steve Chandler, Rich Litvin
R1,419 R1,171 Discovery Miles 11 710 Save R248 (17%) Ships in 10 - 15 working days
Promotion and Marketing Communications (Hardcover): Umut Ayman, Anil Kemal Kaya Promotion and Marketing Communications (Hardcover)
Umut Ayman, Anil Kemal Kaya
R3,345 Discovery Miles 33 450 Ships in 10 - 15 working days
Sales & Operations Planning - Best Practices - Lessons Learned from Worldwide Companies (Hardcover): John Dougherty,... Sales & Operations Planning - Best Practices - Lessons Learned from Worldwide Companies (Hardcover)
John Dougherty, Christopher Gray
R1,220 Discovery Miles 12 200 Ships in 12 - 19 working days

S&OP is "management's handle on the business." How it's used for management communication, decision-making and how it is integrated into other important business strategies are explained in detail.

Tourism's New Markets - Drivers, details and directions (Hardcover): Philip Pearce, Antonia Correia Tourism's New Markets - Drivers, details and directions (Hardcover)
Philip Pearce, Antonia Correia
R3,320 Discovery Miles 33 200 Ships in 12 - 19 working days

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

The Success Cycle - You Can Sell Anything With This System (Hardcover): Roger Clu Chfc Cawiezell The Success Cycle - You Can Sell Anything With This System (Hardcover)
Roger Clu Chfc Cawiezell
R898 Discovery Miles 8 980 Ships in 10 - 15 working days
Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Hardcover, 1st ed. 2016): Roman... Open Tourism - Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Hardcover, 1st ed. 2016)
Roman Egger, Igor Gula, Dominik Walcher
R5,906 Discovery Miles 59 060 Ships in 12 - 19 working days

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

Social Media Marketing Step-By-Step - The Guides To Instagram And Facebook Marketing - Learn How To Develop A Strategy And Grow... Social Media Marketing Step-By-Step - The Guides To Instagram And Facebook Marketing - Learn How To Develop A Strategy And Grow Your Business (Hardcover)
Bryan Bren
R995 R856 Discovery Miles 8 560 Save R139 (14%) Ships in 10 - 15 working days
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