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Books > Business & Economics > Business & management > Sales & marketing > General
Humanizing LIS Education and Practice: Diversity by Design
demonstrates that diversity concerns are relevant to all and need
to be approached in a systematic way. Developing the Diversity by
Design concept articulated by Dali and Caidi in 2017, the book
promotes the notion of the diversity mindset. Grouped into three
parts, the chapters within this volume have been written by an
international team of seasoned academics and practitioners who make
diversity integral to their professional and scholarly activities.
Building on the Diversity by Design approach, the book presents
case studies with practice models for two primary audiences: LIS
educators and LIS practitioners. Chapters cover a range of issues,
including, but not limited to, academic promotion and tenure; the
decolonization of LIS education; engaging Indigenous and
multicultural communities; librarians' professional development in
diversity and social justice; and the decolonization of library
access practices and policies. As a collection, the book
illustrates a systems-thinking approach to fostering diversity and
inclusion in LIS, integrating it by design into the LIS curriculum
and professional practice. Calling on individuals, organizations,
policymakers, and LIS educators to make diversity integral to their
daily activities and curriculum, Humanizing LIS Education and
Practice: Diversity by Design will be of interest to anyone engaged
in research and professional practice in Library and Information
Science.
"Hawks, Seagulls, & Mice" is an eye-opening resource for
executives, entrepreneurs, venture capitalist, and everyone else
involved in sales and marketing in business markets. It presents
business-tested conceptual and quantitative models for driving
performance in creating customers and capturing profits in
plain-spoken terms and supported by numerous case studies and
examples. Explore business markets from the following perspectives:
Strategic growth patterns Sales and marketing organization design
Sales and marketing activity management Customer buying process
Psychological and business value communication Sales and marketing
performance audits
"Finally Someone has shifted the old B2B paradigm of sales and
marketing and provided some dynamic, new, easy-to-use, quantitative
models for integrating the two around business goals."
-Gordon Hochhalter, Partner, Creativitystrategyconnectivity, Mobium
Creative Group
""HSM" fills two major gaps in the marketing book
universe-marketing in business-to-business markets and the
integration of sales and marketing functions. Smith addresses these
gaps in a systematic and comprehensive manner. A solid
effort."
-Puneet Manchanda, Associate Professor of Marketing, University of
Chicago Graduate Schools of Business
"Smith's."Hawks, Seagulls, & Mice" is a just-in-time work,
immediately needed by many and useful to all those businesses that
wish to grow their revenues in today's dynamic and exceedingly
complex competitive marketplace."
-Green R. Miller, PhD, Professor of Economics, Morehead State
University
MERGE eases you into the front row of a master class on the art
and science of the complex sale, taught by one of the "most
successful marketers" in financial services. No matter how good you
are (or think you are) as a relationship builder, rainmaker,
consultant or closer, pick up the head-snapping nuggets of
practical wisdom spread across these pages.
MERGE reveals a five-step surefire sales process long forgotten,
overlooked, or never learned by so many professionals in finance,
insurance, legal, real estate and other high-value professions.
Don't miss it this time. Your business, your clients depend on the
high-water mark of your greatness.
Praise for MERGE "MERGE offers the insight of one of America's
best and most successful marketers in the financial services
industry. Read it before your competition does."-Peter D. Quinn,
Senior Vice President, Wells Fargo Bank - Executive Benefits
"Bill MacDonald has done a superb job of merging theory and
practical application of sales and marketing-how he actually made
his theories work in practice. MERGE is a book all up-and-coming
sales and marketing executives should read, well-written, and easy
to read."-Jim Ellis, Dean, University of Southern California,
Marshall School of Business
"MERGE details the mistakes commonly made by consultants in
marketing services. Bill's five-step process can be used
successfully, no matter the market. The principles are transferable
and powerful. He's done a superb job of making his book relational
and practical. Every consulting professional will benefit from
reading this book."-Guy Baker, Immediate Past President, The
Million Dollar Round Table, Managing Director, EMI Consulting
With electronic commerce growing exponentially, staying competitive
through an effective e-business strategy is a tough challenge.
Electronic commerce represents one of the most promising directions
for generating competitive advantage at the micro level of the
organization and for increasing productivity at the macro level of
the economy. This is a study of the critical fundamental elements
that could impact a user's perception of business-to-business and
business-to-consumer electronic commerce. It examines key
components and concepts of e-commerce, evaluating the critical
success factors of global e-commerce, the economics of e-commerce,
and the practical issues involved with e-commerce in various
applications.
Many people see a weak association between marketing and
sustainable development and even consider them as two incompatible
fields. However, marketing benefits from an extremely powerful
position to encourage transformations at the production level and
to guide consumers towards responsible behaviors. From its
inception, marketing has been positioned as a support for the
relationship between the company and its customers, with the quest
for well-being set in the very foundations of the discipline. In a
context that is marked by crises and much skepticism, marketing
today should, more than ever, prove that it acts in good faith.
This book offers practitioners, public authorities, professors and
students illustrations that demonstrate that the dissemination of
sustainable practices is indeed a marketing issue. It argues that
it is particularly important not only to overcome the divide
between the concepts of marketing and sustainability, but also to
use marketing tools and frameworks to support sustainable
development and strengthen the green market.
This book is about wellness and well-being and is meant to serve
different groups of people in specialized ways. There is a widening
health care information gap between health consumers and care
providers. The material presented here bridges the gap between
laypeople as health care consumers and medically oriented health
care providers, with detailed natural healing information based on
medical and scientific knowledge.
As the Middle East continues to grow as a predominant force within
the international marketplace, research into Islamic practices and
culture is necessary to promote business success in the region.
Emerging Research on Islamic Marketing and Tourism in the Global
Economy offers in-depth perspectives on the influence of Islam on
consumer behavior, the travel industry, product development, and
the promotion of goods and services. Focusing on current trends and
tools, comprehensive interviews, questionnaires, and emerging
research, this book is an essential reference source for
academicians, entrepreneurs, policymakers, university students, and
educators interested in research surrounding the impact of Islam on
business.
Although various factors contribute to failed change, one of the
key reasons for change failure is the inability of leaders to gain
the trust of employees, to understand the interaction between their
subordinates, and to convince them to support change and to commit
the energy and effort necessary to implement it. The aims of this
book are to establish theories in order to describe and explain how
human behaviors and contexts interact dynamically in these changes,
and manage change and justice by reducing inequalities, giving
emphasis to distributive justice. In addition, the aim of this book
is also for readers to better understand employees' perceptions of
organizational justice by senior management which is particularly
important during the organizational change because change cannot
succeed without the acceptance and support from employees.
Organizational Justice and Organizational Change: Managing by Love
provides readers a theoretical understanding and recommendations
for acting properly in an organization, forming a comprehensive
tool and better enable practitioners to achieve management of
change and justice in organizations. It will be of interest to
researchers, academics, practitioners, and students in the fields
of change management, organizational studies, leadership, and
strategic management.
This title is part of UC Press's Voices Revived program, which
commemorates University of California Press's mission to seek out
and cultivate the brightest minds and give them voice, reach, and
impact. Drawing on a backlist dating to 1893, Voices Revived makes
high-quality, peer-reviewed scholarship accessible once again using
print-on-demand technology. This title was originally published in
1947.
Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain. Marketing as a core discipline was crafted in the infancy stage to ensure consumers got the right product, at the right price, in the right place and by use of the right promotion. The complexity in modern society involves correctly determining this “right”. Consumer Behaviour provides a current South African perspective on consumers and their ever-changing needs, as influenced by a number of psychological, cultural and environmental factors.
Consumer Behaviour discusses the dynamics of consumers and their consumption practices and behaviours, and the importance of adjusting marketing efforts accordingly to ensure business success.It reflects a relevant and current outlook, including exploring the changes and challenges associated with the COVID-19 pandemic.
Consumer Behaviour is aimed at undergraduate Marketing students and those who are already in the field wanting to improve their knowledge on consumer behaviour in South Africa.
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