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Books > Business & Economics > Business & management > Sales & marketing > General

Passive Income - A Step-By-Step Guide to build a passive income stream using Airbnb (Hardcover): George Pain Passive Income - A Step-By-Step Guide to build a passive income stream using Airbnb (Hardcover)
George Pain
R725 Discovery Miles 7 250 Ships in 18 - 22 working days
Humanizing LIS Education and Practice - Diversity by Design (Paperback): Keren Dali, Nadia Caidi Humanizing LIS Education and Practice - Diversity by Design (Paperback)
Keren Dali, Nadia Caidi
R1,266 Discovery Miles 12 660 Ships in 10 - 15 working days

Humanizing LIS Education and Practice: Diversity by Design demonstrates that diversity concerns are relevant to all and need to be approached in a systematic way. Developing the Diversity by Design concept articulated by Dali and Caidi in 2017, the book promotes the notion of the diversity mindset. Grouped into three parts, the chapters within this volume have been written by an international team of seasoned academics and practitioners who make diversity integral to their professional and scholarly activities. Building on the Diversity by Design approach, the book presents case studies with practice models for two primary audiences: LIS educators and LIS practitioners. Chapters cover a range of issues, including, but not limited to, academic promotion and tenure; the decolonization of LIS education; engaging Indigenous and multicultural communities; librarians' professional development in diversity and social justice; and the decolonization of library access practices and policies. As a collection, the book illustrates a systems-thinking approach to fostering diversity and inclusion in LIS, integrating it by design into the LIS curriculum and professional practice. Calling on individuals, organizations, policymakers, and LIS educators to make diversity integral to their daily activities and curriculum, Humanizing LIS Education and Practice: Diversity by Design will be of interest to anyone engaged in research and professional practice in Library and Information Science.

Communication Skills - Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great... Communication Skills - Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist (Hardcover)
Ace McCloud
R522 R487 Discovery Miles 4 870 Save R35 (7%) Ships in 18 - 22 working days
Digital Pharma Marketing Playbook - Winning with the new rules of Engagement (Hardcover, St ed.): Subba Rao Chaganti Digital Pharma Marketing Playbook - Winning with the new rules of Engagement (Hardcover, St ed.)
Subba Rao Chaganti
R1,136 Discovery Miles 11 360 Ships in 10 - 15 working days
How to Start a Business - The Ultimate Step-By-Step Guide to Starting a Small Business from Business Plan to Scaling up + LLC... How to Start a Business - The Ultimate Step-By-Step Guide to Starting a Small Business from Business Plan to Scaling up + LLC (Hardcover)
Greg Shields
R702 R631 Discovery Miles 6 310 Save R71 (10%) Ships in 18 - 22 working days
Feel Something - How to Embrace Empathy and Build Trust With Your Audience (Hardcover): Patrick Timmons Feel Something - How to Embrace Empathy and Build Trust With Your Audience (Hardcover)
Patrick Timmons
R636 R570 Discovery Miles 5 700 Save R66 (10%) Ships in 18 - 22 working days
Hawks, Seagulls, and Mice - Paradigms for Systematically Growing Revenue in Business Markets (Hardcover): Tim J. Smith Hawks, Seagulls, and Mice - Paradigms for Systematically Growing Revenue in Business Markets (Hardcover)
Tim J. Smith
R723 R647 Discovery Miles 6 470 Save R76 (11%) Ships in 18 - 22 working days

"Hawks, Seagulls, & Mice" is an eye-opening resource for executives, entrepreneurs, venture capitalist, and everyone else involved in sales and marketing in business markets. It presents business-tested conceptual and quantitative models for driving performance in creating customers and capturing profits in plain-spoken terms and supported by numerous case studies and examples. Explore business markets from the following perspectives: Strategic growth patterns Sales and marketing organization design Sales and marketing activity management Customer buying process Psychological and business value communication Sales and marketing performance audits

"Finally Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic, new, easy-to-use, quantitative models for integrating the two around business goals."
-Gordon Hochhalter, Partner, Creativitystrategyconnectivity, Mobium Creative Group

""HSM" fills two major gaps in the marketing book universe-marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort."
-Puneet Manchanda, Associate Professor of Marketing, University of Chicago Graduate Schools of Business

"Smith's."Hawks, Seagulls, & Mice" is a just-in-time work, immediately needed by many and useful to all those businesses that wish to grow their revenues in today's dynamic and exceedingly complex competitive marketplace."
-Green R. Miller, PhD, Professor of Economics, Morehead State University

Merge - Simplify the Complex Sale in Five Surefire Steps (Hardcover): William L. MacDonald Merge - Simplify the Complex Sale in Five Surefire Steps (Hardcover)
William L. MacDonald
R619 Discovery Miles 6 190 Ships in 10 - 15 working days

MERGE eases you into the front row of a master class on the art and science of the complex sale, taught by one of the "most successful marketers" in financial services. No matter how good you are (or think you are) as a relationship builder, rainmaker, consultant or closer, pick up the head-snapping nuggets of practical wisdom spread across these pages.

MERGE reveals a five-step surefire sales process long forgotten, overlooked, or never learned by so many professionals in finance, insurance, legal, real estate and other high-value professions. Don't miss it this time. Your business, your clients depend on the high-water mark of your greatness.

Praise for MERGE "MERGE offers the insight of one of America's best and most successful marketers in the financial services industry. Read it before your competition does."-Peter D. Quinn, Senior Vice President, Wells Fargo Bank - Executive Benefits

"Bill MacDonald has done a superb job of merging theory and practical application of sales and marketing-how he actually made his theories work in practice. MERGE is a book all up-and-coming sales and marketing executives should read, well-written, and easy to read."-Jim Ellis, Dean, University of Southern California, Marshall School of Business

"MERGE details the mistakes commonly made by consultants in marketing services. Bill's five-step process can be used successfully, no matter the market. The principles are transferable and powerful. He's done a superb job of making his book relational and practical. Every consulting professional will benefit from reading this book."-Guy Baker, Immediate Past President, The Million Dollar Round Table, Managing Director, EMI Consulting

A Guide to Success Self-Publishing - 2nd Edition (Hardcover, 2nd ed.): Connor Whiteley A Guide to Success Self-Publishing - 2nd Edition (Hardcover, 2nd ed.)
Connor Whiteley
R493 Discovery Miles 4 930 Ships in 18 - 22 working days
First Impressions - The Art and Practice of Making a Profoundly Positive First Impression (Hardcover): Terry Beckstrom First Impressions - The Art and Practice of Making a Profoundly Positive First Impression (Hardcover)
Terry Beckstrom
R900 Discovery Miles 9 000 Ships in 10 - 15 working days
Digital Marketing Essentials You Always Wanted to Know (Hardcover): Vibrant Publishers Digital Marketing Essentials You Always Wanted to Know (Hardcover)
Vibrant Publishers
R1,467 Discovery Miles 14 670 Ships in 18 - 22 working days
How to Create a Trade Mark, Protect it and Build your Brand (Hardcover): Liam Birkett How to Create a Trade Mark, Protect it and Build your Brand (Hardcover)
Liam Birkett
R464 R437 Discovery Miles 4 370 Save R27 (6%) Ships in 18 - 22 working days
Electronic Commerce - Opportunity and Challenges (Hardcover, illustrated edition): Syed Mahbubhur Rahman, Mahesh S Raisinghani Electronic Commerce - Opportunity and Challenges (Hardcover, illustrated edition)
Syed Mahbubhur Rahman, Mahesh S Raisinghani
R2,007 Discovery Miles 20 070 Ships in 18 - 22 working days

With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.

Sustainable Development Marketing - Marketing for Sustainable Development (Hardcover): S Dekhili Sustainable Development Marketing - Marketing for Sustainable Development (Hardcover)
S Dekhili
R3,774 Discovery Miles 37 740 Ships in 18 - 22 working days

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

The Sweet Smell of Success (Hardcover): James Dr "Tad" Geiger The Sweet Smell of Success (Hardcover)
James Dr "Tad" Geiger
R694 Discovery Miles 6 940 Ships in 10 - 15 working days

This book is about wellness and well-being and is meant to serve different groups of people in specialized ways. There is a widening health care information gap between health consumers and care providers. The material presented here bridges the gap between laypeople as health care consumers and medically oriented health care providers, with detailed natural healing information based on medical and scientific knowledge.

Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover): Hatem El-Gohary, Riyad Eid Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover)
Hatem El-Gohary, Riyad Eid
R5,124 Discovery Miles 51 240 Ships in 18 - 22 working days

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Organizational Justice and Organizational Change - Managing by Love (Hardcover): Dominique David Organizational Justice and Organizational Change - Managing by Love (Hardcover)
Dominique David
R1,650 Discovery Miles 16 500 Ships in 10 - 15 working days

Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the interaction between their subordinates, and to convince them to support change and to commit the energy and effort necessary to implement it. The aims of this book are to establish theories in order to describe and explain how human behaviors and contexts interact dynamically in these changes, and manage change and justice by reducing inequalities, giving emphasis to distributive justice. In addition, the aim of this book is also for readers to better understand employees' perceptions of organizational justice by senior management which is particularly important during the organizational change because change cannot succeed without the acceptance and support from employees. Organizational Justice and Organizational Change: Managing by Love provides readers a theoretical understanding and recommendations for acting properly in an organization, forming a comprehensive tool and better enable practitioners to achieve management of change and justice in organizations. It will be of interest to researchers, academics, practitioners, and students in the fields of change management, organizational studies, leadership, and strategic management.

The Insider Secret of Business - Growing Successful Financially and Productively (Hardcover): Alain Imponge The Insider Secret of Business - Growing Successful Financially and Productively (Hardcover)
Alain Imponge
R684 Discovery Miles 6 840 Ships in 10 - 15 working days
Bring Inner Greatness Out - Personal Brand (Hardcover): Mansur Hasib Bring Inner Greatness Out - Personal Brand (Hardcover)
Mansur Hasib
R900 R779 Discovery Miles 7 790 Save R121 (13%) Ships in 18 - 22 working days
The Structure of Transcontinental Railroad Rates - A Publication of the Bureau of Business and Economic Research, University of... The Structure of Transcontinental Railroad Rates - A Publication of the Bureau of Business and Economic Research, University of California (Hardcover)
Stuart Daggett, John P. Carter
R2,371 Discovery Miles 23 710 Ships in 10 - 15 working days

This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1947.

$Ell Your Little Heart Out! (Hardcover): Alan L. Alford $Ell Your Little Heart Out! (Hardcover)
Alan L. Alford
R718 Discovery Miles 7 180 Ships in 10 - 15 working days
Consumer Behaviour - A South African Perspective (Pamphlet): Yathika Gowpall, Carinda Williams Consumer Behaviour - A South African Perspective (Pamphlet)
Yathika Gowpall, Carinda Williams
R640 Discovery Miles 6 400 Ships in 4 - 6 working days

Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain. Marketing as a core discipline was crafted in the infancy stage to ensure consumers got the right product, at the right price, in the right place and by use of the right promotion. The complexity in modern society involves correctly determining this “right”. Consumer Behaviour provides a current South African perspective on consumers and their ever-changing needs, as influenced by a number of psychological, cultural and environmental factors.

Consumer Behaviour discusses the dynamics of consumers and their consumption practices and behaviours, and the importance of adjusting marketing efforts accordingly to ensure business success.It reflects a relevant and current outlook, including exploring the changes and challenges associated with the COVID-19 pandemic.

Consumer Behaviour is aimed at undergraduate Marketing students and those who are already in the field wanting to improve their knowledge on consumer behaviour in South Africa.

Nice Capitalism (Hardcover): Costas Kataras Nice Capitalism (Hardcover)
Costas Kataras
R836 Discovery Miles 8 360 Ships in 18 - 22 working days
Smart Yacht Marketing 101 - The secrets to sourcing, winning and retaining the world's richest clientele (Hardcover): Mark... Smart Yacht Marketing 101 - The secrets to sourcing, winning and retaining the world's richest clientele (Hardcover)
Mark Duncan
R4,307 Discovery Miles 43 070 Ships in 10 - 15 working days
The Power of Connected Marketing - 3 of the World's Leading Marketing Experts reveal their proven Online, Offline &... The Power of Connected Marketing - 3 of the World's Leading Marketing Experts reveal their proven Online, Offline & In-store Strategies to grow your Business and Dominate your marketplace. (Hardcover)
Troy Spring, Glenn Pasch, Tracy Myers
R625 Discovery Miles 6 250 Ships in 10 - 15 working days
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