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Books > Business & Economics > Business & management > Sales & marketing > General
The growth of internet access and the entry of smartphones into
everyday life has provided a revolutionary way for consumers to
interact with businesses throughout the tourist industry. As a
result, numerous companies are utilizing techniques and concepts
designed to communicate directly with potential clientele all over
the world. Digital Marketing Strategies for Tourism, Hospitality,
and Airline Industries provides innovative insights into how
digital marketing can influence the consumer relationship at every
stage of the tourism process and features emerging tools and
techniques to establish better connections with consumers. The
content within this publication examines topics such as branding
strategies, social media, and influencer marketing for maximum
content exposure. This information is designed for marketing
managers, executives, event planners, tour developers, hotel
managers, airline managers, program directors, advertisers,
restaurateurs, students, business professionals, and researchers.
One of the most challenging obstacles for many businesses in
successfully reaching a global market stems from cultural and
language barriers and the lack of a clear understanding of this
issue. It is critical for businesses to understand these cultural
and language barriers and how to face them through effective
communications and cultural sensitivity. The companies that will
thrive and see the most success are the ones whose employees
communicate and collaborate effectively with customers, suppliers,
and partners all over the world. Breaking Down Language and
Cultural Barriers Through Contemporary Global Marketing Strategies
provides both empirical and theoretical research focused on ways
that business professionals and organizations are breaking down
cultural and language barriers, integrating cultural sensitivity,
and implementing cross-cultural management practices into their
daily business practices. Featuring research on topics such as
origin effects, consumption culture, and cross-cultural management,
managers, consultants, academic researchers, practitioners,
business educators, and advanced students in various disciplines
will find the content within this publication to be beneficial.
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.
Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next.
In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.
To gain the most competitive edge, marketers must continually
optimize their promotional strategies. While the adult population
is a prominent target, there is significant market potential for
young consumers as well. Analyzing Children's Consumption Behavior:
Ethics, Methodologies, and Future Considerations presents a dynamic
overview of the best practices for marketing products that target
children as consumers and analyzes the most effective promotional
strategies being utilized. Highlighting both the advantages and
challenges of targeting young consumers, this book is a pivotal
reference source for marketers, professionals, researchers,
upper-level students, and practitioners interested in emerging
perspectives on children's consumption behavior.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
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