Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.

What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.

As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"-hopeful, positive, uncontroversial-on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms-especially cause marketing-as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.
Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problemsProvides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic librariesProvides practical examples from actual experiences that can be adapted by readers"

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Key concepts are:

• the nature of distribution and its role in the supply chain and marketing
• the concept of value chain marketing
• distribution channels in South Africa
• understanding channel design and channel selection
• functions in the value chain
• behavioural processes in the value chain
• trends in value chain development and online channels
• the supply chain and logistics industry in South Africa
• buyer -supplier relationships

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership Challenge assignments and Minicases at the end of every chapter are to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role-Play exercises at the end of each chapter, designed to enable students to learn by doing A comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website. This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications - a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructor's manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors.

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.
With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.
* Based on a successful and highly regarded first original title aimed at the steadily expanding needs of service businesses
* Massively revised and updated with new perspectives and cases
* Written by one of the best known and acclaimed author teams in the sector who can give effective advice on understanding and then creating practical marketing plans for service businesses.

* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.

Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.

Life is short. Play naked!

Knowing how to use Facebook to network and market yourself or your business gives a single person unlimited potential for reaching over 1 billion users in 60 countries. This tool will show you how to manage the marketing on your personal profile and business pages. Authored by an expert and consultant in cutting edge marketing strategies, this well-rounded guide will immediately change the way you use Facebook and the way you market your business. 6-page laminated guide includes: Profile vs. Page Your Personal Facebook Profile Networking How Facebook Can Benefit Businesses & Brands Your Business's Facebook Page Facebook Advertising Options Creating Calls to Action on Your Page How to Manage a Page with Multiple Admins How to Schedule Posts Facebook Apps Contests & Promotions Incorporate Facebook into Your Overall Marketing Strategy Helpful Resources within Facebook

'Excerpts from Experts - Marketing' is a compendium of insight, advice and anecdotes from more than 200 of the leading names in marketing. These wonderful people have generously contributed their time and wisdom to raise money in aid of NHS Charities Together. Whether you're an aspiring graduate, experienced professional, marketing guru, or just vaguely interested in the magical world of brands and marketing, this book is a must read.

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions.  Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

• The seven universal story points all humans respond to;
• The real reason customers make purchases;
• How to simplify a brand message so people understand it; and
• How to create the most effective messaging for websites, brochures, and social media.

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no.

Here’s exactly what this book will show you how to do:

How To Charge a Lot More Than You Currently Are…
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
b- The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real)
c- The Value Flip...so you never get price compared again (that’s a promise)
d- The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your product to attract the best talent.

How To Make Your Product So Good, Prospects Find A Way To Pay For It
a- The Unbeatable Value Equation….to make what you sell worth more than your prospects have ever received
b- The Delivery Cube….to make delivering your products and services cost less but provide more
c- The Trim & Stack Hack….to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old).

How To Enhance Your Offer So Much, Prospects Buy Without Hesitating
a- The Scarcity Stack….how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
b- The “Everyday” Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure
c- Unbeatable Bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
d- God-mode Guarantees...so good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
e- Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients and so much more…

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale. If you want to get more prospects to reply to your ads for less advertising dollars and get them to say YES to breathtaking prices...then ADD TO CART, use its contents, and see for yourself.