0
Your cart

Your cart is empty

Browse All Departments
Price
  • R50 - R100 (2)
  • R100 - R250 (1,033)
  • R250 - R500 (4,662)
  • R500+ (15,923)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Business & management > Sales & marketing > General

International Brand Management of Chinese Companies - Case Studies on the Chinese Household Appliances and Consumer Electronics... International Brand Management of Chinese Companies - Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets (Hardcover, 2008 ed.)
Sandra Bell
R5,421 Discovery Miles 54 210 Ships in 10 - 15 working days

China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those "economic miracles" which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Handbook of Hospitality Marketing Management (Hardcover): Haemoon Oh Handbook of Hospitality Marketing Management (Hardcover)
Haemoon Oh
R6,610 Discovery Miles 66 100 Ships in 12 - 17 working days

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry s daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality
marketing research by specifc topics.
The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners.
* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles
* Essentials of the hospitality marketing mix such as branding, advertising and business performance
* Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing
* Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel
* Special marketing topics such as internal marketing and casino marketing

B.R.A.N.D. Before Your Resume - Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life... B.R.A.N.D. Before Your Resume - Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life (Hardcover)
Graciela Tiscareno-Sato
R660 Discovery Miles 6 600 Ships in 10 - 15 working days
Rethinking Marketing - The Entrepreneurial Imperative (Paperback, United States ed): Minet Schindehutte, Michael Morris,... Rethinking Marketing - The Entrepreneurial Imperative (Paperback, United States ed)
Minet Schindehutte, Michael Morris, Leyland Pitt
R2,636 Discovery Miles 26 360 Ships in 12 - 17 working days

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.

Capon's Marketing Essentials (Hardcover): Noel Capon Capon's Marketing Essentials (Hardcover)
Noel Capon
R5,846 Discovery Miles 58 460 Ships in 12 - 17 working days
Key Account Plans - The Practitioners' Guide to Profitable Planning (Paperback): Lynette Ryals, Malcolm McDonald Key Account Plans - The Practitioners' Guide to Profitable Planning (Paperback)
Lynette Ryals, Malcolm McDonald
R1,618 Discovery Miles 16 180 Ships in 12 - 17 working days

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key accounts. This is a genuinely strategic activity that goes well beyond sales management and the simplistic use of budgets to generate targets. It is about the behaviours and practices that make predictable, profitable and sustainable Key Account Management possible. To achieve this the book is constructed to deliver- * Clear descriptions of the various techniques and the reason for their importance * A hugely powerful step by step approach to using the key techniques to build strategic skills * Templates for building real plans * Cases, examples and vignettes to show best real world practice Based on wide application in the business world, and the world class research at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning. For senior managers, key account managers at all levels as well as those on executive and MBA courses it will be an essential guide and text.

Optimal Control of Credit Risk (Hardcover, 2001 ed.): Didier Cossin, Felipe M.Aparicio Acosta Optimal Control of Credit Risk (Hardcover, 2001 ed.)
Didier Cossin, Felipe M.Aparicio Acosta
R2,906 Discovery Miles 29 060 Ships in 10 - 15 working days

Optimal Control of Credit Risk presents an alternative methodology to deal with a financial problem that has not been well analyzed yet: the control of credit risk. Credit risk has become recently the center of interest of the financial community, with new instruments (such as Credit Risk Derivatives) and new methodologies (such as Credit Metrics) being developed. The recent literature has focused on the pricing of credit risk. On the other hand, practitioners tend to eliminate credit risk rather than price it. They do so via collateralization. The authors propose here a methodological basis for an optimal collateralization. The monograph is organized as follows: Chapter 1 reviews the main avenues of literature related to our problem; Chapter 2 provides a brief overview of the main optimal control principles; and Chapter 3 presents the models and their setting. In the remaining chapters, the authors propose two sets of programs. One set of programs will apply in cases where the information on the assets=value is readily available (full observation case), while the other applies when costly audits are needed in order to assess this value (partial observation case). In either case, the modeling stage leads to a set of quasi-variational inequalities which the authors attempt to solve numerically in the simpler case of full observations. This is done in Chapter 6. Finally a simulation analysis is carried out in Chapter 7, in which the authors study the influence on the control process of changes in the different model parameters. This precedes a discussion on possible extensions in Chapter 8 and some concluding remarks in Section 9.

Wine Marketing (Paperback): C. Michael Hall, Richard Mitchell Wine Marketing (Paperback)
C. Michael Hall, Richard Mitchell
R1,526 Discovery Miles 15 260 Ships in 12 - 17 working days

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Artificial Intelligence Business Applications - Artificial Intelligence Marketing and Sales Applications (Hardcover): Bob Mather Artificial Intelligence Business Applications - Artificial Intelligence Marketing and Sales Applications (Hardcover)
Bob Mather
R915 Discovery Miles 9 150 Ships in 10 - 15 working days
Global Capitalism, Culture, and Ethics (Paperback, 2nd edition): Richard A Spinello Global Capitalism, Culture, and Ethics (Paperback, 2nd edition)
Richard A Spinello
R1,643 R1,022 Discovery Miles 10 220 Save R621 (38%) Ships in 9 - 15 working days

A concise narrative with cases and examples of controversial corporate behaviour interwoven throughout. Provides a deep analysis of ethical issues such as universalism in ethics, the proper grounding of human rights, the legitimacy of moral agency for multinational corporations, and the authority of host country laws for students. From one of the leading academics in business ethics and globalisation. Aimed at upper level students, the book presents important issues, challenging students to develop an awareness and understanding of these topics, as well as building their analytical skills.

Consumer Tribes (Paperback): Bernard Cova, Robert Kozinets, Avi Shankar Consumer Tribes (Paperback)
Bernard Cova, Robert Kozinets, Avi Shankar
R1,515 Discovery Miles 15 150 Ships in 12 - 17 working days

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social 'links' (social relationships) are more important than the things (brands etc.)
The aim of this book is therefore to offer a systematic overview of the area that has been defined as "cultures of consumption"- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
* The first comprehensive text to capture the diversity of research in the area and offer an authoritative and easily digestible overview.
*Challenges accepted marketing theory such as segmentation and sets the benchmark for contemporary thinking on topical issues.
* Internationally renowned team of editors and contributors.

Venturing Abroad - Innovation by U.S. Multinationals (Hardcover): Frank C. Schuller Venturing Abroad - Innovation by U.S. Multinationals (Hardcover)
Frank C. Schuller
R2,236 Discovery Miles 22 360 Ships in 10 - 15 working days

"Venturing Abroad" could not have been written at a more opportune time. A major theme of the book is that, not only is innovation crucial for U.S. multinationals to survive competition abroad, but that such innovation is increasingly being effected in U.S. subsidiaries overseas following the lead of most Western European multinationals and, to a lesser degree, their Japanese counterparts. Another recurring theme in the book is that the nature of the innovation itself, be it incremental or breakthrough innovation, defensive versus proactive, is important in determining the ability to survive global competition. . . . Schuller has clearly addressed a crucial set of issues in international business, namely issues involving innovation process and the consequent competitive implications for multinational firms. "Journal of International Business StudieS"

"Venturing Abroad" is a comprehensive, research-based analysis of how U.S. corporations are competing with foreign multinationals in the area of technological innovation. Based on the author's personal survey research and on extensive interviews with top management in major U.S. multinational firms, Venturing Abroad not only shows what corporations are doing in response to the competitive threat from abroad, but also suggests new, relatively untried strategies for dealing with it. Schuller shows how U.S. firms are beginning to respond to competitive pressures by infusing their overseas subsidiaries with an entrepreneurial spirit once reserved exclusively for U.S. markets. Further, he demonstrates, U.S. headquarters are relying on these subsidiaries to identify, direct, research, and develop innovations addressed to the specific needs and demands of the markets they serve. Schuller argues that the successful experience of large multinationals who have adopted this proactive strategy offers a wealth of lessons applicable to other firms in similar positions.

Defining Democracy in a Digital Age - Political Support on Social Media (Hardcover): B. Lutz, P. Toit Defining Democracy in a Digital Age - Political Support on Social Media (Hardcover)
B. Lutz, P. Toit
R1,799 Discovery Miles 17 990 Ships in 12 - 17 working days

The internet has created a new social base where governments are ever more critically examined and measuring public sentiment expressed on social media is crucial to gauging ongoing support for democracy. This book illustrates a methodology for doing so, and considers the impact of this new public sphere on the future of democracy.

Build your Personal Brand 2019 - Secrets to the Perfect Brand Identity, Growing a Following, and Becoming an Influencer on... Build your Personal Brand 2019 - Secrets to the Perfect Brand Identity, Growing a Following, and Becoming an Influencer on Instagram, Facebook, and Youtube using Social Media Marketing and Advertising (Hardcover)
Chase Cassidy
R763 Discovery Miles 7 630 Ships in 10 - 15 working days
Strategic Sport Marketing (Paperback, 5th edition): Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C.... Strategic Sport Marketing (Paperback, 5th edition)
Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel C. Funk
R1,432 Discovery Miles 14 320 Ships in 9 - 15 working days

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

Just Ask the Right Questions to Get What You Want (Paperback): Ian Cooper Just Ask the Right Questions to Get What You Want (Paperback)
Ian Cooper
R333 R270 Discovery Miles 2 700 Save R63 (19%) Ships in 12 - 17 working days

Do you know what holds you back more than anything else? Ian Cooper believes the answer is simple: we are all held back by our failure to ask for what we want. He believes that by asking the right questions of others and ourselves we can all achieve personal and professional success. Ian Cooper puts each of us on the path to success by: Revealing the golden rules of asking. Introducing his formula: the 'Technology of Questions' Enabling us to change our mindsets to 'Just Ask' Demonstrating how particular types of questions can be used in varied situations. Encouraging us to consider a whole range of personal thought questions, which focus on particular issues to enhance the quality of our lives and improve our personal performance. Relevant to both your personal and professional life, Ian Cooper will assist you in understanding the power of positive questioning and help you to get what you want when you want it. By the end of the book you will have subconciously absorbed the 'Just Ask' mindset allowing you to know how to ask the right questions to get the best outcomes. Develop conversation, assertiveness and business skills as you are guided through a series of 'real life' examples to help you to apply the techiques you learn to your own life and situations.

Omni-personal Luxury - How to Transform your Luxury Business for the Digital Age (Hardcover, 1st ed. 2022): Rebecca Schmitt,... Omni-personal Luxury - How to Transform your Luxury Business for the Digital Age (Hardcover, 1st ed. 2022)
Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan
R1,020 R935 Discovery Miles 9 350 Save R85 (8%) Ships in 12 - 17 working days

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization's ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

The Next Level Dropshipping Guide - How to Elevate your Income and Create a Lucrative Long-term Business from Anywhere in the... The Next Level Dropshipping Guide - How to Elevate your Income and Create a Lucrative Long-term Business from Anywhere in the world with Facebook Advertising, Shopify, And Fulfillment Centers (Hardcover)
Aaron Kiely
R739 Discovery Miles 7 390 Ships in 12 - 17 working days
Segmentation Strategies for Hospitality Managers - Target Marketing for Competitive Advantage (Hardcover): Ron Morritt, Art... Segmentation Strategies for Hospitality Managers - Target Marketing for Competitive Advantage (Hardcover)
Ron Morritt, Art Weinstein
R4,374 Discovery Miles 43 740 Ships in 12 - 17 working days

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies. Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry's practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter's concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology's impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.

Ethical Decision-Making in Management - Perspectives of the Philosopher, the Sociologist and the Manager (Hardcover): Matej... Ethical Decision-Making in Management - Perspectives of the Philosopher, the Sociologist and the Manager (Hardcover)
Matej Drascek, Dana Mesner-Andolsek, Adriana Rejc Buhovac
R3,989 Discovery Miles 39 890 Ships in 9 - 15 working days

Moral pragmatism has been largely ignored in Business Ethics, despite its natural attraction and the fact that it is prominent in philosophy and socio-economic theories. The main premise of the book is that the complexity of today's business world does not permit a grand ethical theory, notwithstanding the different attempts made by scientists. Moral pragmatism is the 'go-to' approach where the ethical decision-making of managers varies dependent on different circumstances but it always integrates moral considerations. Ethical decision-making is no longer based simply on known rules, but entails the constant dynamic interaction of circumstances, the development of new rules, managers' past experiences, their knowledge concerning ethics, and skills of moral reasoning. This book interweaves the postmodern approach to management studies and, based on its innovative research, reintroduces moral pragmatism in Business Ethics. The combination of decision-making theories, philosophy and postmodernism paves the way for future novel research in Business Ethics, making it an excellent resource for researchers, academics, and advanced students in the field of Business Ethics. Practitioners, on the other hand, will benefit by improving their skills in ethical decision-making and leadership.

The Globalization of Multinational Enterprise Activity and Economic Development (Hardcover, 2000 ed.): N Hood, S. Young The Globalization of Multinational Enterprise Activity and Economic Development (Hardcover, 2000 ed.)
N Hood, S. Young
R2,977 Discovery Miles 29 770 Ships in 10 - 15 working days

This book explores and analyzes the effects of the globalization strategies of multinational enterprises (MNEs) on national and local development and highlights the implications of these effects for policy makers. Containing contributions from leading international business scholars, the text addresses this previously little explored but critically important issues for the future of the world economy.

Gabay's Copywriters Compendium - The Definitive Creative Writers Guide (Paperback, 2nd edition): Jonathan Gabay Gabay's Copywriters Compendium - The Definitive Creative Writers Guide (Paperback, 2nd edition)
Jonathan Gabay
R1,378 Discovery Miles 13 780 Ships in 12 - 17 working days

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

Dynamic Models of Advertising Competition - Open- and Closed-Loop Extensions (Hardcover, 1991 ed.): Gary M. Erickson Dynamic Models of Advertising Competition - Open- and Closed-Loop Extensions (Hardcover, 1991 ed.)
Gary M. Erickson
R3,001 Discovery Miles 30 010 Ships in 10 - 15 working days

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models."

Developments in Australasian Marketing (Hardcover): S. Tamer Cavusgil Developments in Australasian Marketing (Hardcover)
S. Tamer Cavusgil
R4,196 Discovery Miles 41 960 Ships in 12 - 17 working days

Hardbound. Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.

Advances in Telecommunication Management (Hardcover): Jagdish N Sheth, Gary L. Frazier Advances in Telecommunication Management (Hardcover)
Jagdish N Sheth, Gary L. Frazier; Edited by Thomas J. Housel
R3,281 Discovery Miles 32 810 Ships in 12 - 17 working days

This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Technology and Crisis Management.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Strategic Marketing
J.A. Wiid, M C Cant Paperback R540 R455 Discovery Miles 4 550
International Marketing
Burgess, Bothma Paperback  (1)
R741 R667 Discovery Miles 6 670
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,184 R1,072 Discovery Miles 10 720
Relationship Marketing And Customer…
Madele Tait, Mornay Roberts-Lombard Paperback R389 R329 Discovery Miles 3 290
Marketing Management - A South African…
M C Cant, L. Kamffer, … Paperback R500 R409 Discovery Miles 4 090
Electronic Commerce
Gary Schneider Paperback  (2)
R1,282 R1,149 Discovery Miles 11 490
Brandalism - Building Brands By…
Mike Sharman Paperback R310 R254 Discovery Miles 2 540
Marketing In Africa
K.M. Makhitha Paperback R490 R414 Discovery Miles 4 140
Brand Management
H.B. Klopper, E. North Paperback  (2)
R829 R723 Discovery Miles 7 230
Marketing
C. Lamb, J. Hair Paperback R786 R704 Discovery Miles 7 040

 

Partners