Knowledge is the basic output of the defense technology establishment in the United States; it is what enables the development of weapon systems. From this premise, this volume explores the process of knowledge production in defense technology from the beginnings of the Cold War to the present time. Produced through the process of research and development (R&D), technical knowledge for defense is an economic commodity. It is "fundable" in the sense of having future value. Like other commodities in the futures market, it is purchased before it is produced. But unlike those other commodities, this knowledge is typically produced through the joint efforts of the customer and the vendor.
This study highlights two polar aspects of knowledge production: technology development and technology transfer. It centers on the present, shifting concept of defense conversion that is redefining defense technology policy. The book also includes cited documents pertaining to the transactions that engage customers and vendors in the process of knowledge production. The documents constitute a literature of needs and claims, and they reveal two chief properties: problem formulation and tactical positioning. Apart from the substantive yield of these particular documents, the strategy of evidence in this volume has broad implications for further study, suggesting a means of analyzing knowledge production in other large social systems.

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly "green" marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or "green" marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academicswho wish for quick insight into environmental marketing issues.

Accounting education ought to prepare future professionals to enter a principles-based, rules-oriented field of activity wherein technical knowledge of accounting standards (principles, rules and decision procedures) and ethical awareness (the capacity to discern moral issues and resolve ethical dilemmas) are crucial. Accounting education is best performed by the accountant's adherence to the principles of the accounting profession and by individuals and firms following the appropriate rules, act according to the codes of conduct adopted by their profession, exercise clear judgment whenever they address financial transactions and consider/assess the state of a given business. Accounting Ethics Education: Making Ethics Real gathers a diversity of contributions from invited well-known experts and other specialists. It promotes comprehensive reflection around key trends, discussing and highlighting the most updated research on accounting ethics education, being an essential and useful reference in the field. In the performance of accounting tasks, the accountant should be educated and supported in the skills development and habit formation to solve accounting problems, recognize moral issues and resolve ethical dilemmas that will be encountered in their special tasks. Also, this book provides a moral map for identifying and acting on values when difficult situations arise. Examining multiple perspectives, the book improves the scholarly debate by providing cutting-edge and insightful research vital for all those interested and immersed in these matters. It will be of great value to academics, students, researchers and professionals in the fields of accounting, accounting education and ethics.

Organizations and societies are facing extreme challenges that require action (IPCC, 2021). The UN's sustainability goals, demographic change, and the green shift are knocking on the door, while traditional education, and ways of leading and managing this development, often fail to keep up. Organizational Change, Leadership and Ethics challenges leadership orthodoxy, assumptions, and myths currently preventing the further development of theory and practice. It encourages intelligent disobedience in support of greater leadership capabilities and capacity in organisations and societies. As such, the book is written for everyone who wants to be MAD - to Make A Difference - students, scholars, and practitioners alike.

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the green environmentThese chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the "green" bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.

This book offers insight into international trade and foreign direct investment competitiveness in Africa. It examines two policies frequently used to enhance international competitiveness in Sub-Saharan African economies: exchange rate policy and productivity-related policy.

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

New co-author (Giles Chance) has extensive practical experience of doing business in China Updated to take account of China's status as a global economic power and changes in consumer behaviour New chapter on e-commerce in China Updated to include information on new government policy on trade partnerships, commercial law and anti-corruption drives New and updated case studies highlight both similaririties and differences between Chinese and western business culture Simple and direct writing styles appeals to both students and managers going to China for the first time

Today, managers, politicians, educators, and healthcare providers are highly skilled technicians who navigate modern systems. However, followers seek more than know-how; they desire moral leadership. Even leaders equipped with skills must make difficult ethical choices. This book connects philosophy to leadership by examining three representative texts from the history of philosophy: Plato's Republic, Aristotle's Nicomachean Ethics, and Niccolo Machiavelli's The Prince. The leadership ideas contained in each one of these philosopher's works were not only pioneering for their age but continue to be relevant today because they provide insight into the enduring questions of leadership. The book demonstrates the timeliness of the classical works by applying these philosophical approaches to historical and contemporary cases. This book is ideal for readers who are acquainted with philosophy and those who are uninitiated. The connections made between philosophy, leadership literature, and real-life leaders enable readers to appreciate how deeper reflection into the themes of leadership might merit scholarly attention and bear witness to the close union between the philosophy of leadership and the real world.

In today's business world, competence is no longer enough in an employee--competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness--and therefore business--by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control.

This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy.
This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.

"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We're learning to fly the plane while we're building it." If so, think of a startup-with all its moving parts, phases, and personalities-as flying a plane, while you're building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you've landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands' DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.

Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.

An examination of global competitive forces and the internationalization pressures faced by companies provides insight into key strategic challenges as we approach the 21st century.
Creating Organizational Advantage analyses: how globalization is forcing organizations to address their 'strategic sloppiness', why companies seek 'panacea' solutions to basic business problems, the strategic dimensions of organizational change programmes, the role of joint ventures and strategic alliances in compensating for shortfalls in core competencies.
These key themes are integrated within a framework which proposes balanced solutions for organizational survival and strategic prosperity.
Many of the ideas for the book came from the author's research consultancy and executive development experience with international organizations, including:
Bass Taverns, British Steel, BT, Burmah Castrol, Cadbury Schweppes, CAMAS, Coopers & Lybrand, Coral, ECC, GPT, Grace Dearborn, Hitachi, Kodak, KPMG, Lucas Aerospace, Northern Telecom, Philips, Raychem, Reed Elsevier, Rolls-Royce plc, Shell Chemicals, Siemens-Nixdorf.
Winner of the 1995 MCA Management Prize
Presents critical appraisal of fashions and fads in management theory

This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable consumption patterns in affluent societies and the drivers of rapidly increasing consumption in emerging economies. They focus on consumption patterns with the largest environmental footprints, including energy, housing, and mobility and engage in sophisticated ways with the theoretical frontiers of the field of consumption research, in particular on the 'practice turn' that has come to dominate the field in recent decades. This book maps out what we know about consumption, questions what we take for granted, and points us in new directions for better understanding-and changing-unsustainable consumption patterns.

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly "green" marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or "green" marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academicswho wish for quick insight into environmental marketing issues.

This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of value congruence, promoting product characteristics using social media, perception of terrorism risks, and personal innovativeness and employability.

You have to do it... you might as well enjoy it

No one likes a pushy, smarmy salesman - no one wants to be that guy ... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair - there's no need to go on some cringey sales training day. "How to be Great at the Stuff You Hate" shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people - it's a process, it's a relationship ... it's fun All you need to do is cut the crap, be yourself and win some business.

How to be Great at the Stuff You Hate shows you how to: Pull together a target list - who do you want to approach and do business with?Connect with those people - writing letters/emailsMaster meeting and networking - conquering small talk Follow up once you've chatted to someoneAsk for what you want

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: * Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. * Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. * Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does. This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance. Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency.