* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions. Jean-Pierre Imbrogiano introduces and empirically investigates the concept of sustainability performance in businesses, which reveals how achieving social and environmental objectives is experienced within business organizations. He focuses on supply chain management as a key part in this process and looks at how this has evolved to become a vital sector in the global business landscape. He further considers the current practices of governance actors which aim to enable sustainability performance in businesses. Labelled as a 'sustainability service industry', these actors include international, national, and industry sustainability initiatives, sustainability standard setters, business consultancies and rating agencies, as well as sustainable supply chain managers in corporations. Overall, this book calls for a conceptual reorientation in business sustainability scholarship, and points towards a challenging agenda for change in the sustainability service industry. Understanding Sustainability Performance in Business Organizations will be of great interest to students and scholars of sustainable business, business ethics, corporate social responsibility, sustainable supply chain management, and sustainability governance.

Many people have favorite theories about what factors contribute to the development of a successful sale force. Many of these theories contain some grains of truth, but few have been empirically tested. This book demonstrates, systematically, the importance of four key factors of a successful sales force. It presents a detailed analysis of the single and interactive importance of each factor and demonstrates that it is the interaction of the four factors that ultimately leads to an effective sales force. It concludes, convincingly, that all four factors must be considered when developing the sales force.

Harnessing the power of the motives of the sales personnel--in essence, the behavior styles of the individuals comprising the sales force--is important for success. A variety of individual motivational patterns exist within different and equally effective sales personnel. In this book these patterns are identified, defined, and discussed. The most critical motives are self-discipline, entrepreneurship, interpersonal sociability, and social aggressiveness. Even sales people with ideal motive patterns will benefit from being matched with appropriate sales managers. The best sales managers know themselves and have keen insights into the best ways to motivate and lead each person of the sales team. The best managers treat each person as a unique being. They begin by identifying each person's motivational pattern and then provide appropriate reinforcement. The author details how to accomplish this. The critical importance of money is discussed and reviewed in relation to specific behavior patterns. A variable (high-risk) commission income is especially motivational to some types of sales personnel, whereas a constant (low-risk) salary income is more effective with other sales personnel. The value of marketplace information is also essential to the performance of the sales people and the products. This source of information is evaluated carefully. Finally, data are presented that demonstrate the interactive effect of all four variables in a productive, dynamic sales force.

In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a "bible" for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management "This book is truly state of the art and the most comprehensive work in price management." - Prof. Philip Kotler, Kellogg School of Management, Northwestern University "This very important book builds an outstanding bridge between science and practice." - Kasper Rorsted, CEO, Adidas "This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty." - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

May you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural disasters? May spouses pay each other to do the dishes, watch the kids, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? May you ever sell your vote? Most people-and many philosophers-shudder at these questions. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. In this expanded second edition of Markets without Limits, Jason Brennan and Peter M. Jaworski say it is now past time to give markets a fair hearing. The market does not, the authors claim, introduce wrongness where there was not any previously. Thus, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, Brennan and Jaworski claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell. Key Updates and Revisions to the Second Edition: Includes revised introductory chapters to further clarify what's at stake in the commodification debate. Provides easier-to-follow chapters on semiotic objections, stronger analyses of these objections, and more evidence of these objections' widespread pervasiveness. Offers cogent responses to several recent papers that have raised counterexamples to the authors' thesis. Includes new empirical evidence on the ways markets sometimes crowd in virtue and altruism. Analyzes the topics of blackmail and "associative" objections to markets. Includes new material on issues surrounding exploitation and coercion, selling citizenship, residency rights, and arguments about "dignity" as objections to markets.

* The book is balanced and comprehensive, recognising that both affordability and investment into innovation are necessary * The book is original, using ecological concepts to understand pharmaceutical innovation as an ecosystem. * The book is unique in its research foundation, building on the views of more than 70 expert informants from all parts of the pharmaceutical innovation ecosystem and all sides of the debate about drug pricing.

* The book is balanced and comprehensive, recognising that both affordability and investment into innovation are necessary * The book is original, using ecological concepts to understand pharmaceutical innovation as an ecosystem. * The book is unique in its research foundation, building on the views of more than 70 expert informants from all parts of the pharmaceutical innovation ecosystem and all sides of the debate about drug pricing.

Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book.
-- Bernard F. Sergesketter, vice president (retired), AT&T
Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits.
Based on studies in more than sixty companies -- many of them winners of the prestigious Malcolm Baldridge National Quality Award -- this resource spotlights six reliable, results-generating improvement techniques, and shows how to deploy them successfully in the sales and marketing departments of any organization. The author describes each winning practice in detail, explains how each applies to sales and marketing, and provides illuminating examples of how Texas Instruments, Federal Express, Xerox and many other equally successful but less well known companies have applied the six practices in their organizations. Includes practical guidance for avoiding common pitfalls, along with an action plan for implementation.

The first book to adapt business ethics theory to the practice of law to explore real-life ethical dilemmas faced by lawyers beyond legal ethics There has been a recent increase in law schools offering business ethics classes and this book is ideally suited for use in the classroom, as well as for legal practitioners Provides clear, real-life scenarios

The first book to adapt business ethics theory to the practice of law to explore real-life ethical dilemmas faced by lawyers beyond legal ethics There has been a recent increase in law schools offering business ethics classes and this book is ideally suited for use in the classroom, as well as for legal practitioners Provides clear, real-life scenarios

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories" and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers.

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book's conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this 'personal' engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic changes due to rapid economic growth, increasing household income and changing demographics. Using the most recent data available and the latest econometric techniques, the authors model demand for 12 different commodities such as food, alcohol and tobacco, housing, health, transport, health communication, and recreation and provide insightful comparisons of consumption patterns in developed and developing countries. The analysis presented in this book highlights valuable policy insights for planning government budgetary allocations and implementing policies towards an enhanced standard of living for people. The book also provides some important guidance for researchers interested in the theory and empirical application of the analysis of consumer demand.

Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems. Use data analytics to inform decisions related to product price and possession utilities Market products on the basis of consumer analytics

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.

Original, prescient and very different from most finance books which are highly technical and inaccessible, and also impersonal and exclusive/neoliberal. The book is informed by academic research and thinking, but not written in academic jargon and language. This research has significant global potential in reviving business education to embrace different cultural approaches to finance, long ignored by the mainstream. It helps retain timeless wisdoms and cultural values and reinvigorate social enterprise and sustainable business practices. This is a unique book, it is plural and inclusive, and at the same time, shows a solid understanding of the theory and practice of finance.

Alcantara, Shinohara, and their contributors evaluate the current state of diversity and inclusion (D&I) within business and higher education in Japan, and the importance of D&I to the growth of Japan's economy and the enrichment of its society. Japan is widely understood to be a homogenous and patriarchal society, and while this is changing and was never wholly accurate, it certainly faces challenges in becoming more diverse and inclusive, particularly in its business and higher educational cultures. Grounded in research and offering best practices, the chapters in this book analyze critical issues relating to D&I in Japan at the individual, organizational, and industry levels. They present both a longitudinal analysis of the evolution and performance outcomes of D&I policies in Japanese corporations across industries, and rich studies of different underrepresented groups in Japan. These groups include immigrants, women, and people with disabilities. The contributors prescribe policies for promoting D&I in higher education, within businesses and at the governmental level. This book is an essential contribution to D&I discourse in the Japanese context that will be of great value to scholars of Japanese society and business, and an important extended case study for those looking at D&I more widely. CC BY NC ND

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. "Sweet Spot" shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You'll learn how to bring smart marketing together with good leadership to find your business's sweet spot.

Original, prescient and very different from most finance books which are highly technical and inaccessible, and also impersonal and exclusive/neoliberal. The book is informed by academic research and thinking, but not written in academic jargon and language. This research has significant global potential in reviving business education to embrace different cultural approaches to finance, long ignored by the mainstream. It helps retain timeless wisdoms and cultural values and reinvigorate social enterprise and sustainable business practices. This is a unique book, it is plural and inclusive, and at the same time, shows a solid understanding of the theory and practice of finance.