* Features positive case studies, as well as 'lessons-learned'. * Highlights the importance of taking cultural differences into account. * Takes a transdisciplinary approach which considers findings from research fields including conceptual and empirical business ethics, behavioural economics, ecological economics, environmental ethics and philosophy of culture. * Weaves pedagogical features throughout, including key case studies, study questions and thought experiments.

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

This book is an essential resource for facilitators seeking to help students develop their knowledge of management practice in Italy. It presents a collection of the best case studies and accompanying teaching notes from the Italian Association for Management Development (ASFOR) competition in 2014. The cases are written by teachers across many of the members of ASFOR in Italy, leading business schools, corporate universities and academia. Knowledge gained by professionals often remains implicit and is rarely shared. By grouping together the award-winning case studies in this volume, readers can gain an important insight into how management is conducted in Italy. This collection shines a light on management practices across several industries. The Italian economy differs from others in that it is one in which small and family-run businesses dominate, and the relationship between the private sector and public life is unique. As a result, The Italian Model of Management provides the opportunity for students to enlarge the Anglo-Saxon model and perspective of management, and to offer cross-cultural learning experiences, based on the distinction of a "Made in Italy" competitive advantage. Each case provides an engaging story, plots the strategic development of the organization in question, and is supported by online teaching guidance and teaching notes.

This book is an essential resource for facilitators seeking to help students develop their knowledge of management practice in Italy. It presents a collection of the best case studies and accompanying teaching notes from the Italian Association for Management Development (ASFOR) competition in 2014. The cases are written by teachers across many of the members of ASFOR in Italy, leading business schools, corporate universities and academia. Knowledge gained by professionals often remains implicit and is rarely shared. By grouping together the award-winning case studies in this volume, readers can gain an important insight into how management is conducted in Italy. This collection shines a light on management practices across several industries. The Italian economy differs from others in that it is one in which small and family-run businesses dominate, and the relationship between the private sector and public life is unique. As a result, The Italian Model of Management provides the opportunity for students to enlarge the Anglo-Saxon model and perspective of management, and to offer cross-cultural learning experiences, based on the distinction of a "Made in Italy" competitive advantage. Each case provides an engaging story, plots the strategic development of the organization in question, and is supported by online teaching guidance and teaching notes.

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference Guide showcases the similarities and differences in each region. Each profile includes key information about the relevant history, country-specific issues, trends, research, best practice case studies and the leading organisations operating in the field. The Guide comprises of four volumes, each dedicated to a specific region of the world.This complete set of all four volumes of The World Guide to Sustainable Enterprise is available at a 25% discount on the price of all four books.The set comprises: Volume 1 Africa and the Middle East; Volume 2 Asia Pacific; Volume 3 Europe; and Volume 4 The Americas.

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

This book analyzes the main post-war features of consumption. It traces the historical development of consumption and discusses the major contributions made by sociologists in discussing the subject. Robert Bocock is Senior Lecturer in Sociology at the Open University.

As Spirituality in Social Work: New Directions shows you, there has been an increase of interest among social workers concerning spiritual matters. In response to this collective interest, Edward Canda and several other members of the Society for Spirituality and Social Work have compiled a thorough and timely compendium of social work research, theory, and practice. Their book will guide you in your efforts to meet the needs of your families and clients while still remaining educated and respectful of the many religous and nonreligious views different people have.In Spirituality in Social Work, you'll get an update on the current state of spirituality, social work scholarship, and education. From there, you'll move on to current appraisals of the many specialized ways social work educators are teaching spirituality in MSW programs, and you'll ultimately come full circle to a fuller understanding of the many ways social work and spirituality complement and inform each other in the classroom as well as in the field of practice. Most importantly, you'll get specific guidance on these topics: how to enhance the intuition of social workers when to apply the Transegoic model to a dying adolescent where to engage in conceptions of spirituality in social work literature what Taoist insights can do to enhance social work practice how social work can prosper in future efforts to link spirituality and social workIn many ways, Spirituality in Social Work is a spiritual awakening in its own right--for social workers, for individuals, and for communities at large. The demand for social work practitioners, educators, and community officials to be cross-trained in spirituality and social work is on the rise. So, if you're struggling to find new ways to deal with the ever-increasing and ever-diversifying demand for spiritual training in your particular social work setting, pick up this insightful edition and find new hope and direction in the many different ways that social work and spirituality can work together for you.

With each chapter written by a team of sales executives and academics specializing in sales research and theory, Bauer and the editors of this unique volume examine the five major selling trends today and provide detailed discussion and real-world examples of them. Selling is dynamic and companies must be quick to realize when a change in the way selling is done is imminent and adapt themselves to it. Now that sales research is firmly legitimized in the academic community, the views of academics on these problems and issues can be brought to the forefront of corporate attention. As a powerful insight into what's what in the world of selling, how that world is evolving, and what it all means for corporations engaged in a vigorous sales enterprise, this book will be thoughtful and provocative reading.

It is evident now that little of the academic research in selling was ever making its way usefully to corporate marketing and sales executives. Nor were academics always eager to hear what the corporate practitioners had to say, or to enfold corporate experience into their own thinking and teaching. There was a gap between what was happening in the field and what was being taught in the classroom, while sales managers, trainers, and consultants hunted for new conceptual frameworks to guide the development and implementation of hands-on sales strategy. A series of programs first held in 1990 led to a major breakthrough in the creation of a dialogue between professors and executives. The present volume reflects that dialogue, not only in the topics it covers but in the way the topics are presented: jointly, with academics collaborating with practitioners.

The definitive guide to cold calling success

For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of "Cold Calling Techniques (That Really Work )," he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:

• Turn leads into prospects
• Learn more about the client's needs
• Convey the ability to meet the client's demands
• Overcome common objections

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

This is the 15th volume in a series of studies on research in marketing.

An insightful exploration of the global growth of Chinese brands that presents a unique Chinese perspective on history and culture in branding.
China's growing economic power is an established fact, but why have Chinese brands so far been unable to translate success at home to international recognition? Including case studies such as: the 2008 Beijing Olympics opening ceremony, arguably the most expensive branding effort in recent memory; and Shanghai Tang, a global fashion brand with aesthetic roots in Chinese historical culture, "From Chinese Brand Culture to Global Brands" is an expert and insightful look at Chinese brand culture and its capacity to serve as a complement to existing models of brand globalization. Rather than explore Western branding in Chinese contexts, this book shows how some successful Chinese brands that are reaching a global audience build upon significant aspects of Chinese culture and history. "From Chinese Brand Culture to Global Brands" examines how Chinese brands are perceived both internationally and in China, and argues that branding strategy that draws upon a more self-consciously Chinese aesthetic would leave Chinese brand culture poised for global success.

Expanded and revised again for its Third Edition, this popular book is a highly accessible, self-contained desktop reference that helps small and mid-sized businesses, as well as non-profit organizations and publicsector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes. All 18 chapters have been updated and expanded to provide you with the very latest guidance on effective proposaling.

CD-ROM Included! Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.

Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful-in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: * Urbanization, population, and health myths: addressing common misconceptions.*Integrating HIV/family planning programs: opportunities for strategic communication.* The role of sports in strategic health promotion in low-income areas.* The Internet as a sex education tool: a case study from Thailand.* Advertising and childhood obesity in China.* Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism. This book explicates that increasing number of upper social classes along with their affordability to spend on tourism and leisure activities has recalled attention for the development of this emerging industry. This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. In so doing, the contribution of tourism and hospitality industry has been highlighted in the economy of Bangladesh as a means to creating employment opportunities. Further, the book addresses that contributions remain uneven and distributed improperly and to date the tourism industry has not been offered the desired attention in supporting examples in this regard. Nonetheless, tourism and hospitality education and research have been intensifying in recent years across numerous higher academic institutions (e.g. public and private universities) in Bangladesh. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains. Ultimately, the book signifies collaborative and continuous efforts are imperative that partake both the practitioners and the academia in the development and execution of inclusive and functional tourism policy and planning in Bangladesh.

In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment community. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organizationhal learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.

* User friendly, practical and informative - written by industry experts; * Provides a clear toolkit and action plan for those looking to make the leap into ownership - from getting the finance in place to successfully marketing and staffing the business; * Case study examples with practical advice from industry experts who have done it' themselves. Hotel keeping is an arduous profession. It needs technical, managerial, marketing and economic expertise; what's more, it demands total commitment. This book provides the complete purchasing toolkit. It removes all the complications and mystique and guides readers around the pitfalls of ownership, saving much heartache and expense. 'How to Buy and Manage Your Own Hotel' takes readers step by step from the time of their initial interest in buying a hotel to the day they take over - and beyond. Complete with sound bites and advice from industry experts who have first-hand experience of ownership, it unravels the purchase process - and much, much more: * Why location is key - and how to use the business agent to maximum effect; * What type of hotel to buy - and where; why franchising is so important; * Raising the finance and the critical importance of understanding the accounts; * Why good marketing will dictate your success - and how to take advantage of social media; * How to lead, motivate and communicate with your staff - your biggest challenge!