Services and the Green Economy addresses a significant gap in the knowledge and understanding of sustainable economic development. Bringing together a range of expert contributions the book analyses the role of services and service industries in the transition to a greener economy. Framed by an approach within environmental economic geography, chapters written by leading researchers from a range of disciplines explore how service industries, service firms and service activities are at heart of green economic processes. Adopting a global perspective, it includes research from the US, Europe, South America and Japan, providing a detailed insight into how the crucial role of service industry activity has often been ignored in current understandings of a green economic transition.

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study of this area is developing there is now a need for critical and theoretically informed debate regarding conceptualisation, significance and roles. This edited collection explores the core themes of consumption, media technologies, representation, identities and culture to offer new insight into how sports events contribute to generation of individual and shared meaning over personal, community and national identities as well as the associated issues of conflict, resistance and power. Chapters promote a critical (re)evaluation of emerging empirical research from a diverse range of sports events and locations from the international to local level. A multi-disciplinary approach is taken with contributions from areas including sports studies, media studies, sociology, cultural studies, communications, politics, tourism and gender studies. Written by leading academics in the area, this thorough exploration of the contested relationship between sports events, society and culture will be of interest to students, academics and researchers in Events, Sport, Tourism and Sociology.

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda. Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.

In the past three decades, China has experienced an unprecedented pace of economic and urban development. It's economy is now transforming from one based on manufacturing industries towards the producer services, with the importance of these services in the national and regional economy being recognized by economists and policy makers alike. With growing demand and policy support, producer services are expected to expand rapidly, leading to a new wave of economic and urban development in China. This groundbreaking volume is one of the first to address questions related to the development of these services in China. The contributions explore a wide range of associated topics including the characteristics of the growth of producer services and how this is related to China's economic and urban transition, the distribution of these services amongst Chinese cities, as well as drawing comparison between producer service development in China and Western counterparts. This volume also discusses the dynamics of the development of these services in China and how the political-economic embeddedness of China has shaped the development of producer services. Finally, the consequences of this growth and how the economy and urban space have change in response is explored, as well as the challenges Chinese cities face in moving towards a service economy, and how this can inform future public policies. This volume addresses the pressing need to understand the economic and urban changes in post-industrial China to allow appropriate strategies and policies to formulated to facilitate future development in China. The text is rich with statistical data and diagrams, providing original contributions and a cutting edge overview. This timely publication will be of interest to upper-level undergraduates, postgraduates, and researchers interested in China, Urban Studies and Economic Development.

This book offers a much-needed study of the Victorian novel's role in representing and shaping the service sector's emergence. Arguing that prior accounts of the novel's relation to the rise of finance have missed the emergence of a wider service sector, it traces the effects of service work's many forms and class positions in the Victorian novel.

Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is poorly understood by professionals in the field. Commercial Project Management aims to rectify this deficiency. As a unique 'how-to' guide for project and business managers, it offers practical guidance, and a wealth of explanatory illustrations, useful techniques, proven checklists, real life examples, and case stories. It will give project managers a needed confidence boost and a head start in their demanding role as they go 'on contract'. At the heart of Robin's approach is a vendor sales and delivery lifecycle that provides a framework for business control of projects. Unique elements include the integration of buyer and vendor project lifecycles, the recasting of project management as a cyclic set of functions to lead the work of the project, and the elevation of risk assessment from a project toolkit to a fundamental control process. Beyond project management, the book proposes a comprehensive template for the firm whose business is delivering projects. This is a how-to book for project and business managers working in a commercial environment looking for practical guidance on conducting their projects and organizing their firm.

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several "luxuries"? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience "This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases." -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University "Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed." -- Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

Olympic Event Organization is the first text to address a number of important questions in contemporary mega-event management: Which organizations are involved in the Olympic Movement and in what capacity? What are the interorganizational flows of authority and finance between them? How is work grouped, in what unit sizes, how specialized and formalized are work processes? How complex, dynamic, diversified, or friendly is their environment? What are the power issues and how do the technological processes affect these organizations? How do the OCOGs evolve in their life cycle, what pressures shape their structures and management processes and how is work co-ordinated? The examination of the Olympic Games event organization in the 10-year period, from bidding to post-games closing down, draws material from host cities to explore the types of interorganizational flows that take place at various stages for the Olympic Games to be delivered. Knowledge transfer from one host city to the next and an established organizational field also means that management practises sometimes follow some externally imposed organizing logics. The challenges faced by organizers are discussed and the tensions that a strong management template from the IOC creates are also examined. Finally, the issue of sustainability of the Olympic Games is identified along with an analysis of the ways in which the concepts of impact are appropriated by the various stakeholders involved with the Olympic Games as they attempt to influence public opinion. Written in an accessible and insightful manner Olympic Event Organization is essential reading for both academics and practitioners alike.

Ever wonder what it takes to land a job with the world's most sought after companies? In A Theatre Geek's Guide to Disney, Google, and the NFL, Brett Axler pulls back the curtain to reveal the steps from his journey and the lessons he learned along the way. From his early years in community and regional theater to landing his first job with an NFL-team, Axler shares the simple and normally overlooked steps applicants can take to land their dream job. He busts the classic experience and education requirement myths and outlines the powerful alternatives that make applicants stand out from the crowd. Using his own personal victories and defeats along with stories from the dozens of students and young professionals that he's mentored, Axler shares the step-by-step do's and don'ts of navigating a young career. Through his years at Comcast and Disney to his recent adventures that led him to Google, Axler shares his insights about education, professional networking, job searching, applying for the job, getting a resume to the top of the pile, and nailing an interview. With A Theatre Geek's Guide to Disney, Google, and the NFL, buckle up for a wild story full of priceless know-how from a theatre geek that accidentally found himself in professional sports and corporate America.

Following drastic shifts in the spatial organization of goods production, increasingly fierce competition now forces firms also to look critically at how to organize the production of services. While digitization and advances in information and communication technologies have enabled firms to unbundle service production processes, the increased global availability of skilled labour allows for the relocation of ever more of these processes around the world. As a result, a new geography of services production takes shape: a geography that is defined by new interregional and international divisions of labour and held together by increasingly complex global services production networks. This book examines how the reorganisation of services production alters relations between and generates different sets of challenges and opportunities for economic development in the Global North and the Global South. Drawing from 11 case studies probing various aspects of services production in different parts of the world, the book brings out the remarkable heterogeneity and transformative capacities of services. It successively shows how global trade in services creates new interdependencies between services producing and services consuming regions; reveals how services help to mitigate the impact of and contribute to recovery from economic crises in the Global North; and demonstrates how services offshoring fosters economic development and service-sector driven modernisation processes in the Global South. The book's openness to the heterogeneous and dynamic nature of services production enlarges our understanding of which particular services in which spatiotemporal context have the capacity to generate good jobs, contribute to productivity and drive economic growth. The book stands out from other books in the field in that it combines perspectives on services-driven transformations from both the Global North and the Global South and looks into the role of various services segments. Based on pioneering empirical research and original data it offers a timely contribution to this growing debate. The book provides valuable insights for students, scholars and professionals interested in services, services offshoring, services-driven growth, and socioeconomic transformations in the Global North and South.

An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else—learn how to:

• Get started in business for as little as $15,000
• Secure the optimum location
• Get the financing that best suits your goals
• Buy, use, and maintain equipment
• Find and deal with suppliers
• Market your espresso business with little or no capital
• Brew delicious, high-quality coffee drinks that keep customers coming back for more
• Hire and manage personnel
• And much more

Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas. Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing. Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.

Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.

This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. This text is Part one of a two book set - also available is Special Events Production: the resources (isbn 987 07506 85238).'

This comprehensive collection provides an overview of social scientific perspectives on Olympic legacy, using specialist analyses and selected cases to illuminate the recurring anthropological, political, and sociological dimensions of the legacy debate. Drawing upon research conducted on the Beijing, Vancouver, Athens, London and Rio de Janeiro Olympic Games, it identifies the recurrent rhetoric that has characterised the legacy debate, alongside the harsh realities that contradict many legacies and aspirations. Fifteen researchers from six countries contribute a range of critical analytical studies which explore macro-perspectives on the shifting political economy symbolized at Beijing or in an over-reaching Greece, the soft power benefits perceived by the Rio 2016 organizers, the anthropological study of neighbourhood spaces threatened by corporate branding, and the apparatus of surveillance surrounding an Olympic Games. The symbolic importance of the Games is also captured in studies of volunteer motivations, labour and work initiatives, and the introduction of women's boxing at London 2012. In a comprehensive overview, Alan Tomlinson illuminates the rhetoric of successive Olympic cycles and the rise to prominence of the legacy question in that debate. This book was originally published as a special issue of Contemporary Social Science.

Do small- and medium-sized sporting events affect the overall wellbeing of people living in the host community? If so, how they do they affect local life? This book specifically addresses the strategic choices that host communities make when hosting non-mega sporting events, and looks at the outcomes of those choices. The contributions to this study assess a variety of tangible and intangible effects, including the economic and social impacts, and the effect on tourism and participation in sport. It contains analysis of a variety of events, including spectator and participant events, single-sport and multi-sport events, and one-day and multi-day events, all hosted in different types of cities and communities around the globe. Overall, this book identifies and extends our understanding of the nature, management, and implications of non-mega sporting events. The impacts and strategic outcomes highlighted here have practical value for sport event management and strategy, and advance our understanding of the economic and social consequences of hosting an event. This book was originally published as a special issue of European Sport Management Quarterly.

This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. This new edition has been significantly updated to include: Three new chapters: Event Design, Information Technology and Sustainability and Event Production. Updated and new case studies from USA, Canada , India, Russia and Malaysia. New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production. New content on: technology, volunteers, venues and PR and marketing. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues. This new edition includes: New content on: new audio -visual technology, industry safety standards, special effect platforms, decor and new custom forms of staging for both indoor and outdoor events. Updated and new case studies from USA, Canada, India, Russia and Malaysia New Industry Voice feature, including interviews with industry experts from around the world. Comprehensive coverage of venues, staging, seating, rigging, lighting, video, audio, scenic design and decor, CADD, entertainment, special effects, tenting, electrical power, fencing and sanitary facilities in a variety of indoor and outdoor event settings. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links and video links. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms and real-life examples. The vast varieties of audio-visual technologies, outdoor venues, decor and staging are presented. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Process (978-1-138-78565-6). This book analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals.

This book looks at two-stage industrial cluster theory and new innovation models in the context of the IT-ization and servitization of products. The formation of industrial clusters, such as export processing zones and special economic zones, has been the preferred mechanism for developing countries to boost their industrial development and export performance for the past several decades. Existing literature related to development economics cites numerous benefi ts of industrial clusters, and several countries have demonstrably reaped such benefits. The book goes beyond an evaluation of the development of traditional industrial clusters by promoting the idea of the formation of two-stage clusters. Moreover, it takes into consideration new innovation models, with ideas promoted that are based on empirical evidence available through evaluations of Chinese and Taiwanese firms in the consumer electronics and automobile sectors. Finally, the book looks at company strategies in a new business environment dominated by the servitization of industrial products. It proposes that firms integrate manufacturing and services to a greater extent, and, to substantiate these arguments, presents empirical evidence from India, Taiwan, and Bangladesh. Furthermore, the study contends that innovation and knowledge acquisition strategies are infl uenced not only by the size of fi rms but that they also vary with market preferences.

This book explains and analyzes entrepreneurship and cultural management issues in the creative and cultural sectors and discusses the impacts of economic, social and structural changes on cultural entrepreneurship. The expert contributions investigate the role of cultural entrepreneurship in regional and destination management and development by presenting best practice examples. It offers various interdisciplinary approaches, including perspectives from the fields of entrepreneurship and management, regional and destination management and development, sociology, psychology, innovation as well as creative industries, and also features articles exploring cultural entrepreneurship on a corporate as well as on a spatial level - or in other words in regions and destinations.

Crowds in the 21st Century presents the latest theory and research on crowd events and crowd behaviour from across a range of social sciences, including psychology, sociology, law, and communication studies. Whether describing the language of the crowd in protest events, measuring the ability of the crowd to empower its participants, or analysing the role of professional organizations involved in crowd safety and public order, the contributions in this volume are united in their commitment to a social scientific level of analysis. The crowd is often depicted as a source of irrationality and danger - in the form of riots and mass emergencies. By placing crowd events back in their social context - their ongoing historical and proximal relationships with other groups and social structures - this volume restores meaning to the analysis of crowd behaviour. Together, the studies described in this collection demonstrate the potential of crowd research to enhance the positive experience of crowd participants and to improve design, planning, and management around crowd events. This book was originally published as a special issue of Contemporary Social Science.

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. Cross-cultural Personal Selling provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.

In 2008 China plans to use the Olympic Games to remake its national identity in the global marketplace. In so doing China treads the path blazed by the United States. For more than a century the U.S. has used the Olympic Games to construct national identity, create communal memory, and craft patriotic mythology. From opening parades where the American team refuses to dip its flag in order to signal American exceptionalism to the closing ceremonies where the U.S. media trumpet that their team owes its medals not to superior athleticism but to the nation's peerless social and political systems, Olympic Games have served as sites to bolster American nationalism. More than any other nation, the United States has politicized its Olympic participation. In the process a host of myths about American superiority in global encounters has emerged through the Olympics. In memorializing and mythologizing their Olympic teams Americans have revealed the contours of the racial, gender, and class dynamics that animate their peculiar nationhood. These essays explore the history of expressions of American national identity in Olympic arenas. This book was published as a special issue of the International Journal of the History of Sport.