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Books > Business & Economics > Industry & industrial studies > Service industries > General

Roadmapping Future - Technologies, Products and Services (Hardcover, 1st ed. 2021): Tugrul U Daim Roadmapping Future - Technologies, Products and Services (Hardcover, 1st ed. 2021)
Tugrul U Daim
R3,264 Discovery Miles 32 640 Ships in 18 - 22 working days

This volume presents a portfolio of cases and applications on technology roadmapping (TRM) for products and services. It provides a brief overview on criteria or metrics used for evaluating the success level of TRM and then offers six case examples from sectors such as transportation, smart technologies and household electronics. A new innovation in this book is a section of detailed technology roadmap samples that technology managers can apply to emerging technologies.

Management and Marketing of Wine Tourism Business - Theory, Practice, and Cases (Hardcover, 1st ed. 2019): Marianna Sigala,... Management and Marketing of Wine Tourism Business - Theory, Practice, and Cases (Hardcover, 1st ed. 2019)
Marianna Sigala, Richard N. S. Robinson
R4,275 Discovery Miles 42 750 Ships in 18 - 22 working days

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Management and Technology in Knowledge, Service, Tourism & Hospitality (Hardcover): Ford Lumban Gaol, Wyne Mars, Hoga Saragih Management and Technology in Knowledge, Service, Tourism & Hospitality (Hardcover)
Ford Lumban Gaol, Wyne Mars, Hoga Saragih
R6,744 Discovery Miles 67 440 Ships in 10 - 15 working days

'Management and Technology in Knowledge, Service, Tourism and Hospitality' contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be of interest to researchers, entrepreneurs and students alike.

The Foundations and Future of Financial Regulation - Governance for Responsibility (Hardcover, New): Mads Andenas, Iris H-Y Chiu The Foundations and Future of Financial Regulation - Governance for Responsibility (Hardcover, New)
Mads Andenas, Iris H-Y Chiu
R4,401 Discovery Miles 44 010 Ships in 10 - 15 working days

Financial regulation has entered into a new era, as many foundational economic theories and policies supporting the existing infrastructure have been and are being questioned following the financial crisis. Goodhart et al's seminal monograph "Financial Regulation: Why, How and Where Now?" (Routledge:1998) took stock of the extent of financial innovation and the maturity of the financial services industry at that time, and mapped out a new regulatory roadmap. This book offers a timely exploration of the "Why, How and Where Now" of financial regulation in the aftermath of the crisis in order to map out the future trajectory of financial regulation in an age where financial stability is being emphasised as a key regulatory objective. The book is split into four sections: the objectives and regulatory landscape of financial regulation; the regulatory regime for investor protection; the regulatory regime for financial institutional safety and soundness; and macro-prudential regulation. The discussion ranges from theoretical and policy perspectives to comprehensive and critical consideration of financial regulation in the specifics. The focus of the book is on the substantive regulation of the UK and the EU, as critical examination is made of the unravelling and the future of financial regulation with comparative insights offered where relevant especially from the US. Running throughout the book is consideration of the relationship between financial regulation, financial stability and the responsibility of various actors in governance. This book offers an important contribution to continuing reflections on the role of financial regulation, market discipline and corporate responsibility in the financial sector, and upon the roles of regulatory authorities, markets and firms in ensuring the financial health and security of all in the future.

Reproductive Medicine and the Life Sciences in the Contemporary Economy - A Sociomaterial Perspective (Hardcover, New Ed):... Reproductive Medicine and the Life Sciences in the Contemporary Economy - A Sociomaterial Perspective (Hardcover, New Ed)
Alexander Styhre
R4,499 Discovery Miles 44 990 Ships in 10 - 15 working days

In Reproductive Medicine and the Life Sciences in the Contemporary Economy, Alexander Styhre and Rebecka Arman illuminate issues that have given rise to terms such as 'the bioeconomy' and 'the baby business'. The life sciences play an increasing role in providing services and commodities consumed by businesses and the public. Based on an in-depth study of clinics offering assisted fertilization in Sweden, this book is the first to examine the commercialization and commodification of know-how derived from the life sciences, from the point of view of organization theory. In the field of reproductive medicine there has been significant growth of both public and private clinical work. Clinics are places where individual interests and concerns and social and institutional arrangements intersect. With a front office where patients encounter various professional groups and a back office comprising the laboratories wherein human reproductive materials are handled and stored, they are more than just places in which medicine is applied in a clinical setting. Clinicians in this field actively influence policy-making and the regulatory frameworks that monitor and set the boundaries for their work. These are places where social and cultural interests and concerns are translated into policies and practice. The clinics are open social systems, responding to and influencing discussions. This book combines organization theory, sociological theory, gender theory, science and technology studies, and philosophy. It emphasises the critical importance of a sociomaterial perspective on organization, stressing how material and social resources are always of necessity folded into each other in day-to-day organizing.

Crowds in the 21st Century - Perspectives from contemporary social science (Hardcover, New): John Drury, Clifford Stott Crowds in the 21st Century - Perspectives from contemporary social science (Hardcover, New)
John Drury, Clifford Stott
R4,494 Discovery Miles 44 940 Ships in 10 - 15 working days

Crowds in the 21st Century presents the latest theory and research on crowd events and crowd behaviour from across a range of social sciences, including psychology, sociology, law, and communication studies. Whether describing the language of the crowd in protest events, measuring the ability of the crowd to empower its participants, or analysing the role of professional organizations involved in crowd safety and public order, the contributions in this volume are united in their commitment to a social scientific level of analysis. The crowd is often depicted as a source of irrationality and danger - in the form of riots and mass emergencies. By placing crowd events back in their social context - their ongoing historical and proximal relationships with other groups and social structures - this volume restores meaning to the analysis of crowd behaviour. Together, the studies described in this collection demonstrate the potential of crowd research to enhance the positive experience of crowd participants and to improve design, planning, and management around crowd events. This book was originally published as a special issue of Contemporary Social Science.

Service Management - An integrated approach (Paperback, 3rd edition): Bart Van Looy, Paul Gemmel, Roland Van Dierdonck Service Management - An integrated approach (Paperback, 3rd edition)
Bart Van Looy, Paul Gemmel, Roland Van Dierdonck
R2,606 Discovery Miles 26 060 Ships in 10 - 15 working days

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

Events and the Environment (Hardcover, New): Robert Case Events and the Environment (Hardcover, New)
Robert Case
R5,343 Discovery Miles 53 430 Ships in 10 - 15 working days

Many of our planet s support systems are in crisis. Climate change, resource shortages and environmental pollution threaten our economy and lifestyles. Society as a whole needs to adopt policies that can meet these challenges. The ever expanding event industry is no exception. Anyone involved in organising and managing events needs to understand the complex relationship between events and the environment so that they can implement sustainable management practices.

This is the first book to provide a thorough exploration of the multi-dimensional relationships between events and the environment. It achieves this by not only critically evaluating the positive and negative impacts on the environment but also by reviewing the ways the events industry uses the environment as a resource and how the environment helps to shape events. It traces the evolution of the concepts of sustainability and sustainable development and the implementation of environmental legislation. It offers insights into how sustainable measurement practices can be incorporated into the planning, management and monitoring of events and concludes by reflecting on some of the future environmental issues that still need to be resolved within the industry. It illustrates these ideas with a wide range of case studies at a variety of scales and geographical locations on all the earth s continents. To encourage reflection on the principal themes and promote critical thinking, there are discussion questions and links to further reading in each chapter.

This book is essential reading for students of Events Management.

Producer Services in China - Economic and Urban Development (Hardcover): Anthony Yeh, Fiona Yang Producer Services in China - Economic and Urban Development (Hardcover)
Anthony Yeh, Fiona Yang
R4,800 Discovery Miles 48 000 Ships in 10 - 15 working days

In the past three decades, China has experienced an unprecedented pace of economic and urban development. It's economy is now transforming from one based on manufacturing industries towards the producer services, with the importance of these services in the national and regional economy being recognized by economists and policy makers alike. With growing demand and policy support, producer services are expected to expand rapidly, leading to a new wave of economic and urban development in China. This groundbreaking volume is one of the first to address questions related to the development of these services in China. The contributions explore a wide range of associated topics including the characteristics of the growth of producer services and how this is related to China's economic and urban transition, the distribution of these services amongst Chinese cities, as well as drawing comparison between producer service development in China and Western counterparts. This volume also discusses the dynamics of the development of these services in China and how the political-economic embeddedness of China has shaped the development of producer services. Finally, the consequences of this growth and how the economy and urban space have change in response is explored, as well as the challenges Chinese cities face in moving towards a service economy, and how this can inform future public policies. This volume addresses the pressing need to understand the economic and urban changes in post-industrial China to allow appropriate strategies and policies to formulated to facilitate future development in China. The text is rich with statistical data and diagrams, providing original contributions and a cutting edge overview. This timely publication will be of interest to upper-level undergraduates, postgraduates, and researchers interested in China, Urban Studies and Economic Development.

Sustainability in the Hospitality Industry 2nd Ed - Principles of Sustainable Operations (Hardcover, 2 Rev Ed): Willy Legrand,... Sustainability in the Hospitality Industry 2nd Ed - Principles of Sustainable Operations (Hardcover, 2 Rev Ed)
Willy Legrand, Philip Sloan, Joseph S. Chen
R5,508 Discovery Miles 55 080 Ships in 10 - 15 working days

Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future hospitality executives need to know how sustainable management systems can be integrated into their businesses while maintaining and hopefully improving the bottom line.

Sustainability in the Hospitality Industry, secondaedition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Since the first edition of this book there have been many important developments in this field and this second edition has been updated in the following ways:

  • updated content to reflect recent issues and trends including hotel energy solutionsaand green hotel design
  • two new chapters on 'Sustainable Food' and 'Social Entrepreneurshipaand Social Value'
  • updated international case studies throughout to explore key issues and show real life operational responses to sustainability within the hospitality industry. New case studies on growth hotel development markets, Asia and the Middle East
  • new practical exercises throughout to apply your knowledge to real-life sustainability scenarios.

This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers.

Delivering Fantastic Customer Experience - How to Turn Customer Satisfaction into Customer Relationships (Hardcover): Daniel... Delivering Fantastic Customer Experience - How to Turn Customer Satisfaction into Customer Relationships (Hardcover)
Daniel Lafreniere
R1,970 Discovery Miles 19 700 Ships in 10 - 15 working days

If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today's hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me - more personal, more relevant. With customers having higher expectations and access to more information than ever before, companies must create stellar, frictionless, personalized, and memorable customer experiences, if they plan to stay in the game. In this book, you will learn: * What customer experience truly is. * How emotions can increase customer loyalty...or make customers ditch a brand. * Which behaviors and attitudes lose customers. * Ten easy, practical, and proven ways to immediately improve your customer experience. * What renowned companies do to offer the best customer experience. This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people, or installers. No matter what role you play, this book offers easy tips, recommendations, and examples to help improve customer experience, realistically, sustainably, and affordably.

Plan De Marketing Turistico En Hoteles De Tampico, Mex. (Spanish, Hardcover): Nora Hilda Gonzalez Duran, Juan Antonio Olguin... Plan De Marketing Turistico En Hoteles De Tampico, Mex. (Spanish, Hardcover)
Nora Hilda Gonzalez Duran, Juan Antonio Olguin Murrieta, Maria Elena Martinez Garcia
R778 Discovery Miles 7 780 Ships in 18 - 22 working days
Holiday Jubilee - Classic & Kitschy Festivities & Fun Party Recipes (Hardcover): Charles Phoenix Holiday Jubilee - Classic & Kitschy Festivities & Fun Party Recipes (Hardcover)
Charles Phoenix; Designed by Kathy Kikkert
R743 R672 Discovery Miles 6 720 Save R71 (10%) Ships in 18 - 22 working days
Industrial Safety and Health for People-Oriented Services (Hardcover, New): Charles D Reese Industrial Safety and Health for People-Oriented Services (Hardcover, New)
Charles D Reese
R2,194 R1,522 Discovery Miles 15 220 Save R672 (31%) Ships in 10 - 15 working days

Industrial Safety and Health for People-Oriented Services focuses on the safety requirements of the tertiary sector of industry's education, health, and hospitality services. This is an instruction manual on managing a safe and healthy environment - one free of biological, chemical, and ergonomics hazards - while adhering to OSHA regulations.In addition to addressing interventions and preventive approaches to help ensure a safe workplace and applicable safety standards, this book: explains workplace fire prevention relating to hot processes and radiation (both ionizing and non-ionizing); uses real-world examples and relevant illustrations as an integral part of each chapter; provides guidance on removal, delimiting, and mitigation of safety and health hazards; and, contains a checklist and other tools to assist in assuring a safer workplace. This must-have guide covers workplace emergency planning, customer and coworker safety, health, security, and violence in the workplace. It is an essential tool for keeping service industry employees protected and should sit in every service manager's library.

The Practical Guide to Wedding Planning (Paperback): Marie Haverly The Practical Guide to Wedding Planning (Paperback)
Marie Haverly
R1,098 Discovery Miles 10 980 Ships in 9 - 17 working days

Offers highly practical insights and advice to those wanting to plan weddings as a career choice. Written in an engaging and highly accessible style, this guide assumes no prior knowledge of the industry and is ideal for those just starting their careers. Packed full of case studies, activities, example forms, timetables, calendars, and helpful checklists.

The Creativity Hoax - Precarious Work and the Gig Economy (Paperback): George Morgan, Pariece Nelligan The Creativity Hoax - Precarious Work and the Gig Economy (Paperback)
George Morgan, Pariece Nelligan
R769 Discovery Miles 7 690 Ships in 10 - 15 working days
Sex Markets - A Denied Industry (Paperback, New Ed): Marina Della Giusta, Maria Di Tommaso, Steinar Strom Sex Markets - A Denied Industry (Paperback, New Ed)
Marina Della Giusta, Maria Di Tommaso, Steinar Strom
R1,531 Discovery Miles 15 310 Ships in 10 - 15 working days

Empirical and mathematically rigorous, this book provides a study of the economics of prostitution rather than focusing on the sociological and cultural themes. Using economic tools of analysis, internationally based editors have put together a theoretically informed volume that explores the supply and demand of prostitution.

Prostitution is a globalized industry involving millions of workers and it is characterized by a high degree of inequality in working conditions (ranging from slavery to self-managed and legalized unionized employment), by different sub-markets and fully integrated in the productive system.

Taking a provocative approach to prostitution, this book is a must read for students and researchers in the area of gender and economics.

The Creativity Hoax - Precarious Work and the Gig Economy (Hardcover): George Morgan, Pariece Nelligan The Creativity Hoax - Precarious Work and the Gig Economy (Hardcover)
George Morgan, Pariece Nelligan
R1,948 Discovery Miles 19 480 Ships in 10 - 15 working days
Mastering the Art of Baking (Hardcover): Craig Connor Mastering the Art of Baking (Hardcover)
Craig Connor
R3,430 R3,099 Discovery Miles 30 990 Save R331 (10%) Ships in 18 - 22 working days
Service Management (Hardcover): Damien Montgomery Service Management (Hardcover)
Damien Montgomery
R3,178 R2,878 Discovery Miles 28 780 Save R300 (9%) Ships in 18 - 22 working days
Risk Management for Events (Paperback, 3rd Edition): William O'Toole, Julia Rutherford Silvers Risk Management for Events (Paperback, 3rd Edition)
William O'Toole, Julia Rutherford Silvers
R1,320 R1,239 Discovery Miles 12 390 Save R81 (6%) Ships with 15 working days

Risk Management for Events is a comprehensive and practical guide that supports academic and professional development programs to prepare individuals for entering or advancement in the international events industry.

Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities — legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures that the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.

This new edition has been revised and updated to include:

New case studies and examples from a wide range of international destinations and different types of events.

Updated statistics and data throughout.

New content on emergent risk, on-site decision-making, terrorism, and public health, including the COVID-19 pandemic, and corruption within events.

Updated online material, including a case study archive and weblinks to useful resources.

This will be an invaluable resource for all those studying events management.

Table of Contents

About the authors

Series preface

Preface to this edition

List of figures

List of tables

Part One: Understanding risk management

1. The role of risk management for events

Introduction

Risk, management, and risk management

The role and scope of events

The role and scope of event management

The integration of risk management and event management

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Case study

2. The risk management process, tools, and techniques

Introduction

The risk management process

The tools and techniques for effective risk management

Summary

Chapter review challenge

Key terminology

Discussion Topic: Fat Tail Risk and Events

Exercise

Part Two: The scope of risk management

3. Legal and ethical compliance

Introduction

Legal responsibility

Contracts and other legal documents

Statutory and regulatory obligations

Event-specific legislation

Compliance management

Ethical issues

Summary

Chapter review challenge

Key terminology

4. Health and safety

Introduction

Life safety codes

Public health issues

Occupational health and safety

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Research Exercise

5. Loss prevention, corruption, and security

Introduction

Loss prevention

Contingency and continuity planning

Corruption

Risk financing and insurance

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Case study: The Long Spoon

6. Emergency preparedness

Introduction

Emergency management

Mitigation

Preparedness

Response

Recovery

Evacuations

Medical emergencies

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Part Three: Organizational safeguards

7. Administrative safeguards

Introduction

Time management

Financial management

Human resources management

Procurement management

Systems management

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

8. Communications

Introduction

Communications management

Information management

Stakeholder management

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

9. Marketing issues

Introduction

Marketing plan

Promotions

Public relations

Sponsorship management

Sales activities

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Part Four: Operational safeguards

10. Program design

Introduction

Designing the experience

Designing the environment

Food and beverage service

Entertainment

Production elements

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

11. Site management

Introduction

Site selection

Site planning and development

Infrastructure management

Managing the logistics

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

12. Attendee and crowd management

Introduction

Attendee and participant management

Crowd management and security

Attendee care and comfort

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Part Five: Appendices

Appendix A: Event concept worksheet

Appendix B: Risk register worksheet

Appendix C: Site inspection checklist

Appendix D: Security plan worksheet

Appendix E: Sample instructions for security personnel

Appendix F: Emergency plan worksheet

Appendix G: Disaster preparedness supply kits

Appendix H: Sample change order form

Appendix I: Radio protocol

Appendix J: Sample contact list

Appendix K: Sample incident report form

Appendix L: Stakeholder analysis worksheet

Appendix M: Site plan worksheet

Bibliography

Index /

Occupational Stress in the Service Professions (Hardcover): Maureen Dollard, Helen R. Winefield, Anthony H. Winefield Occupational Stress in the Service Professions (Hardcover)
Maureen Dollard, Helen R. Winefield, Anthony H. Winefield
R5,514 Discovery Miles 55 140 Ships in 10 - 15 working days


Workers in the service industry face unique types and levels of stress, and this problem is worsening. Many workers and organizations are now recognising work stress as a significant personal and organizational cost, and seeing the need to evaluate a range of organizational issues that present psychosocial hazards to the workers.
Occupational Stress in the Service Professions introduces the reader to contemporary theoretical and research issues and then provides a comprehensive international review of a range of professions including nurses, correctional officers, police, fire fighters, prostitutes, volunteers, academics, the clergy and teachers and identifies the main sources of stress for these specific occupation work groups, and the implications for intervention. The range of contributions from researchers in Australia, The Netherlands, Germany, Canada, United Kingdom, and the United States presents an international perspective, well illustrated with case-studies of a number of organizations, which serves to explore the political and social nature of the work stress problem. It then concludes with a chapter on the implications for intervention, policy and the future and aims to present a theoretical synthesis, applicable to the whole sector. Graduate students, researchers and high level HR professions will find this an invaluable work.

The US Nursing Home Industry (Hardcover): Robert A. Giacalone The US Nursing Home Industry (Hardcover)
Robert A. Giacalone
R4,911 Discovery Miles 49 110 Ships in 10 - 15 working days

An in-depth analysis of the nursing home industry in America -- its past, present, and future. It focuses on the business aspects of the industry, and provides a detailed examination of the main issues concerning all nursing homes -- trends in health care expenditures; the legislative history of the industry; growing demand for care and how to measure it; the present structure of the industry; funding and financing concerns; government regulation; inter-industry competition and opportunities for growth; global comparisons; and public policy considerations.

The US Nursing Home Industry (Paperback, illustrated edition): Robert A. Giacalone The US Nursing Home Industry (Paperback, illustrated edition)
Robert A. Giacalone
R791 Discovery Miles 7 910 Ships in 10 - 15 working days

An in-depth analysis of the nursing home industry in America -- its past, present, and future. It focuses on the business aspects of the industry, and provides a detailed examination of the main issues concerning all nursing homes -- trends in health care expenditures; the legislative history of the industry; growing demand for care and how to measure it; the present structure of the industry; funding and financing concerns; government regulation; inter-industry competition and opportunities for growth; global comparisons; and public policy considerations.

Building on Batik - The Globalization of a Craft Community (Hardcover, New Ed): Michael Hitchcock, Wiendu Nuryanti Building on Batik - The Globalization of a Craft Community (Hardcover, New Ed)
Michael Hitchcock, Wiendu Nuryanti
R4,520 Discovery Miles 45 200 Ships in 10 - 15 working days

The word 'batik' is possibly of Malay origin from the word 'tik' meaning 'to drip' or 'to drop.' The term is applied to a resist dye technique invented independently in locations as diverse as Ancient Egypt, Japan and Turkestan. Batik is a remarkably flexible textile technique and is suited to small-scale methods of production, but demand from the fashion and tourism industries is increasing. This volume brings together the experiences and concerns of the international community of batik producers. It gives voice to their suggestions for ensuring that the producers of this traditional craft are integrated into its increasingly global production rather than excluded from it. Building on the work of batik designers and producers the book discusses the emergence of a global craft consciousness. Batik producers report on innovative measures taken both individually and collectively to hold their market position while commercial producers frequently annex and mass-produce traditional batik design. The book concludes with a discussion of marketing and production innovations and tourism which enable the producers of batik to maintain the integrity of their designs whilst harnessing the benefits of new commercial forms.

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