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Books > Business & Economics > Industry & industrial studies > Service industries > General

Gender and Work in Global Value Chains - Capturing the Gains? (Paperback): Stephanie Barrientos Gender and Work in Global Value Chains - Capturing the Gains? (Paperback)
Stephanie Barrientos
R734 Discovery Miles 7 340 Ships in 12 - 17 working days

This book focuses on the changing gender patterns of work in a global retail environment associated with the rise of contemporary retail and global sourcing. This has affected the working lives of hundreds of millions of workers in high-, middle- and low-income countries. The growth of contemporary retail has been driven by the commercialised production of many goods previously produced unpaid by women within the home. Sourcing is now largely undertaken through global value chains in low- or middle-income economies, using a 'cheap' feminised labour force to produce low-price goods. As women have been drawn into the labour force, households are increasingly dependent on the purchase of food and consumer goods, blurring the boundaries between paid and unpaid work. This book examines how gendered patterns of work have changed and explores the extent to which global retail opens up new channels to leverage more gender-equitable gains in sourcing countries.

Smart Service Systems, Operations Management, and Analytics - Proceedings of the 2019 INFORMS International Conference on... Smart Service Systems, Operations Management, and Analytics - Proceedings of the 2019 INFORMS International Conference on Service Science (Paperback, 1st ed. 2020)
Hui Yang, Robin Qiu, Weiwei Chen
R4,262 Discovery Miles 42 620 Ships in 10 - 15 working days

This volume offers state-of-the-art research in service science and its related research, education and practice areas. It showcases recent developments in smart service systems, operations management and analytics and their impact in complex service systems. The papers included in this volume highlight emerging technology and applications in fields including healthcare, energy, finance, information technology, transportation, sports, logistics, and public services. Regardless of size and service, a service organization is a service system. Because of the socio-technical nature of a service system, a systems approach must be adopted to design, develop, and deliver services, aimed at meeting end users' both utilitarian and socio-psychological needs. Effective understanding of service and service systems often requires combining multiple methods to consider how interactions of people, technology, organizations, and information create value under various conditions. The papers in this volume present methods to approach such technical challenges in service science and are based on top papers from the 2019 INFORMS International Conference on Service Science.

Community-based Rural Tourism and Entrepreneurship - A Microeconomic Approach (Paperback, 1st ed. 2020): Yasuo Ohe Community-based Rural Tourism and Entrepreneurship - A Microeconomic Approach (Paperback, 1st ed. 2020)
Yasuo Ohe
R3,284 Discovery Miles 32 840 Ships in 10 - 15 working days

To meet the rising demand for scientific evidence in the context of rural tourism research, this book explores tourism and tourism-related diversification activities performed by farming households and entrepreneurs in rural communities. To do so it adopts a consistent conceptual and empirical microeconomic approach and employs econometric methodology. Community-based rural tourism (CBRT) is attracting increasing interest in both developed and developing countries, since tourism is considered an effective way to promote rural development in all parts of the globe. Further, because information and communication technologies are developing rapidly, new types of communities are now formed more easily than ever. As such, this book covers not only traditional, closed agrarian communities, but also emerging communities formed by local nonprofit organizations (NPOs) and national networks of farmers who provide educational tourism for consumers. These emerging communities are beyond the range of traditional agrarian communities and complement each other, which helps overcome obstacles to rural tourism for farm operators and urban residents. Those communities also nurture the rural entrepreneurship that eventually will create a sustainable urban-rural relationship. This study-the first of its kind-contributes to the advancement of research on rural tourism from a microeconomic perspective. It presents a conceptual framework for understanding rural tourism from a microeconomic perspective; empirically clarifies the specific issues and constraints for the development of CBRT; and also investigates how to overcome these issues.

Mega-Events - Placemaking, Regeneration and City-Regional Development (Paperback): Graeme Evans Mega-Events - Placemaking, Regeneration and City-Regional Development (Paperback)
Graeme Evans
R1,257 Discovery Miles 12 570 Ships in 12 - 17 working days

This book brings together different perspectives of mega-event bidding, hosting and legacies. Their impact is considered through an international range of mega-events in terms of land use, political and socio-economic change, and the placemaking processes that accompany these area-based regeneration projects. From city-regions that have not been successful or withdrawn from mega-event selection, to contemporary Olympic, Football World Cup and Expo host cities whose legacy is still unfolding, to event sites whose legacy is now established, the global appeal of the mega-event is apparent from this collection. The book interrogates the mega-event phenomenon in ten countries, from North and South America, and Australia, to Western and Eastern Europe. Drawing on their historical evolution and antecedents, and following recurrent themes of urban regeneration and resistance, the book highlights the importance of major events and festivals to the creation and marketing of place through branding and regional growth In considering a range of mega-events critically and in different national and geopolitical contexts, the book will be of interest to policy and decision-makers at local, regional, national and international levels, and will be of particular interest to professionals, scholars and students working in planning, urban studies, sport and leisure studies, and in event and festival management.

Service Design Capabilities (Paperback, 1st ed. 2021): Nicola Morelli, Amalia de Goetzen, Luca Simeone Service Design Capabilities (Paperback, 1st ed. 2021)
Nicola Morelli, Amalia de Goetzen, Luca Simeone
R2,735 Discovery Miles 27 350 Ships in 10 - 15 working days

This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers' capabilities in light of the new roles that have opened up in innovation processes on different scales. After years of being inadequately defined, the professional profile of service designers is now taking shape. Today private and public institutions recognize service designers as essential contributors to their innovation and development processes. What are the capabilities that characterize a service designer? These essential capabilities are what service designers should acquire in their education and can sell when looking for a job.

Hospitality and Tourism Management (Hardcover): Gunther Faulkner Hospitality and Tourism Management (Hardcover)
Gunther Faulkner
R3,298 R2,895 Discovery Miles 28 950 Save R403 (12%) Ships in 10 - 15 working days
Education Matters - Selected Essays by Alan B. Krueger (Hardcover, illustrated edition): Alan B. Krueger Education Matters - Selected Essays by Alan B. Krueger (Hardcover, illustrated edition)
Alan B. Krueger
R4,331 Discovery Miles 43 310 Ships in 12 - 17 working days

Education Matters presents in one volume many of Alan B. Krueger's contributions to the economics of education. This invaluable collection of papers, based on his groundbreaking research from the 1990s, has been published in a wide range of professional outlets and has influenced public policy and research in the US and throughout the world. The book opens with an introductory essay explaining the importance of the study of the economics of education as well as providing an overview of the book. The author then goes on to discuss and analyse the important topics in the economics of education, including the economic pay off from attending school for longer, the return to investments in school resources, causes of the increased pay off to education, the contribution of education to economic growth, and racial differences in school quality and their consequences. The final chapter provides a framework for evaluating schools. This fascinating collection of work, from a writer at the forefront of economics and educational research, will be warmly welcomed by academics in the areas of human capital, economics and public policy, as well as by educational policymakers.

Risk Management for Events (Paperback, 2nd edition): Julia Rutherford Silvers, William O'Toole Risk Management for Events (Paperback, 2nd edition)
Julia Rutherford Silvers, William O'Toole
R1,521 Discovery Miles 15 210 Ships in 12 - 17 working days

Risk Management for Events is a comprehensive and practical guide that supports academic and professional development programs to prepare individuals for entering or advancement in the international events industry. Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures that the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process. This new edition has been revised and updated to include: New case studies and examples from a wide range of international destinations and different types of events. Updated statistics and data throughout. New content on emergent risk, on-site decision-making, terrorism, and public health, including the COVID-19 pandemic, and corruption within events. Updated online material, including a case study archive and weblinks to useful resources. This will be an invaluable resource for all those studying events management.

When Fish Fly - Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market (Hardcover):... When Fish Fly - Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market (Hardcover)
John Yokoyama, Joseph Michelli
R889 Discovery Miles 8 890 Ships in 10 - 15 working days

"You can energize your people and delight your customers by modeling the fabulous ideas that come from the World Famous Pike Place Fish Market." -- Ken Blanchard, co-author of The One Minute Manager In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. When Fish Fly offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.

Planning and Managing Smaller Events - Downsizing the Urban Spectacle (Hardcover): Mark Wilson, Stefano Di Vita Planning and Managing Smaller Events - Downsizing the Urban Spectacle (Hardcover)
Mark Wilson, Stefano Di Vita
R4,313 Discovery Miles 43 130 Ships in 12 - 17 working days

Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies. This book adopts a case study approach to examine a diverse range of events taking place in towns and cities in Europe, Asia and North America. This volume begins by defining and classifying these kinds of events and then verifying if and how they can provide opportunities for cities and towns without the disadvantages of world-famous large events. It concludes by discussing the growing regional scale of urban phenomena and their transition in post-metropolitan spaces. Planning and Managing Smaller Events: Downsizing the Urban Spectacle will be of interest to government officials and policy makers involved in economic development, urban planning, parks, arts/culture as well as students and researchers interested in urbanism, event management, tourism and recreation.

Managing International Events (Paperback): W. Gerard Ryan Managing International Events (Paperback)
W. Gerard Ryan
R1,233 Discovery Miles 12 330 Ships in 12 - 17 working days

This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events. Authored by a current academic and ex-practitioner in the field, this book boasts an excellent balance of theory with practical advice and guidance. Chapters cover all the key concepts needed to manage and deliver an international event and fully reflect the current trends and issues facing the sector today. These include: sustainability, digital communication, social media, Big Data, corporate social responsibility, accessibility, security issues, and managing volunteers among many others. International case studies are included in each chapter accompanied by study questions and useful weblinks for further reading and research. This will be of great interest not only to students and researchers of International Events Management, Tourism and Hospitality, but also to current practitioners in the Events sector.

Beyond Tears and Laughter - Gender, Migration, and the Service Sector in China (Hardcover, 1st ed. 2019): Yang Shen Beyond Tears and Laughter - Gender, Migration, and the Service Sector in China (Hardcover, 1st ed. 2019)
Yang Shen
R1,535 Discovery Miles 15 350 Ships in 12 - 17 working days

This book explores the experience of China's migrant labourers in Shanghai from anthropological, and gendered analyses, offering extraordinary insights into the life-world of the marginalized people. China has hundreds of millions of internal migrants coming from the countryside to the big cities in search of fame, fortune, or just a living. The author also examines the gender dynamics at work, in intimacy and leisure of this marginalized, yet huge population. With an in-depth and multidisciplinary examination of the experience of restaurant workers in Shanghai, this book sheds humanising new light on the experience of the megacity from the inside and will be of direct value to policymakers, demographers, feminist scholars, anthropologists, sociologists, and responsible citizens.

Professional Service Firms (Hardcover): Royston Greenwood, Roy Suddaby, Megan McDougald Professional Service Firms (Hardcover)
Royston Greenwood, Roy Suddaby, Megan McDougald
R3,507 Discovery Miles 35 070 Ships in 12 - 17 working days

This volume includes studies of organizations that deliver professional services, including accounting, law, and management consulting firms. These organizations are of importance for several reasons: they underpin the modern economy, enabling economic exchange; they constitute the 'intellect industry', developing and disseminating new ideas; and, they are exemplars of knowledge-intensive organizations. Contributors include researchers from North America and Europe. This book series is available electronically online.

Making Media Work - Cultures of Management in the Entertainment Industries (Paperback): Derek Johnson, Derek Kompare, Avi Santo Making Media Work - Cultures of Management in the Entertainment Industries (Paperback)
Derek Johnson, Derek Kompare, Avi Santo
R683 Discovery Miles 6 830 Ships in 12 - 17 working days

The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-"the suits"-who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners-artists, talent scouts, performers, directors, show runners, and more-in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Routledge Handbook of the Olympic and Paralympic Games (Hardcover): Dikaia Chatziefstathiou, Borja Garcia, Benoit Seguin Routledge Handbook of the Olympic and Paralympic Games (Hardcover)
Dikaia Chatziefstathiou, Borja Garcia, Benoit Seguin
R6,131 Discovery Miles 61 310 Ships in 12 - 17 working days

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes' rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

Economic Value and Revenue Management Systems - An Integrated Business Management Model (Hardcover, 1st ed. 2019): Alessandro... Economic Value and Revenue Management Systems - An Integrated Business Management Model (Hardcover, 1st ed. 2019)
Alessandro Capocchi
R2,976 Discovery Miles 29 760 Ships in 12 - 17 working days

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.

Advances in Health Care Management (Hardcover): John D. Blair, Myron D Fottler, Grant T. Savage Advances in Health Care Management (Hardcover)
John D. Blair, Myron D Fottler, Grant T. Savage
R3,645 Discovery Miles 36 450 Ships in 12 - 17 working days

The papers included in this volume may be categorized loosely into four general thematic sections: theoretical perspectives on the field of health care management; the role and impact of managed care; evolution of the health professions; enhancing health care organizational performance. The three papers in the first general section deal with a range of theoretical issues related to health care management, from complexity science to a theoretical comparison of integrated networks against systems, to how health care management researchers think about the research process. The three papers in the second section address the significant challenges faced by health care managers as they attempt to respond to the increasing impact of managed care. The third section's three papers look at the evolving roles of the health professions, including those of physicians as clinicians and as executives. The four papers in the final section focus on various approaches, from total quality management to use of work groups and transformational leadership, to enhancing health care organizational performance.

Markets and Bodies - Women, Service Work, and the Making of Inequality in China (Paperback): Eileen M Otis Markets and Bodies - Women, Service Work, and the Making of Inequality in China (Paperback)
Eileen M Otis
R1,001 Discovery Miles 10 010 Ships in 12 - 17 working days

Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas for the new economic and political landscape of the country. These hotels, along with other emerging service businesses, offer an important, new source of employment for millions of workers, but also bring to light levels of inequality that surpass most developed nations.
Examining how gender enables the globalization of markets and how emerging forms of service labor are changing women's social status in China, "Markets and Bodies" reveals the forms of social inequality produced by shifts in the economy. No longer working for the common good as defined by the socialist state, service workers are catering to the individual desires of consumers. This economic transition ultimately affords a unique opportunity to investigate the possibilities and current limits for better working conditions for the young women who are enabling the development of capitalism in China.

Overtourism - Issues, realities and solutions (Paperback): Rachel Dodds, Richard Butler Overtourism - Issues, realities and solutions (Paperback)
Rachel Dodds, Richard Butler
R1,445 R1,148 Discovery Miles 11 480 Save R297 (21%) Ships in 10 - 15 working days

Overtourism has become a major concern for an increasing number of destinations as tourism numbers continue to grow, stimulated by general economic and technological growth and the expansion of the global middle class. This, coupled with relentless promotion of tourism by many organisations and destinations, has increased tourism, despite growing opposition to excessive development. This book is the first academic volume to deal with this topic and contains chapters by experienced researchers in the tourism field, taking a multidisciplinary approach to review and explain the subject. The introductory section begins with an overview of the current situation and the forces enabling the appearance of overtourism. This is followed by a number of case studies from a range of destinations around the world, both urban and rural, which share the same problems. The concluding section includes a discussion of potential mitigation methods and approaches and a final assessment of future developments. The focus and relevance of this book are not just for academics, as it offers insights into destinations, enablers and solutions for how to address the issue of overtourism on a wide variety of scales. This book offers globally relevant perspectives on destinations as varied as Venice and Barcelona, that have gained global media attention, as well as less publicised rural areas and developing destinations.

America's Switzerland - Estes Park and Rocky Mountain National Park, the Growth Years (Paperback): America's Switzerland - Estes Park and Rocky Mountain National Park, the Growth Years (Paperback)
R761 R682 Discovery Miles 6 820 Save R79 (10%) Ships in 10 - 15 working days
Delivering Fantastic Customer Experience - How to Turn Customer Satisfaction into Customer Relationships (Paperback): Daniel... Delivering Fantastic Customer Experience - How to Turn Customer Satisfaction into Customer Relationships (Paperback)
Daniel Lafreniere
R628 Discovery Miles 6 280 Ships in 12 - 17 working days

If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today's hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me - more personal, more relevant. With customers having higher expectations and access to more information than ever before, companies must create stellar, frictionless, personalized, and memorable customer experiences, if they plan to stay in the game. In this book, you will learn: * What customer experience truly is. * How emotions can increase customer loyalty...or make customers ditch a brand. * Which behaviors and attitudes lose customers. * Ten easy, practical, and proven ways to immediately improve your customer experience. * What renowned companies do to offer the best customer experience. This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people, or installers. No matter what role you play, this book offers easy tips, recommendations, and examples to help improve customer experience, realistically, sustainably, and affordably.

South East England A-Z Road Atlas (Paperback, 17th Revised edition): A-Z Maps South East England A-Z Road Atlas (Paperback, 17th Revised edition)
A-Z Maps
R182 Discovery Miles 1 820 Ships in 12 - 17 working days

This A-Z map of South East England is a full colour regional road atlas featuring 46 pages of continuous road mapping extending from Banbury and Felixstowe to the south coast, and from Oxford and Southampton to Margate and Clacton-on-Sea in the east. Road map detail is shown at a clear 2.5 miles to 1 inch scale (1.58 km to 1 cm) and includes the following features: Motorways open with full junction detail, motorways under construction and proposed, service areas, primary routes and destinations, A & B roads, selected minor roads, gradients 1:5 and steeper, tolls, mileages, county boundaries, spot heights and hill shading Selected fuel stations National Park boundaries Selected places of interest, tourist information centres and golf courses Also included are 21 city, town, airport or port plans for Brighton & Hove, Canterbury, Dover, Eastbourne, Folkestone, Guildford, London, Medway Towns, Milton Keynes, Oxford, Portsmouth, Reading. Southampton, Winchester, Windsor, London Gatwick Airport, London Heathrow Airport, London Luton Airport, London Stansted Airport, Newhaven Port, and Portsmouth Port. The index section lists cities, towns, villages, hamlets and locations covered by the road mapping.

Beyond Mile Zero - The Vanishing Alaska Highway Lodge Community (Paperback): Lily Gontard Beyond Mile Zero - The Vanishing Alaska Highway Lodge Community (Paperback)
Lily Gontard; Photographs by Mark Kelly
R648 R552 Discovery Miles 5 520 Save R96 (15%) Ships in 10 - 15 working days
Wine and Tourism - A Strategic Segment for Sustainable Economic Development (Paperback, Softcover reprint of the original 1st... Wine and Tourism - A Strategic Segment for Sustainable Economic Development (Paperback, Softcover reprint of the original 1st ed. 2016)
Marta Peris-Ortiz, Maria De La Cruz Del Rio Rama, Carlos Rueda-Armengot
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists' search for new experiences and wineries' need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge-both theoretical and practical-suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.

Report on China's Cruise Industry (Paperback, Softcover reprint of the original 1st ed. 2018): Hong Wang Report on China's Cruise Industry (Paperback, Softcover reprint of the original 1st ed. 2018)
Hong Wang
R3,964 Discovery Miles 39 640 Ships in 10 - 15 working days

The book contains 12 contributions that explain the current state of China's cruise industry and future development. Dating from the 1960s and with the rapid development of over 50 years, the modern cruise industry has developed into one of the fastest growing industries with the most remarkable economic benefits in the global tourism and hospitality industry, known as a "golden industry on the golden waterway". In recent years, with the gradual saturation of international cruise market and the eastward-moving trend of the center of cruise market, China has become a strategic emerging market with which international cruise lines have been competing. A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC Cruises, Star Cruises, Norwegian Cruise Line and Dream Cruises, have entered the cruise market in Mainland China.

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