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Books > Business & Economics > Industry & industrial studies > Service industries > General

Service Management - Strategy & Leadership in Service Business 3e (Paperback, 3rd Edition): R Normann Service Management - Strategy & Leadership in Service Business 3e (Paperback, 3rd Edition)
R Normann
R1,129 Discovery Miles 11 290 Ships in 12 - 17 working days

In the world of industry and management producing 'intangible products' poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations

This classic book, as relevant as ever and updated, provides a set of ideas which has proved its power and validity beyond the fads of the moment, over an extended period of time. A book that is at the same time very holistic and conceptual, and yet both easy to grasp and to translate into practical action.

It also evokes an alternative perspective on services, namely that of refocusing attention from the production and the product to the value creation process of customers. With these perspectivess every company todays needs to see itself as a service company.

The book stresses the need for a streamlined service management system and analyses and illustrates growth strategies and the nature of innovation —but above all it emphasizes the special role played by good leadership. In particular, this edition looks at the role of technology in services as well as — more generally —the role of services in society.

Of great value to managers and academics involved in the service industry this practical book, which has been translated into eight languages, will stimulate people to analyse and act on their situations.

Open Your Own Bed and Breakfast (Hardcover, 4th ed.): Barbara Notarius, Gail Sforza Brewer Open Your Own Bed and Breakfast (Hardcover, 4th ed.)
Barbara Notarius, Gail Sforza Brewer
R851 R718 Discovery Miles 7 180 Save R133 (16%) Ships in 10 - 15 working days

Experience the joy-and profits-that come from managing your own bed and breakfast
Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open Your Own Bed & Breakfast-now updated with everything you need to know about online marketing-guides you through this special world. Barbara Notarius, one of America's most widely recognized and respected B&B experts, shows you how to make your dream a reality. Some of the essential information provided in this book includes:
* Your responsibilities-and those of your guests
* Financial considerations
* Advertising, the Internet, and working with a reservation service
* Evaluating your home's assets and liabilities
* Conforming to the ADA
* Legal, tax, and insurance issues, including recent changes in the tax code
* Interviews with successful hosts
* Lists of B&B associations, guidebooks, and B&B reservation services

This new edition is an informative update of every aspect you need to know in order to run your B&B smoothly and successfully. Combining a meticulous business approach with a sincere appreciation for the pleasure that comes with running a B&B, Open Your Own Bed & Breakfast is an invaluable resource.

Tourismus in der Marktwirtschaft (German, Hardcover, Reprint 2016 ed.): Ralf Bochert Tourismus in der Marktwirtschaft (German, Hardcover, Reprint 2016 ed.)
Ralf Bochert
R2,889 R2,206 Discovery Miles 22 060 Save R683 (24%) Ships in 10 - 15 working days

Wirtschaftspolitische Lehrbuchdarstellung des Tourismus.

Japan Through the Lens of the Tokyo Olympics Open Access (Paperback): Barbara Holthus, Isaac Gagne, Wolfram Manzenreiter, Franz... Japan Through the Lens of the Tokyo Olympics Open Access (Paperback)
Barbara Holthus, Isaac Gagne, Wolfram Manzenreiter, Franz Waldenberger
R699 Discovery Miles 6 990 Ships in 12 - 17 working days

This book situates the 2020 Tokyo Olympics within the social, economic, and political challenges facing contemporary Japan. Using the 2020 Tokyo Olympics as a lens into the city and the country as a whole, the stellar line up of contributors offer hidden insights and new perspectives on the Games. These include city planning, cultural politics, financial issues, language use, security, education, volunteerism, and construction work. The chapters then go on to explore the many stakeholders, institutions, citizens, interest groups, and protest groups involved, and feature the struggle over Tokyo's extreme summer heat, food standards, the implementation of diversity around disabilities, sexual minorities, and technological innovations. Giving short glimpses into the new Olympic sports, this book also analyses the role of these sports in Japanese society. Japan Through the Lens of the Tokyo Olympics will be of huge interest to anyone attending the Olympic Games in Tokyo 2020. It will also be useful to students and scholars of the Olympics and the sociology of sport, as well as Japanese culture and society.

Privatization and Culture - Experiences in the Arts, Heritage and Cultural Industries in Europe (Paperback, Softcover reprint... Privatization and Culture - Experiences in the Arts, Heritage and Cultural Industries in Europe (Paperback, Softcover reprint of the original 1st ed. 1998)
Peter B. Boorsma, Annemoon van Hemel, Niki van der Wielen
R4,278 Discovery Miles 42 780 Ships in 10 - 15 working days

CARlA BODO Board Member of the Cultural Information and Research Centres liaison in Europe (CIRCLE) and Director of the Observatory for the Performing Arts at the Department of the Performing Arts of the Italian Prime Minister's Office, Roma The relation between the public and the private sector in the field of culture, the central theme of this publication, was thoroughly debated during the 1997 CIRCLE Round Table in Amsterdam. It was not the first time CIRCLE addressed this issue. In 1988 CIRCLE'S Bureau was invited to participate in a seminar in Budapest on The State, the Market and Culture. I will never forget the emotional impact of Sacha Rubinstein's demonization of state sup port and his apotheosis of the role of the market in the cultural field in Russia. So, in ad vance of actual events, we suddenly had a premonition of what was going to happen, ofthe turmoil which was about to radically change the socio-political scene of Central and East ern Europe. Six years later, in 1994, we met again in Budapest for a Conference on The Distribu tion of Roles between Government and Arts Councils, Associations and Foundations."

Never Ask "Why" - Football Players' Fight for Freedom in the NFL (Hardcover): Ed Garvey Never Ask "Why" - Football Players' Fight for Freedom in the NFL (Hardcover)
Ed Garvey; Edited by Chuck Cascio; Foreword by Judge Alan Page; Introduction by Dr. Sarah K. Fields
R804 R739 Discovery Miles 7 390 Save R65 (8%) Ships in 12 - 17 working days

When pro football players formed a union to stand up against the NFL for their own interests, they chose lawyer Ed Garvey as their Executive Director. The NFL Players Association (NFLPA), would take on the NFL over player contracts, collective bargaining agreements, and antitrust suits. It lobbied for players' free agency, contract rights, and impartial arbitration of disciplinary disputes. Garvey navigated strikes, lockouts, scabs, stooges, lies, as well as the sports media complex-to maintain players' dignity. According to the league, the players were to take what they were given and "never ask why." In Never Ask "Why," journalist Chuck Cascio presents the late Garvey's rich account of the early years of the NFLPA, taking readers among the players as they held the league accountable to play fair. Learning from their mistakes, the NFLPA would succeed in curbing commissioner Pete Rozelle's disciplinary power and striking down the Rozelle Rule's absolute control over free agency. Garvey tells the intimate stories of how pro football players, rivals on the field, rallied together to stand up for themselves. He worked tirelessly to change a system that exploited players and even controlled the media. In the end, Garvey shows how the NFLPA transformed the state of pro sports leagues today and how, even still, they work to keep down the players on whose backs they profit.

How Starbucks Saved My Life - A Son of Privilege Learns to Live Like Everyone Else (Paperback): Michael Gates Gill How Starbucks Saved My Life - A Son of Privilege Learns to Live Like Everyone Else (Paperback)
Michael Gates Gill
R475 R394 Discovery Miles 3 940 Save R81 (17%) Ships in 10 - 15 working days

Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all--and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks.
In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water.
But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to "her" now. For the first time in his life he experiences being a member of a minority trying hard to survive in a challenging new job. He learns the value of hard work and humility, as well as what it truly means to respect another person.
Behind the scenes at one of America's most intriguing businesses, an inspiring friendship is born, a family begins to heal, and, thanks to his unlikely mentor, Michael Gill at last experiences a sense of self-worth and happiness he has never known before.
Watch a QuickTime trailer for this book.

Reinventing the Package Holiday Business - New Information and Communication Technologies (English, German, Paperback, 1997... Reinventing the Package Holiday Business - New Information and Communication Technologies (English, German, Paperback, 1997 ed.)
Karsten Karcher
R1,595 Discovery Miles 15 950 Ships in 10 - 15 working days

This book gives a detailed insight into the tour operator sector, particularly in Britain and Germany. Moreover, a theoretical framework ist developed, providing a useful methodology for the study of a sector or industry.

Next Level Now - PR Secrets to Drive Explosive Growth for Your Home Service Business (Paperback): Heather Ripley Next Level Now - PR Secrets to Drive Explosive Growth for Your Home Service Business (Paperback)
Heather Ripley
R395 R332 Discovery Miles 3 320 Save R63 (16%) Ships in 10 - 15 working days
Production Economics - Evaluating Costs of Operations in Manufacturing and Service Industries (Hardcover): Anoop Desai, Aashi... Production Economics - Evaluating Costs of Operations in Manufacturing and Service Industries (Hardcover)
Anoop Desai, Aashi Mital
R4,474 Discovery Miles 44 740 Ships in 12 - 17 working days

This book serves a unique purpose within the world of engineering. It covers the economics of modern manufacturing and focuses on examining the techniques and methods from a cost perspective. It can be used by both students and professionals alike. The book is useful to students in industrial engineering and mechanical engineering programs as a primary textbook for engineering economy, production costing, and related courses. It can also be used by MBA students specializing in production management and finance. Specific topics of coverage include the computation of direct and indirect cost for manufacturing operations, including a variety of overhead operations in such an environment. Costing of manufacturing methods such as casting, forging, turning, milling, and welding is addressed along with inventory analysis. The book also includes fundamental concepts such as cash flow analysis, present and future worth analysis, and rate of return analysis. Related topics such as equipment replacement, comparison of alternatives, depreciation, buy versus make decisions, interest factors, and equivalence are covered in detail as well. Key Features: Addresses the costing of manufacturing operations through a step-by-step problem solving approach. Includes traditional engineering topics such as cash flow analysis, present worth, future worth analysis, replacement analysis, equivalence, and depreciation are addressed in depth as well. Offers a variety of solved examples that can be used to develop a thorough understanding of the underlying concept. Provides a number of practice problems at the end of each chapter. Presents a large number of figures and tables in almost every chapter, to assist in visualizing the concept and apply it successfully. Production Economics: Evaluating Costs of Operations in Manufacturing and Service Industries focuses on rigorous problem solving. Each topic is presented succinctly along with numerous solved examples, along with a large number of end-of-chapter practice problems where applicable.

Lexikon der Lebensversicherung (German, Hardcover, Reprint 2017 ed.): Maximilian Koch, Stephan Umann, Martin Weigert Lexikon der Lebensversicherung (German, Hardcover, Reprint 2017 ed.)
Maximilian Koch, Stephan Umann, Martin Weigert
R2,851 R2,167 Discovery Miles 21 670 Save R684 (24%) Ships in 10 - 15 working days

Das Lexikon vermittelt zuverlassig und aktuell Orientierung uber Erscheinungen und Vorgange im Bereich der Lebensversicherung, die in Zeiten der privaten Vorsorge fur alle Burger an Bedeutung gewonnen hat. Kriterium fur die Auswahl der Stichworte ist das aktuelle Standardwissen in der Versicherungswirtschaft. Uber wichtige Gebiete informieren Stichwortaufsatze, die von namhaften Experten verfasst worden sind."

Sales People Think They Know Everything - (Proven Strategies to Put More Money in Your Pocket Tomorrow!) (Paperback): Chris... Sales People Think They Know Everything - (Proven Strategies to Put More Money in Your Pocket Tomorrow!) (Paperback)
Chris Lovett
R555 R463 Discovery Miles 4 630 Save R92 (17%) Ships in 10 - 15 working days
The Politics and Economics of Defence Industries (Paperback): Efraim Inbar, Benzion Zilberfarb The Politics and Economics of Defence Industries (Paperback)
Efraim Inbar, Benzion Zilberfarb
R1,161 R991 Discovery Miles 9 910 Save R170 (15%) Ships in 12 - 17 working days

The world arms market has been in continuous flux since the end of the Cold War. This volume provides a policy-relevant analysis of the complex web of contemporary economic trends, political developments and strategic considerations that are shaping the contours of the new post-Cold War world market for weaponry.

Food Festivals and Local Development in Italy - A Viewpoint from Economic Anthropology (Hardcover, 1st ed. 2020): Michele... Food Festivals and Local Development in Italy - A Viewpoint from Economic Anthropology (Hardcover, 1st ed. 2020)
Michele Filippo Fontefrancesco
R2,289 R1,926 Discovery Miles 19 260 Save R363 (16%) Ships in 9 - 15 working days

What does the proliferation of food festival tell us about rural areas? How can these celebrations pave the way to a better future for the local communities? This book is addressing these questions contributing to the ongoing debate about the future of rural peripheries in Europe. The volume is based on the ethnographic research conducted in Italy, a country internationally known for its food tradition and one of the European countries where the gap between rural and urban space is most pronounced. It offers an anthropological analysis of food festivals, exploring the transformational role they have to change and develop rural communities. Although the festivals aim mostly at tourism, they contribute in a wider way to the life of the rural communities, acting as devices through which a community redefines itself, reinforces its sociality, reshapes the perception and use of the surrounding environment. In so doing, thus, the books suggests to read the festivals not just as celebrations driven by food fashion, but rather fundamental grassroots instruments to contrast the effects of rural marginalization and pave the way to a possible better future for the community

Office Lean - Understanding and Implementing Flow in a Professional and Administrative Environment (Paperback): Ken Eakin Office Lean - Understanding and Implementing Flow in a Professional and Administrative Environment (Paperback)
Ken Eakin
R1,024 Discovery Miles 10 240 Ships in 12 - 17 working days

Struggling to apply Lean effectively in your office environment? Office Lean is a book for anyone who wants to apply Lean better in contexts where the work is both intangible and complex. it explains in simple terms, what Lean is -- and what Lean isn't -- enabling office professionals to understand how it can be successfully applied to their complex office-based work environments. Contrary to popular opinion, Lean is not only for mass manufacturing or healthcare. It applies just as much to the digital world of "knowledge work" industries such as banking and financial services, software development, and government. But the fundamental concepts, straight from the factory floor, need a fair amount of translation to be effectively applied in cube farms. Overturning the common perception that Lean is about imposing rigid rules, or simply eliminating waste in the name of "efficiency", Eakin presents Lean as a dynamic, flexible, people-centric philosophy that delivers outstanding business results by improving employee engagement and customer experience. Office Lean helps Lean practitioners (leaders/managers and coaches/consultants) working in professional office environments access the amazing, transformative results Lean can bring to their specific domains. It combines clear explanations of the core concepts of the Lean philosophy with relevant, practical examples from the fields of accounting, finance, insurance, IT and government.

The Service Sector: Productivity and Growth - Proceedings of the International Conference held in Rome, Italy, May 27-28 1993... The Service Sector: Productivity and Growth - Proceedings of the International Conference held in Rome, Italy, May 27-28 1993 (Paperback, Softcover reprint of the original 1st ed. 1995)
Ernesto Felli, Furio C rosati, Giovanni Tria
R1,516 Discovery Miles 15 160 Ships in 10 - 15 working days

The economics of the service sector has recently attracted a large attention. At a macroeconomic level, the discussion has been focused on the issues concerning the relationship between the expansion of the service industry and the potential for a stable and sustained growth. Slow productivity growth, due to the largely non tradable nature of the output, lack of competition due either to regulations or to barriers to entry are among the "bads" sometimes associated with a "service led" growth. On the other hand new working places are created in the service industries at a rate much higher than in the industrial ones. Is a lower rate of technological change and the continuing of inflationary tensions the price to pay for a sustained expansion of employment in the service sector? These are in a nutshell the questions that led CElS (Centre for International Studies on Economic Growth - University of Rome "Tor Vergata") to organize the International Seminar on "The Service Sector: Productivity and Growth" held in Rome in May 1993, whose revised proceedings are published in this volume. The economists and academicians invited to the conference have faced the issues mentioned above from different perspectives, but they concentrated especially on the problems relative to growth and productivity.

Sport Volunteering (Hardcover): Russell Hoye, Graham Cuskelly, Chris Auld, Pam Kappelides, Katie Misener Sport Volunteering (Hardcover)
Russell Hoye, Graham Cuskelly, Chris Auld, Pam Kappelides, Katie Misener
R3,882 Discovery Miles 38 820 Ships in 12 - 17 working days

Volunteers are central to sport at all levels, from mega-events to grassroots clubs. Sport Volunteering is a definitive guide to the issues associated with managing volunteers in sport. The book focuses on the psychology of the voluntary experience, the challenges inherent in managing a volunteer workforce for not-for-profit and other groups, and the development of volunteers. It provides a perspective on the roles of volunteers in the development and delivery of sport in a range of contexts - events, clubs, associations and other non-profit groups - and explores important contemporary issues such as sustainability, diversity and the management of risk. This book is essential reading for anybody studying sport volunteering or managing volunteers in sport, and a valuable resource for students of sport development, sport management, sport business, sport events, sport administration, sport policy, community sport, sport facilities, sport operations, event management or sport coaching.

Sport Volunteering (Paperback): Russell Hoye, Graham Cuskelly, Chris Auld, Pam Kappelides, Katie Misener Sport Volunteering (Paperback)
Russell Hoye, Graham Cuskelly, Chris Auld, Pam Kappelides, Katie Misener
R1,120 Discovery Miles 11 200 Ships in 12 - 17 working days

Volunteers are central to sport at all levels, from mega-events to grassroots clubs. Sport Volunteering is a definitive guide to the issues associated with managing volunteers in sport. The book focuses on the psychology of the voluntary experience, the challenges inherent in managing a volunteer workforce for not-for-profit and other groups, and the development of volunteers. It provides a perspective on the roles of volunteers in the development and delivery of sport in a range of contexts - events, clubs, associations and other non-profit groups - and explores important contemporary issues such as sustainability, diversity and the management of risk. This book is essential reading for anybody studying sport volunteering or managing volunteers in sport, and a valuable resource for students of sport development, sport management, sport business, sport events, sport administration, sport policy, community sport, sport facilities, sport operations, event management or sport coaching.

Communication And The Transformation Of Economics - Essays In Information, Public Policy, And Political Economy (Paperback):... Communication And The Transformation Of Economics - Essays In Information, Public Policy, And Political Economy (Paperback)
Robert E. Babe
R1,165 Discovery Miles 11 650 Ships in 12 - 17 working days

Many governments are pursuing with relentless vigor a neoconservative/transnational corporate program of globalization, privatization, deregulation, cutbacks to social programs, and downsizing of the public sector. Countries are forming into giant "free trade" blocs. Increasingly they lack the will and desire to resist encroachments of world "superculture". Furthermore, they encourage heightened commoditization of information and knowledge, for instance through provisions in bilateral and multilateral trade treaties. The analytical underpinning and ideological justification for this neoconservative/transnational corporate policy agenda is mainstream (neo-classical) economics.

Focusing on the centrality of information/communication to economic and ecological processes, "Communication and the Transformation of Economics" cuts at the philosophical/ideological root of this neoconservative policy agenda. Mainstream economics assumes a commodity status for information, even though information is indivisible, subjective, shared, and intangible. Information, in other words, is quite ill-suited to commodity treatment. Likewise, neoclassicism posits communication as comprising merely acts of commodity exchange, thereby ignoring gift relations; dialogic interactions; the cumulative, transformative properties of all informational interchange; and the social or community context within which communicative action takes place.

Continuing in the tradition of writers such as Russel Wallace, Thorstein Veblen, Karl Polyani, E. F. Schumacher, Kenneth E. Boulding, and Herman Daly, Robert Babe proposes infusing mainstream economics with realistic and expansive conceptions of information/communication in order to better comprehend twenty-first-century issues and progress toward a more sustainable, more just, and more democratic economic/communicatory order.

Strategische Managementtheorie (German, Hardcover): Rudi K.F Bresser Strategische Managementtheorie (German, Hardcover)
Rudi K.F Bresser
R3,361 Discovery Miles 33 610 Ships in 12 - 17 working days
Services in Switzerland - Structure, Performance, and Implications of European Economic Integration (Paperback, Softcover... Services in Switzerland - Structure, Performance, and Implications of European Economic Integration (Paperback, Softcover reprint of the original 1st ed. 1993)
Peter Zweifel
R1,479 Discovery Miles 14 790 Ships in 10 - 15 working days

by RolfM. Jeker, Federal Office for Foreign Economic Affairs Services have only quite recently become an important issue in foreign economic policy and particularly in international trade negotiations. Trade policy was traditionally perceived to deal almost exclusively with exports and imports of goods. The increasing importance of services both nationally and internationally is, mainly, due to the gains in agricultural and industrial productiv ity (freeing resources for services activities), and the progress in communication technology, facilitating trade in invisibles. Notable examples of contractual and legal frameworks for services in international trade relations are the internal market program of the European Community extended by the Agreement on the European Economic Are. a (EEA) to EFTA countries, the multi lateral Uruguay-Round negotiations under the auspices of the GATT on a General Agreement on Trade in Services (GATS), and the North American Free Trade Agreement (NAFTA) signed by the United States, Canada and Mexico. This trend is of particular significance to Switzerland, a country where services contribute about 65% to the value added of the economy, a share which will probably still increase somewhat. Ser vices also contribute to an important extent to the traditional surplus in the current account of the Swiss balance of payments. Switzerland clearly has comparative advantages in the field of ser vices, as is well demonstrated by its long and successful tradition in key services sectors like banking, insurance, tourism, consulting and engineering."

Assessment for Learning in Higher Education (Paperback, Reprint): Peter Knight Assessment for Learning in Higher Education (Paperback, Reprint)
Peter Knight
R1,154 R984 Discovery Miles 9 840 Save R170 (15%) Ships in 12 - 17 working days

Combining a range of case studies with theoretical research, this volume analyzes current developments and best practice. The contributors discuss innovative approaches in assessment, peer assessment, the NCVQ model, the positive side of assessment, staff training for assessment, and much more.

Tourism Destination Management (Hardcover): Wendy Perez Tourism Destination Management (Hardcover)
Wendy Perez
R3,545 R3,111 Discovery Miles 31 110 Save R434 (12%) Ships in 10 - 15 working days
The Unhackable Internet - How Rebuilding Cyberspace Can Create Real Security and Prevent Financial Collapse (Hardcover): Thomas... The Unhackable Internet - How Rebuilding Cyberspace Can Create Real Security and Prevent Financial Collapse (Hardcover)
Thomas P Vartanian
R602 Discovery Miles 6 020 Ships in 12 - 17 working days

Like most aspects of modern existence, more and more of our financial lives have migrated wholly to the digital realm. With the benefits of ease that our Internet allows us, that transition also raises numerous - and dangerous - threats to national security, our money, and the systems we use to store and transfer it. Cybersecurity is one of the most formidable challenges that the world faces today. From cyberattacks by foreign adversaries like China and Russia, the explosion of cryptocurrency, the advancement of ransomware, phishing, surveillance apps, spying software, and logic bombs, and the increasing savvy and daring shown by Internet hackers, the next financial panic is likely to be delivered to us through use or abuse of technology. In Unhackable, author and financial services and technology expert Thomas P. Vartanian exposes the vulnerabilities of the many networks that we rely on today, as well as the threats facing the integrity of our national security and financial services sector. Recent cybersecurity failures like the Solar Winds attack, which gave hackers believed to be directed by Russian intelligence unprecedented access to federal agencies and private corporations, and the breach of Equifax, which compromised the data of nearly half of all US citizens, have revealed the inadequacies of our current computing systems and the dysfunction of the bureaucracy that oversees them. Even further, attacks like these underscore the need for a centralized and empowered government administration charged with protecting our country's data and information. Vartanian offers comprehensive solutions to the problems we face: fortifying our Internet with channels dedicated to financial transactions that use heightened authentication, governance, and enforcement; incorporating the benefits that blockchain has to offer; and investing more in the rapidly developing world of quantum computing are all necessary steps to shoring up our online security. This incisive and important book investigates the creation and history of our financial Internet, the vulnerabilities of our current data storage and sharing platforms, the pitfalls and potential that cryptocurrency holds, the promise that quantum computing and the blockchain offer, and how we can - and must - make a stronger and safer Internet.

Events Marketing Management - A consumer perspective (Hardcover, annotated edition): Ivna Reic Events Marketing Management - A consumer perspective (Hardcover, annotated edition)
Ivna Reic
R4,318 Discovery Miles 43 180 Ships in 12 - 17 working days

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser s perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin the supply and the demand in the specific context of events.


The book begins by defining events and the implications this has for events marketing. It then moves on to explore the event marketing landscape before discussing the consumer experience of and involvement with event marketing. Finally it focuses on the strategies and tactics employed to manage the marketing activities related to events, proposing a shift away from dominant Marketing Mix paradigm to a more consumer focussed and integrated approach. Offering comprehensive coverage the title introduces the reader to core principles as well as current developments such as e marketing, social media, sponsorship and PR and integrates practical examples from around the world to show the application of theory. Learning objectives, chapter summaries, discussion questions and annotated further reading lists aid navigation throughout the book, spur critical thinking and further students knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
"

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