Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author:Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

This Brief discusses impacts of the COVID-19 pandemic on the Portuguese tourism sector. Taking into account real-world conditions and the importance of the tourism sector for the Portuguese economy, this book highlights the economic contexts of tourism in Portugal at the regional and municipal levels, discussing pre-pandemic economic frameworks and projecting potential implications for the future. Using data provided by Statistics Portugal, the Brief performs econometric analysis on three cases: new paradigms for overnight stays and guests, changes in tourism revenues and prospective alternatives, and a comparison of effects on changes in number of guests and overnight stays at the regional level. Providing cutting edge analysis of a dynamic global situation, this Brief will be useful for researchers interested in tourism economics and European economics as well as policymakers and industry professionals.

To make the service integration a success story despite the many challenges, L J Oberle argues that management understanding is necessary to address the key success factors in the individual strategic approaches. These approaches concern either the core business or an explore business unit and vary in their integration degree. Thus, knowing which strategy is pursued allows to determine the most relevant success factors, which is the first step towards successful servitization and post-merger integration. Only if these factors are identified and addressed correctly, M&A is a promising approach to servitization for industrial companies, as L J Oberle's findings from the analysis or 8 case studies and a total of 24 interviews prove. The Author: Laura Johanna Oberle currently does a doctorate on business process management in service operations and servitization at the Chair of Service Operations Management at the University of Mannheim in cooperation with a German consultancy specialized in post-merger integration projects.

Since the rise in deaths through Covid-19, there has been an increase in the need for personal, heartfelt ceremonies to celebrate the end of life. More and more people are questioning traditional ideas and realising that there are choices out there. Drawing upon her years of experience in working in the funeral industry, Sarah Chapman uniquely collates all the key information needed into a single comprehensive resource. This must-have guide will holistically support you from the moment someone dies to their funeral, while also empowering you to plan your own end-of-life care and ceremony. This step-by-step guide will take away the fear and uncertainty you may feel when faced with arranging the funeral of a loved one. It gives you back control in creating a fitting ceremony to celebrate their life, while also providing you with the tools to plan your own funeral in a way that is unique to you. It will help you to decide on the legacy you would like to leave for future generations, and you may even decide to plan your own living ceremony before you die.

This book explores the understanding, description, and measurement of the physical, sensory, social, and emotional features of motorcycle and bicycle journey experiences in tourism. Novel insights are presented from an original case study of these forms of tourism in the Sella Pass, a panoramic road close to the Dolomites UNESCO World Heritage Site. A comprehensive mixed-methods strategy was employed for this research, with concurrent use of quantitative and qualitative methods including documentation and secondary data analysis, mobile video ethnography, and emotion measurement. The aim was to create a holistic knowledge of the features of journey experiences and a new definition of the mobility space as a perceptual space. The book is significant in that it is among the first studies to explore the concept of journey experiences and to develop an interdisciplinary theoretical foundation of mobility spaces. It offers a comprehensive understanding and a benchmarking of the features of motorcycling and cycling journey experiences, a deeper market knowledge on motorcycling and cycling tourists, and a set of tools, techniques, and recommendations for future research on tourist experiences.

Es ist seit langem bekannt, dass die Serviceorientierung von Mitarbeitern und ein entsprechendes Verhalten im Kontakt mit externen Kunden nur zu erwarten sind, wenn unternehmensintern entsprechende Rahmenbedingungen hergestellt werden. In 22 Beitragen beantworten renommierte Autoren, was genau unter Serviceorientierung im Unternehmen zu verstehen ist und wie ein Konzept der internen Serviceorientierung realitatsgerecht verwirklicht werden kann."

The book provides unique insights into the culture of computer-mediated hospitality and how this has begun to transform contemporary tourism and travel practice. Focusing on Couchsurfing.org, one of the largest online hospitality communities worldwide, the authors explore how social relations, intimacy and trust are built in the online environment and then extended into the offline contexts of actual tourism and travel. Being active couchsurfers themselves, the authors scrutinise the candid claim by much of the online hospitality community that couchsurfing creates a better world. The book is key reading for anyone interested in how computer mediated communication is changing contemporary forms of contact, travel and hospitality, and the kinds of cosmopolitism it brings into being. Authors: David Picard, Sonja Buchberger, Jennie Germann Molz, Dennis Zuev, De-Jung Chen, Bernard Sch?ou, Jun-E Tan, Paula Bialski and Nelson Graburn

This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions. Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural-urban and/or centre-periphery relationships; innovation vs tradition; authenticity vs mise en scene; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes. Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.

An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy Airbnb best embody the entrepreneurial and disruptive spirit of today's sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb's leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time. The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features: *Airbnb strategies and practices that will drive customer engagement and loyalty *Expert advice on how to provide phenomenal customer service *Illuminating stories about Airbnb guest and host experiences*Unique leadership principles for activating all stakeholders--including those who share resources and services and more

This book focuses on the changing gender patterns of work in a global retail environment associated with the rise of contemporary retail and global sourcing. This has affected the working lives of hundreds of millions of workers in high-, middle- and low-income countries. The growth of contemporary retail has been driven by the commercialised production of many goods previously produced unpaid by women within the home. Sourcing is now largely undertaken through global value chains in low- or middle-income economies, using a 'cheap' feminised labour force to produce low-price goods. As women have been drawn into the labour force, households are increasingly dependent on the purchase of food and consumer goods, blurring the boundaries between paid and unpaid work. This book examines how gendered patterns of work have changed and explores the extent to which global retail opens up new channels to leverage more gender-equitable gains in sourcing countries.

Do you want to turn your passion for food into a career? Take a bite out of the food world with help from the experts in this first-of-its-kind What Color Is Your Parachute? for food related careers. Maybe you're considering culinary school, maybe you're about to graduate, or maybe you're looking for an exciting career change. How can you translate your zest for flavor into a satisfying profession? Should you become a chef or open a specialty foods shop, write cookbooks or try your hand at food styling? Culinary careers are as varied as they are fascinating—the only challenge is deciding which one is right for you. Filled with advice from food-world pros including luminaries such as Alice Waters, Chris Kimball, Betty Fussell and Darra Goldstein. Food Jobs will set you behind the stove of your dream career. Chalmers provides essential information for getting started including testimonials from the best in the field, like Bobby Flay, Todd English, Gordon Hamersly, Francois Payard, Danny Meyer, Anthony Bourdain, and more.

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made - to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven "levers," which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book's wealth of examples and up-to-date insights.

This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

The service industry has grown considerably over the last decades and is expected to further development. One of the challenges that service companies face is efficient service crew planning. The simultaneous optimization of delivery times and the routing of service personnel can lead to high cost savings and can therefore be very beneficial for these companies. In this book the author presents solution approaches that optimize delivery times and crew scheduling cost jointly. The performance of the methods is evaluated for different scenarios. Further valuable insights for the service industries are derived by analyzing the sensitivity of the optimization results. Potential readership includes scholars and graduate students who are interested in the field of service crew planning and practitioners from service companies looking for new planning approaches.

This undergraduate textbook provides a broad overview of the ways in which 'adventurous practices' influence, and are influenced by, the world around them. The concept of adventure is one that is too often tackled within subject silos of philosophy, education, tourism, or leisure. While much of the analysis is strong, there is little cross-pollination between disciplines. Adventure & Society pulls together the threads of these discourses into one coherent treatment of the term 'adventure' and the role that it plays in human social life of the 21st century. It explores how these practices can be considered more deeply through theoretical discourses of capitalism, identity construction, technology and social media, risk-taking, personal development, equalities, and sustainability. As such, the book speaks to a broad audience of undergraduate and postgraduate students across diverse subject areas, and aims to be an accessible starting point for deeper inquiry.

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

This book deals with the energy footprints of biorefineries and the hotel and buildings sector. It presents footprint case studies, which include background information, methodological frameworks, assessment checklists, calculation tools and techniques, applications, challenges and limitations. It also discusses the application of each indicator/framework in various industrial sectors and the associated challenges, along with outlooks for the future. Consumption and conservation of energy are key elements in any industry's sustainability strategy.

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

This book is devoted to the customization design of product/service system (PSS), making use of a systematic design process and a number of methods, especially Industrial Customer Activity Cycle Analysis, Service Quality Function Deployment, Service Function and Attribute Analysis, Modified Service Blueprint, Multi-Objective Optimization and Multi-Criteria Recommendation Method. The book is especially valuable in manipulating the problems of PSS requirements analysis, design conflict, design reuse and proactively response to customer. The methods in the book facilitate modular design of customized solutions and enhance PSS design efficiency. Presenting case studies, this book helps researchers and practitioners to understand the customization process and methods in the early development of PSS.

This book explores the distinct nuisances and obstacles that are brought on by the tourism and travel industry within Caribbean small island developing countries (SIDS). The author explores best practices and measures that can be used to overcome or alleviate the hardship faced by the industry by giving voice to the nations that are often overshadowed or restrained by their developed counterparts. This book reflects on and assesses the transformative power that tourism has in Caribbean small island developing states, while unearthing the threats that affect the longevity and economic viability of the industry in general. It is an important and overdue text focusing on this unique group of islands and will inform students and researchers on the struggles and opportunities they face.

This book presents a general conceptual framework to translate principles of system science and engineering to service design. Services are co-created immaterial, heterogeneous, and perishable state changes. A service system includes the intended benefit to the customer and the structure and processes that accomplish this benefit. The primary focus is on the part of the service system that can reproduce such processes, called here a Service Machine, and methodological guidelines on how to analyze and design them. While the benefit and the process are designed based on the domain knowledge of each respective field, service production systems have common properties. The Service Machine is a metaphor that elicits the fundamental characteristics of service systems that do something efficiently, quickly, or repeatedly for a defined end. A machine is an artifact designed for a purpose, has several parts, such as inputs, energy flows, processors, connectors, and motors assembled as per design specifications. In case of service machine, the components are various contracts assembled on contractual frames. The book discusses Emergency Medical Services (EMS) and Emergency Departments (ED) as cases. They illustrate that service machines need to be structured to adapt to the constraints of the served market acknowledging the fact that services are co-created through the integration of producers' and customers' resources. This book is highly recommended for those who are interested in understanding the fundamental concepts of designing service machines.

Vacations are a delimited period during which social rules and responsibilities are eased, removed, or shifted, and people have increased autonomy over what they choose to do. Recent trends in the travel industry emphasize the appeal of vacations for voluntary identity changes-when bankers can become bikers for a week or when "Momcations" allow mothers to leave their families behind. But how do our vacations allow us to shape our identity? Getting Away from It All is a study of individuality and flexibility and the intersection of self-definition and social constraint. Karen Stein interviews vacationers about their travels and down time, focusing on "identity transitions." She shows how objects, settings, temporal environments and social interactions limit or facilitate identity shifts, and how we arrange our vacations to achieve the shifts we desire. Stein also looks at the behavior, values, attitudes, and worldview of individuals to illuminate how people engage in either identity work or identity play. Vacations say a lot about individuals. They signal class and economic standing and reveal aspirations and goals. Getting Away from It All insists that vacations are about more than just taking time off to relax and rejuvenate-they are about having some time to work on the person one wants to be.

Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.