Tells the fascinating story of the Red's climbing community through interviews with the people who lived that history and considers how sustainable ecotourism might contribute to the region economically. Rock Climbing in Kentucky's Red River Gorge documents, for the first time, fifty years of oral history from this famous climbing community. Through extensive interviews, Maples reconstructs the growth of rock climbing in the region-including a twice-failed dam project, mysterious first routes, unauthorized sport-route growth on public lands, and a controversial archaeological dig. The book details five decades of collaborations to secure ongoing access to some of the world's most beautiful and technically demanding routes and the challenges along the way. More than a recounting of the past, however, Rock Climbing in Kentucky's Red River Gorge uses the region's extraordinary history to argue that climbing has the potential to be a valuable source of sustainable economic activity in rural areas throughout Appalachia today and in the years to come. The book concludes by offering policy recommendations and lessons learned about building beneficial partnerships among climbers, local communities, and public land managers to encourage community development and ecotourism alongside preservation.

This publication presents the first quantitative assessment of the impact of climate change on a protected area in Mongolia and helps identify adaptation measures to build climate resilience for biodiversity conservation, livelihoods, and tourism. Climate change threatens to undermine the ecological values provided by protected areas, such as the Khuvsgul Lake National Park-one of the largest and most visited parks in Mongolia. Known locally as the sacred ""Blue Pearl"" to Mongolians, Khuvsgul Lake has environmental and economic benefits that are equally important. This publication emphasizes that building resilience to climate change is critical and requires collaboration and coordination between national and international agencies to promote sustainable practices in the protected areas.

The Central Asia Regional Economic Cooperation (CAREC) Tourism Strategy 2030 sets out the long-term vision, objectives, programs, and targets to promote sustainable, safe, and inclusive tourism development in the region. The strategy also aims to enhance the region's attraction as a competitive tourism destination globally. It builds upon countries' efforts to develop their tourism sectors as well as existing initiatives being implemented by development partners. It adopts a holistic approach, covering five strategic pillars: connectivity and infrastructure, quality and standards, skills development, marketing and branding, and market intelligence. The strategy also mainstreams six cross-cutting themes: health, safety, and security; digitalization; gender equality; environmental sustainability; private sector participation; and universal access to tourism services.

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Every corporate or special event requires a governing entity to provide proper handling for any kind of situation. A proper understanding of various laws and legislation may not only help with identifying possible challenges, but it may also assist in mitigating situations when they do occur. Legal, Safety, and Environmental Challenges for Event Management: Emerging Research and Opportunities is an essential reference source that provides an in-depth understanding of various dimensions of events management practice, legal issues, and risk management, which can include environmental legislation and impacts, health and safety frameworks, consumer laws, licensing, contracts, and legal technologies. Featuring coverage on a broad range of topics such as crowd management, workplace hazards, and emergency preparedness, this book is ideally designed for event planners, event organizers/coordinators, security staff, managers, marketers, researchers, academicians, students, and industry professionals seeking current research on events, tourism, hospitality, and leisure management.