|
|
Books > Business & Economics > Industry & industrial studies > Service industries > General
The progression of the independent states that were created after
the collapse of the Soviet Union has become a prevalent area of
research as these countries continue to make infrastructural
strides. These regions possess vastly desirable natural resources
including oil, gas, and minerals, causing this section of the world
to have rising global importance as they continue to improve their
economy, educational systems, and tourism industries. Economic,
Educational, and Touristic Development in Asia is a pivotal
reference source that provides a thorough examination of the
contemporary progression of several recently formed countries
within Central Asia. While highlighting topics such as hospitality
marketing, anti-corruption reform, and entrepreneurship, this
publication explores the technological, educational, and security
enhancements being made in these areas, as well as how this region
can strengthen its prosperity by strategically utilizing their
globally-coveted natural resources. This book is ideally designed
for economists, higher education faculty, provosts, chancellors,
scholars, practitioners, policymakers, business professionals,
marketers, restaurateurs, hotel managers, tour developers, travel
agencies, government officials, strategists, educators,
researchers, and graduate students.
Tells the fascinating story of the Red's climbing community through
interviews with the people who lived that history and considers how
sustainable ecotourism might contribute to the region economically.
Rock Climbing in Kentucky's Red River Gorge documents, for the
first time, fifty years of oral history from this famous climbing
community. Through extensive interviews, Maples reconstructs the
growth of rock climbing in the region-including a twice-failed dam
project, mysterious first routes, unauthorized sport-route growth
on public lands, and a controversial archaeological dig. The book
details five decades of collaborations to secure ongoing access to
some of the world's most beautiful and technically demanding routes
and the challenges along the way. More than a recounting of the
past, however, Rock Climbing in Kentucky's Red River Gorge uses the
region's extraordinary history to argue that climbing has the
potential to be a valuable source of sustainable economic activity
in rural areas throughout Appalachia today and in the years to
come. The book concludes by offering policy recommendations and
lessons learned about building beneficial partnerships among
climbers, local communities, and public land managers to encourage
community development and ecotourism alongside preservation.
The growth of internet access and the entry of smartphones into
everyday life has provided a revolutionary way for consumers to
interact with businesses throughout the tourist industry. As a
result, numerous companies are utilizing techniques and concepts
designed to communicate directly with potential clientele all over
the world. Digital Marketing Strategies for Tourism, Hospitality,
and Airline Industries provides innovative insights into how
digital marketing can influence the consumer relationship at every
stage of the tourism process and features emerging tools and
techniques to establish better connections with consumers. The
content within this publication examines topics such as branding
strategies, social media, and influencer marketing for maximum
content exposure. This information is designed for marketing
managers, executives, event planners, tour developers, hotel
managers, airline managers, program directors, advertisers,
restaurateurs, students, business professionals, and researchers.
|
You may like...
Hotel Du Pont
Joanna L. Arat
Paperback
R470
R385
Discovery Miles 3 850
|