Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.

Men, Masculinities, Travel and Tourism draws together established and emerging academics that have a key interest in men, masculinity, travel and tourism. Through the chapters collected in this volume the reader will be exposed to cutting edge research and writing that offer global and local perspectives within these fields.

Ecotourism is a unique facet of globalization, promising the possibility of reconciling the juggernaut of development with ecological/cultural conservation. Davidov offers a comparative analysis of the issue using a case study of indigenous Kichwa people of Ecuador and their interactions with globalization and transnational systems.

The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution to the theory and practice of service management. The book presents a collection of contemporary perspectives on service management challenges, extending the understanding of service through exploration and critique of service organizational and managerial strategies from selected theoretical and empirical perspectives. Amongst other contributions, it reviews the distinctive role and importance of service to academics, professionals, and practitioners; identifies appropriate bridging strategies; evaluates selected aspects of the practice of service management, and investigates the challenges inherent in managing services; reviews the nature, direction, and applicability of selected theoretical dimensions which inform the understanding of service management; considers contemporary innovations in services and service management; and assesses the opportunities for theory building, to further support understanding of the complexities of service management and its impact on organisations and wider society. It will be of interest to graduate students, academics and practitioners in service management.

Over the past four decades the wealthiest OECD economies-in Europe, North America, and Australasia- have faced massive structural change. Industrial sectors, which were once considered the economic backbone of these societies, have shrunk inexorably in terms of size and economic significance, while service sectors have taken over as the primary engines of output and employment expansion. The impact on labor markets has been profound: in many OECD countries more than three-quarters of employment is now in services, while industrial sectors, on average, account for less than one-fifth. This sectoral shift in the locus of economic activity has potentially radical implications for politics and society. However, these implications are only beginning to be understood. This path-breaking book is a systematic attempt to understand the distinct political economy of service societies. It examines how different types of socio-economic regimes manage the service transition, with a central focus on job creation and destruction and the changing characteristics of labor markets, and shows that the economic, distributional, and political outcomes with which it is associated vary across countries depending on their political-institutional structures.

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.

The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:

Expanded coverage to the hospitality sector with a particular focus on spa management

New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market

Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty

New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others

Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.

Table of Contents

Part 1: History and Development of Health, Wellness and Medical Tourism 1. Definitions and Concepts 2. An Historical Overview 3. A Geographical and Regional Analysis 4. Leisure, Lifestyle and Society Part 2: Managing and Marketing Health, Wellness and Medical Tourism 5. Demand and Motivation of Tourists 6. Targeting and Branding 7. Planning and Management 8. Future Trends and Predictions Part 3: The International Context for Health, Wellness and Medical Tourism: Case Studies Spa Developments 9. SpaFinder Wellness Trends: What they Teach us and Why they are Important Susie Ellis 10. Spa Lifestyle Resort Communities and Staycations Mick Matheusik 11. The Rise of Destination Spas in Emerging Economies: A Case Study of GOCO Hospitality's Qatar and China Destination Spa Projects Ingo Schweder 12. The Russian Spa Market: Diverse and Maturing Elena Bogacheva 13. Italian Spas Today: Demand and Offer Evolution and Trends Sonia Ferrari 14. Traditional Spas: Between Health and Wellness Tourism: The Trentino Strategy to Face the Challenge of the Market Geradine Parisi 15. Day Spa Revenue Management: Some Examples from Italy Patrizia Modica and Elisa Scanu 16. A Multipurpose Wellness Park – The Case Study of Hamat Gader, Israel Yechezkel Israeli 17. Benchmarking Pilot Study for Hungarian Wellness and Spa Hotels Andrea Vermesi 18. Comparative Analysis of Health Tourism Products and Online Communication of Selected Hungarian Spas and Hotels Krisztina Priszinger and Katalin Formádi 19. Sleep Therapy: A Case Study from Tervis Medical Spa, Estonia Inna Bentsalo 20. Benefits of Higher Education to the International Spa Industry: A UK Perspective Kathryn Dowthwaite and Sarah Rawlinson 21. Labour and Compensation Structure of the Spa Industry in Canada Marion Joppe 22. Joining Together and Shaping the Future of the Global Spa and Wellness Industry Susie Ellis Health Tourism Destinations 23. Wellness tourism development in Slovenia in the last two decades Sonja Sibila Lebe 24.Wellness and Spa Provision in the Silesian Health Resorts of Poland Andrzej Hadzik, Dorota Ujma and Sean Gammon 25. History, Traditions and the Recent Trends in the Spa Industry in the Czech Republic Alexey Kondrashov 26.Special health tourism products in the Bükk and Mátra region Lóránt Dávid, Bulcsú Remenyik and Csaba Szűcs 27. Health Tourism and Horse Milk Therapy in Kyrgyzstan Ingeborg Nordbø and Elvira Sagyntay Kyzy 28.Wellbeing Tourism in Finland Henna Konu, Anja Tuohino and Peter Björk 29. Health Leisure Market - the evolution in Portugal Nuno Gustavo and Fernando Completo 30. The Holy Himalayas: An Adobe to Wellness Parikshat Singh Manhas 31. Te Aroha Wellness Tourism: Yesterday and Today Maria Hyde-Smith and John S. Hull 32. Revitalising the Healing Tradition: Thermal Springs in the Western Cape Mark Simon Boekstein 33. Opportunities and barriers to Sustainable Health Tourism Development at the Israeli Dead Sea region Dalit Gasul 34. Heritage and the Renaissance of Domburg as a Health Resort Peter Kruizinga 35. Health Cuisine – a new health destination marketing tool Nico Dingemans Wellbeing, Holistic and Spiritual Tourism 36. The Social Construction of Travelling for Wellbeing in Australia Alison van den Eynde and Adrian Fisher 37. Building Tourism and Wellbeing Policy: Engaging with the Public Health Agenda in the UK Heather Hartwell, Ann Hemingway, Alan Fyall, Viachaslau Filimonau, Stacy Wall, and Neil Short 38. Activities as a component of a Social Tourism Holiday Experience Riikka Ilves and Raija Komppula 39. Research on Preventive Wellness in the Netherlands Jacques Vork and Angelique Lombarts 40. Natural Wellness: The Case of Icelandic Wilderness Landscapes for Health and Wellness Tourism Edward H. Huijbens 41. Global Wellness in Sedona Arizona Mia Mackman 42. A New Age in Tourism: A Case Study of New Age Centres in Costa Rica Marinus C. Gisolf 43. The Holistic Approach of Ayurveda based Wellness Tourism offered in Kerala Ramesh Unnikrishnan 44. Meditation Tourism: Exploring the Meditation Flow Experience and Well-Being Tzuhui A. Tseng and Ching-Cheng Shen 45. The Propensity of Yoga Practitioners to Become Tourists: A Case Study of Budapest Ivett Sziva, Noémi Kulcsár and Melanie Smith Medical Tourism and Medical Wellness 46. Apollo Hospitals Group: A Key Player in the Indian Medical Tourism Industry Anita Medhekar 47. The UK National Health Service and International Patients Neil Lunt, Johanna Hanefeld, Daniel Horsfall and Richard D. Smith 48. Kurotel – Turning a Dream into Reality: Milestones and Keys to Success Victoria Winter 49. The Gawler Foundation in Australia: Wellness and Lifestyle-based Therapeutic Retreats for People with Serious Illnesses Cornelia Voigt 50. Challenges of Balneotherapy development in Oyoun Moussa, Egypt Islam Elgammal and Heba Elakras

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Investigating the capacity of sport to act both as a conduit for traditional development assistance activities and as an agent for change in its own right, this book argues that sport can contribute to the development process, particularly where traditional development approaches have difficulty in engaging with communities.

In the face of rapid industrialisation in the last few decades, the tourism economy has blossomed into a major industry with positive impacts such as economic growth, infrastructure development, employment, and income generation. However, tourism brings negative environmental effects such as degradation of landscapes and habitats, increased vulnerability of avifauna and wildlife, and pollution leading to the decline of species. Environmental Impacts of Tourism in Developing Nations is a pivotal reference source that explores some of the critical challenges faced in the tourism economy particularly with regard to the impacts on the environment in developing nations. It also explores the impact tourism plays in the biophysical environment such as the issue of climate change. While highlighting topics such as environmental justice, ecosystems, and ecotourism, this book is ideally designed for academicians, policymakers, environmentalists, tourism professionals, and graduate-level students seeking current research on the environmental and economic impacts of tourism.

Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas for the new economic and political landscape of the country. These hotels, along with other emerging service businesses, offer an important, new source of employment for millions of workers, but also bring to light levels of inequality that surpass most developed nations.
Examining how gender enables the globalization of markets and how emerging forms of service labor are changing women's social status in China, "Markets and Bodies" reveals the forms of social inequality produced by shifts in the economy. No longer working for the common good as defined by the socialist state, service workers are catering to the individual desires of consumers. This economic transition ultimately affords a unique opportunity to investigate the possibilities and current limits for better working conditions for the young women who are enabling the development of capitalism in China.

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. Value starvation is what happens when you deny a customer very basic needs in doing business with you (and often this is done unwittingly or because companies are too busy "creating Value"). Value starvation occurs when a company posts an old address that is no longer valid, or fails to update a product spec, or does not allow you access to the right person for your solution. An example is an airline changing a flight timing and failing to inform you, or sending your bags to the wrong destination, or a hotelier denying you a hotel room that has been prepaid. Value destruction happens when, knowingly or unknowingly, companies destroy value. This book shows you how to recognize value starvation, how to avoid it and how to prevent it. This will make you and your companies more effective, more customer-centric, and more successful.

Moving beyond both tourism and politics literatures' current understandings of how tourism is developed, this book offers an original theory of interlocking regimes to account for the manner in which public and private bodies either facilitate or prevent development within tourism.

In his book, Graham Black argues that museums must transform themselves if they are to remain relevant to 21st century audiences and this root and branch change would be necessary whether or not museums faced a funding crisis. It is the result of the impact of new technologies and the rapid societal developments that we are all a part of, and applies not just to museums but to all arts bodies and to other agents of mass communication.

Through comment, practical examples and truly inspirational case studies, this book allows the reader to build a picture of the transformed 21st century museum in practice. Such a museum is focused on developing its audiences as regular users. It is committed to participation and collaboration. It brings together on-site, online and mobile provision and, through social media, builds meaningful relationships with its users. It is not restricted by its walls or opening hours, but reaches outwards in partnership with its communities and with other agencies, including schools. It is a haven for families learning together. And at its heart lies prolonged user engagement with collections, and the conversations and dialogues that these inspire.

The book is filled to the brim with practical examples. It features:

• an introduction that focuses on the challenges that face museums in the 21st century
• an analysis of population trends and their likely impact on museums
• boxes showing ideas, models and planning suggestions to guide development
• examples and case studies illustrating practice in both large and small museums
• an up-to-date bibliography of landmark research, including numerous websites

Sitting alongside Graham Black s previous book, The Engaging Museum, we now have a clear vision of a museum of the future that engages, stimulates and inspires the publics it serves, and plays an active role in promoting tolerance and understanding within and between communities.

This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students' learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of "real world issues", the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.