Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations' and venues' use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

The moment of truth-that instant when consumers experience and judge service quality-is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial institutions, retail, and the public sector. The authors investigate the consumers' experience and judgment on service quality, which ultimately determines the success or failure of the service. They then consider people, usability, and technology in the automation of high-quality service. This research-driven book identifies service-in a variety of forms-as an area of business and management where rapid change is taking place. The authors examine how service has become a balance between people and technology and explore this relationship as one of the key drivers of change. They discuss how social, cultural, and technological developments influence the ways in which customers contact, negotiate, and purchase services from their chosen service providers. These same developments are also driving communications between customers relating to the services they buy and are willing to recommend to others (or otherwise). Intermingled, these features of our current-day lives have changed the nature of service provision and service use. When your organization has its moment of truth, how will it measure up? Organizations whose business has service at its core and whose activities focus mainly on service design, management, and delivery are likely to find increasingly that, for survival, service is a matter of life or death. This book provides a deep understanding of the relationship between people and technology along with an ergonomic approach to the design and management of service delivery that helps you deliver the value and benefits that customers not only want, but increasingly come to expect.

Most public service jobs require interpersonal contact that is either face-to-face or voice-to-voice - relational work that goes beyond testable job skills but is essential for job completion. This unique book focuses on this emotional labor and what it takes to perform it.The authors weave a powerful narrative of stories from the trenches gleaned through interviews, focus groups, and survey data. They go beyond the veneer of service delivery to the real, live, person-to-person interactions that give meaning to public service.For anyone who has ever felt apathetic toward government work, the words of caseworkers, investigators, administrators, attorneys, correctional staff, and 9/11 call-takers all show the human dimension of bureaucratic work and underscore what it means to work "with feeling."

Generations of social thinkers have assumed that access to legitimate paid employment and a decline in the 'double standard' would eliminate the reasons behind women's participation in prostitution. Yet in both the developing world and in postindustrial cities of the West, sexual commerce has continued to flourish, diversifying along technological, spatial, and social lines. In this deeply engaging and theoretically provocative study, Elizabeth Bernstein examines the social features that undergird the expansion and diversification of commercialized sex, demonstrating the ways that postindustrial economic and cultural formations have spawned rapid and unforeseen changes in the forms, meanings, and spatial organization of sexual labor.
Drawing upon dynamic and innovative research with sex workers, their clients, and state actors, Bernstein argues that in cities such as San Francisco, Stockholm, and Amstersdam, the nature of what is purchased in commercial sexual encounters is also new. Rather than the expedient exchange of cash for sexual relations, what sex workers are increasingly paid to offer their clients is an erotic experience premised upon the performance of authentic interpersonal connection. As such, contemporary sex markets are emblematic of a cultural moment in which the boundaries between intimacy and commerce--and between public life and private--have been radically redrawn. Not simply a compelling exploration of the changing landscape of sex-work, "Temporarily Yours" ultimately lays bare the intimate intersections of political economy, desire, and culture.

From business essentials to design inspiration, the secrets to events industry success

Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. The book features straightforward advice on operating a successful special events business, gleaned from Malouf's more than 40 years in the event planning industry. It includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, readers will also find a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this is a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.

This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)'s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics and recommendation systems.

Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas for the new economic and political landscape of the country. These hotels, along with other emerging service businesses, offer an important, new source of employment for millions of workers, but also bring to light levels of inequality that surpass most developed nations.
Examining how gender enables the globalization of markets and how emerging forms of service labor are changing women's social status in China, "Markets and Bodies" reveals the forms of social inequality produced by shifts in the economy. No longer working for the common good as defined by the socialist state, service workers are catering to the individual desires of consumers. This economic transition ultimately affords a unique opportunity to investigate the possibilities and current limits for better working conditions for the young women who are enabling the development of capitalism in China.

Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas for the new economic and political landscape of the country. These hotels, along with other emerging service businesses, offer an important, new source of employment for millions of workers, but also bring to light levels of inequality that surpass most developed nations.
Examining how gender enables the globalization of markets and how emerging forms of service labor are changing women's social status in China, "Markets and Bodies" reveals the forms of social inequality produced by shifts in the economy. No longer working for the common good as defined by the socialist state, service workers are catering to the individual desires of consumers. This economic transition ultimately affords a unique opportunity to investigate the possibilities and current limits for better working conditions for the young women who are enabling the development of capitalism in China.

This book aims to provide new research methods, theories and applications from various areas of management and engineering. In detail, the included scientific papers analyze and describe communication processes in the fields of logistics, informatics, service sciences and other related areas. The variety of the papers delivers added value for both scholars and practitioners. Information and communication technologies have been providing an effective network infrastructure and development platform for logistics and service operations. To meet the needs of consumers and to promote core competences, many institutions and firms have been developing new types of services. This proceeding focus on "AI and data driven technical and management innovation in logistics, informatics and services." In detail, the included scientific papers analyze the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. This book is the documentation of the conference "11th International Conference on Logistics, Informatics and Service Sciences," which took place at the Shandong University. Due to the impact of COVID-19, LISS 2021 took place online as a virtual conference.

Markenfuhrung bei Dienstleistungsunternehmen ist nicht nur eine Aufgabe des externen Marketing, sondern muss unter Berucksichtigung der unternehmensinternen Perspektive betrachtet werden. Renommierte Autoren zeigen im "Forum Dienstleistungsmanagement" die Besonderheiten und Herausforderungen bei der Fuhrung von Dienstleistungsmarken auf.
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This book offers an overview of service design practices for healthcare and hospital management. It explores how these practices can help to generate innovations in healthcare and contribute to the improvement of patient-centered care. Respected experts, including scholars from various disciplines and practitioners from healthcare institutions, share essential insights into established research areas, fields of work and work structures, and discuss successful approaches, methods and tools. By illustrating innovative services, products, processes, systems, and technologies, as well as their application in practice, the authors highlight the role of participating stakeholders in service design projects and the added value that comes from sharing, communicating, networking and collaborating. This book is a must-read for scholars and practitioners in the hospital and healthcare sector. It will also appeal to anyone interested in organizational development, service business model innovation, customer involvement and perceptions, and service experience.

Agriculture is the backbone of our economic system. It provides not only food and raw material but also employment opportunities to a very large number of people. Higher atmospheric temperature has an impact on crop yields while the changes in rainfall could affect both crop quality and quantity. Climate change, therefore, could increase the prices of major crops in some regions. For the most vulnerable people, lower agricultural output means lower income. In addition, climate change is expected to increase the risk of illness and death from extreme heat and poor air quality. Recent evidence is the COVID-19 pandemic. Furthermore, climate change also affects the occurrence of other infectious diseases. A number of well-known diseases are climate-sensitive - malaria, dengue fever, and cholera among others. Tourism is considered as an industry and alternative contributor to a nation's income. It can generate employment opportunities and boost up the economy. This book, consisting of 26 chapters, focuses on the issues of agriculture, tourism and health for livelihood enhancement. It is essential to discuss these diverse issues in the field of geography as it encompasses interdisciplinary topics. The range of concerns at the national, regional and local levels is not confined to geography only but also involves other disciplines as well. Therefore, this book is a valuable source for scientists and researchers in allied fields such as livelihood, agriculture, land use, tourism management, health care and tribal studies. Furthermore, this book can be of immense help to the researchers, planners and decision makers engaged in solving problems in these areas in developing countries and beyond.

Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all--and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks.
In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water.
But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to "her" now. For the first time in his life he experiences being a member of a minority trying hard to survive in a challenging new job. He learns the value of hard work and humility, as well as what it truly means to respect another person.
Behind the scenes at one of America's most intriguing businesses, an inspiring friendship is born, a family begins to heal, and, thanks to his unlikely mentor, Michael Gill at last experiences a sense of self-worth and happiness he has never known before.
Watch a QuickTime trailer for this book.

On January 7, 1980, in the run-up to the publication of his landmark bestseller Thy Neighbor's Wife, Gay Talese received an anonymous handwritten letter from a man in Colorado. "Since learning of your long-awaited study of coast-to-coast sex in America," the letter began, "I feel I have important information that I could contribute to its contents or to contents of a future book." The man went on to tell Talese an astonishing secret: he had bought a motel outside Denver to satisfy his voyeuristic desires. Underneath the roof of his motel, the man had built an "observation platform," fitted with vents, through which he could watch his unwitting guests. Unsure what to make of this confession, Talese traveled to Colorado where he met the man--Gerald Foos--and verified his story in person. But because Foos insisted on remaining anonymous, preserving for himself the privacy he denied his guests, Talese filed his reporting away, assuming the story would remain untold. Over the ensuing years, Foos occasionally reached out to Talese to fill him in on the latest developments in his life. He also sent Talese hundreds of pages of notes on his guests and their habits, work that Foos believed made him a pioneering researcher into American society and sexuality. America in microcosm had passed through the Voyeur's motel, and he witnessed and recorded the harsh effects of the war in Vietnam, the upheaval in gender roles, the decline of segregation, and much more. But Foos continued to insist on anonymity. Now, after thirty-five years, he's ready to go public and Gay Talese can finally tell his story. The Voyeur's Motel is an extraordinary work of narrative journalism, at once a portrait of one complicated man, and an examination of secret lives and shifting mores in a culturally-evolving country.

By 2020, the global economy, led by the US - China duopoly, was experiencing the longest economic expansion on record. An economic slowdown was natural, but few experts expected a triple socioeconomic crisis: a crisis in the medical sector along with a crisis in the social realm and an economic crisis. This volume provides a multifaceted perspective on the current global crises, and its socioeconomic ramifications for individuals, businesses, organizations, governments, systems and developing countries. Featuring selected papers from the 2020 Annual Griffiths School of Management and IT Conference (GSMAC), held in Oradea, Romania, this volume focuses on business, technological and ethical considerations in the process of navigating through crisis. The chapters explore diverse aspects of the sanitary crisis and its ramifications for countries and organizations. Finally, it provides diagnosis and recommendations for managerial practice in various industries impacted.

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more. With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations. With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

"Like Curt Flood and Oscar Robertson, who paved the way for free agency in sports, Ed O'Bannon decided there was a principle at stake... O'Bannon gave the movement to reform college sports...passion and purpose, animated by righteous indignation." -Jeremy Schaap, ESPN journalist and New York Times bestselling author In 2009, Ed O'Bannon, once a star for the 1995 NCAA Champion UCLA Bruins and a first-round NBA draft pick, thought he'd made peace with the NCAA's exploitive system of "amateurism." College athletes generated huge profits, yet-training nearly full-time, forced to tailor coursework around sports, often pawns in corrupt investigations-they saw little from those riches other than revocable scholarships and miniscule chances of going pro. Still, that was all in O'Bannon's past...until he saw the video game NCAA Basketball 09. As avatars of their college selves--their likenesses, achievements, and playing styles-O'Bannon and his teammates were still making money for the NCAA. So, when asked to fight the system for players past, present, and future-and seeking no personal financial reward, but rather the chance to make college sports more fair-he agreed to be the face of what became a landmark class-action lawsuit. Court Justice brings readers to the front lines of a critical battle in the long fight for players' rights while also offering O'Bannon's unique perspective on today's NCAA recruiting scandals. From the basketball court to the court of law facing NCAA executives, athletic directors, and "expert" witnesses; and finally to his innovative ideas for reform, O'Bannon breaks down history's most important victory yet against the inequitable model of multi-billion-dollar "amateur" sports.

This book showcases state-of-the-art advances in service science and related fields of research, education, and practice. It presents emerging technologies and applications in contexts ranging from healthcare, energy, finance, and information technology to transportation, sports, logistics, and public services. Regardless of its size and service, every service organization is a service system. Due to the socio-technical nature of service systems, a systems approach must be adopted in order to design, develop and deliver services aimed at meeting end users' utilitarian and socio-psychological needs alike. Understanding services and service systems often requires combining multiple methods to consider how interactions between people, technologies, organizations and information create value under various conditions. The papers in this volume highlight a host of ways to approach these challenges in service science and are based on submissions to the 2021 INFORMS Conference on Service Science.

Banking Associations, as business associations representing the interests of its members (banks) at the national level, in today's changing regulatory and economic environment have an increasingly important role not only in the Banking sector but in the wider economy. Their increasing importance is deriving from their mission, structure and capabilities to obtain and promote different interests in the economy and wider society. It is important to understand their mission, vision and activities and ideally to include Banking Associations in the market decision making process. Countries where that had previously been the case were observed to achieve a higher level of mutual understanding of different stakeholders, and thereby produced greater value-added.

This book aims to identify the impact of tourism on social and economic development in the Issyk-Kul region of Kyrgyzstan, and to predict the development of the tourism industry and identify any limiting factors for the development of the tourism industry in the Republic as a whole. The impacts of tourism on the region have been poorly understood since the country gained independence in 1991, and so improved methods for identifying and increasing the contribution of the tourism industry to the economic and social development of the region are needed. The book assesses the impact of tourism on the socio-economic situation in the Issyk-Kul region is assessed on the basis of statistical modelling and GIS mapping, provides a comparative analysis of the categories and types of tourism in the regions of the Republic, in particular in the Issyk-Kul region, and identifies factors that have a negative impact on the country's tourism potential, as well as the shortcomings and prospects for future development. The book's primary audience will be scholars and researchers whose research focuses on the socio-economic impacts of tourism, as well as students and planners. It is expected that it will become a source of information and inspiration for all readers who feel responsible for initiating sustainable development and sustainable use of tourism resources in Kyrgyzstan and other countries.

The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry's overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country's tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge. This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author's extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.