This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments.

This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases are used to describe the current approaches in practice to overcome the barriers. The book also provides several tools, each with a short introduction, that the authors have used successfully in projects to help overcome the servitization barriers. Many of these tools are from management, design thinking, or service design. The service excellence roadmap is based on the development methodology and helps current and future business leaders to create their own individual roadmaps.

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive developments in tourism over the past decade. While this is a book about Western Australia as a case in point, the issues addressed in this book speak to the broader development of the sharing economy and its effects experienced nationally and indeed internationally. Thus, through the adoption of a case-specific analysis of the growth and impact of Airbnb, the book significantly contributes to closing existing knowledge gaps on the Airbnb phenomenon by exploring not only stakeholder perceptions of the sharing economy and Airbnb, the extent of Airbnb supply and demand, and how this differs from conventional accommodation demand, but also what policy responses have been employed in other tourism destinations worldwide. Western Australia in this regard serves as an exemplar case to shed light on the Airbnb phenomenon. This book presents a comprehensive global study that has investigated the Airbnb phenomenon from a supply, demand, stakeholder, and government response perspective and thus offers new empirical insights, which are of interest to government agencies and the tourism sector and are a valuable source of data to inform current policy debate.

This book analyses the structure and motive forces that shape the global arms transfer and production system. The author distinguishes three tiers of arms producers, defined by such factors as defence production base, military research and development capabilities, and dependence upon arms exports. These factors interact with underlying political, economic, and military motivations to drive states to produce and export arms, and provide the force which directs the international trade in arms. The author discusses the United States and the Soviet Union, the European arms suppliers, and the emerging arms producers of the developing world. Although it concentrates on the contemporary period, the book covers a wide historical span, from the development of military technologies in the fifteenth and sixteenth centuries to twentieth-century revolutions in weaponry. By focusing on the processes of technological innovation and diffusion, the author shows the evolutionary nature of the spread of military technologies, and situates the current arms transfer system in a broad historical context.

This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author's real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all event management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable.

Illuminating the conditions for global governance to have precipitated the devastating decline of one of the ocean's most majestic creatures The International Commission for the Conservation of Atlantic Tunas (ICCAT) is the world's foremost organization for managing and conserving tunas, seabirds, turtles, and sharks traversing international waters. Founded by treaty in 1969, ICCAT stewards what has become under its tenure one of the planet's most prominent endangered fish: the Atlantic bluefin tuna. Called "red gold" by industry insiders for the exorbitant price her ruby-colored flesh commands in the sushi economy, the giant bluefin tuna has crashed in size and number under ICCAT's custodianship. With regulations to conserve these sea creatures in place for half a century, why have so many big bluefin tuna vanished from the Atlantic? In Red Gold, Jennifer E. Telesca offers unparalleled access to ICCAT to show that the institution has faithfully executed the task assigned it by international law: to fish as hard as possible to grow national economies. ICCAT manages the bluefin not to protect them but to secure export markets for commodity empires-and, as a result, has become complicit in their extermination. The decades of regulating fish as commodities have had disastrous consequences. Amid the mass extinction of all kinds of life today, Red Gold reacquaints the reader with the splendors of the giant bluefin tuna through vignettes that defy technoscientific and market rationales. Ultimately, this book shows, changing the way people value marine life must come not only from reforming ICCAT but from transforming the dominant culture that consents to this slaughter.

This book explores contemporary tourism and coastal developments in Hyogo, Japan-the nation's only non-peninsular prefecture bordering two oceans. In striking detail, Dr. Lesley Crowe-Delaney skillfully contextualizes tourism industry and policy; illustrates coastal urban and rural development dichotomies; discusses hegemonic devices of nationalism, nature, authenticity and tradition, as embedded in tourism strategies; and highlights the nuances of Japan's distinctive administrative systems and specific approaches to tourism. Crowe-Delaney reveals the strains placed on coastal communities when fisheries, tourism, sustainable development, and national policies intersect, offering readers an enlightening discourse of the potency of tourism as a rejuvenation tool.

Battlefield Events: Landscape, Commemoration and Heritage is an investigative and analytical study into the way in which significant landscapes of war have been constructed and imagined through events over time to articulate specific narratives and denote consequence and identity. The book charts the ways in which a number of landscapes of war have been created and managed from an events perspective, and how the processes of remembering (along with silencing and forgetting) at these places has influenced the management of these warscapes in the present day. With chapters from authors based in seven different countries on three continents and comparative case studies, this book has a truly international perspective. This timely longitudinal analysis of war commemoration events, the associated landscapes, travel to these destinations and management strategies will be valuable reading for all those interested in war landscapes and events.

During the New Kingdom (c. 1570-1070 BCE), the Valley of the Kings was the burial place of Egypt's pharaohs, including such powerful and famous rulers as Amenhotep III, Rameses II, and Tutankhamen. They were buried here in large and beautifully decorated tombs that have become among the country's most visited archaeological sites. The tourists contribute millions of badly needed dollars to Egypt's economy. But because of inadequate planning, these same visitors are destroying the very tombs they come to see. Crowding, pollution, changes in the tombs' air quality, ever-growing tourist infrastructure-all pose serious threats to the Valley's survival.
This volume, the result of twenty-five years of work by the Theban Mapping Project at the American University in Cairo, traces the history of the Valley of the Kings and offers specific proposals to manage the site and protect its fragile contents. At the same time, it recognizes the need to provide a positive experience for the thousands of visitors who flock here daily. This is the first major management plan developed for any Egyptian archaeological site, and as its proposals are implemented, they offer a replicable model for archaeologists, conservators, and site managers throughout Egypt and the region.
Published in both English and Arabic editions and supported by the World Monuments Fund, this critical study will help to ensure the survival of Egypt's patrimony in a manner compatible with the country's heavy reliance on tourism income.

This volume presents a portfolio of cases and applications on technology roadmapping (TRM) for products and services. It provides a brief overview on criteria or metrics used for evaluating the success level of TRM and then offers six case examples from sectors such as transportation, smart technologies and household electronics. A new innovation in this book is a section of detailed technology roadmap samples that technology managers can apply to emerging technologies.

This reference book provides promising strategies for investing in the promising healthcare and nursing sector of the People's Republic of China. The Chinese healthcare sector is growing steadily, and the Chinese government has recognized that the participation of foreign investors is essential to improve and develop the Chinese healthcare system, especially in metropolitan areas. This opens up opportunities and possibilities for foreign healthcare providers, whose investments are increasingly welcomed and supported by the Chinese government. The book presents ways to make safe and profitable investments in the Chinese healthcare market: from the construction of new hospitals and nursing homes to the introduction of the necessary medical equipment and the acquisition and recruitment of qualified staff. In particular, the legal framework conditions are highlighted.This book is a translation of the original German 1st edition Investitionen im chinesischen Gesundheits- und Pflegesektor by Bjoern Etgen, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

In the years before the pandemic, the restaurant business was booming. Americans spent more than half of their annual food budgets dining out. In a generation, chefs had gone from behind-the-scenes laborers to TV stars. The arrival of Uber Eats, DoorDash, and other meal delivery apps was overtaking home cooking. Beneath all that growth lurked serious problems. Many of the best restaurants in the world employed unpaid cooks. Meal delivery apps were putting restaurants out of business. And all that dining out meant dramatically less healthy diets. The industry may have been booming, but it also desperately needed to change. Then, along came COVID-19. From the farm to the street-side patio, from the sweaty kitchen to the swarm of delivery vehicles buzzing about our cities, everything about the restaurant business is changing, for better or worse. The Next Supper tells this story and offers clear and essential advice for what and how to eat to ensure the well-being of cooks and waitstaff, not to mention our bodies and the environment. The Next Supper reminds us that breaking bread is an essential human activity and charts a path to preserving the joy of eating out in a turbulent era.

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Hisrevolutions in food service automation, franchising, shared national training and advertising have earned him aplace beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-madetycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, theman behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and bornstoryteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Georgia's territory represents a real "natural geological laboratory," exposing magmatic, metamorphic and sedimentary rocks, ranging from the Neoproterozoic to the Quaternary. After a brief presentation of Georgia's history and culture, the authors present the stratigraphy, rock types of individual tectonic zones of Georgia, their tectonic structure and paleotectonic reconstructions of the Caucasus. This book describes the three main geotourism routes of Georgia meticulously: 1. Tbilisi-Pasanauri-Kazbegi (along the Georgian Military Road), 2. Tbilisi-Zugdidi-Mestia-Ushguli and 3. Tbilisi-Khashuri-Vardzia, which cross different parts of Fold Systems of the Greater and Lesser Caucasus and Transcaucasian Intermountain area. The following potential geoparks are described in this book: 1. Sataplia dinosaur footprints together with Sataplia and Prometheus caves; 2. Tskaltubo resort-town and mineral water deposit; 3. Borjomi resort-town and mineral water deposit; 4. Kazbegi Quaternary volcanoes and Keli volcanic highland;5. Dariali Paleozoic granitoid massif; 6. Dmanisi hominids site and the Mashavera gorge basaltic flow; 7. Dashbashi canyon; 8.Uplistsikhe rock-cut town and Kvakhvreli cave complex; 9.Udabno - Upper Miocene marine and continental deposits and David Gareja monastery complex;10. Dedoplistskaro - Vashlovani protected areas and mud volcanoes.

The book provides an understanding of how service design and design thinking could address the needs of organisations in tackling processes of transformations which include changes in the way people behave, interact and grow. It addresses the demand of human resource management functions, which are primarily called to manage such transformations about what regards people, namely the employees. It suggests a framework that defines a course of action, based on design features, aimed at supporting organisations in facing organisational change.The book will be of interest of researchers in the field of service design, design thinking and HR management, consultants/practitioners working in those fields, and educators that would like to train learners in becoming human resource designers.

This book of tourism case studies addresses 20 important themes in tourism at the local, regional, and national levels. Topics include community tourism, tourism impacts, and travel and transportation.

What does the proliferation of food festival tell us about rural areas? How can these celebrations pave the way to a better future for the local communities? This book is addressing these questions contributing to the ongoing debate about the future of rural peripheries in Europe. The volume is based on the ethnographic research conducted in Italy, a country internationally known for its food tradition and one of the European countries where the gap between rural and urban space is most pronounced. It offers an anthropological analysis of food festivals, exploring the transformational role they have to change and develop rural communities. Although the festivals aim mostly at tourism, they contribute in a wider way to the life of the rural communities, acting as devices through which a community redefines itself, reinforces its sociality, reshapes the perception and use of the surrounding environment. In so doing, thus, the books suggests to read the festivals not just as celebrations driven by food fashion, but rather fundamental grassroots instruments to contrast the effects of rural marginalization and pave the way to a possible better future for the community

Leitfaden, Ratgeber und Bewertungshilfe fur Nachfrager und Anbieter nach bzw. von touristischen Destinationen im Hinblick auf (nachhaltige) Umweltvertraglichkeit oder bewusste Okologieorientierung. Das kleine Werk basiert auf aktuellen und sehr umfangreichen Recherchen. Die Expertise der Verfasserin ist im deutschen Sprachraum unerreicht."

Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, while also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, "Events Management" provides a current and up-to-date view of the industry in this field.

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

In 1989-90 the collapse of state socialism and the end of the Cold War brought dramatic changes for the defence industries of East-Central Europe. Initially it seemed that the resources devoted to the Cold War confrontation might become available for investment in non-military economic and social progress. However, by 1994 this optimism had given way to recognition that the transformation would involve significant costs and could not be accomplished quickly. The Defence Industry in East-Central Europe charts the development of the industries of the Visegrad countries - Czechoslovakia and its successor states, the Czech Republic and Slovakia; Poland; and Hungary. In the first part, national case studies underline the different approaches to reform adopted in the individual countries. The second part uses unique information derived from extensive interviews at enterprises in each of the four countries to examine the transformation of industry from a producer perspective.