Dieses essential startet mit einer kleinen Geschichte zum Thema Geld und zeigt anschließend das Dilemma zwischen Risiko und Ertrag auf, mit dem jeder Finanzberater konfrontiert ist. Anschließend erläutern die Autoren in einem interdisziplinären Dialog, wie Theorien aus der modernen Physik und Psychologie neue Impulse für die Finanzberatung liefern. Die vorgestellten Perspektiven fördern eine andere Haltung und ein neues Denken: Das Geheimnis des Geldanlegens liegt in einer stabilen und kohärenten Beziehung zwischen Anleger und Anlageberater. Gerade der Zwiespalt zwischen Unsicherheit im Risiko und Ertragsunsicherheit führt zum gemeinsamen Anlageerfolg, weil er einen unumgänglichen, aber gewinnbringenden Dialog in der Finanzberatung auslösen kann.

The service sector in most advanced economies accounts for up to seventy percent of employment and GDP and, given its growing importance, has received much research attention over the last two decades. However, not very much attention has been paid to the relationship between this sector and both its territorial impact and regional effects. The main objective of this book is to offer a comprehensive approach to these aspects, focusing particularly on the location factors of service industries and the importance of some specific services, such as business services and knowledge and information services. The contributions have been prepared by well-known experts in the field from a wide number of countries. The focus of all contributions is not only on theoretical aspects, but also provides empirical analyses on specific countries and topics such as the geographical concentration, globalization impacts, foreign direct investments, and innovation.

This book aims to explore the social and cultural issues within the economic changes that have given rise to service work. Written by specialists in their respective fields, this book draws together authors from interdisciplinary areas that are carrying out significant research into gender and service work within an international context.

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of service management, operational management, logistics and supply chain management, constructs a research system for this emerging discipline. Service science research system constitutes service philosophy, resource allocation, operational management and service technology. Many cases about China's service enterprises are incorporated in the book, in the hope of providing readers an insight into not only service science but also the development of China's service economy.

Service Industries in the Global Economy is a comparative international reference collection which identifies and reprints the most important articles on services and the service economy written by geographers, economists and sociologists. The focus is on the growth and evolution of service activities in the advanced economies of Europe, North America and the Pacific Rim within the framework of the global economy. The first volume explores the shift away from manufacturing employment towards a variety of service occupations in the advanced economies. It provides an empirical and theoretical account of the transformation, exploring the growth and nature of service employment as well as the evolution of a service class and the issue of social polarisation. The second volume explores the relationship between service activities and economic development as well as the relationship between producer services and manufacturing companies. It also provides an analysis of the growth of multinational service firms and examines the relationship between services, technological change and globalisation.

This book discusses the mutual relationship between service and sustainability. It covers methodologies and approaches and describes measurements and tools that can promote sustainability on the service market. Lastly, it presents the different applications of sustainability, together with examples of sustainable services. Environmental concerns have become integral to any decision-making process in the design and implementation of goods and services. With the increasing dominance of the service sector, and as service systems become more complex and interdisciplinary, the focus must move from the exchange of products to that of services. Newly created services should thus aim to incorporate sustainability into their designs while viewing sustainability as a service in its own right. Integrating sustainability in the service design and development process is essential to improving the sustainability of our society and preserving the environment. Moreover, doing so shifts the service boundaries from values that are focused only on personal, local, and current needs and economic profit to those that are broader and more future oriented, ultimately placing greater social and environmental responsibility on all stakeholders. In addition, it advances the current state-of-the-art in sustainable development and service design and contributes to improving the quality of life on a global scale.

Foundations for Efficient Web Service Selection describes the foundational framework for efficient Web service selection. It lays out a theoretical underpinning for the design of models and algorithms for searching and optimizing access to Web services. Excerpts from Prof. Fabio Casati's foreword: " This excellent book looks at the search problem from a broader perspective. Instead of narrowing down on a specific aspect or subproblem of service search, it dissects and analyzes the fundamental problems in search and presents concrete, applicable solutions as well as the theoretical foundations behind them...One aspect I found particularly significant in the book is the mind shift it generates from thinking about service modeling for the sake of supporting deployment or invocation to modeling for supporting search. This design for search approach is exactly what we do when we design databases because search is what we worry about in that case, and there is no reason why this shouldn't be the case for services if we want services to be searchable with a similar effectiveness."

Illuminating the conditions for global governance to have precipitated the devastating decline of one of the ocean's most majestic creatures The International Commission for the Conservation of Atlantic Tunas (ICCAT) is the world's foremost organization for managing and conserving tunas, seabirds, turtles, and sharks traversing international waters. Founded by treaty in 1969, ICCAT stewards what has become under its tenure one of the planet's most prominent endangered fish: the Atlantic bluefin tuna. Called "red gold" by industry insiders for the exorbitant price her ruby-colored flesh commands in the sushi economy, the giant bluefin tuna has crashed in size and number under ICCAT's custodianship. With regulations to conserve these sea creatures in place for half a century, why have so many big bluefin tuna vanished from the Atlantic? In Red Gold, Jennifer E. Telesca offers unparalleled access to ICCAT to show that the institution has faithfully executed the task assigned it by international law: to fish as hard as possible to grow national economies. ICCAT manages the bluefin not to protect them but to secure export markets for commodity empires-and, as a result, has become complicit in their extermination. The decades of regulating fish as commodities have had disastrous consequences. Amid the mass extinction of all kinds of life today, Red Gold reacquaints the reader with the splendors of the giant bluefin tuna through vignettes that defy technoscientific and market rationales. Ultimately, this book shows, changing the way people value marine life must come not only from reforming ICCAT but from transforming the dominant culture that consents to this slaughter.

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.

A service revolution is sweeping America. Nearly three-quarters of people in the U.S. labor force work in services, almost half of family income is spent on services, and providing good service is widely believed to be the key to an organization's success, whether in for-profit, nonprofit, or government. Yet, in an era where the customer is supposedly king, individuals are increasingly dissatisfied with the service they receive. As more and more services traditionally offered by indepAndent practitioners--such as law, health, and mental health--shift to large organizations, the quality of the customer-provider interaction deteriorates.
The Dynamics of Service is the first book to examine the service transaction in depth from social, psychological, and management perspectives. Barbara A. Gutek details the changing nature of customer-provider interactions from relationships when a customer has repeated contact with a particular provider--to encounters, which typically consist of a single brief episode. She examines the cumulative impact of this quiet revolution upon customers, providers, and the enterprises that provide service--and shows how it is changing the quality of our lives.
With powerful implications for health care, psychotherapy, higher education, law, and all areas where work is rapidly being restructured in large organizations, The Dynamics of Service provides professionals in many disciplines with a common framework for understanding how customers will be served in the future.

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.

This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation, sustainability and overall regional development. It will address such issues as (1) the technical (tangible) components of creative and cultural industries in relation to innovation; (2) the intangible components of creative and cultural industries in relation to services provided; (3) the relationship between tangible and intangible components and economic and social innovation; and (4) the ways in which creative and cultural industries effect and influence regional sustainability and development. Cultural and creative industries and the creative economy as a whole have been increasingly prevalent in research literature because of their role in driving economic and social development. Cultural and creative industries also enable other forms of entrepreneurship and innovation beyond the traditional, technology-based focus of innovation, thereby enhancing regional growth and development through these channels. The contributions presented in this book discuss the main issues, challenges, opportunities and trends of cultural and creative industries through conceptual analysis and cases studies from different world regions. Featuring research from industries such as art, health care, beer and wine and education, this book provides researchers, academics, professionals and policy makers with a detailed examination of the development and potential of cultural and creative industries in regional and global economies.

Since the early times of travelling architecture does constitute an important force of attraction and a vital element in marketing. Until today destinations try to increase their market positions by means of the development and restoration of the built environment. However, architecture is characterised by an enduring presence with impacts on visitors and residents alike. Hence, on a sustainable basis it needs to chime with place and situation. Where modesty might be suitable for one destination, spectacular architecture could be a transformation catalyst or unique selling proposition for another. Destination developers have to be aware of the local requirements as well as the reciprocal relationship between the modern practice of tourism and the built environment. To address the complexity of architectural tourism, throughout the book this topic is subject of a controversial discussion and approached with a contextual and interdisciplinary view.

This book contains the refereed proceedings of the 6th International Conference on Exploring Service Science (IESS), held in Porto, Portugal, in February 2015. Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the service industry and its economy. The 27 full papers accepted for IESS were selected from 69 submissions. The papers consider the topics service innovation, service exploration, service design, IT-based service engineering, and service sustainability.

Web services and service oriented environments are key enablers for the migration of entertainment, business, sociability, science and health-care from the physical world to the virtual world. The result of this on-going migration is a new place very much different from the physical world, one where interconnected services interact with human users, sensors and embedded devices. Yet for this vision to become reality, trust needs to be addressed as members of the global e-society r- ularly today deal with the question whether they can trust other, unknown parties. Trust is a vital component of internet-based interactions and service-oriented en- ronment, but all too often it is assumed to be an implicit property that exists in the background rather than being an explicit property that is well-de ned and quant- able. While providing trust is challenging in existing computing systems, providing trust in service oriented environments is much more complex due to the dynamic and adaptable nature of these environment which are often large scale and across domains. To date the problem of trust for service oriented environments has been largely unexplored. This book represents the rst comprehensivecoverageof the principles,methods and systems for trust management and evaluation in service oriented environments.

Men, Masculinities, Travel and Tourism draws together established and emerging academics that have a key interest in men, masculinity, travel and tourism. Through the chapters collected in this volume the reader will be exposed to cutting edge research and writing that offer global and local perspectives within these fields.

Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s' Albufera and Llevant in the North of Mallorca. Based on the results of the analysis, natural area managers can develop new products and marketing strategies that address their very own visitors, contribute to the sustainable development of their region, and influence the visitors' views and behaviors by raising environmental awareness.

This book offers a hands-on approach to prepare businesses for managing the impact of technology transformation by the pragmatic, consistent, and persistent application of proven business principles and practices. Technology is rapidly transforming our businesses and our society. Knowledge worker roles are being impacted, and as operations are being automated, business models are changing as the use of cloud-based services lowers costs and provides flexibility. This book provides a guide towards managing the environment of uncertainly caused by the rapid changes in technology by combining strategy and leadership to influence the environment, instil the right behaviours, and strengthen the skills that will enable businesses to be adaptive, responsive, and resilient.

Ecotourism is a unique facet of globalization, promising the possibility of reconciling the juggernaut of development with ecological/cultural conservation. Davidov offers a comparative analysis of the issue using a case study of indigenous Kichwa people of Ecuador and their interactions with globalization and transnational systems.

This book of tourism case studies addresses 20 important themes in tourism at the local, regional, and national levels. Topics include community tourism, tourism impacts, and travel and transportation.

Situational Problems for Milady Standard Cosmetology students' knowledge of how to apply the information they have learned to real-life situations. This text will ask that you apply your knowledge to situations that closely reflect what you're likely to encounter as a salon employee. The questions are complex, often describing a salon stylist or other professional who has a client with a combination of conditions, problems, or attitudes. You will have to take many factors into account to achieve the desired results, both from a technical and a communication perspective.