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Books > Business & Economics > Industry & industrial studies > Service industries > General

Tourism Transformations in Protected Area Gateway Communities (Hardcover): Susan L Slocum, Peter Wiltshier, John Basil Read IV Tourism Transformations in Protected Area Gateway Communities (Hardcover)
Susan L Slocum, Peter Wiltshier, John Basil Read IV; Contributions by Dorothee Bohn, Andrea Zita Botelho, …
R3,028 Discovery Miles 30 280 Ships in 12 - 19 working days

Gateway communities that neighbour parks and protected areas are impacted by tourism, while facing unique circumstances related to protected area management. Economic dependency remains a serious challenge for these communities, especially in a climate of neoliberalism, top-down policy environments, and park closures related to environmental degradation or government budgets. The collection of works in this edited book provide bottom-up, informed, and nuanced approaches to tourism management using local experiences from gateway communities and protected areas management emerging from a decade of guidelines, rulemaking, and exclusive decision-making. Global perspectives are presented and contextualized at the local level of gateway communities in an attempt to balance nature, community, and commerce, while supporting the triple bottom line of sustainable tourism. While anticipating a post-COVID 19 global shift, readers are encouraged to think through transformation and resiliency in regard to how the flux of supply vs demand alters gateway community perspectives on tourism. Specific features of this book include: * Focus on transformations, which provides insight into the complex and dynamic nature of gateway communities. * Multidisciplinary, multi-cultural insights into protected area management. * Applied and conceptual chapters from global perspectives.

Next Level Now - PR Secrets to Drive Explosive Growth for Your Home Service Business (Paperback): Heather Ripley Next Level Now - PR Secrets to Drive Explosive Growth for Your Home Service Business (Paperback)
Heather Ripley
R395 R370 Discovery Miles 3 700 Save R25 (6%) Ships in 10 - 15 working days
Dienstleistungscontrolling - Forum Dienstleistungsmanagement (German, Hardcover, 2006 ed.): Manfred Bruhn, Bernd Stauss Dienstleistungscontrolling - Forum Dienstleistungsmanagement (German, Hardcover, 2006 ed.)
Manfred Bruhn, Bernd Stauss
R3,724 Discovery Miles 37 240 Ships in 10 - 15 working days

Im Forum Dienstleistungsmanagement 2006 beschaftigen sich renommierte Autoren mit relevanten Aspekten des Dienstleistungscontrolling wie z.B. Value Based Management, Performance Management von Intangible Assets, Qualitatscontrolling im Dienstleistungsbereich, Produktivitatsmessung und -management bei interaktiven Dienstleistungen, Kostenmanagement bei Dienstleistungen, Kosten-Nutzen-Controlling im Customer Service, Controlling im internationalen Dienstleistungsmarketing u.a.m."

The 21st Century Meeting and Event Technologies - Powerful Tools for Better Planning, Marketing, and Evaluation (Hardcover):... The 21st Century Meeting and Event Technologies - Powerful Tools for Better Planning, Marketing, and Evaluation (Hardcover)
Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt
R3,122 Discovery Miles 31 220 Ships in 12 - 19 working days

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today's meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Innovation in an Advanced Consumer Society - Value-Driven Service Innovation (Hardcover): Peder Inge Furseth, Richard... Innovation in an Advanced Consumer Society - Value-Driven Service Innovation (Hardcover)
Peder Inge Furseth, Richard Cuthbertson
R2,967 Discovery Miles 29 670 Ships in 12 - 19 working days

This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming. This raises the question: do we know how to innovate successfully in a consumer driven society? In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.

Marketing Destinations and Venues for Conferences, Conventions and Business Events (Hardcover, 2nd edition): Tony Rogers, Rob... Marketing Destinations and Venues for Conferences, Conventions and Business Events (Hardcover, 2nd edition)
Tony Rogers, Rob Davidson
R5,392 Discovery Miles 53 920 Ships in 12 - 19 working days

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations' and venues' use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Special Event Production: The Process - The process (Paperback, 2nd edition): Doug Matthews Special Event Production: The Process - The process (Paperback, 2nd edition)
Doug Matthews
R660 Discovery Miles 6 600 Ships in 2 - 4 working days

This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. This new edition has been significantly updated to include: Three new chapters: Event Design, Information Technology and Sustainability and Event Production. Updated and new case studies from USA, Canada , India, Russia and Malaysia. New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production. New content on: technology, volunteers, venues and PR and marketing. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

Emotional Labor - Putting the Service in Public Service (Paperback, illustrated edition): Mary E. Guy, Meredith A. Newman,... Emotional Labor - Putting the Service in Public Service (Paperback, illustrated edition)
Mary E. Guy, Meredith A. Newman, Sharon H. Mastracci
R1,978 Discovery Miles 19 780 Ships in 12 - 19 working days

Most public service jobs require interpersonal contact that is either face-to-face or voice-to-voice - relational work that goes beyond testable job skills but is essential for job completion. This unique book focuses on this emotional labor and what it takes to perform it.The authors weave a powerful narrative of stories from the trenches gleaned through interviews, focus groups, and survey data. They go beyond the veneer of service delivery to the real, live, person-to-person interactions that give meaning to public service.For anyone who has ever felt apathetic toward government work, the words of caseworkers, investigators, administrators, attorneys, correctional staff, and 9/11 call-takers all show the human dimension of bureaucratic work and underscore what it means to work "with feeling."

Designing Service Excellence - People and Technology (Hardcover): Brian Hunt, Toni Ivergard Designing Service Excellence - People and Technology (Hardcover)
Brian Hunt, Toni Ivergard
R2,514 Discovery Miles 25 140 Ships in 12 - 19 working days

The moment of truth-that instant when consumers experience and judge service quality-is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial institutions, retail, and the public sector. The authors investigate the consumers' experience and judgment on service quality, which ultimately determines the success or failure of the service. They then consider people, usability, and technology in the automation of high-quality service. This research-driven book identifies service-in a variety of forms-as an area of business and management where rapid change is taking place. The authors examine how service has become a balance between people and technology and explore this relationship as one of the key drivers of change. They discuss how social, cultural, and technological developments influence the ways in which customers contact, negotiate, and purchase services from their chosen service providers. These same developments are also driving communications between customers relating to the services they buy and are willing to recommend to others (or otherwise). Intermingled, these features of our current-day lives have changed the nature of service provision and service use. When your organization has its moment of truth, how will it measure up? Organizations whose business has service at its core and whose activities focus mainly on service design, management, and delivery are likely to find increasingly that, for survival, service is a matter of life or death. This book provides a deep understanding of the relationship between people and technology along with an ergonomic approach to the design and management of service delivery that helps you deliver the value and benefits that customers not only want, but increasingly come to expect.

The Good Entrepreneur - An Insider's Guide to Building a Principled Business and a Powerful Personal Legacy (Paperback):... The Good Entrepreneur - An Insider's Guide to Building a Principled Business and a Powerful Personal Legacy (Paperback)
Nick Kennedy
R475 R446 Discovery Miles 4 460 Save R29 (6%) Ships in 10 - 15 working days
Temporarily Yours (Paperback, New edition): Elizabeth Bernstein Temporarily Yours (Paperback, New edition)
Elizabeth Bernstein
R1,018 Discovery Miles 10 180 Ships in 12 - 19 working days

Generations of social thinkers have assumed that access to legitimate paid employment and a decline in the 'double standard' would eliminate the reasons behind women's participation in prostitution. Yet in both the developing world and in postindustrial cities of the West, sexual commerce has continued to flourish, diversifying along technological, spatial, and social lines. In this deeply engaging and theoretically provocative study, Elizabeth Bernstein examines the social features that undergird the expansion and diversification of commercialized sex, demonstrating the ways that postindustrial economic and cultural formations have spawned rapid and unforeseen changes in the forms, meanings, and spatial organization of sexual labor.
Drawing upon dynamic and innovative research with sex workers, their clients, and state actors, Bernstein argues that in cities such as San Francisco, Stockholm, and Amstersdam, the nature of what is purchased in commercial sexual encounters is also new. Rather than the expedient exchange of cash for sexual relations, what sex workers are increasingly paid to offer their clients is an erotic experience premised upon the performance of authentic interpersonal connection. As such, contemporary sex markets are emblematic of a cultural moment in which the boundaries between intimacy and commerce--and between public life and private--have been radically redrawn. Not simply a compelling exploration of the changing landscape of sex-work, "Temporarily Yours" ultimately lays bare the intimate intersections of political economy, desire, and culture.

Events Exposed - Managing & Designing Special Events (Hardcover, New): L Malouf Events Exposed - Managing & Designing Special Events (Hardcover, New)
L Malouf
R1,436 Discovery Miles 14 360 Ships in 12 - 19 working days

From business essentials to design inspiration, the secrets to events industry success

Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. The book features straightforward advice on operating a successful special events business, gleaned from Malouf's more than 40 years in the event planning industry. It includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, readers will also find a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this is a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.

Health, Tourism and Hospitality - Spas, Wellness and Medical Travel (Paperback, 2nd edition): Melanie Smith, Laszlo Puczko Health, Tourism and Hospitality - Spas, Wellness and Medical Travel (Paperback, 2nd edition)
Melanie Smith, Laszlo Puczko
R2,561 Discovery Miles 25 610 Ships in 12 - 19 working days

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services. The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include: * Expanded coverage to the hospitality sector with a particular focus on spa management. * New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market. * Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty. * New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others. Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.

Ryokan - Mobilizing Hospitality in Rural Japan (Paperback): Chris McMorran Ryokan - Mobilizing Hospitality in Rural Japan (Paperback)
Chris McMorran
R903 R637 Discovery Miles 6 370 Save R266 (29%) Ships in 12 - 19 working days

Amid the decline of many of Japan's rural communities, the hot springs village resort of Kurokawa Onsen is a rare, bright spot. Its two dozen traditional inns, or ryokan, draw nearly a million tourists a year eager to admire its landscape, experience its hospitality, and soak in its hot springs. As a result, these ryokan have enticed village youth to return home to take over successful family businesses and revive the community. Chris McMorran spent nearly two decades researching ryokan in Kurokawa, including a full year of welcoming guests, carrying luggage, scrubbing baths, cleaning rooms, washing dishes, and talking with co-workers and owners about their jobs, relationships, concerns, and aspirations. He presents the realities of ryokan work-celebrated, messy, ignored, exploitative, and liberating-and introduces the people who keep the inns running by making guests feel at home. McMorran explores how Kurokawa's ryokan mobilize hospitality to create a rural escape from the globalized dimensions of everyday life in urban Japan. Ryokan do this by fusing a romanticized notion of the countryside with an enduring notion of the hospitable woman embodied by nakai, the hired female staff who welcome guests, serve meals, and clean rooms. These women are the face of the ryokan. But hospitality often hides a harsh reality. McMorran found numerous nakai in their 50s, 60s, and 70s who escaped violent or unhappy marriages by finding employment in ryokan. Yet, despite years of experience, nakai remain socially and economically vulnerable. Through this intimate and inventive ethnography of a year in a ryokan, McMorran highlights the importance of both the generational work of ryokan owners and the daily work of their employees, while emphasizing the gulf between them. With its focus on small, family-owned businesses and a mobile, vulnerable workforce, Ryokan makes an invaluable contribution to scholarship on the Japanese workplace. It also will interest students and scholars in geography, mobility studies, and women's studies and anyone who has ever stayed at a ryokan and is curious about the work that takes place behind the scenes.

Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference, January 18-20,... Information and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023 (Paperback, 1st ed. 2023)
Berta Ferrer-Rosell, David Massimo, Katerina Berezina
R1,412 Discovery Miles 14 120 Ships in 10 - 15 working days

This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)'s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics and recommendation systems.

Markets and Bodies - Women, Service Work, and the Making of Inequality in China (Hardcover): Eileen M Otis Markets and Bodies - Women, Service Work, and the Making of Inequality in China (Hardcover)
Eileen M Otis
R2,337 Discovery Miles 23 370 Ships in 12 - 19 working days

Insulated from the dust, noise, and crowds churning outside, China's luxury hotels are staging areas for the new economic and political landscape of the country. These hotels, along with other emerging service businesses, offer an important, new source of employment for millions of workers, but also bring to light levels of inequality that surpass most developed nations.
Examining how gender enables the globalization of markets and how emerging forms of service labor are changing women's social status in China, "Markets and Bodies" reveals the forms of social inequality produced by shifts in the economy. No longer working for the common good as defined by the socialist state, service workers are catering to the individual desires of consumers. This economic transition ultimately affords a unique opportunity to investigate the possibilities and current limits for better working conditions for the young women who are enabling the development of capitalism in China.

LISS 2021 - Proceedings of the 11th International Conference on Logistics, Informatics and Service Sciences (Paperback, 1st ed.... LISS 2021 - Proceedings of the 11th International Conference on Logistics, Informatics and Service Sciences (Paperback, 1st ed. 2022)
Xianliang Shi, Gabor Bohacs, Yixuan Ma, Daqing Gong, Xiaopu Shang
R6,413 Discovery Miles 64 130 Ships in 10 - 15 working days

This book aims to provide new research methods, theories and applications from various areas of management and engineering. In detail, the included scientific papers analyze and describe communication processes in the fields of logistics, informatics, service sciences and other related areas. The variety of the papers delivers added value for both scholars and practitioners. Information and communication technologies have been providing an effective network infrastructure and development platform for logistics and service operations. To meet the needs of consumers and to promote core competences, many institutions and firms have been developing new types of services. This proceeding focus on "AI and data driven technical and management innovation in logistics, informatics and services." In detail, the included scientific papers analyze the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. This book is the documentation of the conference "11th International Conference on Logistics, Informatics and Service Sciences," which took place at the Shandong University. Due to the impact of COVID-19, LISS 2021 took place online as a virtual conference.

Dienstleistungsmarken - Forum Dienstleistungsmanagement (German, Hardcover, 2008 ed.): Manfred Bruhn, Bernd Stauss Dienstleistungsmarken - Forum Dienstleistungsmanagement (German, Hardcover, 2008 ed.)
Manfred Bruhn, Bernd Stauss
R3,939 Discovery Miles 39 390 Ships in 10 - 15 working days

Markenfuhrung bei Dienstleistungsunternehmen ist nicht nur eine Aufgabe des externen Marketing, sondern muss unter Berucksichtigung der unternehmensinternen Perspektive betrachtet werden. Renommierte Autoren zeigen im "Forum Dienstleistungsmanagement" die Besonderheiten und Herausforderungen bei der Fuhrung von Dienstleistungsmarken auf.
"

Service Design Practices for Healthcare Innovation - Paradigms, Principles, Prospects (Paperback, 1st ed. 2022): Mario A... Service Design Practices for Healthcare Innovation - Paradigms, Principles, Prospects (Paperback, 1st ed. 2022)
Mario A Pfannstiel, Nataliia Brehmer, Christoph Rasche
R2,440 Discovery Miles 24 400 Ships in 10 - 15 working days

This book offers an overview of service design practices for healthcare and hospital management. It explores how these practices can help to generate innovations in healthcare and contribute to the improvement of patient-centered care. Respected experts, including scholars from various disciplines and practitioners from healthcare institutions, share essential insights into established research areas, fields of work and work structures, and discuss successful approaches, methods and tools. By illustrating innovative services, products, processes, systems, and technologies, as well as their application in practice, the authors highlight the role of participating stakeholders in service design projects and the added value that comes from sharing, communicating, networking and collaborating. This book is a must-read for scholars and practitioners in the hospital and healthcare sector. It will also appeal to anyone interested in organizational development, service business model innovation, customer involvement and perceptions, and service experience.

Livelihood Enhancement Through Agriculture, Tourism and Health (Paperback, 1st ed. 2022): Narayan Chandra Jana, Anju Singh,... Livelihood Enhancement Through Agriculture, Tourism and Health (Paperback, 1st ed. 2022)
Narayan Chandra Jana, Anju Singh, R.B. Singh
R4,404 Discovery Miles 44 040 Ships in 10 - 15 working days

Agriculture is the backbone of our economic system. It provides not only food and raw material but also employment opportunities to a very large number of people. Higher atmospheric temperature has an impact on crop yields while the changes in rainfall could affect both crop quality and quantity. Climate change, therefore, could increase the prices of major crops in some regions. For the most vulnerable people, lower agricultural output means lower income. In addition, climate change is expected to increase the risk of illness and death from extreme heat and poor air quality. Recent evidence is the COVID-19 pandemic. Furthermore, climate change also affects the occurrence of other infectious diseases. A number of well-known diseases are climate-sensitive - malaria, dengue fever, and cholera among others. Tourism is considered as an industry and alternative contributor to a nation's income. It can generate employment opportunities and boost up the economy. This book, consisting of 26 chapters, focuses on the issues of agriculture, tourism and health for livelihood enhancement. It is essential to discuss these diverse issues in the field of geography as it encompasses interdisciplinary topics. The range of concerns at the national, regional and local levels is not confined to geography only but also involves other disciplines as well. Therefore, this book is a valuable source for scientists and researchers in allied fields such as livelihood, agriculture, land use, tourism management, health care and tribal studies. Furthermore, this book can be of immense help to the researchers, planners and decision makers engaged in solving problems in these areas in developing countries and beyond.

Special Event Production: The Resources - The resources (Paperback, 2nd edition): Doug Matthews Special Event Production: The Resources - The resources (Paperback, 2nd edition)
Doug Matthews
R967 Discovery Miles 9 670 Ships in 2 - 4 working days

This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues. This new edition includes: New content on: new audio -visual technology, industry safety standards, special effect platforms, decor and new custom forms of staging for both indoor and outdoor events. Updated and new case studies from USA, Canada, India, Russia and Malaysia New Industry Voice feature, including interviews with industry experts from around the world. Comprehensive coverage of venues, staging, seating, rigging, lighting, video, audio, scenic design and decor, CADD, entertainment, special effects, tenting, electrical power, fencing and sanitary facilities in a variety of indoor and outdoor event settings. Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links and video links. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms and real-life examples. The vast varieties of audio-visual technologies, outdoor venues, decor and staging are presented. A must have resource for event planners, managers, caterers and students. This text is part two of a two book set - also available is Special Events Production: The Process (978-1-138-78565-6). This book analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals.

Navigating Through the Crisis - A special Issue on the Covid 19 Crises - The 2020 Annual Griffiths School of Management and IT... Navigating Through the Crisis - A special Issue on the Covid 19 Crises - The 2020 Annual Griffiths School of Management and IT Conference (GSMAC) Vol 1 (Paperback, 1st ed. 2022)
Silvia L. Fotea, Ioan S. Fotea, Sebastian Vaduva
R2,851 Discovery Miles 28 510 Ships in 10 - 15 working days

By 2020, the global economy, led by the US - China duopoly, was experiencing the longest economic expansion on record. An economic slowdown was natural, but few experts expected a triple socioeconomic crisis: a crisis in the medical sector along with a crisis in the social realm and an economic crisis. This volume provides a multifaceted perspective on the current global crises, and its socioeconomic ramifications for individuals, businesses, organizations, governments, systems and developing countries. Featuring selected papers from the 2020 Annual Griffiths School of Management and IT Conference (GSMAC), held in Oradea, Romania, this volume focuses on business, technological and ethical considerations in the process of navigating through crisis. The chapters explore diverse aspects of the sanitary crisis and its ramifications for countries and organizations. Finally, it provides diagnosis and recommendations for managerial practice in various industries impacted.

Marketing Luxury Services - Concepts, Strategy, and Practice (Paperback, 1st ed. 2023): Miguel Angelo Hemzo Marketing Luxury Services - Concepts, Strategy, and Practice (Paperback, 1st ed. 2023)
Miguel Angelo Hemzo
R1,777 Discovery Miles 17 770 Ships in 10 - 15 working days

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more. With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.

Luxury Yachting - Perspectives on Tourism, Practice and Context (Paperback, 1st ed. 2022): Tatiana Gladkikh, Hugues Seraphin,... Luxury Yachting - Perspectives on Tourism, Practice and Context (Paperback, 1st ed. 2022)
Tatiana Gladkikh, Hugues Seraphin, Victoria Gladkikh, Tan Vo Thanh
R4,570 Discovery Miles 45 700 Ships in 10 - 15 working days

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations. With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

AI and Analytics for Smart Cities and Service Systems - Proceedings of the 2021 INFORMS International Conference on Service... AI and Analytics for Smart Cities and Service Systems - Proceedings of the 2021 INFORMS International Conference on Service Science (Paperback, 1st ed. 2021)
Robin Qiu, Kelly Lyons, Weiwei Chen
R5,613 Discovery Miles 56 130 Ships in 10 - 15 working days

This book showcases state-of-the-art advances in service science and related fields of research, education, and practice. It presents emerging technologies and applications in contexts ranging from healthcare, energy, finance, and information technology to transportation, sports, logistics, and public services. Regardless of its size and service, every service organization is a service system. Due to the socio-technical nature of service systems, a systems approach must be adopted in order to design, develop and deliver services aimed at meeting end users' utilitarian and socio-psychological needs alike. Understanding services and service systems often requires combining multiple methods to consider how interactions between people, technologies, organizations and information create value under various conditions. The papers in this volume highlight a host of ways to approach these challenges in service science and are based on submissions to the 2021 INFORMS Conference on Service Science.

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