This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations. While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

Assembling Health Care Organizations combines an institutional theory perspective with a materialist view of the technologies, devices, biological specimens, and other material resources mobilized and put to work in health care work.

Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a 'state of the art' synthesis of the research on both demand and supply sides of the industry as well as insights into how current and future trends are affecting conferences and conventions. This volume provides a critical review of the players involved in conferences and conventions; destination image and impacts; and current and future trends. The players in the industry include attendees/delegates, professional conference organisers, and association meeting planners. On the destination side, conference venues and facilities, along with convention and visitor bureaux are examined, as well as how destination image can be developed and improved. Further, this section considers the economic, social and environmental impacts of conferences and conventions. The final section considers some of the major trends that are likely to impact on the industry, including climate change, new technologies and risk and crisis management. To reflect the sector's international nature case studies and examples from different geographical regions are included throughout. By identifying gaps in our knowledge, and presenting a collection of themes to guide future research, this book not only adds to our current knowledge, but will underpin the advancement of knowledge in the future. This book is essential reading for all those interested in Events.

Far too often in the ?eld of archeology, the wheel of understanding and insight has a narrow focus that fails to recognize critical studies. Crucial information rega- ing pivotal archeological investigations at a variety of sites worldwide is extremely dif?cult, if not impossible, to obtain. The majority of archeological analysis and reporting, at best, has limited publication. The majority of archeological reports are rarely seen and when published are often only in obscure or out-of-print journals - the reports are almost as hard to ?nd as the archeological sites themselves. There is a desperate need to pull seminal archeological writings together into single issue or thematic volumes. It is the int- tion of this series, When the Land Meets the Sea, to address this problem as it relates to archeological work that encompasses both terrestrial and underwater archeology on a single site or on a collection of related sites. For example, despite the fact that we know that bays and waterways structured historic settlement, there is a lack of archeological literature that looks at both the nautical and terrestrial signatures of watersheds in?uence on historic culture.

Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global exposure and intense struggles by different stakeholders. This is the first book to examine sports mega-events from a mobilities perspective. It analyses the 'mobile construction' of global sports mega-events and the role this plays in managing labour, imaginaries, policies and legacies. In particular, the book focuses on the tension between the various mobilities and immobilities that are implied in the process of constructing a mega-event. It seeks to uncover the ways in which an event is a series of fluid interactions that occur sequentially and simultaneously at multiple scales in diverse spheres of interaction. Contributions explore the dynamics through which mega-events occur, revealing the textures and nuance of the complex systems that sustain them, and the ways that events ramify throughout the international system.

Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence, and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years Bring together the knowledge and experience of leading experts from academia, the tourism sector, and technology companies, who reveal in a unified way the fundamental points your organization must consider in the path towards being smarter Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products, and future trends, while learning how to make them a competitive tool, and avoid being left behind Features full color figures and photographs The book will be a vital resource for Tourism practitioners, strategic planners, and policy makers as well as students of tourism marketing, management, and technology.

Erik Lehmann untersucht die Honorarsituation von Wirtschaftsprufern bei freier Preisbildung und analysiert darauf aufbauend Gebuhrenordnungen ausgewahlter Freier Berufe, um die resultierenden Erkenntnisse auf die Qualitatsproblematik der Wirtschaftsprufer zu projizieren. Der Autor entwickelt daruber hinaus einen Kriterienkatalog, welcher bei der Konzeption einer Gebuhrenordnung berucksichtigt werden koennte, um eine Qualitatssicherung bestmoeglich zu erreichen.

Investigating the capacity of sport to act both as a conduit for traditional development assistance activities and as an agent for change in its own right, this book argues that sport can contribute to the development process, particularly where traditional development approaches have difficulty in engaging with communities.

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing travel and tourism companies. The articles are based on presentations and panel discussions presented at the world?'s largest tourism convention, the ITB Convention Market Trends & Innovations.

Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings.

This timely volume fills this gap by being the first to explore the different social aspects of events, looking in particular at the role of events in developing social capital, social cohesion and participation in local communities. Based on cutting edge empirical research, it evaluatesthe contribution of both cultural and sports events to social capital, social cohesion, community spirit and local pride in range of different types of events and settings, with case studies drawn from Europe, Australia and South Africa. It therefore furthers knowledge about the social benefits and impacts of events and significantly contributes to the development of Events as a discipline.

Written by leading academics in this area, this volume is essential reading for all those interested in Events Management and Studies.

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior. The articles are based on presentations and panel discussions presented at the world's largest tourism convention, the ITB Convention Market Trends and Innovations.

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

Applies Lean concepts to a high-variety, low-volume service business, which are more prevalent than high volume manufacturing companies. Illustrates all the Lean concepts in a real-world example that approached Lean management in the intended way-to support and develop people to continually improve processes in a respectful environment. Illustrates an effective organic change management process that grows the new culture rather than trying to force tools mechanistically on employees and assiociates. The vibrant graphic novel format visually brings the story to life. Co-Written by best-selling author Jeffrey Liker -- the world's expert on the Toyota Way.

This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Beatriz Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. Garcia argues that the cultural relevance of a major event is highly dependant on the consistency of the policy choices informing its cultural dimensions. She demonstrates how major events, such as the Olympic Games, frequently fail to leave long-term cultural legacies and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.

Journeys to a Graveyard examines the descriptions provided by eight Russian writers of journeys made to western European countries between 1697 and 1880. The descriptions reveal the mentality and preoccupations of the Russian social and intellectual elites during this period. The travellers' perceptions of western European countries are treated here as an ambivalent response to a civilization with which Russia was belatedly coming into close contact as a result of the imperial ambition of the Russian state and the westernization of the Russian elites. The travellers perceived the most advanced European countries as superior to Russia in terms of material achievement and the maturity and refinement of their cultures, but they also promoted a view of Russia as in other respects superior to the western nations. Heavily influenced from the late eighteenth century by Romanticism and by the rise of nationalism in the west, they tended to depict European civilization as moribund. By this means they managed to define their own emergent nation in a contrastive way as having youth and promising futurity.

Ever since the first Olympic Games in Ancient Greece, sports have become an integral part of human civilization. The last decade has been commemorated by the centennial celebration of the modern Olympic movement. With great anticipation, the Olympics return to Athens, Greece, and we are once again reminded that we live in one of the most exciting periods in the history of sports. Reflecting back on my years of service as the International Olympic Com mittee president, I cannot overlook the remarkable changes that have taken place in the world of sports during these two decades. The technological de velopment and consequent globalization of the world economy opened up a window of new opportunities for the sports industry. As a result, manage ment, economics, and other sciences have become a significant part of modern sports. It is my pleasure to introduce this volume comprising an interesting collec tion of papers dealing with various aspects of management, economics and optimization applied to sports. May this book serve as a valuable source of information to researchers and practitioners as well as to casual readers look ing for a deeper insight into the magnificent world of sports."

Modern Advances in Tourism Research provides a thorough assessment of state-of-the-art academic research in this field of economic science. The authors start by scoping the scene of tourism research. They progress to a comprehensive analysis of themes of particular interest for researchers and academics interested in the workings of the tourism markets, such as new analysis frameworks in tourism economics and new operational tools in tourism research.

Tourism as a Resource-based Industry presents the conceptual framework of the Norwegian economic geographer Sondre Svalastog and functions as a practical tool for analyzing and identifying resources when working towards a more sustainable tourism industry. Tourism resources and their sustainability are analysed through the lens of a multidisciplinary approach which includes social, economic, cultural and natural dimensions. Contextual awareness is achieved by combining research-based knowledge with local know-how and information on local conditions. The book facilitates a way forward that examines both productivity and sustainability. The usefulness and value of Svalastog's conceptual work is demonstrated by a selection of new case studies by experts in the field, from different countries including Sweden, Norway, Slovenia, and the UK. This book: - Identifies local conditions and resources, climate change concerns, different types of tourists and a variety of challenges in high-cost and low-cost countries. - Considers how best to maximise potential and production, ensuring that both the host community and tourist benefits. - Provides a wide-ranging selection of case studies covering topics such as urban heritage, national parks, niche tourism and location-specific tourism products. - Presents ideas on how to secure sound planning within the industry, using conceptual and methodological tools. Tourism researchers and students will find this book helpful for understanding the development of tourism and how it can contribute to the UN Agenda 2030 which reflects the urgency for change, to secure cultural and natural resources, health and social resilience, and the stability of a socially constructed economy. Thus, tourism research needs to include a constant review and if required, renewal of processes that manage how society, culture and natural resources are used to achieve a balanced sustainable tourism process.

Risk management is a domain of management which comes to the fore in crisis. This book looks at risk management under crisis conditions in the COVID-19 pandemic context. The book synthesizes existing concepts, strategies, approaches and methods of risk management and provides the results of empirical research on risk and risk management during the COVID-19 pandemic. The research outcome was based on the authors' study on 42 enterprises of different sizes in various sectors, and these firms have either been negatively affected by COVID-19 or have thrived successfully under the new conditions of conducting business activities. The analysis looks at both the impact of the COVID-19 pandemic on the selected enterprises and the risk management measures these enterprises had taken in response to the emerging global trends. The book puts together key factors which could have determined the enterprises' failures and successes. The final part of the book reflects on how firms can build resilience in challenging times and suggests a model for business resilience. The comparative analysis will provide useful insights into key strategic approaches of risk management. The Open Access version of this book, available at http://www.taylorfrancis.com/books/oa-mono/10.4324/9781003131366/ has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Foundations for Efficient Web Service Selection describes the foundational framework for efficient Web service selection. It lays out a theoretical underpinning for the design of models and algorithms for searching and optimizing access to Web services. Excerpts from Prof. Fabio Casati's foreword: " This excellent book looks at the search problem from a broader perspective. Instead of narrowing down on a specific aspect or subproblem of service search, it dissects and analyzes the fundamental problems in search and presents concrete, applicable solutions as well as the theoretical foundations behind them...One aspect I found particularly significant in the book is the mind shift it generates from thinking about service modeling for the sake of supporting deployment or invocation to modeling for supporting search. This design for search approach is exactly what we do when we design databases because search is what we worry about in that case, and there is no reason why this shouldn't be the case for services if we want services to be searchable with a similar effectiveness."

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.