Management of supply chains has been evolving rapidly over the last few years due to the inception of Industry 4.0, where businesses adopt automation technologies and data exchanges leading to dynamic and interconnected supply chain systems. Emphasizing on analytical approaches such as predictive and prescriptive modeling, this book presents state-of-the-art original research work dealing with advanced analytical models for the design, planning, and operation of the supply chain to provide faster and smarter decisions in the era of digitization. In particular, the book integrates machine learning and operations research models for faster and smarter decisions, presents prescriptive analytics models for strategic, tactical, and operational decision making in the supply chain, and addresses recent challenges such as sustainability in the supply chain, supply chain visibility, and supply chain digitalization. Key concepts are illustrated using real-life case studies, making the book a valuable reference for researchers, technical professionals, and students.

Battlefield Events: Landscape, Commemoration and Heritage is an investigative and analytical study into the way in which significant landscapes of war have been constructed and imagined through events over time to articulate specific narratives and denote consequence and identity. The book charts the ways in which a number of landscapes of war have been created and managed from an events perspective, and how the processes of remembering (along with silencing and forgetting) at these places has influenced the management of these warscapes in the present day. With chapters from authors based in seven different countries on three continents and comparative case studies, this book has a truly international perspective. This timely longitudinal analysis of war commemoration events, the associated landscapes, travel to these destinations and management strategies will be valuable reading for all those interested in war landscapes and events.

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.

This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.

This new edition has been significantly updated to include:

Three new chapters: Event Design, Information Technology and Sustainability and Event Production.

Updated and new case studies from USA, Canada , India, Russia and Malaysia.

New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production.

New content on: technology, volunteers, venues and PR and marketing.

Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms.

Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. A must have resource for event planners, managers, caterers and students.

This text is part two of a two book set - also available is Special Events Production: The Resources (978-1-138-78567-0). This book offers an in - depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

Table of Contents

Preface Acknowledgements 1. An Introduction to Special Events and Special Event Production 2. Event Design 3. Creativity 4. Budgeting 5. Proposals 6. Contract Management 7. The Production Team 8. Risk Management 9. Production Management 10. Event Follow-up 11. Information Technology 12. Sustainability and Event Production Event Production Toolkit

This book investigates resource-constrained environments in the tropics and subtropics where people's lives and businesses are affected, and adaptations occur periodically. Constrained environments are unique territories characterised by challenging circumstances, limited land and natural resources. They can be places with a small municipal boundary or cities in which parts around them may be consumed by ocean, bay or mountains. Those places face hard physical boundaries like coastlines and mountains, which in addition to policy decisions that may limit height or density, can also serve to limit capacity for expansion. Successful communities and businesses tend to survive in a changing environment given their strong intuitive and forward-looking adaptations. This book delves into the role of urban planning and design in the promotion of business and adaptations of people and communities. Additionally, the focus takes into account impact analysis and the effects of an expanding populations, including growing migrant flows, and business needs on the built environment of land-constrained territories

In the years before the pandemic, the restaurant business was booming. Americans spent more than half of their annual food budgets dining out. In a generation, chefs had gone from behind-the-scenes laborers to TV stars. The arrival of Uber Eats, DoorDash, and other meal delivery apps was overtaking home cooking. Beneath all that growth lurked serious problems. Many of the best restaurants in the world employed unpaid cooks. Meal delivery apps were putting restaurants out of business. And all that dining out meant dramatically less healthy diets. The industry may have been booming, but it also desperately needed to change. Then, along came COVID-19. From the farm to the street-side patio, from the sweaty kitchen to the swarm of delivery vehicles buzzing about our cities, everything about the restaurant business is changing, for better or worse. The Next Supper tells this story and offers clear and essential advice for what and how to eat to ensure the well-being of cooks and waitstaff, not to mention our bodies and the environment. The Next Supper reminds us that breaking bread is an essential human activity and charts a path to preserving the joy of eating out in a turbulent era.

This volume presents a portfolio of cases and applications on technology roadmapping (TRM) for products and services. It provides a brief overview on criteria or metrics used for evaluating the success level of TRM and then offers six case examples from sectors such as transportation, smart technologies and household electronics. A new innovation in this book is a section of detailed technology roadmap samples that technology managers can apply to emerging technologies.

This book explores contemporary tourism and coastal developments in Hyogo, Japan-the nation's only non-peninsular prefecture bordering two oceans. In striking detail, Dr. Lesley Crowe-Delaney skillfully contextualizes tourism industry and policy; illustrates coastal urban and rural development dichotomies; discusses hegemonic devices of nationalism, nature, authenticity and tradition, as embedded in tourism strategies; and highlights the nuances of Japan's distinctive administrative systems and specific approaches to tourism. Crowe-Delaney reveals the strains placed on coastal communities when fisheries, tourism, sustainable development, and national policies intersect, offering readers an enlightening discourse of the potency of tourism as a rejuvenation tool.

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

This book reviews empirical and theoretical research on sustainable development in the context of leisure management for communities. Although leading research centers are pursuing interdisciplinary research on leisure in the context of sustainable development, there are still few papers that holistically address the current challenges in this area. In addition, demographic changes have made the promotion of a healthy lifestyle essential. Doing so requires responsible behavior on the part of various stakeholders in this market.This book fills an important gap in the literature and gathers contributions from an interdisciplinary and international team of authors, whose fields of expertise include human geography, management, intersections of sustainability and leisure, behavioral psychology and tourism.

During the New Kingdom (c. 1570-1070 BCE), the Valley of the Kings was the burial place of Egypt's pharaohs, including such powerful and famous rulers as Amenhotep III, Rameses II, and Tutankhamen. They were buried here in large and beautifully decorated tombs that have become among the country's most visited archaeological sites. The tourists contribute millions of badly needed dollars to Egypt's economy. But because of inadequate planning, these same visitors are destroying the very tombs they come to see. Crowding, pollution, changes in the tombs' air quality, ever-growing tourist infrastructure-all pose serious threats to the Valley's survival.
This volume, the result of twenty-five years of work by the Theban Mapping Project at the American University in Cairo, traces the history of the Valley of the Kings and offers specific proposals to manage the site and protect its fragile contents. At the same time, it recognizes the need to provide a positive experience for the thousands of visitors who flock here daily. This is the first major management plan developed for any Egyptian archaeological site, and as its proposals are implemented, they offer a replicable model for archaeologists, conservators, and site managers throughout Egypt and the region.
Published in both English and Arabic editions and supported by the World Monuments Fund, this critical study will help to ensure the survival of Egypt's patrimony in a manner compatible with the country's heavy reliance on tourism income.

Georgia's territory represents a real "natural geological laboratory," exposing magmatic, metamorphic and sedimentary rocks, ranging from the Neoproterozoic to the Quaternary. After a brief presentation of Georgia's history and culture, the authors present the stratigraphy, rock types of individual tectonic zones of Georgia, their tectonic structure and paleotectonic reconstructions of the Caucasus. This book describes the three main geotourism routes of Georgia meticulously: 1. Tbilisi-Pasanauri-Kazbegi (along the Georgian Military Road), 2. Tbilisi-Zugdidi-Mestia-Ushguli and 3. Tbilisi-Khashuri-Vardzia, which cross different parts of Fold Systems of the Greater and Lesser Caucasus and Transcaucasian Intermountain area. The following potential geoparks are described in this book: 1. Sataplia dinosaur footprints together with Sataplia and Prometheus caves; 2. Tskaltubo resort-town and mineral water deposit; 3. Borjomi resort-town and mineral water deposit; 4. Kazbegi Quaternary volcanoes and Keli volcanic highland;5. Dariali Paleozoic granitoid massif; 6. Dmanisi hominids site and the Mashavera gorge basaltic flow; 7. Dashbashi canyon; 8.Uplistsikhe rock-cut town and Kvakhvreli cave complex; 9.Udabno - Upper Miocene marine and continental deposits and David Gareja monastery complex;10. Dedoplistskaro - Vashlovani protected areas and mud volcanoes.

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy Airbnb best embody the entrepreneurial and disruptive spirit of today's sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb's leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time. The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features: *Airbnb strategies and practices that will drive customer engagement and loyalty *Expert advice on how to provide phenomenal customer service *Illuminating stories about Airbnb guest and host experiences*Unique leadership principles for activating all stakeholders--including those who share resources and services and more

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

The book provides an understanding of how service design and design thinking could address the needs of organisations in tackling processes of transformations which include changes in the way people behave, interact and grow. It addresses the demand of human resource management functions, which are primarily called to manage such transformations about what regards people, namely the employees. It suggests a framework that defines a course of action, based on design features, aimed at supporting organisations in facing organisational change.The book will be of interest of researchers in the field of service design, design thinking and HR management, consultants/practitioners working in those fields, and educators that would like to train learners in becoming human resource designers.

What does the proliferation of food festival tell us about rural areas? How can these celebrations pave the way to a better future for the local communities? This book is addressing these questions contributing to the ongoing debate about the future of rural peripheries in Europe. The volume is based on the ethnographic research conducted in Italy, a country internationally known for its food tradition and one of the European countries where the gap between rural and urban space is most pronounced. It offers an anthropological analysis of food festivals, exploring the transformational role they have to change and develop rural communities. Although the festivals aim mostly at tourism, they contribute in a wider way to the life of the rural communities, acting as devices through which a community redefines itself, reinforces its sociality, reshapes the perception and use of the surrounding environment. In so doing, thus, the books suggests to read the festivals not just as celebrations driven by food fashion, but rather fundamental grassroots instruments to contrast the effects of rural marginalization and pave the way to a possible better future for the community

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser s perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin the supply and the demand in the specific context of events.

The book begins by defining events and the implications this has for events marketing. It then moves on to explore the event marketing landscape before discussing the consumer experience of and involvement with event marketing. Finally it focuses on the strategies and tactics employed to manage the marketing activities related to events, proposing a shift away from dominant Marketing Mix paradigm to a more consumer focussed and integrated approach. Offering comprehensive coverage the title introduces the reader to core principles as well as current developments such as e marketing, social media, sponsorship and PR and integrates practical examples from around the world to show the application of theory. Learning objectives, chapter summaries, discussion questions and annotated further reading lists aid navigation throughout the book, spur critical thinking and further students knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
"

Take control of your wedding planning (and budget) with over 500 easy hacks to help your wedding go as smoothly as possible-from preventing wardrobe malfunctions to making an adjustable seating chart. Congratulations-you're engaged! But, now what? As you start to share the news with your family and friends, you might start feeling slightly stressed about the amount of planning you suddenly have to do. But wedding planning can actually be easier than you think! With Wedding Hacks you'll find solutions to all your wedding planning worries and prevent any problems that you might not have seen coming. From finding cheaper prices online to dealing with difficult relatives, this book has everything you need to know to make your wedding day one you'll never forget (all while keeping your sanity intact)!

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

This book explores the geographical, geomorphological, ecological, touristic and socioeconomic aspects of natural heritage, argues for the dynamic conservation of that heritage and explains its key characteristics, promotion, conservation and management to achieve sustainable development goals. Emerging concepts such as geodiversity, geographical heritage sites, geomonuments, geoparks and geotourism are increasingly being used by conservationists. At present, the development of geoparks is a major global theme involving the application of geosciences to promote the inclusive growth of society and the protection and conservation of our unique geoheritage. Currently, there are 147 UNESCO global geoparks across 41 countries, in addition to a number of national-level geoparks. Pursuing a holistic approach towards such sites will sensitise the general public to the need for geoconservation of significant geosites and promote it through geotourism. It is a crucial issue, as various countries around the world are eager to develop their geoparks and are working for the conservation of geoheritage sites at the national level. This unique book gathers contributions from 15 countries in the form of case studies analysing the realities on of geographical heritage, geoparks and geotourism. The respective chapters address the role of geoparks as essential tools for education, recreation and nature conservation. Given its scope, the book offers a valuable guide for geoscientists, planners, policymakers, civil society and anyone concerned about the conservation of geoheritage sites and geoparks for a sustainable future Earth.

This book approaches the tourism and hospitality industry from a regional science perspective. By analyzing the spatial context of tourist travels, the hospitality sector, and the regional impacts of tourist activities, it demonstrates the value of the regional science paradigm for understanding the dynamics and effects of tourism and hospitality-related phenomena. Written by leading regional science scholars from various countries as well as professionals from organizations such as OECD and AirBnB, the contributions address topics such as migration, new types of accommodation, segmentation of tourism demand, and the potential use of tracking technologies in tourism research. The content is divided into five parts, the first of which analyzes spatial effects on the development of firms in the tourism industry, while the second approaches temporal and spatial variability in tourism through analytical regional science tools. The broader economic and social impacts of tourism are addressed in part three. Part four assesses specific tourism segments and tourist behaviors, while part five discusses environmental aspects and tourism destination policies. The book will appeal to scholars of regional and spatial science and tourism, as well as tourism specialists and policymakers interested in developing science and evidence-based tourism policies.