Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Since the rise in deaths through Covid-19, there has been an increase in the need for personal, heartfelt ceremonies to celebrate the end of life. More and more people are questioning traditional ideas and realising that there are choices out there. Drawing upon her years of experience in working in the funeral industry, Sarah Chapman uniquely collates all the key information needed into a single comprehensive resource. This must-have guide will holistically support you from the moment someone dies to their funeral, while also empowering you to plan your own end-of-life care and ceremony. This step-by-step guide will take away the fear and uncertainty you may feel when faced with arranging the funeral of a loved one. It gives you back control in creating a fitting ceremony to celebrate their life, while also providing you with the tools to plan your own funeral in a way that is unique to you. It will help you to decide on the legacy you would like to leave for future generations, and you may even decide to plan your own living ceremony before you die.

This report explores potential links between the agriculture and tourism sectors that could strengthen infrastructure development and inclusive growth in the Lao People's Democratic Republic. Over the last 3 decades, the Lao People's Democratic Republic has seen remarkable economic growth, with per capita income quadrupling between 1989 and 2019. However, this growth has been accompanied by widening inequality as the economy generated limited job opportunities beyond agriculture. In the aftermath of the coronavirus disease (COVID-19) pandemic, this report emphasizes the need to develop synergies between agriculture and tourism. It recommends investing in infrastructure, human capital, and digital connectivity among other development areas in the country's agriculture and tourism sectors.