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Books > Business & Economics > Industry & industrial studies > Service industries > General

Managing Cultural Festivals - Tradition and Innovation in Europe (Hardcover): Elisa Salvador, Jesper Strandgaard Pedersen Managing Cultural Festivals - Tradition and Innovation in Europe (Hardcover)
Elisa Salvador, Jesper Strandgaard Pedersen
R4,496 Discovery Miles 44 960 Ships in 12 - 19 working days

This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social well-being. Following the disruptive consequences of the COVID-19 pandemic, this fragile sector deserves more attention from public authorities and stakeholders at national and European levels with a suitable and dedicated plan of recovery and valorization. This book provides a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of high-level scholarly contributors. Individual chapters highlight and analyse challenges around the organisation, management and economics of Cultural Festivals. As a whole, the book provides a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. Matters related to educational programs and new audience development, as well as challenges related to digitalization, are also included. The book employs a tradition versus innovation lens to help readers account for the consequences of the digital revolution, new audience development and an educational agenda. The result is a book which will be valuable reading for researchers, academics and students in the fields of event and cultural management and beyond. Chapters 4 and 9 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Sport Management Education - Global Perspectives and Implications for Practice (Hardcover): Mike Rayner, Tom Webb Sport Management Education - Global Perspectives and Implications for Practice (Hardcover)
Mike Rayner, Tom Webb
R4,487 Discovery Miles 44 870 Ships in 12 - 19 working days

Provides a clear understanding of the core principles in sport management education and its implementation across the globe Provides sport management academics with an essential resource for designing and refining curriculum design Evaluates the position of sport management education in relation to employment need and educational programme design Examines the critical development of sport management pedagogy and considers a unified globalised accreditation body that would help further professionalise the industry around the globe Essential reading for Sport Management educators and those in sport related professions to understand global educational platforms and their implications for policy at local, regional, national and international level

Business Innovation - A Case Study Approach (Hardcover): Vijay Pandiarajan Business Innovation - A Case Study Approach (Hardcover)
Vijay Pandiarajan
R5,979 Discovery Miles 59 790 Ships in 12 - 19 working days

This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses. After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives. Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.

Sweet sixteen guest book, party Guest book, birthday party guest book to sign (Hardcover): Lulu and Bell Sweet sixteen guest book, party Guest book, birthday party guest book to sign (Hardcover)
Lulu and Bell
R524 Discovery Miles 5 240 Ships in 9 - 17 working days
Technology Application in Aviation, Tourism and Hospitality - Recent Developments and Emerging Issues (Hardcover, 1st ed.... Technology Application in Aviation, Tourism and Hospitality - Recent Developments and Emerging Issues (Hardcover, 1st ed. 2023)
Azizul Hassan, Nor Aida Abdul Rahman
R4,921 Discovery Miles 49 210 Ships in 12 - 19 working days

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader. This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.

Nanomaterials for Water Treatment and Remediation (Hardcover): Srabanti Ghosh, Aziz Habibi-Yangjeh, Swati Sharma, Ashok Kumar... Nanomaterials for Water Treatment and Remediation (Hardcover)
Srabanti Ghosh, Aziz Habibi-Yangjeh, Swati Sharma, Ashok Kumar Nadda
R4,966 Discovery Miles 49 660 Ships in 12 - 19 working days

Offering a comprehensive view of water-treatment technologies, Nanomaterials for Water Treatment and Remediation explores recent developments in the use of advanced nanomaterials (ANMs) for water treatment and remediation. In-depth reaction mechanisms in water-treatment technologies, including adsorption, catalysis, and membrane filtration for water purification using ANMs, are discussed in detail. The book includes an investigation of the fabrication processes of nanostructured materials and the fundamental aspects of surfaces at the nanoscale. The book also covers the removal of water-borne pathogens and microbes through a photochemical approach. FEATURES Explains various chemical treatments for the removal and separation of hazardous dyes, organic pollutants, pharmaceuticals, and heavy metals from aqueous solutions, including adsorption, advanced oxidation process, and photocatalysis Discusses the rational design of nanoporous materials with a tunable pore structure and fabrication of nanomaterials by surface chemistry engineering Covers the role of nanomaterials-assisted oxidation and reduction processes, design of nano-assisted membrane-based separation, and multifunctional nanomaterials and nanodevices for water treatment Provides an understanding of the structure-activity relationship and stability of ANMs under critical experimental conditions Identifies potential challenges in the application of multifunctional ANMs for future research Nanomaterials for Water Treatment and Remediation is aimed at researchers and industry professionals in chemical, materials, and environmental engineering as well as related fields interested in the application of advanced materials to water treatment and remediation.

D'Oyly Carte - The Decline and Fall of an Opera Company (Hardcover): Paul Seeley D'Oyly Carte - The Decline and Fall of an Opera Company (Hardcover)
Paul Seeley
R4,479 Discovery Miles 44 790 Ships in 12 - 19 working days

D'Oyly Carte, Opera, Classical, art management, Richard D'Oyly Carte, theatre production

Happy 40th Birthday Guest Book (Hardcover) - Happy 40th Birthday Guest book, party and birthday celebrations decor, memory... Happy 40th Birthday Guest Book (Hardcover) - Happy 40th Birthday Guest book, party and birthday celebrations decor, memory book, 40th birthday, happy birthday guest book, celebration message log book, celebration guestbook, celebration parties, message log keepsake (Hardcover)
Lulu and Bell
R808 R660 Discovery Miles 6 600 Save R148 (18%) Ships in 12 - 19 working days
Cultural Leadership in Transition Tourism - Developing Innovative and Sustainable Models (Hardcover, 1st ed. 2022): Elena... Cultural Leadership in Transition Tourism - Developing Innovative and Sustainable Models (Hardcover, 1st ed. 2022)
Elena Borin, Mara Cerquetti, Marta Crispi, Judith Urbano
R2,910 Discovery Miles 29 100 Ships in 10 - 15 working days

Cultural tourism has proved to be a significant source of economic development for cultural destinations, but it has also emerged as a sometimes potentially controversial and unsustainable phenomenon. The recent pandemic has also pointed out that we need different models of development of tourism, that include a more balanced approach to cultural components in cities and rural areas. Calls have been made on the need to design more sustainable models of tourism development for cultural destinations, conceiving tourism as a means to increasing the quality of life and generating economic opportunities in cities and regions by involving their communities and stakeholders. This book presents an in-depth analysis of the transition towards more sustainable models of cultural tourism development. Starting from the ongoing debate on cultural ecosystems, the book explores the potential key role of cultural and creative organizations as leaders of change. Including theoretical contributions, quantitative and qualitative analyses and international case studies, the book explores the role of cultural actors as leaders and their potential as drivers of culture-led innovation for tourism in cities and regions.

Researching Live Music - Gigs, Tours, Concerts and Festivals (Hardcover): Chris Anderton, Sergio Pisfil Researching Live Music - Gigs, Tours, Concerts and Festivals (Hardcover)
Chris Anderton, Sergio Pisfil
R4,630 Discovery Miles 46 300 Ships in 12 - 19 working days

- Filled with contributions from world-leading academics and practitioners, from a variety of backgrounds and countries. - Highly interdisciplinary overview of live music, which will be relevant to professionals and students interested in music business, music technology, music production and performance. - Includes papers on cutting-edge issues, such as augmented reality and virtual reality.

Death and Events - International Perspectives on Events Marking the End of Life (Hardcover): Ian R. Lamond, Ruth Dowson Death and Events - International Perspectives on Events Marking the End of Life (Hardcover)
Ian R. Lamond, Ruth Dowson
R4,464 Discovery Miles 44 640 Ships in 12 - 19 working days

* Draws on the experience of highly regarded interdisciplinary researchers from all over the world. * The first work to examine the relationship between the field of event studies and death studies, through empirical and conceptual research

Information Privacy in the Evolving Healthcare Environment (Paperback, 2nd edition): Linda Koontz Information Privacy in the Evolving Healthcare Environment (Paperback, 2nd edition)
Linda Koontz
R1,109 Discovery Miles 11 090 Ships in 12 - 19 working days

Advances in health information technology (health IT) have the potential to improve the quality of healthcare, to increase the availability of health information for treatment, and to implement safeguards that cannot be applied easily or cost-effectively to paper-based health records. However, the digitization of health information is also raising new privacy risks and concerns. Sensitive health information in digital form is more easily aggregated, used, and shared. In addition, the rising cost of healthcare and the search for efficiency may create incentives to use the information in new ways. Research has consistently shown that while the public sees the potential value of health information exchange and technological advancements, it remains gravely concerned about the privacy of their sensitive health information. As a result, it is becoming increasingly clear that ensuring public trust will be critical to the successful implementation of nationwide health information exchange. The purpose of this second edition is two-fold: 1) to educate readers about privacy concepts and 2) highlight key privacy issues facing the nation and the healthcare community as it moves towards electronic health records and health information exchange. The first three chapters are descriptive in nature, defining privacy and distinguishing it from security, defining the complex legal landscape for health information privacy, and setting the stage for the following chapters by describing the current landscape of the evolving healthcare environment. The following chapters discuss specific privacy issues and challenges in detail. The book concludes with a chapter providing a view to the future of healthcare and the association privacy implications. This is an updated version of one of HIMSS' best-selling books on information privacy.

A Healthcare Solution - A Patient-Centered, Resource Management Perspective (Paperback): Mark A. Vonderembse, David D... A Healthcare Solution - A Patient-Centered, Resource Management Perspective (Paperback)
Mark A. Vonderembse, David D Dobrzykowski
R1,107 Discovery Miles 11 070 Ships in 12 - 19 working days

The evidence is undeniable. By any measure, the US spends more on healthcare than any other country in the world, yet its health outcomes as measure by longevity are in the bottom half among developed countries, and its health-related quality of life has remained constant or declined since 1998. In addition to high costs and lower than expected outcomes, the healthcare delivery system is plagues by treatment delays as it can take weeks to see a specialist, and many people have limited or no access to care. Part of the challenge is that the healthcare delivery system is a large, complex, and sophisticated value creation chain. Successfully changing this highly interconnected system is difficult and time consuming because the underlying problems are hard to comprehend, the root causes are many, the solution is unclear, and the relationships among problems, causes, and solution are multifaceted. To address these issues, the book carefully explains the underlying problems, examines their root causes using information, data, and logic, and presents a comprehensive and integrated solution that addresses these causes. These three steps are the methodological backbone of this book. A solution depends on understanding and applying the principles of patient-centered care (PCC) and resource management. PCC puts patients, supported by their primary care physicians, back in the role as decision makers and depends on patients being responsible for their health including making good life-style choices. After all, the best way to reduce healthcare costs and increase quality of life is to improve our health and wellness and as a result need less care. In addition, health insurance must be rethought and redesigned so it is less likely to lead to overuse. For many people with health insurance, the out-of-pocket cost of healthcare are small, so healthcare decision making is often biased toward consumption. Effective resource management means that healthcare providers must do a better job of acquiring and using resources in order to provide care quickly, productively, and correctly. This means improving healthcare strategy and management, accelerating the use of information technology, making drug costs affordable and fair, reducing the incidence of malpractice, and rebuilding the provider network. In addition, implementation is difficult because there are many participants in the healthcare delivery value chain, such as physicians, nurses, and medical technicians, as well as many provider organizations, such as hospitals, clinics, physician offices, and labs. Further up the value chain there are pharmaceutical companies, equipment providers, and other suppliers. These participants have diverse and sometimes conflicting goals, but each must be willing to accept change and work in a coordinated manner to improve healthcare. To overcome these problems, strong national leadership is needed to get the attention and support from the people and organizations involved in healthcare and to make the comprehensive changes that will lower healthcare costs, improve healthcare quality, eliminate delays, increase access, and enhance patient satisfaction.

Rethinking Patient Safety (Paperback): Suzette Woodward Rethinking Patient Safety (Paperback)
Suzette Woodward
R1,101 Discovery Miles 11 010 Ships in 12 - 19 working days

The vast majority of healthcare is provided safely and effectively. However, just like any high-risk industry, things can and do go wrong. There is a world of advice about how to keep people safe but this delivers little in terms of changed practice. Written by a leading expert in the field with over two decades of experience, Rethinking Patient Safety provides readers with a critical reflection upon what it might take to narrow the implementation gap between the evidence base about patient safety and actual practice. This book provides important examples for the many professionals who work in patient safety but are struggling to narrow the gap and make a difference in their current situation. It provides insights on practical actions that can be immediately implemented to improve the safety of patient care in healthcare and provides readers with a different way of thinking in terms of changing behavior and practices as well as processes and systems. Suzette Woodward shares lessons from the science of implementation, campaigning and social movement methods and offers the reader the story of a discovery. Her team has explored an approach which could profoundly affect the safety culture in healthcare; a methodology to help people talk to each other and their patients and to listen through facilitated safety conversations. This is their story.

India's Industrial Policy and Performance - Growth, Competition and Competitiveness (Hardcover): Nityananda India's Industrial Policy and Performance - Growth, Competition and Competitiveness (Hardcover)
Nityananda
R4,477 Discovery Miles 44 770 Ships in 12 - 19 working days

1) This is a comprehensive volume on India's Industrial Policy and Performance. 2) The book is rich in empirical data and policy analysis. 3) This book will be of interest to departments of development studies and political economy across UK and USA.

Human Resource Management in an Emerging South Asian Economy - The Case of Brunei (Paperback): Tamer K. Darwish, Pengiran Muda... Human Resource Management in an Emerging South Asian Economy - The Case of Brunei (Paperback)
Tamer K. Darwish, Pengiran Muda Abdul Fattaah
R1,365 Discovery Miles 13 650 Ships in 12 - 19 working days

This book focuses on human resource management (HRM) in the country context of Brunei Darussalam, analysing, comparing and contrasting domestic enterprises (DEs) with multinational enterprises (MNEs), and oil and gas with non-oil and -gas sectors, and draws out the comparative lessons for understanding the potential and performance consequences of HR interventions in resource-centred national economies. Work carried out more recently drawing a contrast between Asian capitalisms has established a number of important defining aspects inherent in economies in Asia; this helps to present approaches to establishing the way in which Brunei may be seen to be aligned with, and depart from, other business systems and frameworks in Asia. The existing literature highlights a trend towards focusing on the Asian context; however, most studies have focused on specific Asian countries, and research conducted in other contexts remains scarce. As the region gains economic prosperity, it is increasingly important to conduct some work that will be able to highlight the relevant HRM system(s) for other Asian contexts. Although some emerging Asian economies are still quite far from achieving developed nation status, it is however essential to understand the HRM systems prevalent in such economies as they can contribute greatly to the economic development there. Hence, this book highlights the importance of viewing the development and nature of HR in Brunei and locates the practice of HRM within the wider economic and political context, and draws out the theoretical and practical implications for understanding continuity in change in HR practice, and similarities with and differences from other emerging markets. It will be of interest to researchers, academics, and students in international and comparative human resource management.

Funeral Guest Book, Memorial Guest Book, Condolence Book, Remembrance Book for Funerals or Wake, Memorial Service Guest Book -... Funeral Guest Book, Memorial Guest Book, Condolence Book, Remembrance Book for Funerals or Wake, Memorial Service Guest Book - HARDCOVER Guestbook. (Hardcover)
Angelis Publications
R583 R537 Discovery Miles 5 370 Save R46 (8%) Ships in 10 - 15 working days
Cultural Heritage and Tourism in Japan (Hardcover): Takamitsu Jimura Cultural Heritage and Tourism in Japan (Hardcover)
Takamitsu Jimura
R4,488 Discovery Miles 44 880 Ships in 12 - 19 working days

This book offers a comprehensive understanding of cultural heritage in Japan and its relationship with both domestic and international tourism. Japan has witnessed an increase in tourism, with rising visitor numbers to both established destinations and lesser known sites. This has generated greater attention towards various aspects of Japanese culture, heritage and society. This book explores these diverse aspects of everyday life in Japan and their interconnections with tourism. It begins with a conceptual framework of key theories related to heritage and tourism, serving as a useful apparatus for further discussions in the following chapters. Each chapter studies a specific aspect of Japan's cultural heritage, from the history of Japan, the development of war sites, such as Hiroshima and Nagasaki, to tourist destinations, indigenous communities and their places of residence, festivals such as matsuri, to popular culture and media. Each chapter discusses a certain type of cultural heritage first in a global context and then examines it in a Japanese context, aiming to demonstrate the relation between these two different contexts. In each chapter, furthermore, how a particular kind of Japan's cultural heritage is utilised as tourism resources and how it is perceived and consumed by international and domestic tourists are discussed. Finally, the book revisits the conceptual framework to suggest future directions for cultural heritage and tourism in Japan. Written in an informative and accessible style, this book will be of interest to scholars, students and practitioners in the fields of tourism, cultural studies and heritage studies.

The Airbnb Story - How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy... The Airbnb Story - How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy (Paperback)
Leigh Gallagher 1
R477 R442 Discovery Miles 4 420 Save R35 (7%) Ships in 10 - 15 working days

"An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times." -- Charles Duhigg, author of Smarter Faster Better An investigative look into a beloved, disruptive, notorious start-up This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has become indispensable to millions of hosts and travelers around the world. Fortune editor Leigh Gallagher presents the first nuanced, in-depth look at the Airbnb phenomenon -- the successes and controversies alike -- and takes us behind the scenes as the company's young CEO steers into increasingly uncharted waters. "A fast-paced, fun dive into one of the seminal firms of our time; through the tale of Airbnb, Leigh Gallagher shows us how the sharing economy can be a force for emotional connection -- as well as for social and business disruption." -- Rana Foroohar, Financial Times columnist and CNN global economic analyst

Medieval Imaginaries in Tourism, Heritage and the Media (Hardcover): Jennifer Frost, Warwick Frost Medieval Imaginaries in Tourism, Heritage and the Media (Hardcover)
Jennifer Frost, Warwick Frost
R4,483 Discovery Miles 44 830 Ships in 12 - 19 working days

This book examines the pervading influence of medieval culture, through an exploration of the intersections between tourism, heritage, and imaginaries of the medieval in the media. Drawing on examples from tourist destinations, heritage sites, fictional literature, television and cinema, the book illustrates how the medieval period has consistently captured the imagination of audiences and has been reinvented for contemporary tastes. Chapters present a range of international examples, from nineteenth century Victorian notions of chivalry, knights in shining armour exemplified by King Arthur, and damsels in distress, to the imagining of the Japanese samurai as medieval knights. Other topics explored include the changing representations of medieval women, the Crusades and the Vikings, and the challenges faced by medieval cathedrals to survive economically and socially. This book offers multidisciplinary perspectives and will appeal to scholars and students across a variety of disciplines such as cultural studies, history, tourism, heritage studies, historical geography and sociology.

Service Leadership - Leading with Competence, Character and Care in the Service Economy (Hardcover): A. Reza Hoshmand, Po Chung Service Leadership - Leading with Competence, Character and Care in the Service Economy (Hardcover)
A. Reza Hoshmand, Po Chung
R5,977 Discovery Miles 59 770 Ships in 12 - 19 working days

Service Leadership offers students, researchers, and leaders a leadership model originating in the service economy - but which is gaining ground in all sectors and industries - explained by experts that were key actors in that origination at DHL International. Designed for undergraduates and graduates but also useful for professionals in leadership positions, Hoshmand and Chung structure the book around the 3Cs of leadership in the service economy: Competence, Character, and Care. It shows how the integration of the 3Cs when applied in combination with each other creates an environment of trust within and outside the organization. Most importantly, it allows the reader to understand how a move from the manufacturing mindset (hierarchical decision making) to a service mindset (collective, qualitative, culturally sensitive) creates an ethical habitat and ecosystem that contributes to a firm's competitiveness and adds value to its brand image. Incorporating elements of leadership literature, philosophy, psychology, sociology, economics, and political science, including cases, and supported by a teaching manual and a full set of slides, this book is ideal core reading for students of service leadership and leadership in the service economy, and valuable to those learning about leadership more broadly.

The Insider Threat - Assessment and Mitigation of Risks (Paperback): Eleanor E. Thompson The Insider Threat - Assessment and Mitigation of Risks (Paperback)
Eleanor E. Thompson
R1,465 Discovery Miles 14 650 Ships in 12 - 19 working days

This book provides emergent knowledge relating to physical, cyber, and human risk mitigation in a practical and readable approach for the corporate environment. It presents and discusses practical applications of risk management techniques along with useable practical policy change options. This practical organizational security management approach examines multiple aspects of security to protect against physical, cyber, and human risk. A practical more tactical focus includes managing vulnerabilities and applying countermeasures. The book guides readers to a greater depth of understanding and action-oriented options.

Essentials of Management for Healthcare Professionals (Paperback): Hari Singh Essentials of Management for Healthcare Professionals (Paperback)
Hari Singh
R1,116 Discovery Miles 11 160 Ships in 12 - 19 working days

Medical care is an industry and private providers and hospitals are the major service providers. They operate on business principles. Hospitals are getting highly specialized and complex. The diagnostics and therapeutics are technology intensive. Private establishments have to compete with one another to remain in business. They strive to induct the best talent and latest technical know-how, resulting in ever-increasing costs to patients. Patients, who pay high charges, demand quality as a matter of right. To meet the challenge, hospitals are constrained to bring in professionalism in their systems and services. They appoint qualified professional managers to manage their clinics and hospitals with a view to sparing health professionals to focus on clinical care. Whether right or wrong, 'management' is often associated with authority and power. As a result, the medical professionals are reduced to secondary level in some organizations. To retain commanding positions in medical organizations, it has become necessary for the healthcare professionals to learn 'management', at least its basics. On the other hand, non-medical managers while managing healthcare services do not get the required cooperation from the medical professionals, as the latter are often secretive and not willing to share medical knowledge. If medical knowledge is demystified, non-medical managers can perform many functions in healthcare organizations proficiently. Both medical and non-medical managers can complement each other in providing quality healthcare services. The book aims to orient clinicians (including physicians and nurses) and other healthcare professionals on the essentials of business management and to familiarize them with management terms and jargon. They can learn to be effective managers besides being health professionals. Similarly, non- medical managers can get familiarized to nuances of clinical care and special managerial requirements of healthcare facilities. They all will be able to relate processes in healthcare settings with the concepts of business management. They can develop expertise on patient relationship management

The WTO and Trade in Services (Hardcover): Bernard Hoekman The WTO and Trade in Services (Hardcover)
Bernard Hoekman
R18,412 Discovery Miles 184 120 Ships in 12 - 19 working days

The past few decades have witnessed a growth in the importance of services in the economy, yet until the 1980s, scholarly literature on the expanding role of trade in services in the world economy remained scarce. This timely research review, edited by a leading analyst in the field, brings together seminal works on the WTO and trade in services published in the last twenty-five years. Areas covered in this important set include the determinants and patterns of trade in services, services in regional integration agreements and the GATS. This book will be of immense value to scholars and practitioners interested in this evolving and increasingly relevant field of study.

Urban Events, Place Branding and Promotion - Place Event Marketing (Paperback): Waldemar Cudny Urban Events, Place Branding and Promotion - Place Event Marketing (Paperback)
Waldemar Cudny
R1,373 Discovery Miles 13 730 Ships in 12 - 19 working days

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.

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