This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive. Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.

The book provides a holistic and practical approach to lean management throughout the business value chain. The lean management framework and tools demonstrate the optimal design and use of methods, tools and principles for companies and organisations. The author describes comprehensively how lean management enables companies to concentrate on value-adding activities and processes to achieve a long-term, sustainable competitive advantage. A wealth of best practices, industry examples and case studies are used to reveal the diversity and opportunities of lean management methodologies, methods and principles. Moreover, the book shows how lean management principles are ultimately applied in industries like automotive, healthcare, education and services industries.

This book aims to provide new research methods, theories and applications from various areas of management and engineering. In detail, the included scientific papers analyze and describe communication processes in the fields of logistics, informatics, service sciences and other related areas. The variety of the papers delivers added value for both scholars and practitioners. Information and communication technologies have been providing an effective network infrastructure and development platform for logistics and service operations. To meet the needs of consumers and to promote core competences, many institutions and firms have been developing new types of services. This proceeding focus on "AI and data driven technical and management innovation in logistics, informatics and services." In detail, the included scientific papers analyze the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. This book is the documentation of the conference "11th International Conference on Logistics, Informatics and Service Sciences," which took place at the Shandong University. Due to the impact of COVID-19, LISS 2021 took place online as a virtual conference.

Management of supply chains has been evolving rapidly over the last few years due to the inception of Industry 4.0, where businesses adopt automation technologies and data exchanges leading to dynamic and interconnected supply chain systems. Emphasizing on analytical approaches such as predictive and prescriptive modeling, this book presents state-of-the-art original research work dealing with advanced analytical models for the design, planning, and operation of the supply chain to provide faster and smarter decisions in the era of digitization. In particular, the book integrates machine learning and operations research models for faster and smarter decisions, presents prescriptive analytics models for strategic, tactical, and operational decision making in the supply chain, and addresses recent challenges such as sustainability in the supply chain, supply chain visibility, and supply chain digitalization. Key concepts are illustrated using real-life case studies, making the book a valuable reference for researchers, technical professionals, and students.

This book provides an in-depth analysis of and discussion about the relationship between green tourism, economic growth and globalization. It explores numerous topics relating to tourism including transport efficiency, foreign direct investment, clean energy, climate change dynamics and advances in sustainable tourism management. The book begins with discussion of sustainable tourism and economic growth, particularly focusing on management strategies. It then presents the relationship between energy use and tourism, looking at green energy and energy shock. It then discusses transport efficiency, tourism efficiency and financial growth in both developed and developing countries. This book is of interest to researchers, policymakers, and postgraduate students in the areas of energy, environmental and tourism economics.

This book approaches the tourism and hospitality industry from a regional science perspective. By analyzing the spatial context of tourist travels, the hospitality sector, and the regional impacts of tourist activities, it demonstrates the value of the regional science paradigm for understanding the dynamics and effects of tourism and hospitality-related phenomena. Written by leading regional science scholars from various countries as well as professionals from organizations such as OECD and AirBnB, the contributions address topics such as migration, new types of accommodation, segmentation of tourism demand, and the potential use of tracking technologies in tourism research. The content is divided into five parts, the first of which analyzes spatial effects on the development of firms in the tourism industry, while the second approaches temporal and spatial variability in tourism through analytical regional science tools. The broader economic and social impacts of tourism are addressed in part three. Part four assesses specific tourism segments and tourist behaviors, while part five discusses environmental aspects and tourism destination policies. The book will appeal to scholars of regional and spatial science and tourism, as well as tourism specialists and policymakers interested in developing science and evidence-based tourism policies.

To meet the rising demand for scientific evidence in the context of rural tourism research, this book explores tourism and tourism-related diversification activities performed by farming households and entrepreneurs in rural communities. To do so it adopts a consistent conceptual and empirical microeconomic approach and employs econometric methodology. Community-based rural tourism (CBRT) is attracting increasing interest in both developed and developing countries, since tourism is considered an effective way to promote rural development in all parts of the globe. Further, because information and communication technologies are developing rapidly, new types of communities are now formed more easily than ever. As such, this book covers not only traditional, closed agrarian communities, but also emerging communities formed by local nonprofit organizations (NPOs) and national networks of farmers who provide educational tourism for consumers. These emerging communities are beyond the range of traditional agrarian communities and complement each other, which helps overcome obstacles to rural tourism for farm operators and urban residents. Those communities also nurture the rural entrepreneurship that eventually will create a sustainable urban-rural relationship. This study-the first of its kind-contributes to the advancement of research on rural tourism from a microeconomic perspective. It presents a conceptual framework for understanding rural tourism from a microeconomic perspective; empirically clarifies the specific issues and constraints for the development of CBRT; and also investigates how to overcome these issues.

This book explores the move from manufacturing towards service industry jobs in China's economic development during the 12th Five-Year Plan period. The service industry now makes up the highest proportion of the GDP and employs the largest number of people in China. In the next Five-Year Plan period, it is necessary to actively push forward the strategic transformation by placing emphasis on the service industry to press ahead with system and mechanism reforms and policy innovations and cultivate diverse, sustainable and continuous forces for driving its growth. Efforts are made to upgrade the service industry to better achieve economic and social development in an innovative, coordinated, green, open, and shared way. This book will be of interest to scholars researching China's future.

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology - as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: * Provides a clear step-by-step guide to create a customer experience-centric company * Introduces most impactful tools that managers can use to successfully complete every step of our framework * Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context

This book explores contemporary tourism and coastal developments in Hyogo, Japan-the nation's only non-peninsular prefecture bordering two oceans. In striking detail, Dr. Lesley Crowe-Delaney skillfully contextualizes tourism industry and policy; illustrates coastal urban and rural development dichotomies; discusses hegemonic devices of nationalism, nature, authenticity and tradition, as embedded in tourism strategies; and highlights the nuances of Japan's distinctive administrative systems and specific approaches to tourism. Crowe-Delaney reveals the strains placed on coastal communities when fisheries, tourism, sustainable development, and national policies intersect, offering readers an enlightening discourse of the potency of tourism as a rejuvenation tool.

This book explores all aspects of the sharing economy, pursuing a multidisciplinary approach encompassing Service Design, Spatial Design, Sociology, Economics, Law, and Transport and Operations Research. The book develops a unified vision of sharing services, and pinpoints the most important new challenges. The first, more theoretical part covers general topics from the perspectives of experts in the respective disciplines. Among the subjects addressed are the role of the user in co-design and co-production; impacts of sharing services on cities, communities, and private spaces; individual rewarding and social outcomes; regulatory issues; and the scope for improving the efficiency of design, management, and analysis of sharing services. In turn, the second part of the book presents a selection of case studies of specific sharing services, in which many of the concepts described in the first part are put into practice. Readers will gain a deeper understanding of the dynamics of sharing services and of the hidden problems that may arise. Key factors responsible for the success (or failure) of sharing services are identified by analyzing some of the best (and worst) practices. Given its breadth of coverage, the book offers a valuable guide for researchers and for all stakeholders in the sharing economy, including startup founders and local administrators.

Part of a series which focuses on health economics and health services research, this volume discusses topics including cost-benefit evaluations in mental health and the demand for health care for the treatment of mental problems among the elderly.

This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation, sustainability and overall regional development. It will address such issues as (1) the technical (tangible) components of creative and cultural industries in relation to innovation; (2) the intangible components of creative and cultural industries in relation to services provided; (3) the relationship between tangible and intangible components and economic and social innovation; and (4) the ways in which creative and cultural industries effect and influence regional sustainability and development. Cultural and creative industries and the creative economy as a whole have been increasingly prevalent in research literature because of their role in driving economic and social development. Cultural and creative industries also enable other forms of entrepreneurship and innovation beyond the traditional, technology-based focus of innovation, thereby enhancing regional growth and development through these channels. The contributions presented in this book discuss the main issues, challenges, opportunities and trends of cultural and creative industries through conceptual analysis and cases studies from different world regions. Featuring research from industries such as art, health care, beer and wine and education, this book provides researchers, academics, professionals and policy makers with a detailed examination of the development and potential of cultural and creative industries in regional and global economies.

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive developments in tourism over the past decade. While this is a book about Western Australia as a case in point, the issues addressed in this book speak to the broader development of the sharing economy and its effects experienced nationally and indeed internationally. Thus, through the adoption of a case-specific analysis of the growth and impact of Airbnb, the book significantly contributes to closing existing knowledge gaps on the Airbnb phenomenon by exploring not only stakeholder perceptions of the sharing economy and Airbnb, the extent of Airbnb supply and demand, and how this differs from conventional accommodation demand, but also what policy responses have been employed in other tourism destinations worldwide. Western Australia in this regard serves as an exemplar case to shed light on the Airbnb phenomenon. This book presents a comprehensive global study that has investigated the Airbnb phenomenon from a supply, demand, stakeholder, and government response perspective and thus offers new empirical insights, which are of interest to government agencies and the tourism sector and are a valuable source of data to inform current policy debate.

For anyone planning events--student, novice, or experienced professional--"Confessions of an Event Planner" is an "apprenticeship in a book." This insider's guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients.

While other books, college courses, and training programs give you the theory and how-to of the profession, "Confessions of an Event Planner" reveals the real world of event planning and what can happen--usually the unexpected--on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on "re-landscaping" the grounds of the resort they're staying at. From an event planner who's seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format.

Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome--from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen's six other event planning books, as a textbook in event planning courses, or as a professional training tool "Confessions of an Event Planner" prepares planners for what they can expect once they start working in the world of corporate and social event planning, and will help decision-makers set company policies, procedures and protocol and promote discussion about codes of conduct in the office and offsite.

This book aims to identify the impact of tourism on social and economic development in the Issyk-Kul region of Kyrgyzstan, and to predict the development of the tourism industry and identify any limiting factors for the development of the tourism industry in the Republic as a whole. The impacts of tourism on the region have been poorly understood since the country gained independence in 1991, and so improved methods for identifying and increasing the contribution of the tourism industry to the economic and social development of the region are needed. The book assesses the impact of tourism on the socio-economic situation in the Issyk-Kul region is assessed on the basis of statistical modelling and GIS mapping, provides a comparative analysis of the categories and types of tourism in the regions of the Republic, in particular in the Issyk-Kul region, and identifies factors that have a negative impact on the country's tourism potential, as well as the shortcomings and prospects for future development. The book's primary audience will be scholars and researchers whose research focuses on the socio-economic impacts of tourism, as well as students and planners. It is expected that it will become a source of information and inspiration for all readers who feel responsible for initiating sustainable development and sustainable use of tourism resources in Kyrgyzstan and other countries.

#1 Best Selling Information Security Book by Taylor & Francis in 2019, 2020 and 2021 2020 Cybersecurity CANON Hall of Fame Winner Todd Fitzgerald, co-author of the ground-breaking (ISC)2 CISO Leadership: Essential Principles for Success, Information Security Governance Simplified: From the Boardroom to the Keyboard, co-author for the E-C Council CISO Body of Knowledge, and contributor to many others including Official (ISC)2 Guide to the CISSP CBK, COBIT 5 for Information Security, and ISACA CSX Cybersecurity Fundamental Certification, is back with this new book incorporating practical experience in leading, building, and sustaining an information security/cybersecurity program. CISO COMPASS includes personal, pragmatic perspectives and lessons learned of over 75 award-winning CISOs, security leaders, professional association leaders, and cybersecurity standard setters who have fought the tough battle. Todd has also, for the first time, adapted the McKinsey 7S framework (strategy, structure, systems, shared values, staff, skills and style) for organizational effectiveness to the practice of leading cybersecurity to structure the content to ensure comprehensive coverage by the CISO and security leaders to key issues impacting the delivery of the cybersecurity strategy and demonstrate to the Board of Directors due diligence. The insights will assist the security leader to create programs appreciated and supported by the organization, capable of industry/ peer award-winning recognition, enhance cybersecurity maturity, gain confidence by senior management, and avoid pitfalls. The book is a comprehensive, soup-to-nuts book enabling security leaders to effectively protect information assets and build award-winning programs by covering topics such as developing cybersecurity strategy, emerging trends and technologies, cybersecurity organization structure and reporting models, leveraging current incidents, security control frameworks, risk management, laws and regulations, data protection and privacy, meaningful policies and procedures, multi-generational workforce team dynamics, soft skills, and communicating with the Board of Directors and executive management. The book is valuable to current and future security leaders as a valuable resource and an integral part of any college program for information/ cybersecurity.

This book provides state-of-the-art descriptions of smart service innovations in the industry, supported by novel scientific approaches. It gathers findings and insights presented at the fourth Smart Services Summit, held in Zurich, Switzerland, in October 2021, which primarily focused on how smart services have enabled companies to adapt during and to the COVID-19 pandemic. The book includes examples of remote and collaborative working that actively involve customers in service processes, requiring a change in mindset for more traditional firms. Moreover, it explores how services can be delivered faster and more affordable with the aid of new technologies and in collaboration with the customers, leading to new value propositions and business models and thus an evolution of smart services. Given its scope, the book offers an essential guide for practitioners and advanced students alike.