Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market. However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers. Winning Meetings and Events for Your Venue is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner, it includes: * Guidance on key tools and techniques from traditional face-to-face selling and negotiating skills and the use of social media to site inspections and exhibiting at trade shows. * Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas. * Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work - and explaining why they work. * Checklists at the end of each chapter summarizing key points and also a short quiz for the reader, to check their level of understanding of the chapter's content. Rob Davidson is a Senior Lecturer at University of Greenwich Business School. He is a respected academic in the meetings and events field, and the accomplished author of seven books and a great many reports on trends and developments in the global meetings industry. He has experience of training venue sales and marketing staff both in the UK and overseas. Indeed, it was his experience of running these training courses that led to the realization that there was a vast untapped market for a manual on this subject. Anthony Hyde is the General Manager - Business Events at the highly-successful Barbican venue in the City of London. He is responsible for the commercial sales, marketing and PR, event management and technical production for conferences, banqueting, exhibitions and corporate hospitality. He has 15 years' experience in meetings and events sales within multi-purpose venues, and is widely recognized in the UK and beyond for his work with MPI - Meetings Professionals International, one of the principal global professional associations for the meetings industry. He was UK President of MPI's UK and Ireland Chapter during 2009/10.

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

This book investigates resource-constrained environments in the tropics and subtropics where people's lives and businesses are affected, and adaptations occur periodically. Constrained environments are unique territories characterised by challenging circumstances, limited land and natural resources. They can be places with a small municipal boundary or cities in which parts around them may be consumed by ocean, bay or mountains. Those places face hard physical boundaries like coastlines and mountains, which in addition to policy decisions that may limit height or density, can also serve to limit capacity for expansion. Successful communities and businesses tend to survive in a changing environment given their strong intuitive and forward-looking adaptations. This book delves into the role of urban planning and design in the promotion of business and adaptations of people and communities. Additionally, the focus takes into account impact analysis and the effects of an expanding populations, including growing migrant flows, and business needs on the built environment of land-constrained territories

As other industries, the global travel and tourism industry has been facing immense challenges and highly visible upheaval since the beginning of the new millennium. The International Tourism Exchange ITB Berlin, the world's leading travel trade show, aims at pinpointing the most important challenges, identifying the trends and offering a platform to solve pressing problems. The ITB Convention Market Trends & Innovations has developed into a centre of excellence and a driving force for the global travel and tourism industry, generating a much needed information platform. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments that are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals as well as for academics and students anal- ing current global tourism and travel trends.

Financial advisors, poker players, hedge fund traders, fund-raisers, sports agents, credit counselors and commissioned salespeople all deal with one central concern in their jobs: money. In Money at Work, Kevin Delaney explores how we think about money and, particularly, how our jobs influence that thinking. By spotlighting people for whom money is the focus of their work, Delaney illuminates how the daily practices experienced in different jobs create distinct ways of thinking and talking about money and how occupations and their work cultures carry important symbolic, material, and practical messages about money. Delaney takes us deep inside the cultures of these 'moneyed' workers, using both interviews and first-hand observations of many of these occupations. From hedge fund trading rooms in New York, to poker players at work in Las Vegas casinos, to a "Christian money retreat" in a monastery in rural Pennsylvania, Delaney illustrates how the underlying economic conditions of various occupations and careers produce what he calls "money cultures," or ways of understanding the meaning of money, which in turn shape one's economic outlook. Key to this is how some professionals, such as debt counselors, think very differently than say poker players in their regard to money-Delaney argues that it is the structure of these professions themselves that in turn influences monetary attitudes. Fundamentally, Money at Work shows that what people do for a living has a profound effect on how people conceive of money both at work and in their home lives, making clear the connections between the economic and the social, shedding light on some of our most basic values. At a time when conversations about money are increasingly important, Delaney shows that we do not merely learn our attitudes toward money in childhood, but we also learn important money lessons from the work that we do.

Acclaim for the first edition:'This is a well-written, provocative book, featuring much new material, original data analyses and interesting insights. Despite the proliferation of books on various aspects of services, there is nothing quite like it around. In particular, examination of the challenges that the growth of services presents to conventional economics is very valuable.' - Ian Miles, University of Manchester, UK 'This is an intriguing book that contains many interesting ways of conceptualising service from the perspective of economics. It makes a number of important contributions to the academic literature. It is one of the very few books and it might even be the only book to be written by an economist on the economics of services - it is thus a pioneer work and is of value in that it attempts to bring together the work that economists have done on services.' - John Bryson, University of Birmingham, UK Despite the fact that services have overtaken industry in terms of employment and GDP in developed countries, rigorous economic study of the service sector remains seriously neglected. The first edition of The Economics of Services initiated a redress of this oversight. Fully revised and updated, the second edition of this highly acclaimed textbook should be required complimentary reading to mainstream microeconomics textbooks for graduate students of economics and for advanced courses in labor, urban and regional economics, economic geography and economic history. The text emphasizes the distinction between intermediate producer services and final consumer services. Many of the former are traded in global markets much like material goods in general, whilst the markets for consumer services are markedly local. This requires quite different micro-foundations in each case. Other key issues explored include the productivity development and quality of service measurements, as well as the key role of urbanization for service sector growth. The critical issues for the future of the real economy, beyond the financial crisis, are also analyzed in depth. The author illustrates how a better understanding of the nature of the service economy is necessary for policy innovation, with a view to regenerating the welfare state. Contents: Preface Foreword to the Second Edition Part I: The Service Economy in Perspective 1. Two Approaches to Service Sector Definition and Measurement 2. Merit Goods Part II: Microeconomic Foundations 3. Production Cost of Non-storable Goods 4. Distribution Costs of Non-transportable Goods 5. The Basic Trade-off and the Resulting Market Areas 6. Market Forms and Competition 7. Supply and Demand at the System Level 8. Welfare Economics 1: Towards A-Efficiency 9. Welfare Economics 2: Towards X-Efficency Part III: Urbanisation and Service Sector Development 10. Unprecedented Rise in the Standard of Living 11. Structural Change of the Economy 12. Urban Service Industries Before the Private Car 13. Mass Motoring, Enlargement of Service Markets and Urban Sprawl 14. Towards Sustainability of the Service Sector Part IV: Public Policy Towards Services 15. Trust in Economic Growth Cannot Replace Allocation Policy 16. Is Cost Benefit Analysis the Answer? 17. Towards Social Balance 18. Increased Employment for Absolute Want Satisfaction 19. The Financial Challenge 20. Summary and Conclusions References Index

The slow-down in economic growth and the rise in unemployment in the 1970s revived some of the uncertainties experienced by industrialized economies during the inter-war period. After more than a decade of stagnation, the period of sustained growth in the thirty years following the Second World War now seems increasingly to have been an exceptional phase in an overall development process still dominated by wide fluctuations in economic growth rates. Slow Growth and the Service Economy examines what it means to live in a period of economic recession and analyses social patterns in response to the slowing down of financial and economic growth.

The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution's internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets. This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves.

Building Your Medispa Business, part of Miladyas Aesthetician Series, focuses on the planning process of owning and operating a spa business. This book emphasizes the key components an individual will need when developing their business plan, beginning with what type of spa they envision. This comprehensive book includes new cutting edge information on operating a profitable spa with topics on employee hiring, training, employee management, customer service, and overall operations. In addition to the above topics, it focuses on developing marketing plans, setting quality standards, and understanding spa operations and legal issues. This unique reference will provide aestheticians who are considering opening a spa with the information they need to make informed choices giving them the greatest chance of seeing their business last and be successful.

Far too often in the ?eld of archeology, the wheel of understanding and insight has a narrow focus that fails to recognize critical studies. Crucial information rega- ing pivotal archeological investigations at a variety of sites worldwide is extremely dif?cult, if not impossible, to obtain. The majority of archeological analysis and reporting, at best, has limited publication. The majority of archeological reports are rarely seen and when published are often only in obscure or out-of-print journals - the reports are almost as hard to ?nd as the archeological sites themselves. There is a desperate need to pull seminal archeological writings together into single issue or thematic volumes. It is the int- tion of this series, When the Land Meets the Sea, to address this problem as it relates to archeological work that encompasses both terrestrial and underwater archeology on a single site or on a collection of related sites. For example, despite the fact that we know that bays and waterways structured historic settlement, there is a lack of archeological literature that looks at both the nautical and terrestrial signatures of watersheds in?uence on historic culture.

This book aims to explore the social and cultural issues within the economic changes that have given rise to service work. Written by specialists in their respective fields, this book draws together authors from interdisciplinary areas that are carrying out significant research into gender and service work within an international context.