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Books > Business & Economics > Industry & industrial studies > Service industries > General
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
We live in a rapidly changing world. The spread of mobile and
internet-based tools has altered how customers discover and
purchase new products. If your business does not adapt to meet this
latest consumer revolution, you will be left behind. Specifically
for the hospitality industry, hoteliers and aspiring hoteliers must
be able to comprehend how all aspects of hotel operations are
impacted. The inspiration for "Llamas Rule" is to give hoteliers a
new tool in their arsenal- one that takes into account all the
recent changes to our system of commerce. This is not an
introductory textbook on the hospitality industry, but rather a
compilation of selected topics that highlight both modern success
stories and potential pitfalls. This book will bolster your
management skills by explaining many of the sales, marketing,
branding, technological and psychological principles at work behind
such contemporary facets of hotel operations as websites, travel
agencies, internet-based sales channels and mobile apps as well as
the more traditional aspects like on-site amenities, guestroom
features, F&B, reservations, housekeeping and the front desk
operations. Above all, it is stressed that the success of a
property, even with all that has changed in recent years,
nonetheless depends on the relationship a hotel fosters with its
guests. This is the hotelier's guidebook that recognizes future
developments while celebrating the past.
Innovation is essential to remaining competitive in the tourism
industry, especially for new enterprises. Community-based tourism
is not only innovative but also a responsible tourism initiative
that lessens the negative impacts of economic activity and
increases the positive impacts of the sector. This type of tourism
works with respect for the environment and generates innovations in
products, services, and processes. Moreover, from a social
innovation perspective, it explores businesses, initiatives, and
ideas that can add value to tourism. Entrepreneurs looking to
remain successful need to improve their knowledge of this valuable
industry. Innovation and Entrepreneurial Opportunities in Community
Tourism is a critical reference source that examines the latest
empirical research findings in innovation in the community tourism
network and its contribution to the development of the territory.
The book also investigates the dynamic capacities related to small
tourism entrepreneurs in the coastal space. Highlighting themes
that include female entrepreneurship, marketing, and marine
tourism, this book is ideal for entrepreneurs, small business
owners, tourism and hospitality professionals, academicians,
researchers, and students who are looking to improve their
understanding of community tourism development.
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