Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Over the last two decades, Service Innovation Studies (SIS) has achieved 15 distinct and important advances. This Research Agenda outlines these major developments, setting out the research priorities in the field. Faiz Gallouj and Faridah Djellal have drawn together an array of renowned contributors to create a multidisciplinary analysis of the topic that illustrates the strength of this research trajectory. International experts in the field of SIS consider the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, gender, ethical issues, religion and public organizations. Moving from an overview of the 15 advances already made, this Research Agenda outlines the 15 main challenges that could structure research over the next decade, distinguishing between societal challenges, organizational and structural challenges, and methodological and didactic challenges. This is an enlightening book for both services and innovation scholars in the fields of economics, management science and public administration who wish to develop further research in SIS. Contributors include: F. Adrodegari, A. Bianchi, F. Djellal, B. Edvardsson, C. Gallouj, F. Gallouj, H. Lagunes, C. Lim, P. Maglio, G. Marin, T. Paschou, M. Perona, J. Reynoso, L. Rubalcaba, N. Saccani, M. Toivonen, B. Tronvoll, L. Wittel, A. Zanfei

Tourism, one of the world's leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations' Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.