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Books > Business & Economics > Industry & industrial studies > Service industries > General
The outbreak of global health issues due to rapid urbanization,
industrialization, and changing climatic conditions are severely
impacting health and lifestyle. Yet, healthcare and medical
services continue to increase in cost in developed nations. This
can result in medical tourism, wherein patients travel across
countries in order to benefit from medical treatment that might not
be accessible in the traveler's nation of origin. Developing
countries are prepared to capitalize on this growing industry by
offering multi-specialty healthcare hospitals, cost-effective
treatments, and the promotion of online medical consultancy. Global
Developments in Healthcare and Medical Tourism provides innovative
insights into issues impacting healthcare services, healthcare
service providers, government policies, and initiatives for health
reforms and explores low-cost medical tourism destinations and
practices. The book additionally seeks to deliver high-quality,
cost-efficient smart healthcare applications. The content within
this publication examines global health, wellness tourism, and
global business and is designed for students, researchers,
academicians, policymakers, government officials, medical
practitioners, and industry professionals.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
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