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Books > Business & Economics > Industry & industrial studies > Service industries > General
The outbreak of global health issues due to rapid urbanization,
industrialization, and changing climatic conditions are severely
impacting health and lifestyle. Yet, healthcare and medical
services continue to increase in cost in developed nations. This
can result in medical tourism, wherein patients travel across
countries in order to benefit from medical treatment that might not
be accessible in the traveler's nation of origin. Developing
countries are prepared to capitalize on this growing industry by
offering multi-specialty healthcare hospitals, cost-effective
treatments, and the promotion of online medical consultancy. Global
Developments in Healthcare and Medical Tourism provides innovative
insights into issues impacting healthcare services, healthcare
service providers, government policies, and initiatives for health
reforms and explores low-cost medical tourism destinations and
practices. The book additionally seeks to deliver high-quality,
cost-efficient smart healthcare applications. The content within
this publication examines global health, wellness tourism, and
global business and is designed for students, researchers,
academicians, policymakers, government officials, medical
practitioners, and industry professionals.
Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar
The Business of Events Management provides an accessible and lively
introduction to the practice of managing an event, festival,
conference or congress. Written by a team of international experts,
the book incorporates the latest thinking in events management and
highlights key theories, concepts and models by using a range of
case studies and examples. This book will enable you to: * Manage
the financial aspects of events management * Understand the impact
of events on built and natural environments * Explain the role of
volunteers in an event and understand the challenges that managing
them involves * Understand the key issues in planning and designing
a venue Each chapter features a real-life case study to illustrate
key concepts and place theory in a practical context, as well as
preparing students to tackle any challenges they may face in
managing events. Case studies include the Edinburgh International
Festival, the 2010 Winter Olympics and Indian Premier League
Cricket.
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