|
|
Books > Business & Economics > Industry & industrial studies > Service industries > General
The story of a ‘rogue unit’ operating within the South African Revenue Service (SARS) became entrenched in the public mind following a succession of sensational reports published by the Sunday Times in 2014. The unit, the reports claimed, had carried out a series of illegal spook operations: they had spied on President Jacob Zuma, run a brothel, illegally bought spyware and entered into unlawful tax settlements.
In a plot of Machiavellian proportions, head of the elite crime-busting unit Johann van Loggerenberg and many of SARS’s top management were forced to resign. Van Loggerenberg’s select team of investigators, with their impeccable track record of busting high-level financial fraudsters and nailing tax criminals, lost not only their careers but also their reputations. Now, in this extraordinary account, they finally get to put the record straight and the rumours to rest: there was no ‘rogue unit’. The public had been deceived, seemingly by powers conspiring to capture SARS for their own ends.
Shooting down the allegations he has faced one by one, Van Loggerenberg tells the story of what really happened inside SARS, revealing details of some of the unit’s actual investigations.
"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.
Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.
Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.
The book covers important topics in providing services, including:
- Technology and its role in service marketing
- Customer expectations and perceptions
- Creating customer value
- Services architecture
- Pricing decision-making
- Demand management
- Building customer relationships and loyalty
- Integrated service marketing communication
- Service recovery strategies
Colonial New England was awash in ales, beers, wines, cider and
spirits. Everyone from teenage farmworkers to our founding fathers
imbibed heartily and often. Tipples at breakfast, lunch, teatime
and dinner were the norm, and low-alcohol hard cider was sometimes
even a part of children's lives. This burgeoning cocktail culture
reflected the New World's abundance of raw materials: apples, sugar
and molasses, wild berries and hops. This plentiful drinking
sustained a slew of smoky taverns and inns--watering holes that
became vital meeting places and the nexuses of unrest as the
Revolution brewed. New England food and drinks writer Corin Hirsch
explores the origins and taste of the favorite potations of early
Americans and offers some modern-day recipes to revive them
today.
Marketing Plans for Service Businesses is based on the successful
Marketing Planning for Services, which has been completely
overhauled, updated and revised to give a new and authoritative
guide to the challenge of creating marketing plans that produce
significantly improved bottom-line results. It is written in a
pragmatic, action-orientated style and each chapter has examples of
marketing planning in practice. The authors highlight key
misunderstandings about marketing and the nature of services and
relationship marketing.
The marketer is taken step-by-step through the key phases of the
marketing planning process and alerted to the barriers that can
prevent a service organisation being successful in introducing
marketing planning. Practical frameworks and techniques are
suggested for undertaking the marketing planning process and
implementing the principles covered. The world renowned authors
also tackle key organisational aspects relating to marketing
planning which can have a profound impact on its ultimate
effectiveness. These include: marketing intelligence systems;
market research; organisation development stages; marketing
orientation. Marketing Planning for Services is for marketers in
the service sector and students of marketing.
With revised cases and new content covering gap analysis, market
mapping, CRM and integrated marketing communications it will be an
essential guide for professional marketers in the service sector a
well as upper level students.
* Based on a successful and highly regarded first original title
aimed at the steadily expanding needs of service businesses
* Massively revised and updated with new perspectives and
cases
* Written by one of the best known and acclaimed author teams in
the sector who can give effective advice on understanding and then
creating practical marketing plans for service businesses.
Almost all economies have, or are at least starting to, understand
the significance of examining and mainstreaming gender issues in
the world of work. Sociocultural evolution and various other
factors have helped these developments, but there is still so much
more work to be done. Technology has played a substantial role in
decreasing the gender divide as more households than ever before
have access to technology, and the revolution of access to
information across most societies has become gender neutral and
empowering. While technology can hold the potential to
significantly expand the job market and open opportunities for all
job seekers, questions surrounding automation and availability of
jobs and the accessibility to secure the necessary qualifications
and education needed to fill paid jobs rage on, especially when
examining those who are typically marginalized. Gender Perspectives
on Industry 4.0 and the Impact of Technology on Mainstreaming
Female Employment discusses gender perspective and its impact on
the fourth industrial revolution, particularly in the realm of
employment structure, and analyzes the impact of technology on
mainstreaming women in paid employment. In the present environment,
organizations are beginning to realize the importance of looking
more critically at their workforce and structure and how to better
cater to the diversity, equity, and inclusion movement while also
productively managing the advancement of new technologies. Covering
topics such as sustainable development and the future of work, it
is ideal for policymakers, practitioners, professionals,
consultants, managers, researchers, academicians, educators, and
students.
Bring your big day to life without breaking the bank
Congratulations! Getting married is a thrilling time and a major
milestone-but you might be overwhelmed at how much there is to do and
how much it's going to cost. Here's the secret: You don't need to spend
a year's salary on your wedding day for it to be unique and memorable.
This complete wedding planning book shows you how.
YOUR ULTIMATE WEDDING ORGANIZER: Worksheets, lists, and tips from an
expert wedding planner to help you prioritize the things you want most
and create a wedding that's affordable, stress-free, and totally yours.
FLEXIBLE BUDGET ADVICE: Learn how to save money and avoid common
industry traps, so you can throw a beautiful wedding whether your
budget is $1,500 or $50,000.
THE CEREMONY & BEYOND: Find chapters that cover every aspect of
your wedding, from your initial vision, to the venue, photography,
food, music, and even the honeymoon.
Pick up The Budget-Savvy Wedding Planner & Organizer today and
start planning an affordable wedding you'll never forget.
|
|