The term "design" today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

This book showcases ground-breaking methods and techniques that have been adapted from industry and are now being applied by designer-makers. To the uninitiated, these technologies may seem complex, but this book explains simply and clearly how they have developed, how they work, and their application. Packed full with case studies of artists using these processes, this book demonstrates that outstanding work is possible with the right equipment and know-how, and argues that designer makers have the mindset, skills and knowledge to creatively engage with these industrial technologies.

The technologies covered include 2D and 3D digital designing and modelling (including CAD and processing), 3D printing (additive manufacture), reverse engineering (scanning and digitising), CNC machining, laser and waterjet cutting. Featuring a breathtaking selection of work by contemporary makers - many of them early adopters of these technologies - this book illustrate the exciting potential of these tools to add value to the maker's practice, as well as inspiring and extending their range of work.

This unique history brings together more than 150 spectacular objects from the National Art Library's collection of literature, prints, drawings and photographs. Housed within the V&A, the library was, from the beginning, an integral part of the Museum, formed by, and for, artists and designers as an essential element of the educational and museological project of Prince Albert and Henry Cole after the Great Exhibition of 1851. Word & Image shows how the distinct character of the NAL was formed, and how its collections created a new kind of bibliographical resource. From a fifteenth-century book of hours to William Morris's specimen pages for Jean Froissart's The Chronicles of Fraunce, Inglande, and Other Places Adjoynynge; from George Cruikshank's studies of Fagin for Oliver Twist to an Yves Saint Laurent design for the House of Dior; and from Bill Brandt's photographs to the Book of Nails by Floating Concrete Octopus, Word & Image explores some of the finest examples of 'book art' in existence.

Design a long life full of love, purpose, well-being, and friendship, at any age, using the creative tools of award-winning product designer, author, and world's #1 life coach Ayse Birsel. What does it mean to craft the life you want, as you grow older? For industrial designer and author Ayse Birsel, the answer draws on key principles of design-like optimism, empathy, collaboration, open-mindedness, and holistic thinking-as well as the experiences of older people on the pioneering frontiers of long life. Longer life is a thrilling, modern opportunity, and like so many parts of life it needs to be thoughtfully designed.Thinking about a long life is very exciting indeed. It's also a new phenomenon. Fifty years ago, living into one's seventies was considered the mark of a long life. Today, seventy feels young, eighty feels normal, and ninety is within reach. Birsel believes this new horizon of life is as important and exciting as the invention of moving pictures. Or that of automobiles, or even space travel. Her point is, when a change this big happens, innovation follows. This book is for everyone who is interested in defining their long life, using design thinking tools. It's an interactive book with exercises that will help you think creatively by asking you to visualize your life. It is full of insights learned from wise people who have lived the longest. It is organized into the four themes of Love, Purpose, Well-Being, and Friendship, and contains insights that will help you love better, find purpose, practice well-being, and make friends. Drawing on Birsel's year-long codesign research with older people, Design the Long Life You Love offers readers of all ages-from those in their twenties and thirties just starting out, to those in mid-life looking for a change, to those in later life who are the experts for us all-thought-provoking questions, exercises for self-exploration, and interviews with innovative entrepreneurs and thought-leaders to guide them on their own journeys of crafting the next phase of life. Focusing on four keys areas-Love, Purpose, Well-Being, and Friendship-this book pairs life lessons from people who've lived the longest with design tools to help you plan your own long life, whether you're looking ahead to retirement, a home post-children, or starting a new project that makes you come alive. Playfulness is key to creating a long life, and readers will find that reflected in this joy-filled book. Whimsical, two-color drawings, illustrated interviews with thought-leaders, and interactive exercises will put you in the mindset of a designer as you foster creativity and explore what your own long life can look like. When it comes to our lives, we are our own innovators-so let's begin to learn how to do just that. Welcome to Design the Long Life You Love!

Out of all the human senses, touch is the one that is most often unappreciated, and undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of tactile receptors. It provides us with the means to connect with our surroundings. Despite the important role that vision plays in our everyday lives, it is the skin that constitutes both the oldest, and by far the largest of our sense organs. The skin protects our body from the external world and, at the same time, informs us about what occurs on its surface. In Touch With The Future explores the science of touch, bringing together the latest findings from cognitive neuroscience about the processing of tactile information in humans. The book provides a comprehensive overview of scientific knowledge regarding themes such as tactile memory, tactile awareness (consciousness), tactile attention, the role of touch in interpersonal and sexual interactions, and the neurological substrates of touch. It highlights the many ways in which our growing understanding of the world of touch can, and in some cases already are, being applied in the real world in everything from the development of virtual reality (VR) environments, tablet PCs, mobile phones, and even teledildonics - the ultimate frontier in terms of adult entertainment. In addition, the book shows how the cognitive neuroscience approach to the study of touch can be applied to help improve the design of many real-world applications/products as well as to many of our everyday experiences, such as those related to the appreciation of food, marketing, packaging design, the development of enhanced sensory substitution systems, art, and man-machine interfaces. Crucially, the authors makes a convincing argument for the view that one cannot really understand touch, especially not in a real-world context, without placing it in a multisensory context. That is, the senses interact to influence tactile perception in everything - from changing the feel of a surface or product by changing the sound it makes or the fragrance it has. For students and researchers in the brain sciences, this book presents a valuable and fascinating exploration into one of our least understood senses

A celebration of the great sneaker collaborations that have reimagined the shoe, elevating this most practical of footwear into the realm of wearable art. The ubiquitous sneaker is the canvas upon which so many defiers of convention--artists, musicians, athletes, and celebrities--have sought to make their mark and through the sneaker contribute to a unique identity and attitude among sneakerheads everywhere. Collected here are the best sneaker collaborations with the biggest makers--Adidas, Converse, Nike, Puma, Reebok--featuring nearly one hundred famous, infamous, and lesser-known partnerships. Museum-quality studio photographs of each sneaker are accompanied by visuals collected from the archives of sneaker makers, as well as ephemera such as design sketches and drawings illustrating the creative process. Author Elizabeth Semmelhack has conducted interviews with many collaborators, including an extensive Q&A with Chris Hill, design manager of Reebok, who has worked with Pyer Moss, Cam'ron, and many others. In her introduction, Semmelhack explores the history of collaborations, starting at the beginning with Jack Purcell, whose sneakers remain virtually unchanged today. More than eighty sneaker collaborations are featured, including Virgil Abloh (ten styles!), KAWS, Pharrell Williams, Bobbito Garcia, Damien Hirst, Jeremy Scott, Eminem, Supreme, Chanel, Missoni, Rihanna, Missy Elliott, Dr. Woo, and Fear of God.

This book makes a significant contribution to advancing post-geographic understandings of physical and virtual boundaries. It brings together the emergent theory of 'border thinking' with innovative thinking on design, and explores the recent discourse on decoloniality and globalism. From a variety of viewpoints, the topics engaged show how design was historically embedded in the structures of colonial imposition, and how it is implicated in more contemporary settings in the extension of 'epistemological colonialism'. The essays draw on perspectives from diverse geo-cultural and theoretical positions including architecture, design theory and history, sociology, critical theory and cultural studies. The authors are leading and emergent figures in their fields of study and practice, and the geographic scope of the chapters ranges across Europe, the Middle East, Africa, South America, Asia, and the Pacific. In recognition of the complexity of challenges that are now determining the future security of humanity, Design in the Borderlands aims to contribute to 'thinking futures' by adding to the increasingly significant debate between design, in the context of the history of Western modernity, and decolonial thought.

Celtic Art is the only indigenous British art form of world significance and this book is a graphically eloquent plea for the establishment of this great national art to its rightful place in schools and colleges where the history of ornament is being taught. Until recently, the classical orientated art-world has regarded the abstract, iconographic and symbolic style of the Celtic artist as something of an enigma, a mysterious archaic survival largely ignored in histories of art. The modern trends away from realism and the interest of the younger generation in psychedelic and art nouveau styles provides favourable ground for the Celtic art revival which the widespread interest in this new edition seems to indicate is possible. When this book first appeared, it was hailed as a 'veritable grammar of ornament'. It is certainly an indispensable reference book and practical textbook for the art student and craftsman seeking simple constructional methods for laying out complex ornamental schemes. The entire chronology of symbols is embrace from spirals through chevrons, step patterns and keys to knotwork interlacings, which are unique to this particular Celtic school. There are also sections dealing with zoomorphics, authentic Celtic knitwear, ceramics and other areas in which the author pioneered in his day. This book deals with the Pictish School of artist-craftsman, who cut pagan symbols like the Burghead Bull, and in the early Christian era designed such superb examples of monumental sculpture as the Aberlemno Cross, the Ardagh Chalice and the counter-parts in the Books of Kells and Lindisfarne. Knotwork Interlacings, owing much of their perfection and beauty to the use of mathematical formulae, are unique to Pictish Art and are found nowhere else than the areas occupied by the Picts. The outstanding achievement of their art was the subtle manner in which they combined artistic, geometric and mathematical methods with magic, imagination and logic, the function being both to teach and adorn. Although incidental to the main educational purpose of this book, there is also an implicit challenge to the art historian and archaeologist. The author frankly admits that the evidence such researches into the art have revealed of a hitherto unsuspected culture of much sophistication in pre-Roman Britain, pose as many questions as are answered. Who were the Picts? Whence the Asiatic origins of the Celtic Art? The instinct to ornament is one of the most basic human impulses that seems to have atavistic roots in the primeval creative and imaginative characteristic that separates man from beast.

Presents a beautifully illustrated account of Ancient Greek vases and their role in human culture. This richly illustrated volume offers a fascinating introduction to ancient Greek vases for the general reader. It presents vases not merely as beautiful vessels to hold water and wine, but also as instruments of storytelling and bearers of meaning. The first two chapters analyze the development of different shapes of pottery and relate those shapes to function, the evolution in vase production techniques and decoration, and the roles of potters, painters, and their workshops. Subsequent chapters focus on vases as the primary source of imagery from ancient Greece, offering unique information about mythology, religion, theater, and daily life. The author discusses how to identify the figures and scenes depicted in vase paintings, what these narratives would have meant to the people who lived with them and used them, and how they therefore reflect the cultural values of their time. Also examined is the impact Greek vases had on the art, architecture, and literature of subsequent generations. Based on the rich collections of the British Museum and the J. Paul Getty Museum, the exquisite details of the works offer the reader the opportunity for an intimate interaction with the graphic beauty and narrative power of ancient vases often not available in a gallery setting.

Jane Tynan offers new perspectives on the cultural history of the First World War by examining the clothing worn by British combatants on the western front. Khaki emerges as a significant part of war experience, which embodied gender, social class and ethnicity, impacted the tailoring trade and became a touchstone for pacifist resistance.

Bookbinding is a unique and essential reference guide for designers, explaining industrial bookbinding techniques with a focus on the design and conception of print products. Packed full of insights from the world's best bookbinders, it contains everything you need to know about folding, stitching and binding to create beautiful books.

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

For many outside of the scientific community, big data and the forms it takes, such as statistical lists, spreadsheets and graphs, often seem abstract and unintelligible. This book investigates how digital fabrication and traditional making approaches are being used to present data in newly engaging and interesting ways. The first part of the book introduces the basic premise of the data object and the concept of making digital data into a physical form. Contributors cover topics such as biometrics, new technology, the economics of data and open and community uses of data. The second part presents a selection of exemplar forms and contexts for the application of data-objects, such as smart surfaces, smart cities, augmented reality techniques and next generation technical interfaces that blend physical and digital elements. Making Data delivers the importance and likely future prevalence of physical representations of data. It explores the creative methods, processes, theories and cultural histories of making physical representations of information and proposes that the making of data into physical objects is the next important development in the data visualisation phenomenon.

Create your own floral and plant illustrations, with no previous artistic experience necessary! Each project in this beautiful book is broken into easy-to-follow, step-by-step instructions, making how to draw leaves and flowers (including poppies, pansies, and cherry blossoms!) as easy as 1-2-3. You'll also learn the process of creating patterns and digitising your illustrations!

Stretching beyond the successes and challenges of universal design since the inception of the Americans with Disabilities Act in 1990 and its amendment in 2008, "Inclusive Design: A Universal Need" details how an inclusive approach to design creates an accessible and aesthetically pleasing environment for a total population--not just the aging or differently abled. Fully covering CIDA accreditation standards that include both the application of ADA and universal design, the text further specifies the benefits of an inclusive approach to residential and commercial environments, product design, and technology.

Popular culture in the latter half of the twentieth century precipitated a decisive change in style and body image. Postwar film, television, radio shows, pulp fiction and comics placed heroic types firmly within public consciousness. This book concentrates on these heroic male types as they have evolved from the postwar era and their relationship to fashion to the present day. As well as demonstrating the role of male icons in contemporary society, this book's originality also lies in showing the many gender slippages that these icons help to effect or expose. It is by exploring the somewhat inviolate types accorded to contemporary masculinity that we see the very fragility of a stable or rounded male identity.

The Culture of Nature in the History of Design confronts the dilemma caused by design's pertinent yet precarious position in environmental discourse through interdisciplinary conversations about the design of nature and the nature of design. Demonstrating that the deep entanglements of design and nature have a deeper and broader history than contemporary discourse on sustainable design and ecological design might imply, this book presents case studies ranging from the eighteenth to the twenty-first century and from Singapore to Mexico. It gathers scholarship on a broad range of fields/practices, from urban planning, landscape architecture, and architecture, to engineering design, industrial design, furniture design and graphic design. From adobe architecture to the atomic bomb, from the bonsai tree to Biosphere 2, from pesticides to photovoltaics, from rust to recycling - the culture of nature permeates the history of design. As an activity and a profession always operating in the borderlands between human and non-human environments, design has always been part of the environmental problem, whilst also being an indispensable part of the solution. The book ventures into domains as diverse as design theory, research, pedagogy, politics, activism, organizations, exhibitions, and fiction and trade literature to explore how design is constantly making and unmaking the environment and, conversely, how the environment is both making and unmaking design. This book will be of great interest to a range of scholarly fields, from design education and design history to environmental policy and environmental history.

Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo. The book explains the process of conceptual design of new manufactured products and shows how the principles involved are employed in real examples of consumer products from some of the world 's most important corporations detailed by the designers themselves. The book will be bought by designers and managers in industry, as well as lecturers in design and design engineering and their students.