Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen.

This book focuses on the global quality of the design of systems that people interact with during their work activities and daily lives; a quality that involves the globality of people's experience - physical, sensory, cognitive and emotional. It presents a concise and structured overview of the ergonomic approach to planning, and of methodological and operational tools from ergonomic research that can more directly and concretely contribute to the design process. The book also explores physical ergonomics and cognitive ergonomics, which are essential components of design culture. The final section addresses the main design problems and intervention criteria regarding the design of environments, products and equipment, as well as the design of communication, training and learning interface systems based on digital technologies. The book is chiefly intended for designers and anyone interested in the methods, tools and opportunities for in-depth analysis and development that ergonomics can offer regarding the conception, production and testing of products, environments and services, whether physical or virtual. It also offers a learning resource for professionals and students in Industrial Design and Planning.

The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi's philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

Otl Aicher (1922 1991) war einer der herausragenden Vertreter des modernen Designs, er war Mitbegrunder der legendaren Hochschule fur Gestaltung Ulm (HfG). Der heute gelaufige Begriff der visuellen Kommunikation ist auf ihn zuruckzufuhren. Was er seit den 1950er Jahren geschaffen hat, erinnert sei z. B. an die Piktogramme fur die Olympischen Sommerspiele Munchen 1972, gehort zu den ganz grossen Leistungen der visuellen Kultur unserer Zeit. Die hier versammelten Texte sind Erkundungen einer Welt als Entwurf . Sie gehoren substantiell zu seiner Arbeit. In der Bewegung durch die Geschichte von Denken und Gestalten, Bauen und Konstruieren versichert er sich der Moglichkeiten, die Existenz menschlich einzurichten. Nach wie vor geht es um die Frage, unter welchen Voraussetzungen Zivilisationskultur herstellbar ist. Diese Voraussetzungen mussen erstritten werden gegen scheinbare Sachzwange und geistige Ersatzangebote. Otl Aicher streitet gern. So enthalt dieser Band neben Berichten aus der Praxis und historischen Exkursen zu Design und Architektur auch polemische Einlassungen zu kultur politischen Themen. Mit produktivem Eigen-Sinn streitet Aicher vor allem fur die Erneuerung der Moderne, die sich weitgehend in asthetischen Visionen erschopft habe. Noch immer sei der Kultursonntag wichtiger als der Arbeitsalltag. Wolfgang Jean Stock

From classical temples to twentieth century towers, engineers have learned more about design from failure than from success. The concept of error, according to the author of Design Paradigms, is central to the design process. As a way of explaining the enduring aspects of engineering design, Henry Petroski relates stories of some of the greatest engineering successes and failures of all time. These case studies, drawn from a wide range of times and places, from Ancient Greece and Rome to modern America, serve as paradigms of error and judgment in engineering design. By showing how errors were introduced in the design process and how they might be avoided, the book suggests how better quality and reliability might be achieved in designed devices, structures, and systems of all kinds. Clearly written, with striking illustrations, the book will appeal to engineering students, practicing engineers, historians of science and technology, and all those interested in learning about the process of design.

Design Cybernetics: Navigating the New Design cybernetics offers a way of looking at ourselves - curious, creative, and ethical humans - as self-organising systems that negotiate their own goals in open-ended explorations of the previously unknown. It is a theory of and for epistemic practices (learning, designing, researching) that is deeply committed to the autonomy of others and hence offers no prescriptive methodology. Design cybernetics describes design practice as inextricable from conversation - a way of enquiring, developing shared understanding and reaching the new that harnesses reliable control as well as error and serendipity. Recognising circular causality, observer-dependency and non-determinability, design cybernetics extends beyond tenets of scientific research into the creative, ethical and aesthetic domain. From this perspective, design is not an ill-conceived subset of scientific research. Instead, scientific research emerges as a particularly restricted subset of the broader human activity of design. This volume offers a cross-section of design cybernetic theory and practice with contributions ranging across architecture, interior lighting studies, product design, embedded systems, design pedagogy, design theory, social transformation design, research epistemology, art and poetics, as well as theatre and acting. Addressing designers, design educators and researchers interested in a rigorous, practice-based epistemology, it establishes design cybernetics as a foundational perspective of design research. "This is a conceptually elegant, well structured, and comprehensive presentation of design cybernetics. It fills a gap in the literature of the field." Ken Friedman, Chair Professor, Tongji University "This book offers a valuable and timely introduction to second-order cybernetics as society grapples with complex issues like climate change and rising inequality." Joichi Ito, Director of the MIT Media Lab

This book addresses current research trends and practice in industrial design. Going beyond the traditional design focus, it explores a range of recent and emerging aspects concerning service design, human-computer interaction and user experience design, sustainable design, virtual & augmented reality, as well as inclusive/universal design, and design for all. A further focus is on apparel and fashion design: here, innovations, developments and challenges in the textile industry, including applications of material engineering, are taken into consideration. Papers on pleasurable and affective design, including studies on emotional user experience, emotional interaction design and topics related to social networks make up a major portion of the contributions included in this book, which is based on five AHFE 2020 international conferences (the AHFE 2020 Virtual Conference on Design for Inclusion, the AHFE 2020 Virtual Conference on Interdisciplinary Practice in Industrial Design, the AHFE 2020 Virtual Conference on Affective and Pleasurable Design, the AHFE 2020 Virtual Conference on Kansei Engineering, and the AHFE 2020 Virtual Conference on Human Factors for Apparel and Textile Engineering) held on July 16-20, 2020. Thanks to its multidisciplinary approach, it provides graduate students, researchers and professionals in engineering, architecture, computer and materials science with extensive information on research trends, innovative methods and best practices, and a unique bridge fostering collaborations between experts from different disciplines and sectors.

This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16-20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.

This book focuses on Art and Design Education Research. Gathering 72 papers illustrated with diagrams and tables, they provide state-of-the-art information on infrastructure and sustainable issues in Art and Design, focusing on Design Industrial Applications, Visual Communication and New Media, Art Education Research, Cultural Studies, and the Social Implications of Art. They also offer detailed information on innovative research trends in Design Technology and Multimedia Design, as well as a compilation of interdisciplinary findings combining the Humanities and Quality of Life in Art and Design.

As an important part of Chinese culture, Lingnan culture, mainly those in Guangdong province, plays a key role in the world culture. Elegant Guangdong Series cover 5 subjects of the Lingnan cultural and traditional gems in South China. Each volume has used vivid and precious illustrations and portraits. Gambiered Canton Gauze outlines the birth, evolution, dyeing and finishing process, prospect of this ethereal silk fabric in South China.

"This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the details, but so is the divine. This carefully crafted tome helps you to avoid the pitfalls in the process, so you can have fun creating something inspirational. It perfectly supports the dictum--if you don't have fun making an exhibit, the visitor won't have fun using it." --Jeff Hoke, Senior Exhibit Designer at Monterey Bay Aquarium and Author of "The Museum of Lost Wonder"Structured around the key phases of the exhibition design process, this guide offers complete coverage of the tools and processes required to develop successful exhibitions. Intended to appeal to the broad range of stakeholders in any exhibition design process, the book offers this critical information in the context of a collaborative process intended to drive innovation for exhibition design. It is indispensable reading for students and professionals in exhibit design, graphic design, environmental design, industrial design, interior design, and architecture.

Now in a miniature pocket format, and at an unbeatable price, India Modern ia a visually stunning compilation of modern Indian design and architecture. This beautiful book examines contemporary subcontinental design and craft and places it within the context of native traditions and history. It looks at roots and themes from village societies to Mogul places, and shows how traditional forms and methods are reinvigorated in the contemporary arts. Herbert Ypma travelled across India to bring together this array of astonishing images of buildings, textiles, ceramics and people. Together with a perceptive text on a variety of subjects (from the Indian use of colour to traditional methods of hand-looming ikat cloth), the images provide and insight into the mergence of an exciting aesthetic that combines traditional forms and contemporary designs.

Wunderkammern are showing up everywhere these days. Design webshops, expos, interior design stores: they all try to bring back the memory of the century-old tradition of Wunderkammer, or 'the Cabinet of Curiosities'. This book is a Wunderkammer in itself, showcasing the most beautiful exotica, which explorers and adventurous merchants brought back from all over the world for rich collectors. Be amazed by beautiful seashells, stuffed animals, sculptured ostrich eggs, botanical drawings, 'dragons' preserved in formaldehyde, and bewildering Indiana Jones-like stories. A fascinating New World presented itself to them, and in this book, you'll see it through their eyes.

A bold reassessment of "smart cities" that reveals what is lost when we conceive of our urban spaces as computers Computational models of urbanism-smart cities that use data-driven planning and algorithmic administration-promise to deliver new urban efficiencies and conveniences. Yet these models limit our understanding of what we can know about a city. A City Is Not a Computer reveals how cities encompass myriad forms of local and indigenous intelligences and knowledge institutions, arguing that these resources are a vital supplement and corrective to increasingly prevalent algorithmic models. Shannon Mattern begins by examining the ethical and ontological implications of urban technologies and computational models, discussing how they shape and in many cases profoundly limit our engagement with cities. She looks at the methods and underlying assumptions of data-driven urbanism, and demonstrates how the "city-as-computer" metaphor, which undergirds much of today's urban policy and design, reduces place-based knowledge to information processing. Mattern then imagines how we might sustain institutions and infrastructures that constitute more diverse, open, inclusive urban forms. She shows how the public library functions as a steward of urban intelligence, and describes the scales of upkeep needed to sustain a city's many moving parts, from spinning hard drives to bridge repairs. Incorporating insights from urban studies, data science, and media and information studies, A City Is Not a Computer offers a visionary new approach to urban planning and design.

The production, use and eventual disposal of most clothing is environmentally damaging, and many fashion and textile designers are becoming keen to employ more sustainable strategies in their work. This book provides a practical guide to the ways in which designers are creating fashion with less waste and greater durability. Based on the results of extensive research into lifecycle approaches to sustainable fashion, the book is divided into four sections: - Source explores the motivations for the selection of materials for fashion garments and suggests that garments can be made from materials that also assist in the management of textile waste. - Make discusses the differing approaches to the design and manufacture of sustainable fashion garments that can also provide the opportunity for waste control and minimization. - Use explores schemes that encourage the consumer to engage in slow fashion consumption. - Last examines alternative solutions to the predictable fate of most garments - landfill. Illustrated throughout with case studies of best practice from international designers and fashion labels and written in a practical, accessible style, this is a must-have guide for fashion and textile designers and students in their areas.

For 40 years, the Cold War dominated the world stage. East and West Germany stood at the frontlines of the global confrontation, symbolized by the infamous Berlin Wall, which separated lovers, friends, families, coworkers, and compatriots. The Wende Museum in Los Angeles, California, is named after the period of change immediately following the wall's destruction. It was established in 2002 to study the visual and material culture of the former Eastern Bloc, and, with physical and psychic distance, to foster multiple perspectives on this multilayered history that continues to shape our world. This encyclopedic volume features around 2,000 items from its extraordinary collections. Based on our XL-sized volume, this edition includes a full spectrum of art, archives, and artifacts from socialist East Germany: official symbols and dissident expressions, the spectacular and the routine, the mass-produced and the handmade, the funny and the tragic. Accompanying these remnants of a now-vanished world are texts from scholars and specialists from across Europe, Canada, and the United States, with themes ranging from the secret police to sexuality, from monuments to mental-mapping. More than 800 pages, featuring around 2,000 objects. A smaller, more accessible version of our XL-sized volume, the most comprehensive overview of GDR visual and material culture to date. Several dozen images of everyday life and public events from the most famous GDR photographers. Special two-language edition featuring texts both in English and German. From November 18, 2017, visit the Wende Musem at its expanded campus in Culver City's Armory Building, a site originally created in preparation for World War III but re-designed by Michael Boyd, Christian Kienapfel, and Benedikt Taschen to welcome its 100,000+ collection of artifacts.

This book reflects and expands on the current trend in the building industry to understand, simulate and ultimately design buildings by taking into consideration the interlinked elements and forces that act on them. Shifting away from the traditional focus, which was exclusively on building tasks, this approach presents new challenges in all areas of the industry, from material and structural to the urban scale. The book presents contributions including research papers and case studies, providing a comprehensive overview of the field as well as perspectives from related disciplines, such as computer science. The chapter authors were invited speakers at the 7th Symposium "Impact: Design With All Senses", which took place at the University of the Arts in Berlin in September 2019.

Offices shape the lives of millions of people. How we plan, design and equip them says a great deal about the culture of organisations, the mentality of managers and the motivations of staff. But getting the right balance between management efficiency and individual wellbeing is as elusive as ever. New Demographics New Workspace looks for answers in some new places. The authors address ways in which the office environment can be redesigned to offer greater levels of comfort, flexibility and fitness for purpose in the new age of the older knowledge worker. Based on the findings of the authors 'Welcoming Workplace' research project at the Royal College of Art Helen Hamlyn Centre, New Demographics New Workspace examines the impact of two of the most significant shifts in the workplace: the ageing of the workforce and the changing nature of work itself in the knowledge economy. By examining the movements and motivations of older knowledge workers in the UK, Japan and Australia, the authors have generated new conceptual approaches to office design that offer an alternative to the current outdated model derived from the factory floor. In particular they question the value of open-plan offices that favour collaboration over concentration and contemplation. Given the growing pensions crisis and anticipated knowledge gap in the workforce in many developed countries, this book has real political, economic and social resonance. If we are all going to have extended working lives in the 21st century, the places in which we work will need to flex and adapt to make us want to keep on working.

Woodturning is as popular as ever -- a constantly growing segement in the woodworking world and one of the most wide-reaching woodcrafts among artists and hands-on crafters. It s appeal is based on the short learning curve, the minimal equipment, and the sheer joy of learning to make something out of wood with one s own hands. But, unlike a lot of crafts that rely on individuality and creative thinking, the initial techniques of woodturning must be mastered. While at first liberating, these same techniques can eventually be confining because in mastering them, one must follow the lead of others. At a certain point, woodturners can feel that mastering the techniques has become the end in itself as they lose sight of their true pursuit: to create one s own original style. In fact, some woodturners, who believe they aren t creative enough, will simply continue to master techniques while imitiating the style of others. Terry Martin, the author of The Creative Woodturner and a woodturning artist, instructor, and photographer for over thirty-years, believes this goes against the fundamental nature of creating and being an artist. There is no right or wrong and the pursuit of originality should be the goal of every woodturner. Best of all, creativity can be learned and the ability to think and see in one s own artistic style can be achieved. The Creative Woodturner is not your usual how-to woodturning book. It won t tell you what a chuck is, how to sharpen a scraper, or how to turn a goblet. Instead, this book is a how-to for unlocking curiosity, how to break the rules, and for following one s own artistic path with confidence. Designed to give readers a wide-persepective on creativity, The Creative Woodturner begins first with insightful commentary, quotes, and examples from the woodturning and art community that will both inspire and inform. In addition, the author shares his Idea Tools: questions to ask during the planning and creative process that are as important to the creation of the woodturning project as any equipment in the shop. Finally, 16 one-of-a-kind projects from boxes and vessles to bowls and one-of-a-kind scultpures are featured that will spark the creative mindset of any woodturner. Each project is documented with instructions and crisp photography highlighting the key steps, techniques, and tasks necessary for completion. In taking the reader through each project, the author pulls back the curtain on his woodturning magic and shares his vision and how the Idea Tools and creative thinking emerges in each project. An inspiring and enjoyable read not only for woodturners, but for any artist, The Creative Woodturner will anyone to think and see differently so time is spent at the lathe or whatever creative pursuit it is -- creating the original ideas instead of imitating someone else."