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Books > Arts & Architecture > Industrial / commercial art & design > General
Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the imagination, and lead to innovative ideas that are responsive to the needs and issues of stakeholders. Design Thinking: A Guide to Creative Problem Solving for Everyone will assist in addressing a full spectrum of challenges from the most vexing to the everyday. It renders accessible the creative problem-solving abilities that we all possess by providing a dynamic framework and practical tools for thinking imaginatively and critically. Every aspect of design thinking is explained and analyzed together with insights on navigating through the process. Application of design thinking to help solve myriad problems that are not typically associated with design is illuminated through vignettes drawn from such diverse realms as politics and society, business, health and science, law, and writing. A combination of theory and application makes this volume immediately useful and personally relevant.
Internationally acclaimed fashion designer Monique Lhuillier started by designing exquisite bridal wear in 1996 in Los Angeles. With collections that are sophisticated and feminine and appeal to modern women, Lhuillier expanded to include ready-to-wear, footwear, bags, accessories, and fragrances. Her distinct aesthetic is inspired by her mother s graceful style combined with Lhuillier s trademark refined touch of romance adding a splash of glamour and a playful fairy-tale element to each design. From dazzling red-carpet cocktail dresses and alluring eveningwear to her showstopping bridal gowns, every beautiful piece is created with the finest fabrics and unparalleled craftsmanship. This debut volume captures the joy, chic opulence, and modern femininity of the Monique Lhuillier brand. The designer takes us through page after page of gorgeous celebration gowns and ready-to-wear pieces: sequin-embellished tulle frocks, elegant long-sleeved sheath gowns with front slits, and luxurious couture wedding dresses with flutter sleeves all embodying Lhuillier s inventive romanticism with a modern tilt. Loyal celebrity fans include Emma Stone, Halle Berry, Blake Lively, Gwyneth Paltrow, Taylor Swift, Reese Witherspoon, Regina King, Jessica Alba, and former First Lady Michelle Obama, among others. Replete with eye-catching colour photographs of Lhuillier s dreamy designs, this elegant book will appeal to lovers of fashion and style, as well as future brides-to-be looking for inspiration.
This book focuses on the global quality of the design of systems that people interact with during their work activities and daily lives; a quality that involves the globality of people's experience - physical, sensory, cognitive and emotional. It presents a concise and structured overview of the ergonomic approach to planning, and of methodological and operational tools from ergonomic research that can more directly and concretely contribute to the design process. The book also explores physical ergonomics and cognitive ergonomics, which are essential components of design culture. The final section addresses the main design problems and intervention criteria regarding the design of environments, products and equipment, as well as the design of communication, training and learning interface systems based on digital technologies. The book is chiefly intended for designers and anyone interested in the methods, tools and opportunities for in-depth analysis and development that ergonomics can offer regarding the conception, production and testing of products, environments and services, whether physical or virtual. It also offers a learning resource for professionals and students in Industrial Design and Planning.
The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi's philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency in product development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.
Theatre Design involves everything seen on stage: not only scenery but costumes, wigs, makeup, properties, lighting, sound, even the shape and material of the stage itself. Designers' Shakespeare presents and analyses the work of a half-dozen leading practitioners of this specialist art. By focusing specifically on their Shakespearean work, it also offers a fresh, exciting perspective on some of the best-known drama of all time. Shakespeare's plays offer an unusual range of opportunities to designers. As they were written for a theatre which gave no opportunity for scenic support or embellishment, designers are freed from any compulsion to imitate original practices. This has resulted in the extraordinarily diverse range of works presented in this volume, which considers among others the work of Josef Svoboda, Karl-Ernst Herrmann, Ming Cho Lee, Alison Chitty, Robert Wilson, Societas Raffaello Sanzio, Filter Theatre, Catherine Zuber, John Bury , Christopher Morley, Ralph Koltai and Sean Kenny. Designers' Shakespeare joins Actors' Shakespeare and Directors' Shakespeare as essential reading for lovers of Shakespeare from theatre-goers and students to directors and theatre designers.
As an important part of Chinese culture, Lingnan culture, mainly those in Guangdong province, plays a key role in the world culture. Elegant Guangdong Series cover 5 subjects of the Lingnan cultural and traditional gems in South China. Each volume has used vivid and precious illustrations and portraits. Gambiered Canton Gauze outlines the birth, evolution, dyeing and finishing process, prospect of this ethereal silk fabric in South China.
This book is available open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The historiography of the Great War has been significantly renewed in recent years; yet, despite its crucial social, economic, and cultural importance, the role that fashion played in shaping wartime experiences and economies on an international scale between 1914 and 1918 has largely gone unaddressed. Fashion, Society, and the First World War fills this gap by offering a comprehensive analysis of the impact of the war on the ways that the fashion industry functioned in a global wartime economy, as well as on the ways that women and men negotiated this new world. With an international, thematic approach, and illustrated in full color throughout, this volume discusses the reconfiguration of the fashion industry, wartime style and production, and the reframing of selfhood, gender roles, and national identity through visual, print and material culture. Through analysis of archives, visual chronicles, press, and garments, and covering an impressive range of topics, from the feathered showgirl in Paris to the evolution of pilots' uniforms, these exciting essays show how fashion, even temporarily, encouraged the articulation of an identity, a society, and a nation. Fashion, Society, and the First World War provides an extensive overview by leading fashion historians on an industry in the midst of major transformation and is both an invaluable guide and starting point for all researchers, curators, and students interested in fashion history and the cultural history of the period.
Design Cybernetics: Navigating the New Design cybernetics offers a way of looking at ourselves - curious, creative, and ethical humans - as self-organising systems that negotiate their own goals in open-ended explorations of the previously unknown. It is a theory of and for epistemic practices (learning, designing, researching) that is deeply committed to the autonomy of others and hence offers no prescriptive methodology. Design cybernetics describes design practice as inextricable from conversation - a way of enquiring, developing shared understanding and reaching the new that harnesses reliable control as well as error and serendipity. Recognising circular causality, observer-dependency and non-determinability, design cybernetics extends beyond tenets of scientific research into the creative, ethical and aesthetic domain. From this perspective, design is not an ill-conceived subset of scientific research. Instead, scientific research emerges as a particularly restricted subset of the broader human activity of design. This volume offers a cross-section of design cybernetic theory and practice with contributions ranging across architecture, interior lighting studies, product design, embedded systems, design pedagogy, design theory, social transformation design, research epistemology, art and poetics, as well as theatre and acting. Addressing designers, design educators and researchers interested in a rigorous, practice-based epistemology, it establishes design cybernetics as a foundational perspective of design research. "This is a conceptually elegant, well structured, and comprehensive presentation of design cybernetics. It fills a gap in the literature of the field." Ken Friedman, Chair Professor, Tongji University "This book offers a valuable and timely introduction to second-order cybernetics as society grapples with complex issues like climate change and rising inequality." Joichi Ito, Director of the MIT Media Lab
Diversity and Design explores how design - whether of products, buildings, landscapes, cities, media, or systems - affects diverse members of society. Fifteen case studies in television, marketing, product design, architecture, film, video games, and more, illustrate the profound, though often hidden, consequences design decisions and processes have on the total human experience. The book not only investigates how gender, race, class, age, disability, and other factors influence the ways designers think, but also emphasizes the importance of understanding increasingly diverse cultures and, thus, averting design that leads to discrimination, isolation, and segregation. With over 140 full-color illustrations, chapter summaries, discussion questions and exercises, Diversity and Design is a valuable tool to help you understand the importance of designing for all.
During the 19th and early 20th centuries the production of dress shifted dramatically from being predominantly hand-crafted in small quantities to machine-manufactured in bulk. The increasing democratization of appearances made new fashions more widely available, but at the same time made the need to differentiate social rank seem more pressing. In this age of empire, the coding of class, gender and race was frequently negotiated through dress in complex ways, from fashionable dress which restricted or exaggerated the female body to liberating reform dress, from self-defining black dandies to the oppressions and resistances of slave dress. Richly illustrated with over 100 images and drawing on a plethora of visual, textual and object sources, A Cultural History of Dress and Fashion in the Age of Empire presents essays on textiles, production and distribution, the body, belief, gender and sexuality, status, ethnicity, and visual and literary representations to illustrate the diversity and cultural significance of dress and fashion in the period.
Domesticating the Invisible examines how postwar notions of form developed in response to newly perceived environmental threats, in turn inspiring artists to model plastic composition on natural systems often invisible to the human eye. Melissa S. Ragain focuses on the history of art education in Cambridge, Massachusetts, to understand how an environmental approach to form inspired new art programs at Harvard and MIT. As they embraced scientistic theories of composition, these institutions also cultivated young artists as environmental agents who could influence urban design and contribute to an ecologically sensitive public sphere. Ragain combines institutional and intellectual histories to map how the emergency of environmental crisis altered foundational modernist assumptions about form, transforming questions about aesthetic judgment into questions about an ethical relationship to the environment.
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You'll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Up your styling skills, avoid common pitfalls, and give the world your best top-notch creative storytelling with this comprehensive guide to the business of prop styling. Imagine spending your days telling visual stories; dreaming up ideas for photo shoots; scouring boutiques, flea markets, and antique shops for the perfect props; working with beautiful objects; and collaborating with photographers, art directors, and other creative minds. Prop styling can encompass all of these, and here's the guide to teach you the basics. Professional stylist Robin Zachary explains the many types of prop styling that exist, and how to choose which is best for your goals: tabletop, food, crafts, events, soft goods, interiors, and more. You'll learn the components and steps of a styling job from start to finish, including everything from creating client questionnaires and winning jobs to the best processes for estimating your costs; pricing your services; making your merchandise shopping list; choosing props, surfaces, and backdrops; managing your photo shoot's logistics; and more. Throughout, "real life" spotlights offer tips and suggestions from a range of successful professional and emerging stylists; many of them have transformed themselves from other careers while working with Robin. The included styling resources provide key tools: checklists, schedule plans, helpful forms, and more to help you work like a pro. Understand every aspect of styling, including gathering and arranging objects to tell a story or sell a product, photographing or filming for a media outlet, creating an environment to exhibit a specific theme and cohesive style, and working for varied clients and brands. Learn how to advocate for yourself in negotiating with clients, and how to bring your vision to every kind of audience.
The RF 1475-1556 Louvre Album is universally regarded as a corpus of drawings that was executed by the Venetian painter Jacopo Bellini. The album's trajectory prior to coming into the possession of the Bellini family is elucidated in the present book. Based on Norberto Gramaccini's interpretation, it was the Paduan painter Francesco Squarcione who was the mastermind and financier behind the drawings. The preparatory work had actually been delegated to his most gifted pupils, among them Andrea Mantegna, Jacopo Bellinis future son-in-law. The drawing's topics -anatomy, perspective, archeology, mythology, contemporary chronicles, and zoology -were part of the teaching program of an art academy established by Squarcione in the 1440s, famous in its day, which provided crucial impulses for the training of artists in the modern era.
The 44 black-and-white photographs presented here have been selected from the many pictures taken by Ferdinando Scianna on a succession of visits made to Venice between May and June in 2016: they take the form of notes, a series of precise annotations on the course of daily life in a neighbourhood of the city. The result of his work is a lucid and vivid photographic reportage on the Venice Ghetto in the late spring of this year filled with initiatives organized to mark the 500th anniversary of the setting up of the first enclave for the segregation of Jews in the world, the one in Venice. On March 29, 1516, the Senate of the Venetian Republic had in fact decided that all the Jews present in the city should be sent to live together in a courtyard of houses at Cannaregio.
What is inspiration? Can there be a method for finding inspiration? Inspired by Method is both a guide to and a source of inspiration. Designing involves individuality and a systematic approach, which we may apply consciously or subconsciously, depending on the project. The 5D-method for inspiration, created by Alexandra Martini, is an incisive little tool that you can use in any design process. It takes away the fear of starting a new project. This method uses the following five dimensions: Formal-Aesthetic Dimension, Haptic Dimension, Production Dimension, Cultural Dimension and Interactive Dimension. It will help you analyse, experiment with and realise your ideas. The first phase of the book will get you started. The second phase encourages you to experiment and explore some unusual paths. For all budding creatives who are involved with design, in any way, that want to deepen their knowledge and intellectual portfolio professionally and develop their design skills further. The book provides orientation, guidance and methodology.
A stunning look at the profound impact of the jet plane on the mid-century aesthetic, from Disneyland to Life magazine Vanessa R. Schwartz engagingly presents the jet plane's power to define a new age at a critical moment in the mid-20th century, arguing that the craft's speed and smooth ride allowed people to imagine themselves living in the future. Exploring realms as diverse as airport architecture, theme park design, film, and photography, Schwartz argues that the jet created an aesthetic that circulated on the ground below. Visual and media culture, including Eero Saarinen's airports, David Bailey's photographs of the jet set, and Ernst Haas's experiments in color photojournalism glamorized the imagery of motion. Drawing on unprecedented access to the archives of The Walt Disney Studios, Schwartz also examines the period's most successful example of fluid motion meeting media culture: Disneyland. The park's dedication to "people-moving" defined Walt Disney's vision, shaping the very identity of the place. The jet age aesthetic laid the groundwork for our contemporary media culture, in which motion is so fluid that we can surf the internet while going nowhere at all.
Stylists have become increasingly influential in shaping fashion imagery. They have moved from the backstage, as unrecognised players, to the frontstage of fashion, becoming celebrated for their creative work as image makers for magazines, advertising and fashion designers. Yet little is known about the profession, its diverse incarnations and its aesthetic economy. Featuring contributions from leading experts and stylists, this collection is the first to explore the history, meaning and practice of fashion styling through interviews and historic and present-day case studies. Featuring in-depth contributions from prominent fashion scholars, chapters span historical periods, cultural contexts and theoretical frameworks, employing a range of methodologies in the international case studies upon which they’re based. Interspersed with interviews with innovative fashion stylists working today, and drawing on examples from advertising, the catwalk and magazines, this book explores the challenges faced by stylists in a fashion system increasingly shaped by commercial pressures and by growing numbers of collections and seasons. Fashion Stylists is an invaluable resource for students and professionals interested in image-making, the representation of style and fashion, entrepreneurship and the history of fashion professionals. |
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