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Books > Arts & Architecture > Industrial / commercial art & design > General
Probability, Statistics and Other Frightening Stuff (Volume II of
the Working Guides to Estimating & Forecasting series)
considers many of the commonly used Descriptive Statistics in the
world of estimating and forecasting. It considers values that are
representative of the 'middle ground' (Measures of Central
Tendency), and the degree of data scatter (Measures of Dispersion
and Shape) around the 'middle ground' values. A number of
Probability Distributions and where they might be used are
discussed, along with some fascinating and useful 'rules of thumb'
or short-cut properties that estimators and forecasters can exploit
in plying their trade. With the help of a 'Correlation Chicken',
the concept of partial correlation is explained, including how the
estimator or forecaster can exploit this in reflecting varying
levels of independence and imperfect dependence between an output
or predicted value (such as cost) and an input or predictor
variable such as size. Under the guise of 'Tails of the unexpected'
the book concludes with two chapters devoted to Hypothesis Testing
(or knowing when to accept or reject the validity of an assumed
estimating relationship), and a number of statistically-based tests
to help the estimator to decide whether to include or exclude a
data point as an 'outlier', one that appears not to be
representative of that which the estimator is tasked to produce.
This is a valuable resource for estimators, engineers, accountants,
project risk specialists as well as students of cost engineering.
This volume is a technical and operative contribution to the United
Nations "Decade on Education for Sustainable Development"
(2005-2014), aiding the development of a new generation of
designers, responsible and able in the task of designing
environmentally sustainable products. The book provides a
comprehensive framework and a practical tool to support the design
process. This is an important text for those interested in the
product development processes.
The landscape of contemporary research is characterized by growing
interdisciplinarity, and disciplinary boundaries are blurring
faster than ever. Yet while interdisciplinary methods, and
methodological innovation in general, are often presented as the
'holy grail' of research, there are few examples or discussions of
their development and 'behaviour' in the field. This Routledge
Handbook of Interdisciplinary Research presents a bold intervention
by showcasing a diversity of stimulating approaches. Over 50
experienced researchers illustrate the challenges, but also the
rewards of doing and representing interdisciplinary research
through their own methodological developments. Featured projects
cover a variety of scales and topics, from small art-science
collaborations to the 'big data' of mass observations. Each section
is dedicated to an aspect of data handling, from collection,
classification, validation to communication to research audiences.
Most importantly, Interdisciplinary Methods presents a distinctive
approach through its focus on knowledge as process, defamiliarising
and reworking familiar practices such as experimenting, archiving,
observing, prototyping or translating.
This text introduces and provides instruction on the design and
analysis of experiments for a broad audience. Formed by decades of
teaching, consulting, and industrial experience in the Design of
Experiments field, this new edition contains updated examples,
exercises, and situations covering the science and engineering
practice. This text minimizes the amount of mathematical detail,
while still doing full justice to the mathematical rigor of the
presentation and the precision of statements, making the text
accessible for those who have little experience with design of
experiments and who need some practical advice on using such
designs to solve day-to-day problems. Additionally, an intuitive
understanding of the principles is always emphasized, with helpful
hints throughout.
This book is the perfect gift for all design students who embark
on their most stressful year in design education: graduation
year.
This guide helps the student to graduate as a designer by giving
practical advice, design advice, and by suggesting ways to make
graduation less stressful and more enjoyable. The advice is always
very much on point and presented as double-page spread posters with
smart and funny illustrations and short handwritten texts. You
would want many of the spreads to hang on the door of your student
room or studio.
The dust jacket is a fold-out poster that you can actually put
on your wall. It is maybe the most important advice for the final
exam student: "Work Hard, Have Fun & Nooo Drama "
Popular culture in the latter half of the twentieth century
precipitated a decisive change in style and body image. Postwar
film, television, radio shows, pulp fiction and comics placed
heroic types firmly within public consciousness. This book
concentrates on these heroic male types as they have evolved from
the postwar era and their relationship to fashion to the present
day. As well as demonstrating the role of male icons in
contemporary society, this book's originality also lies in showing
the many gender slippages that these icons help to effect or
expose. It is by exploring the somewhat inviolate types accorded to
contemporary masculinity that we see the very fragility of a stable
or rounded male identity.
Learn the skills you must master to assume leadership
roles-creative directors, art directors, and advertising
managers-on creative teams and in integrated branding campaigns for
corporate clients. This book compares and contrasts the skill sets
and responsibilities of creatives with those of managers who direct
creative teams. Technical competence in the creative arts is a
necessary but not sufficient prerequisite for promotion to and
success in positions directing creative teams. Business,
management, and communication skills are equally necessary. Leading
Creative Teams reviews the business metrics that the manager of a
creative team must be able to manipulate and present persuasively
to the organization to prove that the team's creative excellence
delivers superior ROI. Award-winning designer and veteran creative
director Eleazar Hernandez walks you through the creative manager's
skill sets-technical, business, management, and communication. He
covers the techniques and tools common to the direction of creative
teams in all industries: brainstorming, creative exploration and
visual communication tools, internal and client presentations,
critiquing, mentoring, and copywriting. Hernandez shows how
creative directors can apply management and leadership skill sets
to different kinds of creative teams found across interactive,
graphic design and advertising industries and how they orchestrate
methods among team members. He details how creative teams vary in
their concepts and principles, composition, objectives, and
processes according to their specific industries and project
requirements. And he shows you how to shape your career
trajectories toward creative management roles in your chosen field.
Leading Creative Teams features information on the processes and
best practices for ideating, developing, and directing advertising
campaigns, graphic design projects, :30 TV spot and :30 radio
spots. Drawing on interviews with top creative directors, art
directors, and advertising managers, the author explores how the
roles of creative team managers are evolving in response to
changing technologies and business models. What You'll Learn Learn
the technical, business, and management skill sets of creative
management Lead and orchestrate teams of creatives Discover tips,
tricks, and techniques for creative direction of web, broadcast,
and print projects Shape your career trajectory toward creative
management Learn the dos and don'ts of creative presentations Who
This Book Is For Mid-level and junior creatives-graphic designers,
web designers, copywriters, and artists-and ad students who seek
information on the specific skills, experience, and credentials
they need to qualify for promotion to creative management. The
secondary readership is creative directors, art directors, and
advertising managers who lead web interactive, design, and
advertising creative teams and who develop and direct integrated
branding campaigns for corporate clients.
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