A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice (and a company), will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-driven Entrepreneur.

Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the world's leading academics, design practitioners and public managers, it provides a rich, detailed analysis of design as a tool for addressing public problems and capturing opportunities for achieving better and more efficient societal outcomes. In his introduction, Christian Bason suggests that design may offer a fundamental reinvention of the art and craft of policy making for the twenty-first century. From challenging current problem spaces to driving the creative quest for new solutions and shaping the physical and virtual artefacts of policy implementation, design holds a significant yet largely unexplored potential. The book is structured in three main sections, covering the global context of the rise of design for policy, in-depth case studies of the application of design to policy making, and a guide to concrete design tools for policy intent, insight, ideation and implementation. The summary chapter lays out a future agenda for design in government, suggesting how to position design more firmly on the public policy stage. Design for Policy is intended as a resource for leaders and scholars in government departments, public service organizations and institutions, schools of design and public management, think tanks and consultancies that wish to understand and use design as a tool for public sector reform and innovation.

Brandlife examines immersive brand experience across a variety of consumer or service related businesses in the fields of hospitality, retail and dining. Each volume explores a distinct business type and how the standouts work to build a cohesive brand strategy through the integration of graphic identity with space design. This volume looks at cafes and features projects by multidisciplinary studios as well as collaborative teams of graphic designers, makers, and architects, alongside interviews revealing how they work together to realize their unique visions.

In 2010, the world's wealthiest art institution, the J. Paul Getty Museum, found itself confronted by a century-old genocide. The Armenian Church was suing for the return of eight pages from the Zeytun Gospels, a manuscript illuminated by the greatest medieval Armenian artist, Toros Roslin. Protected for centuries in a remote church, the holy manuscript had followed the waves of displaced people exterminated during the Armenian genocide. Passed from hand to hand, caught in the confusion and brutality of the First World War, it was cleaved in two. Decades later, the manuscript found its way to the Republic of Armenia, while its missing eight pages came to the Getty. The Missing Pages is the biography of a manuscript that is at once art, sacred object, and cultural heritage. Its tale mirrors the story of its scattered community as Armenians have struggled to redefine themselves after genocide and in the absence of a homeland. Heghnar Zeitlian Watenpaugh follows in the manuscript's footsteps through seven centuries, from medieval Armenia to the killing fields of 1915 Anatolia, the refugee camps of Aleppo, Ellis Island, and Soviet Armenia, and ultimately to a Los Angeles courtroom. Reconstructing the path of the pages, Watenpaugh uncovers the rich tapestry of an extraordinary artwork and the people touched by it. At once a story of genocide and survival, of unimaginable loss and resilience, The Missing Pages captures the human costs of war and persuasively makes the case for a human right to art.

The Fashioned Body provides a wide-ranging and original overview of fashion and dress from an historical and sociological perspective. Where once fashion was seen as marginal, it has now entered into core economic discourse focused around ideas about 'cultural' and 'creative' work as a major driver of developed economies.   This third edition of The Fashioned Body, the most comprehensive revision to date, revisits the classic works on fashion, dress and the body, and introduces contemporary issues and debates in the area. With new sections and revisions to all chapters, the major updates pick up on recent debates on fashion from the perspective of decolonising the curriculum, diversity, queer studies, sustainability, the environment, and digital fashion. A newly expanded bibliography of contemporary studies of fashion and dress is also included. The book continues to show how an understanding of fashion and dress requires analysing the meanings and practices of the dressed body in culture. Moreover, its central premise – that fashion is a 'situated practice' articulated through everyday dressed bodies – has become established orthodoxy within fashion studies since publication of the first edition in 2000.   Remaining a seminal text in the field, this book will be essential reading for anyone interested in the social role of fashion and dress in modern culture.

Aside from the occasional nod to epaulets or use of camouflage, war and fashion seem to be strange partners. Not so, argue the contributors to this book, who connect military industrial practices as well as military dress to textile and clothing in new ways. For instance, the book includes a series of commentaries on the impact of military dress in the airline industry, in illustrated wartime comics, and even considers today's muscled soldier's body as a new type of uniform. Elsewhere, the impacts of conquest introduce a new set of postcolonial aesthetics; this is because military and colonial regimes disrupted local textile production and garment making. In another chapter, it is argued that textiles and fashion are important because they reflect a core practice, one that bridges textile artists and designers in an expressive, creative, and deeply physical way to matters of cultural significance. And the book concludes by calling the very mode of "military chic" into ethical question.
The premier text to illustrate the impact of war on textiles, bodies, costume, art, and design, "Fashion and War in Popular Culture "will be warmly welcomed by scholars of fashion design and theory, historians of fashion, and those interested in theories of warfare and military science.

The 44 black-and-white photographs presented here have been selected from the many pictures taken by Ferdinando Scianna on a succession of visits made to Venice between May and June in 2016: they take the form of notes, a series of precise annotations on the course of daily life in a neighbourhood of the city. The result of his work is a lucid and vivid photographic reportage on the Venice Ghetto in the late spring of this year filled with initiatives organized to mark the 500th anniversary of the setting up of the first enclave for the segregation of Jews in the world, the one in Venice. On March 29, 1516, the Senate of the Venetian Republic had in fact decided that all the Jews present in the city should be sent to live together in a courtyard of houses at Cannaregio.

This book investigates how international air terminals organize passenger movement and generate spending. It offers a new understanding of how their architecture and artworks operate visually to guide people through the space and affect their behaviour. Menno Hubregtse's research draws upon numerous airport visits and interviews with architects and planners, as well as documents and articles that address these terminals' development, construction, and renovations. The book establishes the main concerns of architects with respect to wayfinding strategies and analyzes how air terminal architecture, artworks, and interior design contribute to the airport's operations. The book will be of interest to art historians, architectural historians, practising architects, urban planners, airport specialists, and geographers.

Charlotte Ribeyrol presents a fascinating (book)case study exploring the story of an extraordinary object, William Burges’s (1827–1881) Great Bookcase. No fewer than 13 major artists, including Edward Burne-Jones, Edward Poynter, and Albert Moore, took part in the painting of this unique piece of furniture, which has now returned to the Ashmolean Museum after an absence of over 80 years. Ribeyrol throws new light on the chromophilia of the “Pre-Raphaelite� architect William Burges and his key role in shaping aesthetic debates about color in the 1860s. This crucial decade, which saw the advent of the first synthetic dyes, transformed the experience of color for many painters and poets in Burges’s circle. Interweaving art, literature, and chemistry, Ribeyrol reads the eight painted panels of the Great Bookcase in the context of this ‘color revolution’, which brought to the fore new approaches to color while simultaneously triggering a revival of the polychromy of the Pagan and Christian past. Drawing on pioneering interdisciplinary research and featuring new photography throughout, this book provides a definitive account of one of Burges’s most cherished and complex artworks.   Exhibition Schedule: Ashmolean Museum, Oxford (September 2023–February 2024) 'The Colour Revolution: From Turner to Whistler'

Written in a simple, easy-to-understand language by a skilled programmer with many years of experience teaching CNC machining to industry and in the classroom, this new edition offers a new chapter on feature-based Machining using Siemens, plus a new chapter featuring Fanuc NC guide I programming. It provides full descriptions of many operation and programming functions and illustrates their practical applications through examples. It provides in-depth information on how to program turning and milling machines, which is applicable to almost all control systems. It keeps all theoretical explanations to a minimum throughout so that they do not distort an understanding of the programming. And because of the wide range of information available about the selection of tools, cutting speeds, and the technology of machining, it is sure to benefit engineers, programmers, supervisors, and machine operators who need ready access to information that will solve CNC operation and programming problems. Ken Evans has held a variety of machining and related jobs throughout his career; and is currently a CNC Programmer at a prominent aerospace company. Ken was a Machine Tool Technology instructor for 20 years at Davis Applied Technology College in Kaysville, Utah, where he taught a variety of courses throughout the machining curriculum, including Mastercam CAD/CAM. In addition, he has trained other educators from around the region on how to set-up, program, and operate their CNC machines; and has been a Training & Applications Specialist for a local machine tool distributor. Part 1: CNC Basics Part 2: CNC Machine Operation Part 3: Programming CNC Turning Centers Part 4: Programming CNC Machining Center Part 5: Computer Aided Design & Manufacturing Part 6: Introduction to Featured-Based Machining Part 7: FANUC NC Guide Programming Part 8: Mazatrol Conversational Programming Appendices A1-A12 Answers to Study Questions

What's Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim 'daily special offers'. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What's Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company's aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.

Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you're a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You're the CEO, CFO, CTO, Secretary, Janitor, Office Manager, and everything in between. Finding a balance between running the business and doing great creative work is a constant struggle. From learning how to price your work and manage your time, to setting up your business and defining your market, Brad Weaver covers everything designers need to know to run a studio without losing heart. Highlights: * Real numbers, real tools, and best practices in a toolkit that you can start using immediately in your business. * A companion website that offers up-to-date resources, articles, tools, and discussions, allowing readers to continue learning as they grow. * Practical tips for getting clients, being more profitable, building your network, managing your operations, getting things done, hiring help, managing contractors, and finding joy along the way.

Patternmaking for Dress Design covers patternmaking techniques for 9 iconic dress designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring the history of each garment design to reveal what lies behind their enduring appeal today. Each chapter provides easy-to-follow patterns for the sheath, empire, shift, trapeze, wrap, strapless, shirtwaist, cheongsam and coatdress.

Illuminating three centuries of European artistry and ingenuity, this volume in The Met’s acclaimed How to Read series provides a wide-ranging exploration of decorative arts from British writing tables to Russian snuffboxes Spanning three centuries of creativity, from the High Renaissance to the Industrial Revolution, this volume in The Met’s How to Read series provides a peek into daily lives across Europe—from England, Spain, and France to Germany, Denmark, and Russia. Featuring 40 exemplary objects, including furniture, tableware, utilitarian items, articles of personal adornment, devotional objects, and display pieces, this publication covers many aspects of European society and lifestyles, from the modest to the fabulously wealthy. The book considers the contributions of renowned masters, such as the Dutch cabinetmaker Jan van Mekeren and the Italian goldsmith Andrea Boucheron, as well as talented amateurs, among them the anonymous young Englishwoman who embroidered an enchanting chest with scenes from the Story of Esther. The works selected include both masterpieces and less familiar examples, some of them previously unpublished, and are discussed not only in light of their art-historical importance but also with regard to the social issues relevant to each, such as the impact of colonial slavery or the changing status of women artists. Published by The Metropolitan Museum of Art/Distributed by Yale University Press

This revelatory book shows how the influential and controversial Empress Dowager Cixi used art and architecture to establish her authority Empress Dowager Cixi (1835-1908), who ruled China from 1861 until her death in 1908, is a subject of fascination and controversy, at turns vilified for her political maneuvering and admired for modernizing China. In addition to being an astute politician, she was an earnest art patron, and this beautifully illustrated book explores a wide range of objects, revealing how the empress dowager used art and architecture to solidify her rule. Cixi's art commissions were innovative in the way that they unified two distant conceptions of gender in China at the time, demonstrating her strength and wisdom as a monarch while highlighting her identity as a woman and mother. Artful Subversion examines commissioned works, including portrait paintings and photographs, ceramics, fashion, architecture, and garden design, as well as work Cixi created, such as painting and calligraphy. The book is a compelling study of how a powerful matriarch at once subverted and upheld the Qing imperial patriarchy.

Assessment in architecture and creative arts schools has traditionally adopted a 'one size fits all' approach by using the 'crit', where students pin up their work, make a presentation and receive verbal feedback in front of peers and academic staff. In addition to increasing stress and inhibiting learning, which may impact more depending on gender and ethnicity, the adversarial structure of the 'crit' reinforces power imbalances and thereby ultimately contributes to the reproduction of dominant cultural paradigms. This book critically examines the pedagogical theory underlying this approach, discusses recent critiques of this approach and the reality of the 'crit' is examined through analysis of practice. The book explores the challenges for education and describes how changes to feedback in education can shape the future of architecture and the creative arts.

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You'll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.

A celebration of artworks featuring books and readers from throughout history, for the delight of art lovers and bibliophiles

As every book tells a story, every book in art is part of an intriguing, engaging, and relatable image. Books are depicted as indicators of intellect in portraits, as symbols of piety in religious paintings, as subjects in still lifes, and as the raw material for contemporary installations. Reading Art spotlights artworks from museums and collections around the globe, creating a gorgeous, inspiring homage to both the written word and to its pivotal role in the visual world.

A history of design that is often overlooked-until we need it Have you ever hit the big blue button to activate automatic doors? Have you ever used an ergonomic kitchen tool? Have you ever used curb cuts to roll a stroller across an intersection? If you have, then you've benefited from accessible design-design for people with physical, sensory, and cognitive disabilities. These ubiquitous touchstones of modern life were once anything but. Disability advocates fought tirelessly to ensure that the needs of people with disabilities became a standard part of public design thinking. That fight took many forms worldwide, but in the United States it became a civil rights issue; activists used design to make an argument about the place of people with disabilities in public life. In the aftermath of World War II, with injured veterans returning home and the polio epidemic reaching the Oval Office, the needs of people with disabilities came forcibly into the public eye as they never had before. The US became the first country to enact federal accessibility laws, beginning with the Architectural Barriers Act in 1968 and continuing through the landmark Americans with Disabilities Act in 1990, bringing about a wholesale rethinking of our built environment. This progression wasn't straightforward or easy. Early legislation and design efforts were often haphazard or poorly implemented, with decidedly mixed results. Political resistance to accommodating the needs of people with disabilities was strong; so, too, was resistance among architectural and industrial designers, for whom accessible design wasn't "real" design. Bess Williamson provides an extraordinary look at everyday design, marrying accessibility with aesthetic, to provide an insight into a world in which we are all active participants, but often passive onlookers. Richly detailed, with stories of politics and innovation, Williamson's Accessible America takes us through this important history, showing how American ideas of individualism and rights came to shape the material world, often with unexpected consequences.

Being a professional designer is one of the most intellectually rewarding careers. Learning to become a designer can be tremendous fun but it can also be frustrating and at times painful. What you have to do to become a designer is not often clearly laid out and can seem mysterious. Over the past 50 years or so we have discovered a great deal about how designers think. This book relies upon that knowledge but presents it in a way specifically intended to help the student and perhaps the teacher. Bryan Lawson's classic book How Designers Think has been in print since 1980 and has gone through four editions to keep it up to date. This book can be seen as a companion volume for the design student.

The notion of data is increasingly encountered in spatial, creative and cultural studies. Big data and artificial intelligence are significantly influencing a number of disciplines. Processes, methods and vocabularies from sciences, architecture, arts are borrowed, discussed and tweaked, and new cross-disciplinary fields emerge. More and more, artists and designers are drawing on hard data to interpret the world and to create meaningful, sensuous environments. Architects are using neurophysiological data to improve their understanding of people's experiences in built spaces. Different disciplines collaborate with scientists to visualise data in different and creative ways, revealing new connections, interpretations and readings. This often demonstrates a genuine desire to comprehend human behaviour and experience and to - possibly - inform design processes accordingly. At the same time, this opens up questions as to why this desire and curiosity is emerging now, how it relates to recent technological advances and how it converses with the cultural, philosophical and methodological context of the disciplines with which it engages. Questions are also raised as to how the use of data and data-informed methods may serve, support, promote and/or challenge political agendas. Data, Architecture and the Experience of Place provides an overview of new approaches on this significant subject and is ideal for students and researchers in digital architecture, architectural theory, design, digital media, sensory studies and related fields.

Ethics is one of the most important and least understood aspects of design practice. In his latest book, Thomas Fisher shows how ethics are inherent to the making of architecture - and how architecture offers an unusual and useful way of looking at ethics. The Architecture of Ethics helps students in architecture and other design disciplines to understand the major approaches to ethics and to apply them to the daily challenges they face in their work. The book covers each of the four dominant approaches to ethics: virtue ethics, social contract ethics, duty ethics, and utilitarian ethics. Each chapter examines the dilemmas designers face from the perspective of one of these categories. Written in an accessible, jargon-free style, the text also features 100 illustrations to help integrate these concepts into the design process and to support visual understanding. Ethics is now a required part of accredited architecture programs, making this book essential reading for all students in architecture and design.

Interior Design for Small Dwellings addresses the onrush of interest in smaller homes and the possibility that small dwellings might be the answer to housing needs and sustainability. The book explores key principles essential to residing and designing small interiors with emphasis on client involvement and implementation of participatory, inclusive design as advocated by the Council for Interior Design Accreditation. Does living in a small space mean living small? The authors believe that by simplifying one's life intelligently and applying certain principles of design, planning and organization, one can actually live a meaningful life in a smaller space. These tenets are based on the authors' professional experiences and living in small homes. To this end, the book provides discussion, images, case studies, interviews, worksheets, activities and suggested explorations. Interior Design for Small Dwellings is a teaching guide and provides information and exercises that help professional designers utilize design theory, space planning and programming techniques. Throughout, the text affords sustainability, biophilic design and wellness methodologies.