Are the risks of smoking exaggerated? Has there been an open and rational discussion about the risks of smoking? This book attempts to answer these and many other questions about the subject, providing a detailed empirical presentation on smoking behavior as a risky consumer decision. Using new empirical data based on several national and regional surveys, Viscusi addresses a number of important issues, including: the sources of information that people have about the risks of smoking, the accuracy of their perceptions of the risks associated with smoking, and the consistency of smoking decisions with other risky behavior - scrutinizing issues such as whether smokers value risk differently than those who wear safety belts. Viscusi also looks at the differences in age groups and how they assess these risks based on public information. He provides new insight into the degree to which individuals understand smoking risks and take these risks into account in their behavior. With its detailed empirical data and its examination of individual decision-making processes, this work will interest researchers in public health, public policy, psychology, and economics, as well as anyone concerned with this important issue.

Now women can kick the cigarette habit, too, using a version of Allen Carr's revolutionary Easyway (TM) Method created expressly for them. Carr's "The Easy Way to Stop Smoking" sold nine million copies worldwide; his method succeeds because it helps smokers eliminate the psychological craving for a cigarette even before they throw away that last pack. Filled with inspiring stories and quotes from real women who have battled nicotine addiction, this follow-up addresses the unique difficulties females face when they decide to quit. Carr and Francesca Cesati focus on those issues of special concern to women, such as weight gain, increased stress, and smoking during pregnancy--making this the perfect gift for any woman who lights up...and wants to stop.

Have you ever tried to give up smoking? Most smokers have. It is even more difficult to avoid relapse - after days, weeks or even years - and the long-term results of many stop smoking programmes are disappointing. But this week-long programme can help you stop smoking for good. Professor David F Marks uses techniques from cognitive behavioural therapy (CBT), which has been proven to be effective by teaching you how to 're-program' your mind to not want to smoke. You will no longer have to rely on willpower alone to give up smoking. By becoming aware of your smoking triggers and dealing with the thoughts and behaviours that lead you to smoke automatically, over the course of a week you will gradually find your cravings disappear altogether. You will learn: * Exercises and strategies to help you regain control from your smoking automatic pilot * Advice on relaxation and stress reduction * How to avoid future relapses * Why alternative approaches such nicotine replacement therapy or e-cigarettes are less effective * Tips on healthy eating and exercise to manage weight Stop Smoking Now will help you not only give up your habit, but help you to remain a non-smoker for life. Overcoming self-help guides use clinically proven techniques to treat long-standing and disabling conditions, both psychological and physical. Many guides in the Overcoming series are recommended under the Reading Well Books on Prescription scheme. Series Editor: Professor Peter Cooper

The millions of people who smoke know that the ritual of smoke breaks is relaxing and comforting-almost as addictive as the nicotine itself. Those who make the decision to quit this unhealthy and expensive habit do not only have their nicotine addiction to contend with, but also lose the relaxing breaks that may help them keep perspective throughout the day. Due to this twofold loss, many people fail to maintain a smoke-free lifestyle, or go years without smoking only to pick up a cigarette when a particularly stressful situation leaves them desperate for a way to cope. In The Smoke-Free Smoke Break, Pavel Somov and Marla Somova present a gradual plan for quitting smoking once and for all by keeping the smoke breaks, but replacing the tobacco with mindfulness exercises and positive reinforcement techniques that work as well or better than cigarettes for calming and soothing readers in stressful times. First, readers practice mindful smoking to increase their present-moment awareness while using cigarettes. Then readers work on cutting down nicotine use, incorporating nicotine patches and other quitting devices, if they choose. Finally, readers quit nicotine entirely, while keeping the mindfulness exercises and breaks as part of their daily routine. The authors have used this program successfully with many smokers and have found that the key component of this program-teaching smokers methods for coping withdrawal before they quit-is essential to the success of the smoke-free smoke break method.

Here is an 87 per cent success rate. Gillian Bridge is a former English lecturer and psychologist. She combined this training to become a professional Psycholinguistic Consultant. The approach is individual. There is a questionnaire assessment and self-perception analysis. This title presents a step-by-step plan for giving up, getting through tough times and staying that way. Smokers know full well that their problem is in their minds. There are triggers that the mind uses to reinforce their habit. For some it may be a cup of coffee, for others perhaps the telephone. But every time the trigger is pulled they reach for a cigarette. To overcome this problem they need to pre-empt the mind and have a stronger defence in position before they start to stop! In this book, smokers will learn the unique reasons why they smoke and from there how to tailor a personal step-by-step programme that will help them to give up smoking for good. And it's a programme that is 87 per cent successful.

Who keeps telling smokers they can't quit without help? For decades there have been far more ex-smokers than smokers, and an estimated 75% of smokers quit without drugs or professional help. But smoking cessation is a global phenomenon serviced by multibillion-dollar industries, including the pharmaceutical and e-cigarette sectors and health professionals. These industries try to denigrate unassisted cessation and promote their products and services a "weapons of mass distraction" -- as essential to successful quitting. This contributes to the medicalisation of a process that, before these products were available, had a natural history where drugs and expertise were absent, yet millions of people around the world still quit. Simon Chapman AO is one of Australia's foremost experts on strategies to minimise harm from tobacco. In Quit Smoking Weapons of Mass Distraction, he reviews the early history of quitting smoking and the rise of assisted quitting, and gives insight into the forces that have tried to undermine smokers' agency to stop. Chapman also provides actionable policy solutions to help people actually quit smoking". This is a splendid read for anyone interested in what really works to reduce smoking, and what helps to keep Big Tobacco in business". -- Mike Daube AO, Emeritus Professor in Public Health, Curtin University. Chapman is indispensable reading for anyone wanting to help the billion-odd smokers end their addiction. A powerful and important book!" -- Robert N. Proctor, Professor of the History of Science at Stanford University

Would you like to stop smoking easily, painlessly and permanently? If so, this book and CD contain everything you need. They work without the need for willpower, there are no scare tactics and you won't put on weight.

Cigarette smoking continues to be a leading cause of preventable disease and death in the United States, costing our nation approximately $193 billion each year in health care costs and lost productivity. Given the substantial health and economic burdens caused by the use of cigarettes, much effort has gone into the development of effective smoking cessation programs, such as medications, counselling, telephone help lines and self-help groups. However, even with the widespread knowledge of the health consequences of smoking and the availability of cessation support services, many people continue to smoke. This book presents a clinical treatment guide for tobacco use and dependence.

This explains why role models should not make a public display of their habits that have dangerous consequences for the health of the youth. Once addiction develops, it becomes extremely difficult to quit. People then do not mind even being pushed away from no-smoking areas whenever their urge to be deviant gets the better of them. Knowing the way smoking interacts with our body and the adverse impact it produces will perhaps help even the diehard advocates of individual freedom to get rid of this scourge. This is all the more necessary since the public space for smokers is shrinking day by day as the society is becoming more conscious. Dr Jindal's book is based on findings backed by research. He makes a brilliant analysis of the problem and suggests measures to quit. Coming from a specialist in chest and lung diseases, this book aims to touch a chord with those who want to quit but fail every time like Mark Twain.

A self-hypnosis experimental smoking cessation programme that assists smokers in quitting the habit.

Real solutions for when you want or need to quit smoking for life, with advice from an ex-smoker who has been there

"How To Stop Smoking" offers honest, balanced, and trustworthy advice on how to kick the habit--forever. No scary facts or sensational statistics, just realistic motivation. Written by a former smoker turned personal trainer and health guru, this is a practical guide which demolishes all the reasons for continuing to smoke one by one. It focuses on such key issues as physical and mental addiction and the questions and issues that surround giving up, and prevent people from doing so. You will experience case studies, scenarios, and testaments from ex-smokers who have stayed smoke-free.

Do you want to quit smoking? If you do, you're certainly not alone. There are millions upon millions of Americans who smoke, and the majority of them want to quit. Just like you, these legions of smokers fail to quit because they simply don't know how.

"That's It, I Quit: A Guide to Quitting Smoking Forever" will guide you step-by-step through the process of quitting smoking, from formulating and enacting your plan, through battling cravings and urges, to finally throwing away your cigarettes for good.

As a physician, I have seen the entire spectrum of the nicotine addiction and the smoking habit, from the young recreational smoker to the older medically-compromised hospital patient. I recognize the importance of stopping this progression to illness as soon as possible. Read this book, and stop smoking now.

-Dean F. Giannone, M.D.