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Books > Language & Literature > Language teaching & learning (other than ELT) > Language teaching & learning material & coursework
This special issue addresses the topic of Internet business models
from the perspective of the traditional media sectors. The eleven
special-theme articles tackle the issues of online content delivery
business models, the relationship between online and off-line media
products, the Internet's impact on a media value chain, online
marketing of music products, Internet content strategies, and
comparative studies of Web content and strategies in different
countries. From theoretical discussions to empirical
investigations, the authors examine fully the traditional medial
incumbents' efforts to develop business strategies that leverage
their online competencies and suggest the factors that might play a
role in this process. This focused theme issue provides readers
with a deeper understanding of how the Internet has changed the
playing field for the media industries and gives a preliminary view
of things to come.
Indonesian, the official language of Indonesia, is spoken by that nation's approximately 240 million inhabitants. A tropical paradise made up of about 13,000 islands, Indonesia annually receives more than 5 million foreign tourists. This title contains over 20,000 entries of essential, modern Indonesian. It is intended for travellers.
With more than 14 million speakers, Shanghainese is the most widespread member of the Wu family of Chinese dialects and the predominant language of the city of Shanghai and the Yangzi River delta. Distinct from and mutually unintelligible with the official Chinese dialect of Mandarin, Shanghainese is experiencing a revival both within Shanghai and throughout central China. Contains 4,000 dictionary entries, and also provides concise grammar and pronunciation sections.
As Lynn Visson explores in this fascinating book, sometimes simply knowing a language is not enough to ensure good communication. Speaking a language without understanding the culture in which it is spoken can lead to misunderstandings and miscommunication. This book explores the problems of language and culture facing both Russians speaking English and Americans speaking Russian. An introduction to the basic issues of the link between language and culture is followed by a discussion of the reasons for some common errors in Russian and English. Numerous practical examples help readers to understand the importance of cultural markers and signposts in both languages.
The Routledge Intensive Italian Workbook is a comprehensive book of
exercises and tasks for beginner and intermediate learners of
Italian.
This volume provides an important contribution to the study of vocabulary and its relationship to English for Specific Purposes (ESP) research and teaching. Focussing on quantitative and qualitative approaches, this book draws on a wide range of literature to explores key issues that include: how to identify and categorise specialised vocabulary; and the role and value of word list research in English for Academic Purposes (EAP) and ESP. This book features: An analysis of material in a range of different contexts that include secondary school education, pre-university and university-based education, professional and occupational ESP, and the trades. inclusion of many examples of specialised vocabulary from research in Aotearoa/New Zealand and from many other areas in the world. a review of the application of vocabulary research to professional and pedagogical practice suggestions for future directions for research. Written by a leading researcher, Vocabulary and English for Specific Purposes Research provides key reading for those working in this area.
Every language has its peculiar problems of meaning for the foreign learner. In the English language, some of the biggest yet most fascinating problems are concentrated in the area of the finite verb phrase: in particular, tense, aspect, mood and modality. Meaning and the English Verb describes these fields in detail for teachers and advanced students of English as a foreign or second language. This new third edition uses up-to-date examples to show differences and similarities between American and British english, reflecting a great deal of recent research in this area. It also takes account of the subtle changes which are taking place in the language today. In print for over 30 years, Meaning and the English Verb has established itself as a recognised authority on the meaning and use of verb constructions in English. This updated third edition will ensure that it remains an invaluable text for teachers and students of English worldwide.
A Short Reference Grammar of Iraqi Arabic is the only volume of its kind, reflecting Iraqi Arabic as spoken by educated Muslims in Baghdad. With all the Arabic transcribed, it is written for beginners as well as Arabic speakers wanting to learn the dialect. It covers the phonology, morphology (word formation of nouns, verbs, pronouns, adjectives, and numerals, achieved by adding prefixes and suffixes to roots), and syntax, teaching the reader how to make the sounds, form words, and construct sentences
Spanish: An Essential Grammar is a concise and user-friendly
reference guide to the most important aspects of Spanish.
How often have you looked up an English word in a German dictionary
only to be confronted by a bewildering array of German equivalents?
Which is the correct word for the context in question? Thirty
years' experience in teaching Germanic languages at tertiary level
to English-speaking students have made the author acutely aware of
this problem. Mastering German Vocabulary explains how to use over
2,200 common German words correctly, using example sentences in
German with English translations.
In this book, James A. Inman explores the landscape of the contemporary computers and writing community. Its six chapters engage critical issues, including redefining the community's generally accepted history, connecting its contemporary innovators with its long-standing spirit of innovation, advocating for increased access and diversity, and more. Between chapters, readers will find "Community Voices" sections, which provide a snapshot of the contemporary computers and writing community and introduce, in a non-hierarchical form, more than 100 of its members from around the world, in their own voices. Computers and Writing: The Cyborg Era features a simultaneous emphasis on individuals, communities, and contexts they share; a creative rethinking of the character and values of the computers and writing community; a holistic exploration of meaning-making; and an activist approach to pedagogy. It is a must-read book for anyone interested in rhetoric, technology, and pedagogy, including faculty, graduate students, and colleagues in professions outside the academy.
This book gives educators important answers to the urgent question
of how teachers and schools can facilitate language minority and
immigrant students' progress in school. It offers an innovative and
powerful method teachers and students can use to study the
situational context of education, providing both the theoretical
background and the practical tools to implement this approach.
This book presents a wide-ranging view of the benefits available through the intelligent use of manufacturing information systems. Readers benefit from the authors' collective experience in bringing new information technologies into manufacturing. Using examples of actual IT implementations, they provide a comprehensive picture of how to cut costs and add valuable new capabilities to companies. The book takes a comprehensive look at five major areas where IT systems can play a pivotal role in improving any company's manufacturing processes. Going beyond theory, the authors show readers how they can ensure that their IT investments bring a real payback to their companies.
The Middle East and other Arabic-speaking regions are of central importance in the world today. This handy booklet, designed to be carried in one's pocket, presents the basics of reading and understanding Arabic script. It begins with an introduction to the alphabet and the pronunciation of Arabic characters. The book also features the rules of reading and writing the language, including reading direction, consonant-vowel elisions, and, of course, letter linkages or ligatures, notoriously the most difficult aspect of the script to learn. It is an essential tool for travellers, business-people, and military personnel in the Middle East and other places where Arabic is spoken.
Exam board: AQA, Edexcel, OCR WJEC Level: A-level Subject: German First teaching: September 2017 First exams: Summer 2019 Build confidence in German grammar with hundreds of activities to embed the grammar knowledge necessary for exam success. Suitable for all exam boards and abilities, this German A-level Grammar Workbook will help students to: - Extend their learning beyond the classroom by supplementing key resources such as course textbooks - Develop their understanding with clear explanations of grammatical rules and exceptions - Improve confidence with 152 exercises which build in complexity for each grammar point - Strengthen translation skills by putting grammar into practice with 51 translation exercises - Make the most of opportunities for self-directed learning and assessment with answers to activities supplied online
Covering the 15000 most common Hindi and English words, in a small, compact volume, this pocket dictionary is a convenient and lightweight reference work with bi-directional Hindi-English and English-Hindi sections.
A trusted resource to help boost your French vocabulary and usage skills-with access to Schaum's improved app and website! Tough Test Questions? Missed Lectures? Not Enough Time? Fortunately, there's Schaum's. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you: 322 practice exercises with answers to reinforce your mastery of French vocabulary Easy-to-follow review of French vocabulary The latest terms and vocabulary that French speakers use today French-English and English-French glossaries Support for all major textbooks for courses in French vocabulary Access to revised Schaums.com website with access to over 50 online audio recordings and more. Schaum's reinforces the main concepts required in your course and offers hundreds of practice questions to help you succeed. Use Schaum's to shorten your study time - and get your best test scores! |
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