Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.

How did a library founded over 400 years ago grow to become the world-renowned institution it is today, home to over thirteen million items? From its foundation by Sir Thomas Bodley in 1598 to the opening of the Weston Library in 2015, this illustrated account shows how the Library’s history was involved with the British monarchy and political events throughout the centuries. The history of the Library is also a history of collectors and collections, and this book traces the story of major donations and purchases, making use of the Library’s own substantial archives to show how it came to house key items such as early confirmations of Magna Carta, Shakespeare’s First Folio and the manuscript of Jane Austen’s earliest writings, among many others. Beautifully illustrated with prints, portraits, manuscripts and archival material, this book is essential reading for anyone interested in the history of libraries and collections.

The digital is the new milieu in which academic libraries must serve their patrons; but how best to utilize the slew of digital devices and their surrounding trends? Optimizing Academic Library Services in the Digital Milieu identifies best practices and strategies for using digital devices (such as tablets, e-readers, and smartphones) and copyrighted materials in academic libraries. Special consideration is given to e-books, iBooks, e-journals, and digital textbooks. This title describes how academic libraries can remain current, nimbly addressing user needs. An introduction gives an overview of technology in academic libraries, including the foundations of copyright law and user behavior in relation to digital content. Three parts then cover: digital rights management (DRM); practical approaches to e-content for librarians; and emerging pedagogy and technology. Finally, the book concludes by telling libraries how to remain agile and adaptable as they navigate the digital milieu.
Presents a contemporary view on DRM and fair use for librarians in the context of contemporary technologyAddresses file standards in relation to devices in librariesDemonstrates ways that librarians can support and engage students using emerging digital technologiesIdentifies low- or no-cost solutions available to assist librarians to fully engage with users through technology in the digital milieu

New digital technologies have transformed how scientific information is created, disseminated-and discovered. The emergence of new forms of scientific publishing based on open science and open access have caused a major shift in scientific communication and a restructuring of the flow of information. Specialized indexing services and search engines are trying to get into information seekers' minds to understand what users are actually looking for when typing all these keywords or drawing chemical structures. Using artificial intelligence (AI), machine learning, and semantic indexing, these "discovery agents" are trying to anticipate users' information needs. In this highly competitive environment, authors should not sit and rely only on publishers, search engines, and indexing services to make their works visible. They need to communicate about their research and reach out to a larger audience. Driving Science Information Discovery in the Digital Age looks through the "eyes" of the main "players" in this "game" and examines the discovery of scientific information from three different, but intertwined, perspectives: Discovering, managing, and using information (Information seeker perspective) Publishing, disseminating, and making information discoverable (Publisher perspective) Creating, spreading, and promoting information (Author perspective).