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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
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A Legend in Letters
(Hardcover)
Sikharam Prasanna Kumara Gupta; Contributions by Ella Campbell; Edited by Susan M. Hudson
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R810
Discovery Miles 8 100
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Ships in 12 - 19 working days
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We are at a defining point in the history of news. Following a
surge of fake news, clickbait and conspiracy theories, the 2020s
have ushered in a welter of existential threats for public service
broadcasting. So, where do we go from here? Former Today editor and
head of BBC television news Roger Mosey thinks public service
broadcasters must buck the trends and in this incisive book he
offers twenty core ways in which the news can save itself by
getting smarter, sharper, more diverse, more nuanced and less
exposed to pummelling by politicians. Mosey sees two possible
futures: one in which the incitements of populist demagogues and
the passions of social media are ever dominant - or one where we
fight hard to retain media that has an interest in the public good
and preserves truth, fairness and evidence-based judgements. From
one of British broadcasting's most experienced voices comes the
definitive exploration of Britain's news output and what must
change if we are to avoid a future of uninspiring news, uninformed
decision-making and accountability-dodging politicians.
In a globalized world full of noise, brands are constantly
launching messages through different channels. For the last two
decades, brands, marketers, and creatives have faced the difficult
task of reaching those individuals who do not want to watch or
listen to what they are trying to tell them. By producing fewer ads
or making them louder or more striking, more brands and
communications professionals are not going to get those people to
pay more attention to their messages; they will only want to avoid
advertising in all media. Examining the Future of Advertising and
Brands in the New Entertainment Landscape provides a theoretical,
reflective, and empirical perspective on branded content and
branded entertainment in relation to audience engagement. It
reviews different cases about branded content to address the
dramatic change that brands and conventional advertising are facing
short term. Covering topics such as branded content measurement
tools, digital entertainment culture, and government storytelling,
this premier reference source is an excellent resource for
marketers, advertising agencies, brand managers, business leaders
and managers, communications professionals, government officials,
non-profit organizations, students and educators of higher
education, academic libraries, researchers, and academicians.
An absorbing, original, and ambitious work of reportage from the
acclaimed New Yorker correspondent
During the past decade, Peter Hessler has persistently
illuminated worlds both foreign and familiar--ranging from China,
where he served as The New Yorker's correspondent from 2000 to
2007, to southwestern Colorado, where he lived for four years.
Strange Stones is an engaging, thought-provoking collection of
Hessler's best pieces, showcasing his range as a storyteller and
his gift for writing as both native and knowledgeable outsider.
From a taste test between two rat restaurants in South China to a
profile of Yao Ming to the moving story of a small-town pharmacist,
these pieces are bound by subtle but meaningful ideas: the strength
of local traditions, the surprising overlap between cultures, and
the powerful lessons drawn from individuals who straddle different
worlds.
Full of unforgettable figures and an unrelenting spirit of
adventure, Strange Stones is a dazzling display of the powerful
storytelling, shrewd cultural insight, and warm sense of humor that
are the trademarks of Peter Hessler's work.
Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences and law,
expertly written by the world's leading scholars. Designed to be
accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. This cutting edge book introduces the origins and
consequences of digital platforms, examining how artificial
intelligence-enabled digital platforms collect and process data
from and about users by providing social media and e-commerce
services. Robin Mansell and W. Edward Steinmueller compare and
contrast neoclassical, institutional and critical political economy
approaches. They show how uneven power relationships between
platform operators and their users are analysed in different
economic traditions. Key features include: analysis of economic and
public values provides a foundation for platform regulation
examines the impacts of platforms on the media industry challenges
claims of the inevitability of platform dominance discusses key
challenges, including: artificial intelligence, data sharing and
competition in the digital economy. This concise book will be
indispensable for advanced undergraduate and postgraduate students
of media and communication studies, innovation studies and
economics, particularly those focusing on platform economics.
Every industry will be positively affected by blockchain and AI
technology at some point. However, blockchain is a misunderstood
technology within the publishing realm. The scholarly publishing
industry can significantly improve the flow of research, drive down
costs, and introduce new efficiencies in the publishing industry
with these new technologies. The scholarly publishing industry is
in its early days of the digital transformation, and blockchain and
AI technology could play a major role in this. However, the
industry has been resistant to change. These reasons include but
are not limited to staying with legacy systems, cost of new
platforms, changing cultures, and understanding and adopting new
technologies. With proper research and information provided, the
publishing industry can adopt these technologies for beneficial
advancements and the generation of a bright future. Transforming
Scholarly Publishing With Blockchain Technologies and AI explores
the changing landscape of scholarly publishing and how blockchain
technologies and AI are slowly being integrated and used within the
industry. This book covers both the benefits and challenges of
implementing technology and provides both cases and new
developments. Topics highlighted include business model
developments, new efficiencies in scholarly publishing, blockchain
in research libraries, knowledge discovery, and blockchain in
academic publishing. This book is a valuable reference tool for
publishers, IT specialists, technologists, publishing vendors,
researchers, academicians, and students who are interested in how
blockchain technologies and AI are transforming and developing a
modern scholarly publishing industry.
As technologies such as artificial intelligence, big data, cloud
computing, and blockchain have been applied to various areas in
finance, there is an increasing demand for finance professionals
with the skills and knowledge related to fintech. Knowledge of the
technologies involved and finance concepts is crucial for the
finance professional to understand the architecture of technologies
as well as how they can be applied to solve various aspects of
finance.This book covers the main concepts and theories of the
technologies in fintech which consist of big data, data science,
artificial intelligence, data structure and algorithm, computer
network, network security, and Python programming. Fintech for
Finance Professionals is a companion volume to the book on finance
that covers the fundamental concepts in the field. Together, these
two books form the foundation for a good understanding of finance
and fintech applications which will be covered in subsequent
volumes.Bundle set: Global Fintech Institute-Chartered Fintech
Professional Set I
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A Life Begins
(Hardcover)
Keith Harrison Walker
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R1,216
R1,077
Discovery Miles 10 770
Save R139 (11%)
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Ships in 10 - 15 working days
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*Winner of the European Award for Investigative And Judicial
Journalism 2021* *Winner of the Premio Alessandro Leogrande Award
for Investigative Journalism 2022* 'I want to live in a society
where secret power is accountable to the law and to public opinion
for its atrocities, where it is the war criminals who go to jail,
not those who have the conscience and courage to expose them.' It
is 2008, and Stefania Maurizi, an investigative journalist with a
growing interest in cryptography, starts looking into the
little-known organisation WikiLeaks. Through hushed meetings,
encrypted files and explosive documents, what she discovers sets
her on a life-long journey that takes her deep into the realm of
secret power. Working closely with WikiLeaks' founder Julian
Assange and his organisation for her newspaper, Maurizi has spent
over a decade investigating state criminality protected by thick
layers of secrecy, while also embarking on a solitary trench
warfare to unearth the facts underpinning the cruel persecution of
Assange and WikiLeaks. With complex and disturbing insights,
Maurizi's tireless journalism exposes atrocities, the shameful
treatment of Chelsea Manning and Edward Snowden, on up to the
present persecution of WikiLeaks: a terrifying web of impunity and
cover-ups. At the heart of the book is the brutality of secret
power and the unbearable price paid by Julian Assange, WikiLeaks
and truthtellers.
EU Telecommunications Law provides a comprehensive overview of the
current European regulatory framework as it applies to
telecommunications and examines the challenges facing regulators in
this sector. Key chapters focus on the selection of appropriate
regulatory models that serve to encourage effective investment in
next-generation networks and ensure their successful deployment.
Andrej Savin provides an up to date overview of all the relevant
sources, guiding the reader through these disparate materials in a
simple and systematized way. In particular, the book provides
analysis of the 2016 proposal for a European Electronic
Communications Code (EECC). Using the 2009 Regulatory Framework on
electronic communications as a basis the author analyses each of
the 2009 framework?s five main directives, comparing them with the
changes proposed in the EECC. Providing a comprehensive
introduction to the main areas of EU telecoms regulation, this book
will be of great value to telecoms and IT lawyers. It will also
appeal to academics carrying out research in IT law or competition
law as it relates to IT and telecoms.
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