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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
The abrupt shift to online learning brought on by the COVID-19
pandemic revealed the need for the adoption and application of new
media, virtual training, and online skill development for the
modern workforce. However, organizations are grappling with
unanticipated complexities, and many have recognized the gaps
between online and in-person competencies and capabilities with
unaddressed needs. There is an urgent need to bridge this gap and
organically grow engagement and connectedness in the digital online
space with new media tools and resources. New Media, Training, and
Skill Development for the Modern Workforce exhibits how both
business and educational organizations may utilize the new media
computer technology to best engage in workforce training. It
provides the best practices to aid the transition to successful
learning environments for organizational skill development and
prepare and support new media educational engagement as the new
norm in all its forms and finer nuances. Covering topics such as
occupational performance assessment, personal response systems, and
situationally-aware human-computer interaction, this premier
reference source is an essential tool for workforce development
organizations, business executives, managers, communications
specialists, students, teachers, government officials, pre-service
teachers, researchers, and academicians.
What caused the Covid-19 pandemic? Were the mitigation measures
imposed by many governments - such as lockdowns and mask-wearing
mandates - based on scientific evidence, or rather aimed at
curtailing civil liberties and disrupting economic activities,
under the secret maneuvering of a global cabal of politicians and
financiers? And were Covid-19 vaccines effective in curbing the
spread of the disease, or were they just a profitable scheme by big
pharmaceutical companies? These questions and speculations, some
legitimate, some dubious, have been swirling around the globe
through social media, alternative information outlets, instant
messaging apps, and mainstream media since the beginning of the
pandemic, feeding the 'infodemic' - an overwhelming surge of
information, misinformation, rumours and conspiracy theories which
continue to linger in public and private discourse. With an
original take on concepts and theories drawn from post-truth and
disinformation studies, the book analyses the 'infodemic' through a
series of global case studies. Framing the infodemic as a complex,
multi-layered phenomenon with vast geopolitical implications,
Gabriele Cosentino reveals the global competition for control in
twenty-first century geopolitics between Western liberal
democracies and non-Western autocracies, and above all between the
United States and China.
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A Legend in Letters
(Hardcover)
Sikharam Prasanna Kumara Gupta; Contributions by Ella Campbell; Edited by Susan M. Hudson
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R766
Discovery Miles 7 660
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This book examines the role of artists in Egypt during the 2011
revolution, when street art from graffiti to political murals
became ubiquitous facets of revolutionary spaces. Through
interviews, personal testimonies, and accounts of the lived
experience of 25 street artists, the book explores the meaning of
art in revolutionary political contexts, specifically by focusing
on artistic production during 'liminal' moments as the events of
the Egyptian revolution unfolded. The author privileges the
perspective of the actors themselves to examine the ways that
artists reacted to events and conceived of their art as means to
further the goals of the revolution. Based on fieldwork conducted
in the years since 2011, the book provides a narrative of Egyptian
artists' participation in and representations of the revolution,
from hopeful beginnings to the subsequent crackdown and election of
al-Sisi.
We are at a defining point in the history of news. Following a
surge of fake news, clickbait and conspiracy theories, the 2020s
have ushered in a welter of existential threats for public service
broadcasting. So, where do we go from here? Former Today editor and
head of BBC television news Roger Mosey thinks public service
broadcasters must buck the trends and in this incisive book he
offers twenty core ways in which the news can save itself by
getting smarter, sharper, more diverse, more nuanced and less
exposed to pummelling by politicians. Mosey sees two possible
futures: one in which the incitements of populist demagogues and
the passions of social media are ever dominant - or one where we
fight hard to retain media that has an interest in the public good
and preserves truth, fairness and evidence-based judgements. From
one of British broadcasting's most experienced voices comes the
definitive exploration of Britain's news output and what must
change if we are to avoid a future of uninspiring news, uninformed
decision-making and accountability-dodging politicians.
In a globalized world full of noise, brands are constantly
launching messages through different channels. For the last two
decades, brands, marketers, and creatives have faced the difficult
task of reaching those individuals who do not want to watch or
listen to what they are trying to tell them. By producing fewer ads
or making them louder or more striking, more brands and
communications professionals are not going to get those people to
pay more attention to their messages; they will only want to avoid
advertising in all media. Examining the Future of Advertising and
Brands in the New Entertainment Landscape provides a theoretical,
reflective, and empirical perspective on branded content and
branded entertainment in relation to audience engagement. It
reviews different cases about branded content to address the
dramatic change that brands and conventional advertising are facing
short term. Covering topics such as branded content measurement
tools, digital entertainment culture, and government storytelling,
this premier reference source is an excellent resource for
marketers, advertising agencies, brand managers, business leaders
and managers, communications professionals, government officials,
non-profit organizations, students and educators of higher
education, academic libraries, researchers, and academicians.
Ideal for preparing students for careers in advertising, media
planning, communication, and marketing and for practitioners who
need a brush-up on latest trends. Contemporary and up to date,
written by an author who both works in the industry and teaches the
subject. Accompanied by useful online resources such as a sample
worksheets to practice planning scnarios, lecture slides, and test
questions.
Sometimes you have to die in order to live.
Big Brother Night. A fraternity pledge. Hazing. Alcohol overindulgence.
Blacking out. A traumatic head injury.
These are all the things that led up to Bryan Dulaney being dropped off
on the sidewalk at the emergency room, and left for dead by strangers
from the fraternity house when he was a minor.
At .40 you are dead. Bryan's blood alcohol level that night was .39.
The doctors knew Bryan should have been dead, but God had much bigger
plans and a purpose for Bryan Dulaney.
When you're in the darkness, keep walking and you will get to the light.
The author went through the darkest period of his life and transformed
it into a brand new life filled with more meaning and a bigger purpose
than even he could see at the time.
When Bryan Dulaney left the hospital that miraculous day in 2003, he
serendipitously saw a sign on the road that read: "God has a plan and
purpose for your life."
That was the sign he needed to completely change his life and start his
joinery of total transformation, starting with his mind, body, and
spirit.
Not only did Bryan's physical body die that night, but many areas of
his life as he knew it had to die in order for him to be reborn and
become what he was created to be and reach his full potential.
What had to die?
- His relationships
- His community
- His geography
- The unforgiveness he was holding against his father and himself
- His business
- His school
- His lifestyle
As everything was dying, Bryan Dulaney was learning how to live anew.
Bryan Dulaney changed the direction of his life and began to share his
personal story with others as well as help others share their own
stories. He did that through his business, The Perfect Funnel
System(TM), and became "the Top 1% of all marketers and funnels experts
in the world" according to Tony Robbins, the world's #1 motivational
coach on helping people unlock their full potential in seconds instead
of years.
Bryan didn't do it alone. He turned to God every step of the way so he
could stay focused and on purpose. Since then he's been on a mission to
help people share their own stories and wisdom so they can increase
their impact, influence, and income through is proprietary systems.
If you're ready to die to the old and transform your life, to stop
living in the safe zone, to let go of what isn't serving you so you can
live your God-given purpose instead of one of regret and fear, then
click the BUY NOW button and let's take this journey together.
An absorbing, original, and ambitious work of reportage from the
acclaimed New Yorker correspondent
During the past decade, Peter Hessler has persistently
illuminated worlds both foreign and familiar--ranging from China,
where he served as The New Yorker's correspondent from 2000 to
2007, to southwestern Colorado, where he lived for four years.
Strange Stones is an engaging, thought-provoking collection of
Hessler's best pieces, showcasing his range as a storyteller and
his gift for writing as both native and knowledgeable outsider.
From a taste test between two rat restaurants in South China to a
profile of Yao Ming to the moving story of a small-town pharmacist,
these pieces are bound by subtle but meaningful ideas: the strength
of local traditions, the surprising overlap between cultures, and
the powerful lessons drawn from individuals who straddle different
worlds.
Full of unforgettable figures and an unrelenting spirit of
adventure, Strange Stones is a dazzling display of the powerful
storytelling, shrewd cultural insight, and warm sense of humor that
are the trademarks of Peter Hessler's work.
Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences and law,
expertly written by the world's leading scholars. Designed to be
accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. This cutting edge book introduces the origins and
consequences of digital platforms, examining how artificial
intelligence-enabled digital platforms collect and process data
from and about users by providing social media and e-commerce
services. Robin Mansell and W. Edward Steinmueller compare and
contrast neoclassical, institutional and critical political economy
approaches. They show how uneven power relationships between
platform operators and their users are analysed in different
economic traditions. Key features include: analysis of economic and
public values provides a foundation for platform regulation
examines the impacts of platforms on the media industry challenges
claims of the inevitability of platform dominance discusses key
challenges, including: artificial intelligence, data sharing and
competition in the digital economy. This concise book will be
indispensable for advanced undergraduate and postgraduate students
of media and communication studies, innovation studies and
economics, particularly those focusing on platform economics.
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