In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

We are at a defining point in the history of news. Following a surge of fake news, clickbait and conspiracy theories, the 2020s have ushered in a welter of existential threats for public service broadcasting. So, where do we go from here? Former Today editor and head of BBC television news Roger Mosey thinks public service broadcasters must buck the trends and in this incisive book he offers twenty core ways in which the news can save itself by getting smarter, sharper, more diverse, more nuanced and less exposed to pummelling by politicians. Mosey sees two possible futures: one in which the incitements of populist demagogues and the passions of social media are ever dominant - or one where we fight hard to retain media that has an interest in the public good and preserves truth, fairness and evidence-based judgements. From one of British broadcasting's most experienced voices comes the definitive exploration of Britain's news output and what must change if we are to avoid a future of uninspiring news, uninformed decision-making and accountability-dodging politicians.

In recent years, information technologies such as mobile payment, search engines, cloud computing and internet finance have developed rapidly. This has greatly impacted the structure of the financial market, and is set to bring about deep changes to the global financial industry. At the same time, the advent of the digital economy has brought about more challenges to the services and products of internet finance and financial supervision.This book contains the proceedings of the 2nd International Conference on Internet Finance and Digital Economy (ICIFDE 2022), which focus on how existing computer and information technology can be used to solve the problems of financial services in the era of digital economy. The chapters in this volume seek to provide technical solutions to the current digital financial transaction system, data processing in the digital economy and various forms of digital transactions or financing systems. Additionally, traditional research is combined with current cutting-edge technology in proposing new developments for the finance industry.

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

THE SUNDAY TIMES BESTSELLER LONGLISTED FOR THE BAILLIE GIFFORD PRIZE 2021 'The best biography yet of the media magnate Robert Maxwell - by turns engrossing, amusing and appalling' Robert Harris, Sunday Times 'Electrifying... the supreme chronicler of modern British scandals' Mail on Sunday A dramatic, gripping account of the rise and fall of the notorious business tycoon Robert Maxwell from the acclaimed author of A Very English Scandal - available for pre-order now Robert Maxwell was a very British success. Born an Orthodox Jew, he escaped the Nazi occupation of Czechoslovakia, fought in the Second World War, and was decorated for his heroism with the Military Cross. He went on to become a Labour MP and an astonishingly successful businessman, owning a number of newspapers and publishing companies. But after his dead body was discovered floating in waters around his superyacht, his empire fell apart as long-hidden debts and unscrupulous dealings came to light. Within a few days, Maxwell was being reviled as the embodiment of greed and corruption. What went so wrong? How did a man who had once laid such store on the importance of ethics and good behaviour become reduced to a bloated, amoral wreck? In this gripping book, John Preston delivers the definitive account of Maxwell's extraordinary rise and scandalous fall. 'I have a shelf full of books about frauds, but this one is by far the most enjoyable' Craig Brown, author of Ma'am Darling

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

Daar doer in die fliek sluit aan by die televisiereeks met dieselfde naam wat op kykNet uitgesaai is. Die omvangryke boek gee 'n oorsig oor die ontwikkeling van Afrikaanse rolprente vanaf die heel vroegste stilprente tot en met die heel nuutste rolprente van ons tyd. Die geskiedenis begin met die dokumentere films wat tydens die Anglo-Boereoorlog gemaak is en die epiese De Voortrekkers uit die tyd van die stilprente. Daarna word gedetailleerde aandag aan elke dekade van die 20ste eeu gegee met belangrike figure soos Pierre de Wet, Jamie Uys, Emil Nofal Jans Rautenbach, Katinka Heyns, Leon Schuster en Dirk de Villiers. Die titel is ontleen aan Jamie Uys se baanbreker-rolprent van 1951, Daar doer in die bosveld, wat die begin was van Uys se hoogs suksesvolle loopbaan met rolprente soos Lord oom Piet en die internasionale treffer The gods must be crazy. Van Nierop kon gebruik maak van skaars rolprente in KykNet se videoteek en in die Nasionale filmargief. Talle onderhoude met akteurs, regisseurs en vervaardigers gee eerstehandse inligting oor die vervaardiging van bekende en suksesvolle rolprente. Alhoewel die klem op Afrikaanse rolprente val, word ook na baanbreker-rolprente in Engels en die inheemse tale verwys. Ten slotte word besondere aandag gegee aan die opbloei van die Afrikaanse rolprente in die eerste twee dekades van die 21ste eeu, waardeur talentvolle mense die geleentheid kry om aan hul drome uiting te gee. Die boek is Leon van Nierop se huldeblyk aan een van die oudste rolprentindustriee in die wereld. Die ontwikkeling van die Suid-Afrikaanse rolprentkuns word met 'n groot aantal foto’s geillustreer.

An absorbing, original, and ambitious work of reportage from the acclaimed New Yorker correspondent

During the past decade, Peter Hessler has persistently illuminated worlds both foreign and familiar--ranging from China, where he served as The New Yorker's correspondent from 2000 to 2007, to southwestern Colorado, where he lived for four years. Strange Stones is an engaging, thought-provoking collection of Hessler's best pieces, showcasing his range as a storyteller and his gift for writing as both native and knowledgeable outsider. From a taste test between two rat restaurants in South China to a profile of Yao Ming to the moving story of a small-town pharmacist, these pieces are bound by subtle but meaningful ideas: the strength of local traditions, the surprising overlap between cultures, and the powerful lessons drawn from individuals who straddle different worlds.

Full of unforgettable figures and an unrelenting spirit of adventure, Strange Stones is a dazzling display of the powerful storytelling, shrewd cultural insight, and warm sense of humor that are the trademarks of Peter Hessler's work.

Edward Snowden, the man who risked everything to expose the US government's system of mass surveillance, reveals for the first time the story of his life, including how he helped to build that system and what motivated him to try to bring it down.

In 2013, twenty-nine-year-old Edward Snowden shocked the world when he broke with the American intelligence establishment and revealed that the United States government was secretly pursuing the means to collect every single phone call, text message, and email. The result would be an unprecedented system of mass surveillance with the ability to pry into the private lives of every person on earth. Six years later, Snowden reveals for the very first time how he helped to build this system and why he was moved to expose it.

Spanning the bucolic Beltway suburbs of his childhood and the clandestine CIA and NSA postings of his adulthood, Permanent Record is the extraordinary account of a bright young man who grew up online - a man who became a spy, a whistleblower, and, in exile, the Internet's conscience. Written with wit, grace, passion, and an unflinching candor, Permanent Record is a crucial memoir of our digital age and destined to be a classic.