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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries

Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley Rethinking Advertising as Paratextual Communication (Paperback)
Chris Hackley, Rungpaka A. Hackley
R780 Discovery Miles 7 800 Ships in 12 - 17 working days

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Around the World in 80 Games - A Mathematician Unlocks the Secrets of the Greatest Games (Hardcover): Marcus du Sautoy Around the World in 80 Games - A Mathematician Unlocks the Secrets of the Greatest Games (Hardcover)
Marcus du Sautoy
R508 Discovery Miles 5 080 Ships in 12 - 17 working days

Why do some games seem to be universal while others have a particular connection to the culture of the people playing them? Around the World in 80 Games is about the mathematics of chance, game theory, gamification, gaming strategies and computer games. Traversing the globe, Marcus du Sautoy looks at the genesis of games new and old, explores how to invent a good game and explains the fascination of a popular lockdown game. From the secrets of whist to hopscotch, Scrabble to Wordle. The most simple games endure: board games, card games and dice games have captivated us for centuries and the acclaimed mathematician and author of The Creativity Code (among many others) will once again bring mathematics to the fore with insight and aplomb in Around the World in 80 Games.

Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing... Cases on Digital Entrepreneurship - How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups (Hardcover)
Luca Iandoli, Carmine Gibaldi
R3,175 Discovery Miles 31 750 Ships in 12 - 17 working days

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: discussion questions and assignments to stretch students decision-making simulations rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.

The Madness - A Memoir of War, Fear and Ptsd (Paperback): Fergal Keane The Madness - A Memoir of War, Fear and Ptsd (Paperback)
Fergal Keane
R330 R264 Discovery Miles 2 640 Save R66 (20%) Ships in 5 - 10 working days
Organizing Independence - Negotiations between Journalism and Management in News Organizations (Paperback): Elena Raviola Organizing Independence - Negotiations between Journalism and Management in News Organizations (Paperback)
Elena Raviola
R815 Discovery Miles 8 150 Ships in 12 - 17 working days

This revealing book goes behind the scenes of normative principles of media independence to investigate how that independence is actually practiced and realized in everyday working life. Taking an ethnographically rich journey through European news organizations, Elena Raviola exposes the diverse and complex ways in which the ideal of independence is upheld, and at the same time inevitably betrayed, in the organizational life of media companies. Elena Raviola presents a distinct organizational analysis of media independence throughout the book, offering a close study of three news organizations in Europe - the largest Italian financial newspaper Il Sole-24 Ore, the largest Swedish regional newspaper company Stampen and the French pioneer online-only news website Rue89. In each of them, the implications of digitalization on their practices of independence is explored and analyzed. The book ultimately sheds light on how digital technologies are practically reshaping democratic principles such as media independence, while being embedded in the existing organizational and professional structures of democratic societies. Organizing Independence will enrich the reader's understanding of media independence in practice, beyond the normative principles, and so will be a key reference point for researchers in management and organization studies, media studies and anyone interested in the future of media.

Advanced Introduction to Creative Industries (Paperback): John Hartley Advanced Introduction to Creative Industries (Paperback)
John Hartley
R668 Discovery Miles 6 680 Ships in 12 - 17 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary and historical arts and culture whilst assessing historical shifts from national to global cultures; analogue to digital technologies; and individualist to systems thinking. Key features include: A new approach to the creative industries based on complex systems and evolutionary dynamics Combining humanities-based analysis with economics of innovation A critique of important theorists and intellectual traditions involved in the study of modern mediated creativity Reconceptualizing arts, copyright, cities, time, global media and social agency A thought-provoking reassessment of modernity to pivot creative enterprise for the challenges of the Anthropocene era. Scholars and students of media and communications studies, political economy and economics will benefit from the new approach to creative media and culture, and its proposals to rethink the economics of creativity and innovation. This book will be a helpful guide for policy-makers, consultants and freelancers who work across the borderlines of art, media, technology, business and regulation.

Advanced Introduction to Platform Economics (Paperback): Robin Mansell, W. E. Steinmueller Advanced Introduction to Platform Economics (Paperback)
Robin Mansell, W. E. Steinmueller
R665 Discovery Miles 6 650 Ships in 12 - 17 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This cutting edge book introduces the origins and consequences of digital platforms, examining how artificial intelligence-enabled digital platforms collect and process data from and about users by providing social media and e-commerce services. Robin Mansell and W. Edward Steinmueller compare and contrast neoclassical, institutional and critical political economy approaches. They show how uneven power relationships between platform operators and their users are analysed in different economic traditions. Key features include: analysis of economic and public values provides a foundation for platform regulation examines the impacts of platforms on the media industry challenges claims of the inevitability of platform dominance discusses key challenges, including: artificial intelligence, data sharing and competition in the digital economy. This concise book will be indispensable for advanced undergraduate and postgraduate students of media and communication studies, innovation studies and economics, particularly those focusing on platform economics.

The Antisocial Network (Paperback): Ben Mezrich The Antisocial Network (Paperback)
Ben Mezrich
R420 R336 Discovery Miles 3 360 Save R84 (20%) Ships in 5 - 10 working days

This is definitive take on the wildest story of the year- the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight that may end up changing Wall Street forever. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the financial establishment. It started on a subreddit forum called WallStreetBets - a meme-filled, freewheeling place where a disparate group of investors shared their shoot-the-moon investment tips, laughed about big losses, and posted diamond hand emojis. Until some members noticed an opportunity in Game Stop - a flailing bricks and mortar video-game retailer - and somehow rode a rocket ship to tens of millions of dollars in earnings overnight, simultaneously triggering unfathomable losses for one of the most respected funds on the street. In thrilling, pulse-pounding prose, THE ANTISOCIAL NETWORK offers a fascinating, never-before-seen glimpse at the outsize personalities, dizzying swings, corporate drama, and underestimated American heroes and heroines who captivated the world during one of the most volatile weeks in financial history. It's the amazing story of what just happened-and where we go from here.

Handbook of Digital Entrepreneurship (Hardcover): Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull Handbook of Digital Entrepreneurship (Hardcover)
Mohammad Keyhani, Tobias Kollmann, Andishe Ashjari, Alina Sorgner, Clyde Hull
R5,595 Discovery Miles 55 950 Ships in 12 - 17 working days

This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. Offering a snapshot of the major themes in digital entrepreneurship research, the Handbook highlights a wide range of both practice-engaged and practice-relevant works and explores the fundamental concepts and common themes in the field. Chapters examine key topics including the digital platform economy, the digitalization of work, the blockchain economy, and the rural-urban digital divide. The Handbook further analyzes the history and theory of digital entrepreneurship, while also sparking ideas for future research through a consideration of emerging phenomena and new ways to approach research in this broad area of study. Discussing a diverse set of questions, contexts, theories, and methods, this Handbook will be a key resource for researchers and advanced students with a particular interest in entrepreneurship, innovation, technology management, and digital business models. Managers and entrepreneurs will also find the discussion of digital entrepreneurship in relation to financing, social issues, and technology beneficial.

Hoax - Donald Trump, Fox News, and the Dangerous Distortion of Truth (Hardcover): Brian Stelter Hoax - Donald Trump, Fox News, and the Dangerous Distortion of Truth (Hardcover)
Brian Stelter
R653 Discovery Miles 6 530 In Stock
A Modern Guide to Creative Economies (Hardcover): Roberta Comunian, Alessandra Faggian, Jarna Heinonen, Nick Wilson A Modern Guide to Creative Economies (Hardcover)
Roberta Comunian, Alessandra Faggian, Jarna Heinonen, Nick Wilson
R4,066 Discovery Miles 40 660 Ships in 12 - 17 working days

Bringing together a series of new perspectives and reflections on creative economies, this insightful Modern Guide expands and challenges current knowledge in the field. Interdisciplinary in scope, it features a broad range of contributions from both leading and emerging scholars, which provide innovative, critical research into a wide range of disciplines, including arts and cultural management, cultural policy, cultural sociology, economics, entrepreneurship, management and business studies, geography, humanities, and media studies. Designed to push the boundaries of understanding on the topic, this Modern Guide initially addresses definitional and methodological challenges, before offering new perspectives on the theory and practice of creative and cultural entrepreneurship, and exploring the role of networks and the importance of place and mobility. The book concludes by re-imagining creative economies, raising issues of inequality and justice, care and solidarity, and opportunities for value recognition, while providing new visions of inclusivity, cultural capability, and future development. A timely reflection on the importance of creative economies, this Modern Guide will be a critical read for students, scholars and policymakers working to support and develop future inclusive and sustainable creative economies.

Amusement Parks Around America (Paperback): Lorin Driggs Amusement Parks Around America (Paperback)
Lorin Driggs
R290 R234 Discovery Miles 2 340 Save R56 (19%) Ships in 10 - 15 working days
Working Backwards - Insights, Stories, and Secrets from Inside Amazon (Paperback): Colin Bryar, Bill Carr Working Backwards - Insights, Stories, and Secrets from Inside Amazon (Paperback)
Colin Bryar, Bill Carr
R280 R219 Discovery Miles 2 190 Save R61 (22%) Ships in 5 - 10 working days

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

It's Not Inside It's On Top - Memorable Moments In South African Advertising (Paperback): Khanya Mtshali It's Not Inside It's On Top - Memorable Moments In South African Advertising (Paperback)
Khanya Mtshali
R350 R301 Discovery Miles 3 010 Save R49 (14%) Ships in 4 - 8 working days

South Africans know how to make iconic ads.

Brands have influenced and borrowed from television, music, sports, comedy and youth culture in a way that has allowed communication across our diverse peoples. It also sometimes gets it horribly wrong.

A blend of memoir, criticism and cultural commentary that is fresh, contemporary and informed.

No Filter - The Inside Story of Instagram (Paperback): Sarah Frier No Filter - The Inside Story of Instagram (Paperback)
Sarah Frier
R489 R403 Discovery Miles 4 030 Save R86 (18%) Ships in 10 - 15 working days
Ticking Clock - Behind the Scenes at 60 Minutes (Paperback): Ira Rosen Ticking Clock - Behind the Scenes at 60 Minutes (Paperback)
Ira Rosen
R539 R451 Discovery Miles 4 510 Save R88 (16%) Ships in 10 - 15 working days

Two-time Peabody Award-winning writer and producer Ira Rosen reveals the intimate, untold stories of his decades at America's most iconic news show. It's a 60 Minutesstory on 60 Minutes itself. When producer Ira Rosen walked into the 60 Minutes offices in June 1980, he knew he was about to enter television history. His career catapulted him to the heights of TV journalism, breaking some of the most important stories in TV news. But behind the scenes was a war room of clashing producers, anchors, and the most formidable 60 Minutes figure: legendary correspondent Mike Wallace. Based on decades of access and experience, Ira Rosen takes readers behind closed doors to offer an incisive look at the show that invented TV investigative journalism. With surprising humor, charm, and an eye for colorful detail, Rosen delivers an authoritative account of the unforgettable personalities that battled for prestige, credit, and the desire to scoop everyone else in the game. As one of Mike Wallace's top producers, Rosen reveals the interview secrets that made Wallace's work legendary, and the flaring temper that made him infamous. Later, as senior producer of ABC News Primetime Live and 20/20, Rosen exposes the competitive environment among famous colleagues like Diane Sawyer and Barbara Walters, and the power plays between correspondents Chris Wallace, Anderson Cooper, and Chris Cuomo. A master class in how TV news is made, Rosen shows readers how 60 Minutes puts together a story when sources are explosive, unreliable, and even dangerous. From unearthing shocking revelations from inside the Trump White House, to an outrageous proposition from Ghislaine Maxwell, to interviewing gangsters Joe Bonanno and John Gotti, Jr., Ira Rosen was behind the scenes of some of 60 Minutes' most sensational stories. Highly entertaining, dishy, and unforgettable, Ticking Clock is a never-before-told account of the most successful news show in American history.

Once Upon a Tome - The misadventures of a rare bookseller (Paperback): Oliver Darkshire Once Upon a Tome - The misadventures of a rare bookseller (Paperback)
Oliver Darkshire
R295 R231 Discovery Miles 2 310 Save R64 (22%) Ships in 5 - 10 working days

'Peculiarly hilarious!' - William Gibson 'Every page is a pleasure' - Lindsey FItzharris 'Utterly charming' - Tom Holland 'Laugh-out-loud' - Garth Nix 'A must read' - Fergus Butler-Gallie 'Brims with self-effacing charm' - Caitlin Doughty 'Unfortunately I have mislaid the book in question' - Neil Gaiman Welcome to Sotheran's, one of the oldest bookshops in the world, with its weird and wonderful clientele, suspicious cupboards, unlabelled keys, poisoned books and some things that aren't even books, presided over by one deeply eccentric apprentice. Some years ago, Oliver Darkshire stepped into the hushed interior of Henry Sotheran Ltd on Sackville Street (est. 1761) to interview for their bookselling apprenticeship, a decision which has bedevilled him ever since. He'd intended to stay for a year before launching into some less dusty, better remunerated career. Unfortunately for him, the alluring smell of old books and the temptation of a management-approved afternoon nap proved irresistible. Soon he was balancing teetering stacks of first editions, fending off nonagenarian widows with a ten-foot pole and trying not to upset the store's resident ghost (the late Mr Sotheran had unfinished business when he was hit by that tram). For while Sotheran's might be a treasure trove of literary delights, it sings a siren song to eccentrics. There are not only colleagues whose tastes in rare items range from the inspired to the mildly dangerous, but also zealous collectors seeking knowledge, curios, or simply someone with whom to hold a four hour conversation about books bound in human skin. By turns unhinged and earnestly dog-eared, Once Upon a Tome is the rather colourful story of life in one of the world's oldest bookshops and a love letter to the benign, unruly world of antiquarian bookselling, where to be uncommon or strange is the best possible compliment.

Rachel Maddow - A Biography (Paperback): Lisa Rogak Rachel Maddow - A Biography (Paperback)
Lisa Rogak
R480 R400 Discovery Miles 4 000 Save R80 (17%) Ships in 10 - 15 working days
Seeing - A Memoir of Truth and Courage from China's Most Influential Television Journalist (Hardcover): Chai Jing Seeing - A Memoir of Truth and Courage from China's Most Influential Television Journalist (Hardcover)
Chai Jing
R510 Discovery Miles 5 100 Ships in 12 - 17 working days

In the tradition of Katy Tur, Jane Pauley, and Peter Jennings, Chai Jing shows us the power of television news and the complex challenges of reporting in China. After garnering an intimate cult following as a late-night college radio DJ, Chai Jing is thrust into the spotlight when she is offered a position as a news anchor at CCTV, China's official state news channel. She struggles to find her footing while discovering corruption, courage, and hope within the people she meets. Through an immediate and deeply personal narrative, Chai tells the stories of SARS quarantine wards, a teenage suicide cult, domestic violence, the consequences of industrial pollution, and workplace sexism, while examining her growth as a journalist. At times doubting her abilities and fighting through the challenges of a male-dominated workplace, Chai Jing returns time and again to the extraordinary stories of her interviewees, committed to sharing their voices. This candid memoir about overcoming government obstacles and finding success provides a rare window into how China has faced challenges like pollution, climate change, and unfair standards for women in the public eye.

Anton Goosen - Liedjieboer (Afrikaans, Paperback): Hanlie Retief Anton Goosen - Liedjieboer (Afrikaans, Paperback)
Hanlie Retief 1
R335 R288 Discovery Miles 2 880 Save R47 (14%) Ships in 4 - 8 working days

Dié boek is rock ’n roll in die binnewêreld van die legendariese liedjieboer, Anton Goosen. Hanlie Retief vertel Goosen se buitengewone lewensverhaal – van sy grootwordjare in die Vrystaat, die Musiek-en-Liriek-era, sensuur, hoogtepunte en teleurstellings . . . tot waar die vader van Afrikaanse Rock 'n terugblik gee op sy merkwaardige lewe.

Printer's ABC (Hardcover): Diana Dagadita Printer's ABC (Hardcover)
Diana Dagadita
R406 Discovery Miles 4 060 Ships in 12 - 17 working days
Hoax - Donald Trump, Fox News, and the Dangerous Distortion of Truth (Paperback): Brian Stelter Hoax - Donald Trump, Fox News, and the Dangerous Distortion of Truth (Paperback)
Brian Stelter
R490 R411 Discovery Miles 4 110 Save R79 (16%) Ships in 10 - 15 working days
Lunch with the FT - A Second Helping (Paperback): Lionel Barber Lunch with the FT - A Second Helping (Paperback)
Lionel Barber
R380 R297 Discovery Miles 2 970 Save R83 (22%) Ships in 5 - 10 working days

On its 25th anniversary, Lunch with the Financial Times will showcase the most entertaining, incisive and fascinating interviews from the past five years. _____ Lunch with the Financial Times has been a permanent fixture in the Financial Times for almost 25 years, featuring presidents, film stars, musical icons and business leaders from around the world. The column is now as well-established institution which has reinvigorated the art of conversation in the convivial, intimate environment of a long boozy lunch. _____ Includes lunches with: Elon Musk Donald Trump Hilary Mantel Richard Branson Zadie Smith Nigel Farage Russell Brand David Guetta Yanis Varoufakis Jean-Claude Juncker Gwyneth Paltrow Rebecca Solnit Jordan Peterson Chimamanda Ngozi Adichie And more...

Advanced Introduction to Advertising (Paperback): Patrick De Pelsmacker Advanced Introduction to Advertising (Paperback)
Patrick De Pelsmacker
R633 Discovery Miles 6 330 Ships in 12 - 17 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift? Key Features include: Theoretical analysis of how advertising works with specific research insights and practical cases Discussion of the ethical ramifications, pitfalls and societal consequences of current advertising practice An overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects. This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.

Three Minutes of Magic (Paperback): Patrick Geoffrey Docherty Three Minutes of Magic (Paperback)
Patrick Geoffrey Docherty
R233 Discovery Miles 2 330 Ships in 12 - 17 working days
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