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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
Providing new insights into the textual and paratextual character
of brands and advertising, this innovative book showcases an
extensive selection of vivid and topical case examples that assist
the practical understanding of advertising paratexts. Chris Hackley
and Rungpaka Amy Hackley draw on many examples of creative
advertisements to illustrate the key features of paratextual
advertising and all types of brand communication, practice,
strategy and research. The book examines the idea of an
advertisement as something that is read and interpreted as a text
by an audience, drawing on some of the pioneering research
literature that introduced literary forms of analysis into
business, management and related fields of scholarship. The authors
utilise ideas from literary theory to examine how advertising can
be understood, as well as consider semiotic and anthropological
perspectives on advertising and digital media. Aiming to change the
way advertising is understood by students, scholars, and by media
and management professionals, this book will be a valuable resource
for those with an interest in advertising and promotion, marketing,
communication, business management, and branding.
Why do some games seem to be universal while others have a
particular connection to the culture of the people playing them?
Around the World in 80 Games is about the mathematics of chance,
game theory, gamification, gaming strategies and computer games.
Traversing the globe, Marcus du Sautoy looks at the genesis of
games new and old, explores how to invent a good game and explains
the fascination of a popular lockdown game. From the secrets of
whist to hopscotch, Scrabble to Wordle. The most simple games
endure: board games, card games and dice games have captivated us
for centuries and the acclaimed mathematician and author of The
Creativity Code (among many others) will once again bring
mathematics to the fore with insight and aplomb in Around the World
in 80 Games.
How are digital technologies changing the creation of new ventures?
What are the critical skills for entrepreneurs in the digital age?
How does digitalization change product design and communication
with customers? How can small businesses in non-digital industries
overcome the digital divide? This book helps answer these questions
through real-world case studies and lessons learnt from the
perspectives of real entrepreneurs in various industries, countries
and types of business. Each case has abundant materials to support
learning and reflection, including: discussion questions and
assignments to stretch students decision-making simulations rich
and detailed teaching notes to help enliven your teaching.
Highlighting how entrepreneurship is changing in the digital age,
this book will be an excellent resource for teachers and students
of entrepreneurship, innovation management, new venture creation,
marketing and strategy.
This revealing book goes behind the scenes of normative principles
of media independence to investigate how that independence is
actually practiced and realized in everyday working life. Taking an
ethnographically rich journey through European news organizations,
Elena Raviola exposes the diverse and complex ways in which the
ideal of independence is upheld, and at the same time inevitably
betrayed, in the organizational life of media companies. Elena
Raviola presents a distinct organizational analysis of media
independence throughout the book, offering a close study of three
news organizations in Europe - the largest Italian financial
newspaper Il Sole-24 Ore, the largest Swedish regional newspaper
company Stampen and the French pioneer online-only news website
Rue89. In each of them, the implications of digitalization on their
practices of independence is explored and analyzed. The book
ultimately sheds light on how digital technologies are practically
reshaping democratic principles such as media independence, while
being embedded in the existing organizational and professional
structures of democratic societies. Organizing Independence will
enrich the reader's understanding of media independence in
practice, beyond the normative principles, and so will be a key
reference point for researchers in management and organization
studies, media studies and anyone interested in the future of
media.
Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences, business and
law, expertly written by the world's leading scholars. Designed to
be accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. As the world faces extreme economic, environmental and
political crises, this bold and accessible Advanced Introduction
argues for a future-facing approach to the creative economy and
creative innovation. The book analyses contemporary and historical
arts and culture whilst assessing historical shifts from national
to global cultures; analogue to digital technologies; and
individualist to systems thinking. Key features include: A new
approach to the creative industries based on complex systems and
evolutionary dynamics Combining humanities-based analysis with
economics of innovation A critique of important theorists and
intellectual traditions involved in the study of modern mediated
creativity Reconceptualizing arts, copyright, cities, time, global
media and social agency A thought-provoking reassessment of
modernity to pivot creative enterprise for the challenges of the
Anthropocene era. Scholars and students of media and communications
studies, political economy and economics will benefit from the new
approach to creative media and culture, and its proposals to
rethink the economics of creativity and innovation. This book will
be a helpful guide for policy-makers, consultants and freelancers
who work across the borderlines of art, media, technology, business
and regulation.
Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences and law,
expertly written by the world's leading scholars. Designed to be
accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. This cutting edge book introduces the origins and
consequences of digital platforms, examining how artificial
intelligence-enabled digital platforms collect and process data
from and about users by providing social media and e-commerce
services. Robin Mansell and W. Edward Steinmueller compare and
contrast neoclassical, institutional and critical political economy
approaches. They show how uneven power relationships between
platform operators and their users are analysed in different
economic traditions. Key features include: analysis of economic and
public values provides a foundation for platform regulation
examines the impacts of platforms on the media industry challenges
claims of the inevitability of platform dominance discusses key
challenges, including: artificial intelligence, data sharing and
competition in the digital economy. This concise book will be
indispensable for advanced undergraduate and postgraduate students
of media and communication studies, innovation studies and
economics, particularly those focusing on platform economics.
This is definitive take on the wildest story of the year- the
David-vs.-Goliath GameStop short squeeze, a tale of fortunes won
and lost overnight that may end up changing Wall Street forever.
Bestselling author Ben Mezrich offers a gripping, beat-by-beat
account of how a loosely affiliate group of private investors and
internet trolls took down one of the biggest hedge funds on Wall
Street, firing the first shot in a revolution that threatens to
upend the financial establishment. It started on a subreddit forum
called WallStreetBets - a meme-filled, freewheeling place where a
disparate group of investors shared their shoot-the-moon investment
tips, laughed about big losses, and posted diamond hand emojis.
Until some members noticed an opportunity in Game Stop - a flailing
bricks and mortar video-game retailer - and somehow rode a rocket
ship to tens of millions of dollars in earnings overnight,
simultaneously triggering unfathomable losses for one of the most
respected funds on the street. In thrilling, pulse-pounding prose,
THE ANTISOCIAL NETWORK offers a fascinating, never-before-seen
glimpse at the outsize personalities, dizzying swings, corporate
drama, and underestimated American heroes and heroines who
captivated the world during one of the most volatile weeks in
financial history. It's the amazing story of what just happened-and
where we go from here.
This authoritative Handbook compiles a diverse set of contributions
on digital entrepreneurship, providing an in-depth study of how
digital entrepreneurship research has evolved over the years, and
where it stands today. Offering a snapshot of the major themes in
digital entrepreneurship research, the Handbook highlights a wide
range of both practice-engaged and practice-relevant works and
explores the fundamental concepts and common themes in the field.
Chapters examine key topics including the digital platform economy,
the digitalization of work, the blockchain economy, and the
rural-urban digital divide. The Handbook further analyzes the
history and theory of digital entrepreneurship, while also sparking
ideas for future research through a consideration of emerging
phenomena and new ways to approach research in this broad area of
study. Discussing a diverse set of questions, contexts, theories,
and methods, this Handbook will be a key resource for researchers
and advanced students with a particular interest in
entrepreneurship, innovation, technology management, and digital
business models. Managers and entrepreneurs will also find the
discussion of digital entrepreneurship in relation to financing,
social issues, and technology beneficial.
Bringing together a series of new perspectives and reflections on
creative economies, this insightful Modern Guide expands and
challenges current knowledge in the field. Interdisciplinary in
scope, it features a broad range of contributions from both leading
and emerging scholars, which provide innovative, critical research
into a wide range of disciplines, including arts and cultural
management, cultural policy, cultural sociology, economics,
entrepreneurship, management and business studies, geography,
humanities, and media studies. Designed to push the boundaries of
understanding on the topic, this Modern Guide initially addresses
definitional and methodological challenges, before offering new
perspectives on the theory and practice of creative and cultural
entrepreneurship, and exploring the role of networks and the
importance of place and mobility. The book concludes by
re-imagining creative economies, raising issues of inequality and
justice, care and solidarity, and opportunities for value
recognition, while providing new visions of inclusivity, cultural
capability, and future development. A timely reflection on the
importance of creative economies, this Modern Guide will be a
critical read for students, scholars and policymakers working to
support and develop future inclusive and sustainable creative
economies.
'Essential for any leader in any industry' - Kim Scott, bestselling
author of Radical Candor Working Backwards gives an insider's
account of Amazon's approach to culture, leadership and best
practices from two long-time, top-level Amazon executives. Colin
Bryar and Bill Carr joined Amazon in the late 90s. Their time at
the company covered a period of unmatched innovation that brought
products and services - including Kindle, Amazon Prime, Amazon Echo
and Alexa, and Amazon Web Services - to life. Through the story of
these innovations they reveal the principles and practices that
drive Amazon's success. Through their wealth of experience they
offer unprecedented access to the 'Amazon way' as it was refined,
articulated and proven to be repeatable, scalable and adaptable.
Working Backwards shows how success is not achieved by the genius
of any single leader, but rather through commitment to and
execution of a set of well-defined, rigorously executed principles
and practices that you can apply at your own company, no matter the
size. 'Working Backwards should be read by anyone interested in the
real thing - the principles, processes and practices of
twenty-first-century management and leadership' - Forbes 'Gives us
the story as it developed at the time - and that is probably worth
the cover price of the book in itself' - Financial Times
South Africans know how to make iconic ads.
Brands have influenced and borrowed from television, music, sports, comedy and youth culture in a way that has allowed communication across our diverse peoples. It also sometimes gets it horribly wrong.
A blend of memoir, criticism and cultural commentary that is fresh, contemporary and informed.
Two-time Peabody Award-winning writer and producer Ira Rosen
reveals the intimate, untold stories of his decades at America's
most iconic news show. It's a 60 Minutesstory on 60 Minutes itself.
When producer Ira Rosen walked into the 60 Minutes offices in June
1980, he knew he was about to enter television history. His career
catapulted him to the heights of TV journalism, breaking some of
the most important stories in TV news. But behind the scenes was a
war room of clashing producers, anchors, and the most formidable 60
Minutes figure: legendary correspondent Mike Wallace. Based on
decades of access and experience, Ira Rosen takes readers behind
closed doors to offer an incisive look at the show that invented TV
investigative journalism. With surprising humor, charm, and an eye
for colorful detail, Rosen delivers an authoritative account of the
unforgettable personalities that battled for prestige, credit, and
the desire to scoop everyone else in the game. As one of Mike
Wallace's top producers, Rosen reveals the interview secrets that
made Wallace's work legendary, and the flaring temper that made him
infamous. Later, as senior producer of ABC News Primetime Live and
20/20, Rosen exposes the competitive environment among famous
colleagues like Diane Sawyer and Barbara Walters, and the power
plays between correspondents Chris Wallace, Anderson Cooper, and
Chris Cuomo. A master class in how TV news is made, Rosen shows
readers how 60 Minutes puts together a story when sources are
explosive, unreliable, and even dangerous. From unearthing shocking
revelations from inside the Trump White House, to an outrageous
proposition from Ghislaine Maxwell, to interviewing gangsters Joe
Bonanno and John Gotti, Jr., Ira Rosen was behind the scenes of
some of 60 Minutes' most sensational stories. Highly entertaining,
dishy, and unforgettable, Ticking Clock is a never-before-told
account of the most successful news show in American history.
'Peculiarly hilarious!' - William Gibson 'Every page is a pleasure'
- Lindsey FItzharris 'Utterly charming' - Tom Holland
'Laugh-out-loud' - Garth Nix 'A must read' - Fergus Butler-Gallie
'Brims with self-effacing charm' - Caitlin Doughty 'Unfortunately I
have mislaid the book in question' - Neil Gaiman Welcome to
Sotheran's, one of the oldest bookshops in the world, with its
weird and wonderful clientele, suspicious cupboards, unlabelled
keys, poisoned books and some things that aren't even books,
presided over by one deeply eccentric apprentice. Some years ago,
Oliver Darkshire stepped into the hushed interior of Henry Sotheran
Ltd on Sackville Street (est. 1761) to interview for their
bookselling apprenticeship, a decision which has bedevilled him
ever since. He'd intended to stay for a year before launching into
some less dusty, better remunerated career. Unfortunately for him,
the alluring smell of old books and the temptation of a
management-approved afternoon nap proved irresistible. Soon he was
balancing teetering stacks of first editions, fending off
nonagenarian widows with a ten-foot pole and trying not to upset
the store's resident ghost (the late Mr Sotheran had unfinished
business when he was hit by that tram). For while Sotheran's might
be a treasure trove of literary delights, it sings a siren song to
eccentrics. There are not only colleagues whose tastes in rare
items range from the inspired to the mildly dangerous, but also
zealous collectors seeking knowledge, curios, or simply someone
with whom to hold a four hour conversation about books bound in
human skin. By turns unhinged and earnestly dog-eared, Once Upon a
Tome is the rather colourful story of life in one of the world's
oldest bookshops and a love letter to the benign, unruly world of
antiquarian bookselling, where to be uncommon or strange is the
best possible compliment.
In the tradition of Katy Tur, Jane Pauley, and Peter Jennings, Chai
Jing shows us the power of television news and the complex
challenges of reporting in China. After garnering an intimate cult
following as a late-night college radio DJ, Chai Jing is thrust
into the spotlight when she is offered a position as a news anchor
at CCTV, China's official state news channel. She struggles to find
her footing while discovering corruption, courage, and hope within
the people she meets. Through an immediate and deeply personal
narrative, Chai tells the stories of SARS quarantine wards, a
teenage suicide cult, domestic violence, the consequences of
industrial pollution, and workplace sexism, while examining her
growth as a journalist. At times doubting her abilities and
fighting through the challenges of a male-dominated workplace, Chai
Jing returns time and again to the extraordinary stories of her
interviewees, committed to sharing their voices. This candid memoir
about overcoming government obstacles and finding success provides
a rare window into how China has faced challenges like pollution,
climate change, and unfair standards for women in the public eye.
Dié boek is rock ’n roll in die binnewêreld van die legendariese liedjieboer, Anton Goosen. Hanlie Retief vertel Goosen se buitengewone lewensverhaal – van sy grootwordjare in die Vrystaat, die Musiek-en-Liriek-era, sensuur, hoogtepunte en teleurstellings . . . tot waar die vader van Afrikaanse Rock 'n terugblik gee op sy merkwaardige lewe.
On its 25th anniversary, Lunch with the Financial Times will
showcase the most entertaining, incisive and fascinating interviews
from the past five years. _____ Lunch with the Financial Times has
been a permanent fixture in the Financial Times for almost 25
years, featuring presidents, film stars, musical icons and business
leaders from around the world. The column is now as
well-established institution which has reinvigorated the art of
conversation in the convivial, intimate environment of a long boozy
lunch. _____ Includes lunches with: Elon Musk Donald Trump Hilary
Mantel Richard Branson Zadie Smith Nigel Farage Russell Brand David
Guetta Yanis Varoufakis Jean-Claude Juncker Gwyneth Paltrow Rebecca
Solnit Jordan Peterson Chimamanda Ngozi Adichie And more...
Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences, business and
law, expertly written by the world's leading scholars. Designed to
be accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. This Advanced Introduction provides a concise yet thorough
guide to understanding and planning advertising, while answering
the key questions at the forefront of this modern topic: what is
advertising? What is its role in businesses and organizations? And
what are the implications of the offline-online shift? Key Features
include: Theoretical analysis of how advertising works with
specific research insights and practical cases Discussion of the
ethical ramifications, pitfalls and societal consequences of
current advertising practice An overview of the many contemporary
advertising formats that are present today, discussing the various
stages in the advertising planning process, and analyzing their
effects. This Advanced Introduction will be a valuable resource for
higher education students and teachers in business, marketing and
communication sciences. It will also be beneficial for advertising
professionals and brand managers who are interested in a concise
structured overview of the important issues that matter in
planning, carrying out and measuring the results of advertising
campaigns.
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