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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
This revealing book goes behind the scenes of normative principles
of media independence to investigate how that independence is
actually practiced and realized in everyday working life. Taking an
ethnographically rich journey through European news organizations,
Elena Raviola exposes the diverse and complex ways in which the
ideal of independence is upheld, and at the same time inevitably
betrayed, in the organizational life of media companies. Elena
Raviola presents a distinct organizational analysis of media
independence throughout the book, offering a close study of three
news organizations in Europe - the largest Italian financial
newspaper Il Sole-24 Ore, the largest Swedish regional newspaper
company Stampen and the French pioneer online-only news website
Rue89. In each of them, the implications of digitalization on their
practices of independence is explored and analyzed. The book
ultimately sheds light on how digital technologies are practically
reshaping democratic principles such as media independence, while
being embedded in the existing organizational and professional
structures of democratic societies. Organizing Independence will
enrich the reader's understanding of media independence in
practice, beyond the normative principles, and so will be a key
reference point for researchers in management and organization
studies, media studies and anyone interested in the future of
media.
Nu Metal: Resurgence documents the groundbreaking movement from its
original inception, right up to the present day. Featuring fully
detailed band biographies that includes major players such as Korn,
Limp Bizkit, Linkin Park, Papa Roach, Rammstein and Slipknot, a
guide to 'The Nu Breed' of bands coming up like Cane Hill, DED,
Frontstreet and Lethal Injektion, and exclusive interviews with
members of classic Nu Metal bands that includes Alien Ant Farm,
Coal Chamber, Kittie, Nonpoint, Orgy, Spineshank and Taproot; as
well as record producer extraordinaire Ross Robinson- Nu Metal:
Resurgence confirms once and for all that Nu Metal is indeed here
to stay.
Scratching the Surface: Adventures in Storytelling is a deeply
personal and intimate memoir told through the lens of Harvey
Ovshinsky's lifetime of adventures as an urban enthusiast. He was
only seventeen when he started The Fifth Estate, one of the
country's oldest underground newspapers. Five years later, he
became one of the country's youngest news directors in commercial
radio at WABX-FM, Detroit's notorious progressive rock station.
Both jobs placed Ovshinsky directly in the bullseye of the nation's
tumultuous counterculture of the 1960s and 70s. When he became a
documentary director, Ovshinsky's dispatches from his hometown were
awarded broadcasting's highest honors, including a national Emmy, a
Peabody, and the American Film Institute's Robert M. Bennett Award
for Excellence. But this memoir is more than a boastful trip down
memory lane. It also doubles as a survival guide and an instruction
manual that speaks not only to the nature of and need for
storytelling but also and equally important, the pivotal role the
twin powers of endurance and resilience play in the creative
process. You don't have to be a writer, an artist, or even
especially creative to take the plunge, Ovshinsky reminds his
readers. ""You just have to feel strongly about something or have
something you need to get off your chest. And then find the courage
to scratch your own surface and share your good stuff with
others."" Above all, Ovshinsky is an educator, known for his
passionate support of and commitment to mentoring the next
generation of urban storytellers. When he wasn't teaching
screenwriting and documentary production in his popular workshops
and support groups, he taught undergraduate and graduate students
at Detroit's College for Creative Studies, Wayne State University,
Madonna University, and Washtenaw Community College. ""The thing
about Harvey,"" a colleague recalls in Scratching the Surface, ""is
that he treats his students like professionals and not like newbies
at all. His approach is to, in a very supportive and
non-threatening way, combine both introductory and advanced
storytelling in one fell swoop.
Bringing together a series of new perspectives and reflections on
creative economies, this insightful Modern Guide expands and
challenges current knowledge in the field. Interdisciplinary in
scope, it features a broad range of contributions from both leading
and emerging scholars, which provide innovative, critical research
into a wide range of disciplines, including arts and cultural
management, cultural policy, cultural sociology, economics,
entrepreneurship, management and business studies, geography,
humanities, and media studies. Designed to push the boundaries of
understanding on the topic, this Modern Guide initially addresses
definitional and methodological challenges, before offering new
perspectives on the theory and practice of creative and cultural
entrepreneurship, and exploring the role of networks and the
importance of place and mobility. The book concludes by
re-imagining creative economies, raising issues of inequality and
justice, care and solidarity, and opportunities for value
recognition, while providing new visions of inclusivity, cultural
capability, and future development. A timely reflection on the
importance of creative economies, this Modern Guide will be a
critical read for students, scholars and policymakers working to
support and develop future inclusive and sustainable creative
economies.
This comprehensive Research Handbook provides international
perspectives on the role of information systems in environmental
sustainability, drawing on groundbreaking research from leading
scholars to predict future trends. This Research Handbook presents
in-depth studies on green information systems which utilise a
diverse range of approaches and methods, including reviews of
previous literature, experimental studies, surveys, and interviews.
Chapters focus on the development and promotion of energy
informatics, the use of digital technologies in the implementation
of a circular economy, and the role of information systems in
supporting the integration of renewable energy. This Research
Handbook further analyses the ways in which digital nudging, demand
response, and the impact of psychological ownership can influence
consumer behaviour and encourage sustainable consumption. Tackling
the issues facing information systems and the environment on an
individual, organisational, and societal scale, this Research
Handbook will be crucial reading for students and scholars in
business ethics, environmental management, information systems, and
management and sustainability. It will also be beneficial for
practitioners in business management and corporate social
responsibility who are interested in environmental sustainability.
From hashtag activism to the flood of political memes on social
media, the landscape of political communication is being
transformed by the grassroots circulation of opinion on digital
platforms and beyond. By exploring how everyday people assist in
the promotion of political media messages to persuade their peers
and shape the public mind, Joel Penney offers a new framework for
understanding the phenomenon of viral political communication: the
citizen marketer. Like the citizen consumer, the citizen marketer
is guided by the logics of marketing practice, but, rather than
being passive, actively circulates persuasive media to advance
political interests. Such practices include using protest symbols
in social media profile pictures, strategically tweeting links to
news articles to raise awareness about select issues, sharing
politically-charged internet memes and viral videos, and displaying
mass-produced T-shirts, buttons, and bumper stickers that promote a
favored electoral candidate or cause. Citizens view their
participation in such activities not only in terms of how it may
shape or influence outcomes, but as a statement of their own
identity. As the book argues, these practices signal an important
shift in how political participation is conceptualized and
performed in advanced capitalist democratic societies, as they
casually inject political ideas into the everyday spaces and places
of popular culture. While marketing is considered a dirty word in
certain critical circles - particularly among segments of the left
that have identified neoliberal market logics and consumer
capitalist structures as a major focus of political struggle - some
of these very critics have determined that the most effective way
to push back against the forces of neoliberal capitalism is to
co-opt its own marketing and advertising techniques to spread
counter-hegemonic ideas to the public. Accordingly, this book
argues that the citizen marketer approach to political action is
much broader than any one ideological constituency or bloc. Rather,
it is a means of promoting a wide range of political ideas,
including those that are broadly critical of elite uses of
marketing in consumer capitalist societies. The book includes an
extensive historical treatment of citizen-level political promotion
in modern democratic societies, connecting contemporary digital
practices to both the 19th century tradition of mass political
spectacle as well as more informal, culturally-situated forms of
political expression that emerge from postwar countercultures. By
investigating the logics and motivations behind the citizen
marketer approach, as well as how it has developed in response to
key social, cultural, and technological changes, Penney charts the
evolution of activism in an age of mediatized politics, promotional
culture, and viral circulation.
George Pell is the most recognisable face of the Australian
Catholic Church. He was the Ballarat boy with the film-star looks
who studied at Oxford and rose through the ranks to become the
Vatican's indispensable 'Treasurer'. As an outspoken defender of
church orthodoxy, 'Big George's' ascendancy within the clergy was
remarkable and seemingly unstoppable. The Royal Commission into
Institutional Responses to Child Abuse has brought to light
horrific stories about sexual abuse of the most vulnerable and
provoked public anger at the extent of the cover-up. George Pell
has always portrayed himself as the first man in the Church to
tackle the problem. But questions about what the Cardinal knew, and
when, have persisted. The nation's most prominent Catholic is now
the subject of a police investigation into allegations spanning
decades that he too abused children. Louise Milligan is the only
Australian journalist who has been privy to the most intimate
stories of complainants. She pieces together a series of disturbing
pictures of the Cardinal's knowledge and his actions, many of which
are being told here for the first time. Conspiracy or cover-up?
Cardinal uncovers uncomfortable truths about a culture of sexual
entitlement, abuse of trust and how ambition can silence evil.
The Future of Creative Work provides a unique overview of the
changing nature of creative work, examining how digital
developments and the rise of intangible capital are causing an
upheaval in the social institutions of work. It offers a profound
insight into how this technological and social evolution will
affect creative professions. Expert international contributors
explore how robotics, artificial intelligence, blockchain, global
digital platforms and autonomous systems will shape the design,
production and consumption of culture. Taking a multidisciplinary
approach incorporating creative industries studies, business,
education and economics, the book analyses the technological
drivers of disruption in the world of creative work. Chapters
reveal how these changes will create new axes of power and
inequality in the global sphere of creative work, predicting that
conventional creative professions will be challenged and different
species of creative work will evolve as a result. By charting the
impact of digital and technological developments, The Future of
Creative Work challenges traditional views of creative work,
careers and education. This book will be a valuable resource for
students and researchers undertaking creative industries studies.
Its discussion of the application of creative careers across the
economy will also be beneficial for scholars and practitioners
interested in business, economics, and advertising and marketing
studies.
This comprehensive Handbook offers an extensive overview of current
knowledge of corporate communication from a digital perspective. It
provides a state-of-the-art view of the ubiquitous impact, both
positive and negative, of digital technologies and digitalisation
processes on corporate communication. Bringing together insights
from leading thinkers in the field of digital corporate
communication (DCC), the book explores how digitalisation is
transforming organisations and corporate communication. Chapters
examine new, emerging and progressive topics and future trends in
DCC, including digital hijacking, disinformation and the role of
artificial intelligence. Collectively, they present over 30 case
studies from around the world to help relate theory to practice.
Analysing the changing practices and functions of digitalisation,
the Handbook illuminates how organisations are striving to be
continuously available 24/7 while embracing the new demands of
digital stakeholders. Addressing future challenges facing
increasingly digital organisations, this Handbook will be a
valuable resource for scholars and students interested in strategic
management, branding, marketing and organisational behaviour. Its
overview of CommTech development will also be beneficial for
communication practitioners and organisational leaders seeking to
navigate the expectations of digitally-active stakeholders.
Handbook of Media Economics provides valuable information on a
unique field that has its own theories, evidence, and policies.
Understanding the media is important for society, and while new
technologies are altering the media, they are also affecting our
understanding of their economics. Chapters span the large scope of
media economics, simultaneously offering in-depth analysis of
particular topics, including the economics of why media are
important, how media work (including financing sources,
institutional settings, and regulation), what determines media
content (including media bias), and the effects of new
technologies. The volumes provide a powerful introduction for those
interested in starting research in media economics.
Chris Moore's second BBC memoir plunges into the same white-hot
media furnace he so vividly evoked in 2015's Greg Dyke, My Part In
His Downfall.
Along with its interrelated companion volume, The Technology,
Business, and Economics of Streaming Video, this book examines the
next generation of TV-online video. It reviews the elements that
lead to online platforms and video clouds and analyzes the software
and hardware elements of content creation and interaction, and how
these elements lead to different styles of video content. What are
the models of this new content? What kind of cultural and societal
acceleration can we expect? What are the societal implications of
the next-generation media system? What problems are emerging? What
kind of market power is emerging in media industries, around the
world? And how can one deal with them? The author addresses these
questions with facts and figures, ranging across technology,
economics, communications studies, business, policy, and law. He
reviews the regulatory options, and recommends a new approach for
video media. Media professionals in academia, management,
technology, policy and creative production will value the
approachable yet thorough information presented in The Content,
Impact, and Regulation of Streaming Video.
This cutting-edge book presents a detailed overview of digital
marketing strategy, which has evolved following rapid
digitalization that occurred during the COVID-19 pandemic.
Providing detailed examinations of different digital marketing
techniques, it demonstrates how organizations’ digital marketing
strategies can be developed and implemented. Digital Marketing
Strategy features a thorough analysis of how digital marketing can
be utilized to increase sales through new customer acquisition and
through increasing the life cycle value of its existing customers.
Chapters explore how buyer personas can be used to frame marketing
as an advantageous service. Ultimately, this instructive book
highlights that the core of digital marketing is based on market
analysis, the value proposition built on it, and observed
competitive advantage. With fresh insights into the developing
areas of content and influencer marketing, this book will be of
immense worth to students and scholars studying digital marketing
strategy. It will also be highly applicable to those working in the
field of digital marketing who promote products and services that
require buyer judgement.
How are digital technologies changing the creation of new ventures?
What are the critical skills for entrepreneurs in the digital age?
How does digitalization change product design and communication
with customers? How can small businesses in non-digital industries
overcome the digital divide? This book helps answer these questions
through real-world case studies and lessons learnt from the
perspectives of real entrepreneurs in various industries, countries
and types of business. Each case has abundant materials to support
learning and reflection, including: discussion questions and
assignments to stretch students decision-making simulations rich
and detailed teaching notes to help enliven your teaching.
Highlighting how entrepreneurship is changing in the digital age,
this book will be an excellent resource for teachers and students
of entrepreneurship, innovation management, new venture creation,
marketing and strategy.
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